What BlueModus does

BlueModus, Inc. is a private, founder-led digital experience agency founded in 2001 and headquartered in Denver, Colorado, with a remote-first workforce of 70+ employees distributed across the United States. The company serves enterprise and mid-market clients by delivering website redesigns, custom .NET development, UX design, content strategy, and ongoing platform support. Its core work centers on migrating organizations from legacy content management systems (CMS) to modern, AI-ready digital experience platforms—primarily Kentico, Umbraco, and Sitefinity—with Kentico representing the focal partnership in which BlueModus holds the No. 1 global partner rank. As of the most recent disclosures, the firm has completed 400+ website redesigns, 200+ discovery engagements, 80+ Xperience by Kentico migrations (more than all other Kentico partners combined), and 300+ Kentico sites launched and supported, serving 112 active clients.

The company's technical foundation includes proprietary internal assets such as an AI Assistant Framework for client websites, an Agent Analytics and Insights tool, Accelerator Frameworks that streamline repetitive CMS implementation work, and a 'North Star' strategic practice that designs future-state digital platforms for clients at no cost. BlueModus operates exclusively on custom-scoped, quote-based professional services engagements structured as multi-year contracts, drawing revenue from digital strategy consulting, website design and development, CMS implementations, and ongoing retainer-based support partnerships that emphasize proactive roadmap execution rather than ticket-based break-fix work. The firm is SOC 2 Type 1 certified and integrates with major enterprise systems including Salesforce, Microsoft Dynamics, iMIS, Blackbaud, OKTA, and Kimbia/GiveGab.

The company markets through thought leadership content, partner co-marketing with Kentico, case-study-driven inbound demand, and direct enterprise sales. Notable client relationships span healthcare (Alzheimer's Association, LivaNova, Arthritis Foundation, InnovAge), financial services (Truliant, Steinbach, United Community, United Heritage, Corporate Central credit unions, Options Clearing Corporation), manufacturing (Ball Corporation, Mainfreight, Flow Corp, Patterson Companies, CaroTrans), associations and nonprofits (RILA, ASLA, CTAM, MGMA, American Public Health Association), education (UCSD Extended Studies), and professional services. BlueModus is entirely employee-owned with no external private equity or venture capital backing, led by founder/CTO Dave Conder, CEO Tom Whittaker, and Chief Strategy Officer Becki Hoye.

Name

BlueModus

Legal name

BlueModus, Inc.

Website

https://bluemodus.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

BlueModus is a Denver-based digital experience agency delivering website redesigns, .NET CMS implementations, and AI-readiness services for enterprise and mid-market clients. The firm serves 112+ active clients across healthcare, financial services, manufacturing, and associations as the No. 1 global Kentico partner.

Ownership category

akta.pro rank

Product category

Digital Experience Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), Search, Retrieval & Semantic Ranking (BM25/vector, hybrid) (HDAAADAB)

Keywords

• Digital experience agency
• CMS implementation services
• Kentico partner services
• Website redesign consulting
• AI readiness advisory

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Strategy & Consulting: Discovery, strategic roadmapping, content strategy, and digital transformation consulting engagements. Typically structured as project-based or phase-based professional services with defined deliverables.
2. Website Design & Development: Custom website redesigns, UX design, and full-stack development services delivered via sprint-based or phased engagement models (Full Delivery, Co-Development, or Collaborative with third parties). Revenue recognized on project completion or milestone basis.
3. CMS Implementation Services: Enterprise CMS platform implementations (Kentico Xperience, Xperience by Kentico, Umbraco, Sitefinity) including platform migration, content modeling, integration, and deployment. Structured as fixed-scope projects with sprint-based delivery.
4. Ongoing Website Support & Retainer: Long-term strategic support partnerships for website maintenance, optimization, AI capability integration, and continuous improvement. Not ticket-based break-fix work; focused on proactive roadmap execution and modernization. Operates as an ongoing retainer model.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

BlueModus is a professional services digital experience agency that plans, designs, builds, and supports enterprise websites and digital platforms on .NET CMS ecosystems (Kentico, Umbraco, Sitefinity). It sells custom-scoped engagements covering AI readiness, website redesigns, CMS implementations, custom .NET development, UX design, digital strategy, content modeling, and ongoing website support retainers. It is the No. 1 globally ranked Kentico partner, with 300+ Kentico sites launched and 80+ Xperience by Kentico migrations completed.

