What exetera | thinking digital does

Exetera | thinking digital is an Italian digital agency operating as a commercial brand under Axera S.p.A., headquartered in Dueville (Vicenza), Veneto. Founded in 2016 (with a documented Kentico partnership exceeding 15 years), the firm holds the only Kentico Gold Partner status in Italy and serves as the primary reference for Kentico implementation across Southern Europe. The team consists of approximately 9 developers (4-5 certified) and 2 certified marketers, delivering implementation, customization, migration, and ongoing support services for Kentico's Digital Experience Platform.

The core technology stack centers on Xperience by Kentico (a Hybrid Headless DXP built on Microsoft .NET Core 8) and Kentico Xperience 13 MVC, supplemented by Kontent.ai for headless CMS engagements. The firm's offering spans CMS, digital marketing automation, e-commerce (B2C and B2B), customer data platforms, multi-channel headless content delivery via GraphQL/REST APIs, and Azure OpenAI-powered generative AI features for content, translation, and customer journey optimization. It holds Quality Expert and Upgrade Expert certifications, enabling it to support all Kentico versions from v7 through the current release and to monetize legacy-version migrations.

Exetera generates revenue through project-based professional services (implementation and customization), managed technical support contracts (Quality Expert), upgrade/migration services, digital strategy consulting, and the facilitation of Kentico platform licensing. Vertical focus is segmented across sport and fan engagement, healthcare and hospitals, industrial digitalization (Industry 4.0), e-commerce (B2B/B2C), training and e-learning, and digital franchising. Go-to-market is sales-led and enterprise-focused, primarily within Italy and Southern Europe, with no disclosed external funding and no public revenue figures.

Name

exetera | thinking digital

Legal name

Axera S.p.A.

Website

https://kentico-italia.it

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Italian digital agency and the only Kentico Gold Partner in Italy, providing implementation, customization, migration, and ongoing support of the Kentico Digital Experience Platform (built on Microsoft .NET 8) to enterprise clients across sport, healthcare, industrial, and e-commerce verticals in Southern Europe.

Ownership category

akta.pro rank

Product category

Digital Experience Platform Implementation Services

NAICS

Custom Computer Programming Services (541511), Management Consulting Services (54161), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Document Management Systems (DMS) (HDAEAGAA), Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)

Keywords

• Digital experience platform services
• Content management systems
• Digital marketing automation
• E-commerce platform development
• Kentico implementation partner

Headquarters

HQ city

Dueville

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Kentico Platform Implementation & Custom Development: Custom development and implementation of Kentico Xperience and Xperience by Kentico platforms, including CMS, digital marketing, and e-commerce solutions. Revenue generated through project-based professional services contracts.
2. Technical Support & Maintenance (Quality Expert): Certified technical support services (Quality Expert) covering all Kentico versions from v7 through Xperience by Kentico, including updates, upgrades, bug fixes, and ongoing platform optimization.
3. Upgrade & Migration Services (Upgrade Expert): Migration and upgrade services for legacy Kentico installations (versions up to 12SP) to modern Xperience by Kentico, including platform modernization and feature enhancement.
4. Digital Strategy & Marketing Consulting: Digital transformation consulting and marketing strategy services for clients in sport, healthcare, industrial, and e-commerce verticals, leveraging Kentico's marketing automation and personalization capabilities.
5. Kentico Platform Licensing: Resale or facilitation of Kentico software licenses (SaaS/cloud and on-premises) as a Gold Partner, including subscription and perpetual license arrangements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Exetera implements, customizes, and supports Kentico digital experience platforms (DXP) for enterprises and mid-market organizations in Italy and Southern Europe. The firm delivers end-to-end services including custom development, platform integration, migration from legacy CMS systems, certified technical support, and digital strategy consulting, with deep vertical specialization in sport, healthcare, industrial, e-commerce, e-learning, and digital franchising.

Product overview

Exetera | thinking digital is a Kentico Gold Partner and Quality Expert in Italy offering a portfolio of Digital Experience Platform (DXP) products and industry-specific digital solutions. The core product offering centers on Kentico's Xperience by Kentico (Hybrid Headless DXP built on Microsoft .NET Core 8) and Kentico Xperience 13 MVC, supplemented by Kontent.ai (enterprise headless CMS). These platforms are complemented by certified technical support services (Quality Expert and Upgrade Expert) and vertical solutions targeting Sport & Fan Engagement, Healthcare, Digital Industry, E-Learning, E-Commerce (B2C/B2B), Digital Franchising, and Multi-channel projects. The company leverages Azure OpenAI integration for generative AI capabilities and offers API-first content delivery through REST/GraphQL.

