NVDM De community van support professionals

What NVDM De community van support professionals does

NVDM (Nederlandse Vereniging van Directie- en Managementondersteuners), legally founded in 1970, is a Dutch nonprofit professional association serving approximately 550 support professionals — including management assistants, executive assistants, office managers, personal assistants, and secretaries — across 8 regional chapters in the Netherlands. The organization positions itself as the largest national community of support professionals in the country and is governed by a national board and volunteer regional teams, with approximately 27 employees listed. Its core offerings encompass a web-based member portal (portal.nvdm.net), a mobile Club App for community chat and event engagement, and a programming calendar of 34 events, 6 talks, and 12 webinars annually, supplemented by Leven Lang Leren (Lifelong Learning) and Academy programs delivered through partner institutions such as Schoevers, SMI, AVK, and Management Support.

The business model is fundamentally subscription-based, anchored on individual Personal Membership at approximately €149 per year (student rate ~€74.50) and Business Membership at €429 per year covering up to three professionals, with an All-Inclusive premium tier at €429 per year granting unlimited event access. Non-members can purchase bulk event tickets at €39.95 each (minimum 25 tickets, with volume discounts up to 10%). NVDM also derives revenue from approximately 100 commercial partner relationships (hotels, venues, caterers, training providers, recruitment agencies) that sponsor events and offer member discounts. The go-to-market motion is community-led, relying on word-of-mouth referrals, regional physical events, webinars, and social media presence across Facebook, LinkedIn, Instagram, and YouTube. There is no external funding, no ownership changes, and no acquisitions; the organization is entirely member-funded and volunteer-governed.

Name

NVDM De community van support professionals

Legal name

Nederlandse Vereniging van Directie- en Managementondersteuners

Website

https://nvdm.net

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

NVDM is a Dutch nonprofit professional association founded in 1970, serving approximately 550 support professionals (management assistants, executive assistants, office managers, PAs, secretaries) across 8 regional chapters through events, webinars, training, and a member portal.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

All Other Support Services (561990)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYEDAAALAM

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

SECONDARYTHAHACAA

Association & Society Conference Management (Nonprofit, Professional Bodies)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

Keywords

• Professional association services
• Membership community networking
• Professional development events
• Support professional training
• Lifelong learning programs

Headquarters

HQ city

Amstelveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Personal Membership Fees: Individual membership for support professionals costs €149 per year (approximately €13 per month). Membership grants access to regional and national events, webinars, the online knowledge platform, digital newsletters, partner discounts, and the Club App.
2. Corporate/Business Membership Fees: Business membership is priced at €429 per year, covering up to 3 support professionals within a single organization (with 9 vouchers total). A Business All-Inclusive variant at €429 per year covers 1 support professional for unlimited free event attendance including the national annual event.
3. Event Ticket Revenue: Non-members and guests can purchase individual tickets for landelijke (national) and regional bijeenkomsten at €39.95 per ticket (minimum 25 tickets). Volume discounts apply: 5% for 50+ tickets, 7% for 75+ tickets, and 10% for 100+ tickets.
4. All-Inclusive Personal Membership: An All-Inclusive personal membership at €429 per year provides free unlimited access to all events across all regions and the national annual event, offering a premium tier above the standard membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

NVDM operates a Dutch professional membership association for support professionals (management assistants, executive assistants, office managers, PAs, and secretaries). It sells annual individual and business memberships (€149–€429) that grant access to 34 regional and national events per year, 6 inspirational talks, 12 webinars, the Leven Lang Leren (Lifelong Learning) Academy, partner discounts from ~100 partners, and a member portal and Club App for community engagement.

Product overview

NVDM operates as a professional community association for support professionals in the Netherlands, offering a unified platform combining community engagement, professional development, and networking services. The core offering consists of the NVDM Community Platform and Member Portal (portal.nvdm.net) as the central hub, supplemented by the Club App for mobile access. Members receive access to Events (regional and national), Talks (inspirational sessions), and Webinars (online workshops). The Academy and Leven Lang Leren programs provide educational offerings through partner institutions. The organization offers tiered membership models including Personal, Business, and All-Inclusive options, serving approximately 550 members and 100 partners across eight regional chapters.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Membership

Quantifiable outcome

• NVDM organizes 34 events, 6 talks, and 12 webinars annually across 8 regions
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

42 partnerships are on record, tiered core and minor.