Product overview

BlueModus is a digital experience agency offering a comprehensive suite of services for building and optimizing enterprise websites and digital platforms. The company specializes in AI Readiness services, Website Redesigns, CMS Implementations (.NET platforms including Kentico, Sitefinity, and Umbraco), Custom Development, UX Design, Digital Strategy, and Website Support. BlueModus operates as the No. 1 global Kentico partner with 300+ sites launched and supported, and offers flexible engagement models (Full Delivery, Co-Development, Collaborative) using sprint-based delivery. The company also provides specialized services in Discovery, Content Modeling, Development, and Quality Assurance, all designed to work together to deliver AI-ready digital experiences built for long-term durability and scalability.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Readiness Strategic and execution service helping organizations become AI-ready by aligning content, UX, and technical architecture for AI visibility and long-term growth, covering Answer Engine Optimization, agentic experience design, and AI-first development.
• Website Redesigns End-to-end website redesign service that combines discovery, pragmatic UX, and data-driven experiences designed to hold up under real content and user demands.
• CMS Implementations Enterprise CMS implementation service for .NET platforms (Kentico Xperience/Xperience by Kentico, Umbraco, Sitefinity), architected for durability and AI-ready digital experiences, using internal accelerator tools for streamlined deployment.
• Custom Development Complex .NET development service specializing in integrations, performance demands, compliance requirements, and evolving user expectations.
• UX Design User experience design service grounded in research and reality, designing modern, journey-driven experiences with prototyping, accessibility, and code-based design execution.
• Digital Strategy Digital strategy service providing the narrative and structure that anchors digital presence, delivering memorable experiences to users and citable experiences to AI, including brand, content, SEO, and AEO strategy.
• Website Support Ongoing website support service providing strategic, forward-looking partnership that evolves digital platforms with accountability and long-term vision, including AI capabilities integration.
• Discovery Discovery and definition phase service that aligns goals, audiences, constraints, and success metrics, producing a roadmap for execution across strategy, UX, content, and technical architecture.
• Content Modeling Content strategy and structured content modeling service that clarifies narrative and architects content models for intelligent search and AI-ready platforms, including SEO and AEO strategy.
• Development Custom development delivery service with flexible engagement models (Full Delivery, Co-Development, Collaborative) using sprint-based delivery for modern, scalable websites.
• Quality Assurance Quality assurance service combining intelligent automation with human validation, including performance audits, accessibility reviews (WCAG), and pre-launch SWARM reviews.

Quantifiable outcome

• 200% increase in organic traffic for LivaNova post-redesign
• +8 more outcomes

Named customers22 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature3 records

Partnerships

17 partnerships are on record, tiered supporting, flagship/core and core.