Differentiator

Problem solved

Functional benefit

Products and services

• Kentico Platform Implementation & Custom Development Custom development and implementation of Kentico Xperience and Xperience by Kentico platforms, including CMS, digital marketing, and e-commerce solutions delivered as project-based professional services for enterprise clients.
• Kentico Certified Technical Support (Quality Expert) Certified ongoing technical support and maintenance services for all Kentico versions from v7 through Xperience by Kentico, covering updates, upgrades, bug fixes, and platform optimization with 24/7/365 availability.
• Kentico Upgrade & Migration Services (Upgrade Expert) Migration and upgrade services for legacy Kentico installations (versions v7 through 12SP) to modern Xperience by Kentico, including platform modernization, feature enhancement, and data migration.
• Digital Strategy & Marketing Consulting Digital transformation consulting and marketing strategy services leveraging Kentico's marketing automation, personalization, and AI capabilities for clients in sport, healthcare, industrial, and e-commerce verticals.
• Kentico Platform Licensing Resale Resale and facilitation of Kentico software licenses (SaaS/cloud and on-premises editions) as a Gold Partner, including subscription and perpetual license arrangements for enterprise clients.
• Sport & Fan Engagement Digital Solutions Vertical-specific digital solutions for sports organizations delivering multi-channel fan experiences integrated with ticketing platforms, loyalty programs, Fan Relationship Management (FRM), and CRM systems.
• Healthcare & Hospital Digital Solutions Secure, GDPR-compliant digital platforms for healthcare and hospital organizations, integrating websites, intranet networks, mobile apps, and accredited management systems with healthcare data regulation compliance.
• E-Commerce B2B/B2C Platform Solutions Custom e-commerce platform builds with advanced variant management, real-time inventory control, promotions, multi-currency/multi-language support, and integrated marketing automation for global B2B and B2C commerce operations.

Quantifiable outcome

• Over 100 projects delivered in the last 7 years across multiple verticals.
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature8 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Kentico Software s.r.o.flagshipTechnology or IntegrationExetera is the only Kentico Gold Partner in Italy and the primary reference for Kentico development across Southern Europe. The partnership spans 15+ years and includes Quality Expert (certified support) and Upgrade Expert (migration) certifications. Exetera delivers implementation, customization, migration, and ongoing support services for Kentico Xperience and Xperience by Kentico platforms. The partnership was formalized over 15 years ago, with Exetera being one of the first agencies globally to adopt Kentico.
• MicrosoftcoreTechnology or IntegrationExetera's platform expertise is built on Microsoft technologies. Xperience by Kentico is built on Microsoft .NET Core 8, and integrations with Microsoft Dynamics CRM are native. Azure OpenAI integration is available for AI-powered marketing features within the Kentico platform.
• SalesforcecoreTechnology or IntegrationPre-built integration available between Kentico Xperience and Salesforce CRM, enabling synchronization of user and contact data across platforms for unified customer relationship management.
• SAPcoreTechnology or IntegrationSAP ERP integration is referenced as a standard capability within the Kentico ecosystem, enabling data synchronization between the digital experience platform and SAP enterprise resource planning systems for clients in industrial and manufacturing sectors.
• Microsoft DynamicscoreTechnology or IntegrationNative integration between Kentico Xperience and Microsoft Dynamics CRM/ERP, enabling seamless user data synchronization and unified customer data management for enterprise clients.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sitecore: Leading enterprise DXP vendor that competes head-to-head with Kentico in the digital experience platform category. Relevant to Exetera because Sitecore's market position directly influences Kentico's — and therefore Exetera's — pipeline.
• Optimizely: Digital experience platform (formerly Episerver) offering CMS, DXP, and experimentation capabilities — a head-to-head competitor to Kentico. Relevant as Enterprise clients evaluating DXPs may choose Optimizely over Kentico, affecting Exetera's pipeline.
• Cognizant: Global IT services and digital transformation provider with enterprise-scale DXP implementation capabilities. Relevant as a broader incumbent that competes with Exetera for large enterprise digital transformation deals, even if not focused on Kentico specifically.
• Adobe Experience Manager: Adobe's enterprise digital experience platform and direct competitor to Kentico in the broader DXP market. Relevant to Exetera as an alternative that enterprise clients may choose over Kentico, threatening the partnership's growth.
• Deloitte Digital: Global digital consulting arm of Deloitte with deep DXP and customer experience transformation practices. Comparable to Exetera in service category (CX consulting) but vastly larger in scale and portfolio breadth.

Regional players

• Jakala: Italian-headquartered martech and data-driven marketing services company operating across Europe. Relevant to Exetera as a domestic Italian competitor with broader marketing technology capabilities and significantly larger scale.

Direct peers

• Brimit: Software development firm with Kentico partnership experience delivering DXP and CMS solutions. Direct comparable to Exetera as a Kentico-specialist development services provider.
• BlueModus: US-based Kentico Gold Partner delivering implementation, integration, and support services for the Kentico DXP. Directly comparable to Exetera as a similarly sized Kentico-specialist agency operating in a different geography.
• NetConstruct: UK-based digital agency and Kentico Gold Partner specializing in CMS, DXP, and e-commerce implementations. Comparable to Exetera in business model (Kentico-centric implementation services) and customer profile (enterprise and mid-market).

Emerging players

• Contentful: Enterprise headless CMS platform competing in the same DXC/CX category as Kentico Kontent. Relevant to Exetera as enterprises shifting toward headless-first architectures may select Contentful over Kentico's offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/exetera-srl

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about exetera | thinking digital