• SchoeverscoreGTM or Marketing PartnerSchoevers is a renowned Dutch education provider for support professionals with over 110 years of experience and ~150 courses at MBO and HBO levels. NVDM members receive a 10% discount on selected training programs using code NVDM10. Schoevers also organizes the annual Leerfestival voor de Supportprofessional.
• SMI (Secretary Management Institute)coreGTM or Marketing PartnerSMI is a long-standing partner of NVDM. NVDM members receive free access to a year of online training from SMI. SMI also organizes the Nationaal Secretaresse Congres, at which NVDM has a presence. NVDM is officially linked to SMI.
• AVKminorGTM or Marketing PartnerAVK (formerly known as Secretary.nl) is a training provider offering courses such as 'AI en de Assistant' and 'Outlook voor de Assistant'. NVDM promotes AVK courses to its members at preferential rates.
• Management SupportminorGTM or Marketing PartnerManagement Support is one of the education partners included in the NVDM's Leven Lang Leren (Lifelong Learning) program, offering courses at preferential rates to NVDM members.
• Kennismiddagen.nlminorGTM or Marketing PartnerKennismiddagen.nl is included in the NVDM's lifelong learning network, providing networking and educational afternoon sessions at reduced rates for members.
• Leonardo HotelsminorGTM or Marketing PartnerLeonardo Hotels is a premium partner of NVDM. They host regional events at their venues, such as Leonardo Hotel Papendrecht, offering NVDM members preferred access and meeting facilities.
• Fletcher HotelsminorGTM or Marketing PartnerFletcher Hotels is a landelijke (national) NVDM partner. The hotel chain hosts NVDM events at various locations across the Netherlands and provides discounts to NVDM members.
• dteventsminorGTM or Marketing Partnerdtevents is described as het creatiefste evenementenbureau in Noord-Holland and is a national NVDM partner. They organize events and company outings for NVDM members.
• BluebizzminorOthersBluebizz appears as a partner logo on the NVDM website, likely providing member discounts or benefits.
• Postillion Hotels & RestaurantsminorGTM or Marketing PartnerPostillion is a partner providing event and meeting facilities for NVDM regional events.
• TwentifyminorOthersTwentify appears as a partner logo on the NVDM website.
• Achterhoek Convention BureauminorGTM or Marketing PartnerAchterhoek Convention Bureau is a regional partner supporting NVDM events in the Achterhoek area of the Netherlands.
• CompanyTalkminorOthersCompanyTalk appears as a partner logo on the NVDM website.
• KLM Royal Dutch AirlinesminorGTM or Marketing PartnerKLM is a headline sponsor of the Cross Border Event (organized jointly with IMA), providing travel support for the international event.
• Nederlandse Spoorwegen (NS)minorGTM or Marketing PartnerNS is a headline sponsor of the Cross Border Event, supporting travel to the international conference.
• Public SupportminorGTM or Marketing PartnerPublic Support is a staffing agency for secretarial and support professionals and a national NVDM partner. They recruit for public sector organizations and offer NVDM members special conditions.
• Radisson Hotel GroupminorGTM or Marketing PartnerRadisson Hotel Group is a headline sponsor of the Cross Border Event, providing hotel accommodation options for attendees.
• Center Parcs (Meetings & Events)minorGTM or Marketing PartnerCenter Parcs Meetings & Events is a national NVDM partner offering meeting and event facilities in Dutch nature resorts.
• FlitelineminorGTM or Marketing PartnerFliteline is an expert in tailor-made business jet charter services and a national NVDM partner, serving executive assistants and management support professionals who book executive travel.
• Effective-Assistance Van IerlandminorChannel Partner/ Reseller/ DistributorEffective-Assistance Van Ierland is a recruitment agency specializing in executive and personal assistants. They are a national NVDM partner, posting vacancies and providing recruitment services to NVDM members and their organizations.
• Kasteel DoenrademinorGTM or Marketing PartnerKasteel Doenrade is a partner venue offering unique event and meeting facilities in Limburg, hosting NVDM regional events.
• The Social HubminorGTM or Marketing PartnerThe Social Hub (formerly The Student Hotel) is a national NVDM partner offering hybrid hotel/workation facilities across the Netherlands.
• Event Management Group (EMG)minorGTM or Marketing PartnerEMG operates premium event venues including Rebelle Maastricht, Kasteelhoeve de Grote Hegge, and Stadbroekermolen. Multiple EMG venues have won MeetingReview awards. EMG is a national NVDM partner.
• Venlo Convention BureauminorGTM or Marketing PartnerVenlo Convention Bureau helps organizers plan congresses and business meetings in the Venlo region. They provide free advisory services and are a national NVDM partner.
• CitySense Utrecht (FOCUS ON.OFF)minorGTM or Marketing PartnerCitySense Utrecht is a national NVDM partner and event venue, having launched their FOCUS ON.OFF concept at their 10-year anniversary event.
• Rotterdam Business EventsminorGTM or Marketing PartnerRotterdam Business Events is a national NVDM partner event bureau based in Rotterdam, organizing team outings, company events, and business gatherings.
• CHEFSTBLminorGTM or Marketing PartnerCHEFSTBL is het grootste catering platform van Nederland with over 150 vetted caterers. They are a silver NVDM partner offering catering solutions for NVDM events and member organizations.
• Hazel Ling PhotographyminorGTM or Marketing PartnerHazel Ling Photography is a national NVDM partner providing business photography, event coverage, and online visibility services to NVDM members and partners.
• Landgoed MarquetteminorGTM or Marketing PartnerLandgoed Marquette is a national NVDM partner offering a 15% discount on business meetings at their historic estate in the Netherlands.
• De RietschansminorGTM or Marketing PartnerDe Rietschans is a restaurant and event venue near Groningen (Paterswoldsemeer) and a national NVDM partner hosting regional events.
• Fundatie van RenswoudeminorGTM or Marketing PartnerFundatie van Renswoude is a silver NVDM partner — a monumental 18th-century building in Utrecht's museum quarter, used for meetings and events.
• DruivenstokminorGTM or Marketing PartnerDruivenstok is an online wine shop and a silver NVDM partner offering wine courses, tastings, and corporate gifts. Members receive a 10% introductory discount using code NVD202324.
• Planet Awesome NijmegenminorGTM or Marketing PartnerPlanet Awesome is a silver NVDM partner — a Family Entertainment Center in Nijmegen offering karting, bowling, karaoke, laser gaming, and glow-in-the-dark mini-golf.
• Het Arsenaal DelftminorGTM or Marketing PartnerHet Arsenaal is a national NVDM partner — a flexible event venue in Delft with 17th-century character and modern facilities.
• Artemis TourminorGTM or Marketing PartnerArtemis Tour is an NVDM partner organizing group trips, including a 7-day southern Morocco tour tailored for NVDM members.
• Excellent met ExcelminorGTM or Marketing PartnerExcellent met Excel is a national NVDM partner — an Excel specialist providing training and consulting to help support professionals work more efficiently in Excel.
• HSTotaalminorImplementation/ SI/ Consulting PartnerHSTotaal is a national NVDM partner — a creative communications agency that has partnered with the NVDM's PR & Communications board member to improve the association's visibility within the support profession.
• Joyce Dunnewold (Haal meer uit Microsoft)minorGTM or Marketing PartnerJoyce Dunnewold provides video training on Microsoft tools (Outlook, Teams) as an NVDM partner, helping support professionals optimize their use of Microsoft productivity software.
• De Kuip (Stadion Feijenoord)minorGTM or Marketing PartnerDe Kuip is a national NVDM partner offering exclusive stadium tours and corporate event facilities for NVDM member organizations.
• Hotel The Den ('s-Hertogenbosch)minorGTM or Marketing PartnerHotel The Den is a silver NVDM partner — a Tribute Portfolio property near Den Bosch central station, offering 5 meeting rooms, 160 rooms, and rooftop dining.
• MECC MaastrichtminorGTM or Marketing PartnerMECC Maastricht is the venue for the Cross Border Event (jointly organized by NVDM and IMA), hosting the international conference with speakers and an expo.
• IMA (International Management Assistants)coreStrategic or Co-development PartnerIMA is the international counterpart of NVDM. Together they organized the Cross Border Event (September 2023) in Maastricht — a joint international conference for support professionals across borders.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Assistant Edge (formerly Office Dynamics): Office Dynamics/Assistant Edge is a long-established training and community provider for executive assistants globally. Comparable to NVDM in serving the EA/support professional persona with events, training, and a membership community.
• International Management Assistants (IMA): IMA is the international counterpart professional association for management/executive assistants. NVDM co-organizes the Cross Border Event with IMA, and both serve the same professional persona across geographies with similar event/webinar/community programming.
• International Association of Administrative Professionals (IAAP): IAAP is a long-standing international professional association for administrative and office professionals, offering membership, certification, training, and events. It is the closest global analogue to NVDM's mission and operating model.
• Executive Support Magazine: Executive Support Magazine operates a global community and content platform for executive assistants and support professionals. Comparable as a peer association/community for EAs offering newsletters, events, and awards — competing for the same international EA audience NVDM reaches via IMA.

Emerging players

• AVK (formerly Secretary.nl training): AVK is a Dutch training provider offering courses like 'AI en de Assistant' to NVDM members. It is an emerging specialist in AI-focused EA training, partially overlapping with NVDM's professional development remit.

Others

• Event Management Group (EMG): EMG operates premium Dutch event venues (Rebelle Maastricht, Kasteelhoeve de Grote Hegge) and is a national NVDM partner. It is an ecosystem enabler — providing physical event infrastructure rather than competing for members.
• Public Support: Public Support is a Dutch staffing agency for secretarial and support professionals and a national NVDM partner. It is an ecosystem enabler addressing the recruitment/career needs of NVDM members rather than competing for the community itself.

Broad incumbents

• Schoevers: Schoevers is a renowned Dutch education provider for support professionals with 110+ years of history and ~150 courses. As a core NVDM partner offering 10% member discounts, it is a broader incumbent in the Dutch support professional education space rather than a direct community competitor.
• Secretary Management Institute (SMI): SMI is a long-standing Dutch training partner of NVDM that provides online training and organizes the Nationaal Secretaresse Congres. It is a broader incumbent offering formal training and conferences for the same Dutch support professional segment.

Regional players

• Management Support (Institute): Management Support is a Dutch education partner in NVDM's Leven Lang Leren network, offering courses at preferential rates to NVDM members. It is a regional Dutch training provider competing for the same professional development wallet.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NVDMmanagementondersteuner
• Facebookfacebook.com/nvdsecretaresse
• LinkedInlinkedin.com/company/nvd-nederlandse-ver-van-directie-en-managementondersteuners
• Instagraminstagram.com/nvdmcommunity

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NVDM De community van support professionals