• SecureframesupportingImplementation/ SI/ Consulting Partner · 5 May 2025BlueModus used Secureframe's compliance automation platform to support its SOC 2 Type 1 certification process. Secureframe helps companies achieve and maintain security compliance certifications.
• Kenticoflagship/coreTechnology or IntegrationBlueModus is the No. 1 ranked Kentico partner globally, with more Site of the Month and Site of the Year awards than any other partner since 2023. They have completed 80+ Xperience by Kentico migrations (more than all other Kentico partners combined), launched and support 300+ Kentico sites, and hold hundreds of certifications across the Kentico platform. They are a certified partner with direct access to Kentico's engineering teams.
• SitefinitycoreTechnology or IntegrationBlueModus is a certified Sitefinity partner, implementing the .NET CMS platform for enterprise clients requiring an alternative to Kentico.
• UmbracocoreTechnology or IntegrationBlueModus is a certified Umbraco partner, implementing the open-source .NET CMS platform as part of its CMS implementation services.
• Microsoft AzurecoreTechnology or IntegrationBlueModus leverages Azure cloud hosting for client implementations, including hosting transitions for clients such as Options Industry Council migrating to cloud-based Azure hosting. Azure provides the infrastructure foundation for Kentico and other .NET platform deployments.
• Johanson GroupsupportingImplementation/ SI/ Consulting PartnerThird-party auditor that reviewed BlueModus's internal controls, policies, procedures, and infrastructure regarding data security, firewall configurations, change management, logical access, backup and disaster recovery, and security incident response to issue the SOC 2 Type 1 report.
• BlackbaudsupportingTechnology or IntegrationIntegration partner for the Alzheimer's Association project. Blackbaud Luminate used for donor management and event/leads management within the Kentico-powered website.
• OKTAsupportingTechnology or IntegrationOKTA SSO integrated with the Alzheimer's Association Kentico implementation for secure authentication across the home office and 75+ local chapter sites.
• Luminate (Blackbaud)supportingTechnology or IntegrationLuminate platform (part of the Blackbaud ecosystem) integrated with LivaNova's Kentico Xperience implementation for donor management.
• SalesforcecoreTechnology or IntegrationSalesforce integrated across multiple BlueModus client implementations. Used with American Campus Communities for connected user journeys, with Options Industry Council for contact and event registration management, and with Retail Industry Leaders Association for deep marketing integration.
• PardotsupportingTechnology or IntegrationIntegrated with Options Industry Council and Options Industry Conference Kentico implementations for marketing automation and email efforts alongside Salesforce CRM.
• TradeAlertsupportingTechnology or IntegrationIntegrated with Options Clearing Corporation website to provide real-time stock ticker data alongside the Kentico Xperience platform.
• Kimbia/GiveGabsupportingTechnology or IntegrationDonation form integration for Arthritis Foundation's Kentico Xperience implementation, enabling online fundraising and donor engagement.
• Microsoft DynamicssupportingTechnology or IntegrationMicrosoft Dynamics CRM integrated with American Health Law Association's Kentico Xperience website as a central hub, enabling business-critical integration for member access and content management.
• Elevate (LMS)supportingTechnology or IntegrationLearning Management System integrated with American Health Law Association's Kentico Xperience implementation for member education and professional development content.
• Impexium AMSsupportingTechnology or IntegrationIntegrated with American Society of Landscape Architects' Xperience by Kentico multisite platform to support the association's complex membership management and editorial workflows.
• Kontent.aisupportingTechnology or IntegrationUsed for MGMA's platform migration (10,000+ pieces of content organized via built-in taxonomy features). BlueModus leveraged Kontent.ai's headless CMS capabilities for the association's complex digital ecosystem.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Velir: Velir is a digital experience agency specializing in Sitecore and CMS implementations, custom development, and ongoing support for enterprise clients. It overlaps with BlueModus on .NET CMS implementation, multi-site builds, and long-term retainer support for associations and enterprise organizations.
• Verndale: Verndale is a digital experience agency focused on CMS, personalization, and MarTech implementations for enterprise clients, including associations and financial services. It competes head-to-head with BlueModus for CMS implementation work, ongoing support retainers, and digital strategy engagements.
• Hero Digital: Hero Digital is a customer experience agency focused on enterprise digital transformation, CMS implementations, and experience design. It competes with BlueModus on mid-market and enterprise engagements, particularly where .NET CMS platforms intersect with broader CX strategy.
• Authentic: Authentic is a digital experience agency delivering CMS implementations, custom development, and UX design for enterprise clients using platforms including Sitecore and Kentico. It is a comparable direct competitor in the digital experience implementation space serving associations, financial services, and mid-market enterprises.
• Americaneagle.com: Americaneagle.com is a digital agency and certified implementation partner for multiple CMS platforms (Kentico, Sitecore, Optimizely, Sitefinity), serving enterprise and mid-market clients with website design, CMS implementation, and digital strategy. It is directly comparable to BlueModus in service scope, platform partnership model, and target customer.
• Adage Technologies: Adage Technologies is a .NET-focused digital agency with deep Kentico implementation experience, serving enterprise and association clients with CMS builds, custom development, and support. It is one of the more direct Kentico-specific competitors to BlueModus within the platform's certified partner ecosystem.
• Luminary: Luminary is a digital agency with CMS, .NET, and cloud implementation practices serving enterprise clients across multiple verticals. It is a comparable mid-sized peer to BlueModus in service mix and customer profile, particularly in Australia and the broader APAC region, with overlap on CMS builds and ongoing support.

Broad incumbents

• Perficient: Perficient is a large global digital consultancy with a broad CMS and digital experience practice spanning Sitecore, Adobe, Optimizely, and other platforms. It is a scaled incumbent competing with BlueModus for enterprise CMS implementation work, with deeper resources but less depth in the Kentico-specific niche.
• Rightpoint (Genpact): Rightpoint is a digital experience consultancy owned by Genpact, delivering CMS implementations, experience design, and digital strategy to enterprise clients. It competes with BlueModus on mid-market and enterprise engagements and operates at meaningfully greater scale with broader platform coverage.
• Slalom: Slalom is a global consulting firm with a substantial digital experience and CMS implementation practice serving enterprise clients across multiple verticals. It overlaps with BlueModus on enterprise CMS, digital strategy, and custom development engagements but operates at significantly larger scale with broader service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bluemodus
• Xx.com/bluemodus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueModus