Kennismiddagen

What Kennismiddagen does

Kennismiddagen is a Netherlands-based training and professional development institute focused on board secretaries, executive assistants, and senior administrative professionals serving Dutch boards, supervisory boards, and C-suites. Founded in 2007 and operating independently for 15 years under founders Ingrid de Jong and Marjoleine Kwak, the company joined Governance Academy (Governance Board Academy BV / Governance Secretary Academy BV) in March 2025. Its core offerings span a portfolio of sector-specific programs: the E-learning Bestuursassistent (EBA) blended program at €1,650, the 4-day Professionele Bestuursassistent (PBA) program at €3,995, the PEBS annual subscription at €1,850, half-day Kennismiddagen sessions, incompany training modules priced from €3,300 per half-day block, and advisory/coaching engagements. Programs are delivered across six verticals — healthcare, education, government, housing corporations, profit/commercial, and non-profit — and are Cedeo-recognized for PE points.

The underlying technology is a blended learning stack combining physical cohort sessions with self-paced online modules delivered via the third-party Procademy platform (governanceacademy.procademy.nl). Distribution combines direct enterprise/incompany field sales for organizational buyers (board secretariats and HR/L&D) with self-serve open enrollment for individual professionals. Marketing is driven by the company website, an opt-in monthly newsletter, free downloadable templates as lead magnets, and sector-specific ExpertPanels of practitioners who generate referrals.

Revenue is generated through a mix of recurring subscription (PEBS), one-time professional program fees (EBA/PBA), unit-priced incompany engagements, and professional services fees for advisory/coaching and Doorlichting (secretariat diagnostic) reviews. The business operates exclusively in the Dutch market with 18 employees and reports serving hundreds of participants annually.

Name

Kennismiddagen

Legal name

Governance Board Academy BV en Governance Secretary Academy BV

Website

https://kennismiddagen.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kennismiddagen is a Netherlands-based training institute that delivers sector-specific professional development programs (EBA e-learning, PBA 4-day courses, PEBS annual subscription, incompany training, and advisory/coaching) for board secretaries and executive assistants across healthcare, education, government, housing, profit, and non-profit sectors. Since March 2025, it operates as part of Governance Academy.

Ownership category

akta.pro rank

Product category

Professional Training and Governance Education

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Services (61), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDABAMAM

Coaching, Feedback & Mentoring Skills

Education/Corporate Training & Professional Development/Soft Skills Development

SECONDARYEDAFAHAD

Simulation & Scenario-Based Learning Authoring

Education/Education Technology (EdTech) & Digital Learning/Content Authoring, Instructional Design & eLearning Development Tools

Keywords

• Board secretarial training
• Executive assistant education
• Governance professional development
• Board support certification
• Incompany training programs

Headquarters

HQ city

Leersum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training and Certification Programs: Revenue generated from multi-day classroom and blended training programs (EBA and PBA series) and the PEBS annual subscription program, charged per participant or per organization.
2. Incompany Training: Custom incompany training modules delivered at client premises, priced per half-day module block. Additional participants beyond 12 are billed pro-rata.
3. Advisory and Coaching Services: Individual and team coaching engagements and organizational consultancy services for board secretariats, billed per engagement or per session.
4. Secretariat Review/Doorlichting: Diagnostic and advisory engagements for board secretariats, delivering assessments and actionable improvement plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Kennismiddagen is a Dutch training institute that delivers sector-specific educational programs, certifications, and advisory services for board secretaries, executive assistants, and office managers supporting boards and senior management. Its offerings include blended e-learning programs (EBA), 4-day professional programs (PBA), the PEBS annual subscription program, half-day knowledge sessions, customizable incompany training, and advisory/coaching engagements including secretariat reviews and team development.

Product overview

Kennismiddagen is a Dutch training and professional development institute focused on board secretarial support professionals. The company offers a portfolio of educational products: E-learning programs (EBA) providing blended online and physical training; 4-day professional programs (PBA) at HBO level; PEBS (Professioneel en Effectief Bestuurssecretariaat) a continuous membership program; half-day Kennismiddagen sessions; incompany training modules; and advisory/coaching services. Programs are sector-specific, covering Healthcare, Education, Government, Housing corporations, Profit, and Non-profit sectors. Since March 2025, Kennismiddagen is part of Governance Academy, enabling integrated offerings across board, board assistant, secretary, and commissioner roles.

Differentiator

Problem solved

Functional benefit

Products and services

• E-learning programma Bestuursassistent (EBA) Blended learning program combining online modules (approximately 1.5 hours each) with physical sector-specific sessions for bestuurssecretaresses. Available for Healthcare, Education, Government, Housing corporations, Profit, and Non-profit sectors. Priced at €1,650 per participant.
• Professionele Bestuursassistent (PBA) 4-day professional training program at HBO level for bestuurssecretaresses, consisting of three base days and one deepening day. Available for Healthcare, Education, Government, Housing corporations, Profit, and Non-profit sectors. Priced at €3,995 per participant, including accommodations at Parc Broekhuizen.
• Professioneel en Effectief Bestuurssecretariaat (PEBS) Continuous professional development program for bestuurssecretariaten and bestuursassistenten featuring flexible entry with knowledge sessions, sector-specific sessions, expert briefings (Bestuurssecretariaat Onderweg), and intervision sessions (Lunchgesprekken). Annual subscription at €1,850 per participant, Cedeo-recognized with 35 PE points.
• Kennismiddagen (half-day knowledge sessions) Afternoon knowledge sessions for bestuurssecretaresses covering various governance and secretarial themes, available across all six sectors.
• Incompany Training Modules Customizable training programs delivered at client organizations covering topics such as AI, Copilot, decision-making, governance, and professional development. Pricing from €3,300 per half-day module block, max 12 participants per session.
• Advies & Coaching Advisory and coaching services for bestuurssecretaresses covering sector orientation, handling workload pressure, and performance optimization. Includes individual coaching trajectories of typically 4-10 sessions.
• Doorlichting (bestuurs)secretariaten Diagnostic review of board secretariats to assess work processes, efficiency, and organizational structure. Advisors provide practical recommendations for optimization.
• Begeleiding naar taakvolwassen teams Team development program based on Tuckman's maturity model (M1-M4) to help bestuurssecretariaten achieve optimal collaboration and self-management.
• Projectassistent Training Training for support staff taking on project roles, positioning the project assistant as a sparring partner for project leaders. Includes 'Het projectassistentboek' book. Priced at €425 (excl. VAT), Cedeo-recognized with 7 PE points.
• AI op het bestuurssecretariaat Training module that teaches bestuurssecretaresses how Artificial Intelligence can be the key to a more efficient board secretariat.
• Co-Pilot op het bestuurssecretariaat Training module teaching participants how to use Microsoft Copilot to work smarter, faster, and with more enjoyment on the board secretariat.

Named customers7 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Partnerships

One partnership is on record.

• Governance AcademycoreOthersGovernance Academy is the parent organization of Kennismiddagen. Since March 2025, Kennismiddagen has been part of Governance Academy, which comprises Governance Board Academy BV and Governance Secretary Academy BV. Governance Academy offers integrated education across four core pillars: the board, the board assistant, the secretary, and the commissioner/supervisor. This integration enables Kennismiddagen to leverage a broader governance expertise ecosystem and cross-sell between programs targeting different governance professionals.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• GITP: Dutch HR, leadership, and organizational development consultancy providing training and assessment services across sectors. Comparable because it competes for the same Dutch corporate, healthcare, and government training budgets with overlapping learning program offerings.
• Berenschot: Large Dutch management consultancy with a public sector and governance practice offering training, advisory, and secretariat support services. Comparable as a broad incumbent that can deliver incompany governance training to the same Dutch healthcare, government, and education buyers.
• ICM opleidingen & trainingen: Large Dutch commercial training provider offering short courses, certifications, and professional development tracks across multiple sectors. Comparable as a substitute for administrative and management training for the same Dutch mid-market buyer.
• Nyenrode Business Universiteit: Established Dutch business university offering executive education, governance programs, and supervisory board training. Comparable because it addresses the same Dutch governance professional audience at a higher price tier and broader academic scope, serving as a substitute for advanced board training.
• TIAS School for Business and Society: Dutch executive education provider offering management and governance programs for professionals and boards. Comparable as a higher-priced, academically-oriented alternative for governance training targeting Dutch executives and supervisory board members.

Direct peers

• NVDM (Netwerk voor de Managementondersteuner): Dutch professional network for management support professionals including executive and board assistants. Comparable because it offers learning programs, community, and events to the same Dutch administrative support professional audience.
• Sioo (Interuniversitair Centrum voor Organisatie- en Veranderkunde): Dutch interuniversity center for governance, change management, and organizational learning, offering programs for boards, supervisors, and governance professionals. Comparable as a Dutch-language, sector-aware provider of governance training addressing an overlapping persona set.
• Governance Academy: Parent organization of Kennismiddagen since March 2025, offering integrated governance education across four pillars: the board, the board assistant, the secretary, and the commissioner/supervisor. Directly comparable because it serves the same Dutch governance professional buyer set and cross-sells Kennismiddagen programs.
• VGB (Vereniging voor Bestuurssecretarissen): Dutch professional association for board secretaries that provides networking, professional development, and educational events. Comparable because it directly targets the same board secretary persona with professionalization programs, events, and peer learning.

Emerging players

• Erasmus Academy: Executive education arm of Erasmus University Rotterdam offering professional development and management programs. Comparable as a Dutch-language alternative for higher education governance training and supervisory board education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kennismiddagen.nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kennismiddagen