What kerzon does

Kerzon is a French natural care brand founded in 2014 by brothers Etienne and Péa, operating as KERZON SARL from its headquarters and flagship boutique "La Source Kerzon" at 68 rue de Turenne in Paris's Marais district. The company formulates and sells scented products across three linked categories: home care (fragranced candles, reed diffusers, dishwashing liquids), linen care (multi-purpose and specific laundry soaps), and body care (eaux de parfum, eaux de toilette, liquid soaps, ultra-rich soaps). Core technology centers on natural-origin formulations using saponified vegetable oils (coconut, olive), plant-based ingredients, and fragrance compositions developed with a Grasse-based master perfumer house labeled Entreprise du Patrimoine Vivant. A signature refill system (3L refills for laundry, dishwashing, and liquid soap, plus refillable 50ml/125ml eaux de parfum glass bottles) and an in-store bulk refill station at the flagship operationalize a closed-loop packaging model with 100% recycled, recyclable bottles.

The company sells through three channels: direct-to-consumer e-commerce at kerzon.paris (free shipping in France over €60, free samples over €40), the Paris flagship with click-and-collect, and wholesale to 250+ independent boutique partners across 30+ countries spanning Europe, North America, Oceania, and French overseas territories. Pricing is premium unit-based (€10 discovery sets up to €82 for the Place des Vosges 125ml refill), with bundled duos offering €4-€7 discounts. Customer segments are horizontal: individual consumers seeking natural, sensitive-skin-suitable products and families seeking gentle home care, reached indirectly via 250+ retailer partners. Operations are supported by a warehouse/distribution facility in Loire-Atlantique and a lean team of 9 employees, with no institutional funding, no M&A, and founder-controlled ownership. Manufacturing partners include ESAT facilities (social inclusion) and laboratories certified to ISO 22716:2007, declared to ANSM, and aligned with IFRA fragrance standards.

Name

kerzon

Legal name

KERZON SARL

Website

https://kerzon.paris

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kerzon is a French natural care brand founded in 2014 that sells scented home, linen, and body products via DTC e-commerce, a Paris flagship boutique, and 250+ wholesale partners across 30+ countries.

Ownership category

akta.pro rank

Product category

Natural Personal Care & Home Fragrance

NAICS

Soap and Other Detergent Manufacturing (325611), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural & Clean Fragrance (CRABADAG)

akta.pro secondary industries

Fabric Refreshers & Deodorizers (Odor Eliminators, Sprays) (CRADAKAD), Scent & Freshness Additives (Scent Boosters, In-Wash Fragrance) (CRAJAAAI)

Keywords

• Natural personal care
• Scented home products
• Fabric care detergents
• Fragrance collections
• Refillable body care

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product sales: One-time product sales through e-commerce and retail channels. Products include fragrances (eau de parfum, eau de toilette), body care (liquid soaps, ultra-rich soaps), home care (dishwashing liquids, candles, diffusers), and linens care (laundry soaps).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Kerzon designs, formulates, and sells French natural care products for the body, the home, and linens. Its core assortment includes eaux de parfum and eaux de toilette, liquid and ultra-rich soaps, multi-purpose and specific laundry soaps, dishwashing liquids, fragranced candles, home fragrance diffusers, and scented cards, all developed with natural-origin ingredients, saponified vegetable oils, and signature fragrances composed with master perfumers from Grasse. The brand supports a refillable packaging model (3L refills and an in-store bulk station) using bottles made from 100% recycled household waste.

Product overview

Kerzon is a French natural care brand offering a unified portfolio of scented products across three core categories: home care (fragranced candles, home fragrance diffusers, dishwashing liquids), fabric care (multi-purpose and specific laundry soaps), and body care (eaux de parfum, eaux de toilette, liquid soaps, ultra-rich soaps). The products share a common thread of natural formulations with saponified vegetable oils, bio-based ingredients, and signature French-inspired fragrances. The brand emphasizes sustainability through bulk refill options, recyclable packaging from recycled household waste, and vegan/cruelty-free formulations. Multiple fragrance collections (Place des Vosges, Le Soleil, Petit Grain, Maille Câline, Gym Tonique, Menthe Poivrée, Fleur d'Oranger, Fleur de Romarin, and others) are consistently expressed across product categories, allowing customers to coordinate scents throughout their home. Complementary products include fragranced cards for closets, discovery sets for fragrance exploration, scented duos for gifting, and 3L refills for economical and eco-conscious consumption.

Differentiator

Problem solved

Functional benefit

Brands

• La Source Kerzon: The name of Kerzon's physical boutique located at 68 rue de Turenne, Paris 3rd arrondissement. The boutique offers bulk products and the full collection.

Products and services

• Eau de Toilette Perfume water for body application with 5-15% fragrance concentration, offering light sillage suitable for daily reapplication and layering across signature scent families (gourmand, floral, citrus, woody).
• Eau de Parfum Concentrated perfume waters (15-20% fragrance) featuring signature scents such as Place des Vosges, Petit Grain, and Passiflore, presented in refillable 50ml glass bottles with marble caps.
• Liquid Soap Body and hand wash formulated with saponified coconut and olive oils, with nourishing and protective properties suitable for all skin types including sensitive skin; available in multiple signature fragrances.
• Ultra Rich Soap (Savon Surgras) Superfatting soap bar for body cleansing with enhanced moisturizing properties, formulated for sensitive skin.
• Multi-purpose Laundry Soap Universal laundry detergent formulated with saponified vegetable oils (coconut and olive) for all fabric types, with a biodegradable formula that breaks down in under one month.
• Specific Laundry Soaps (Maille Câline & Gym Tonique) Specialized detergents: Maille Câline enriched with cottonseed extract for wool and delicate fabrics; Gym Tonique with sodium bicarbonate to neutralize odors from sportswear and technical fibers.
• Dishwashing Liquid Grease-cutting dishwashing formula combining effectiveness with gentleness, leaving dishes spotless and infusing the kitchen with fragrance (e.g., Fleur de Romarin, Fleur d'Oranger).
• Fragranced Candles Scented candles crafted with natural biodegradable wax, pure braided cotton wick, and high-quality fragrance compositions across signature scents.
• Home Fragrance Diffusers Reed diffusers for scenting interior spaces with signature Kerzon fragrances.
• Fragranced Cards Scented paper cards made from biodegradable cellulose that progressively release fragrance, designed for placement in closets, drawers, and bags.
• 3L Refills (Laundry, Dishwashing, Liquid Soap) Bulk 3-liter refill bottles for laundry soaps, dishwashing liquid, and liquid soaps that allow customers to reuse containers and reduce plastic waste, with over 30% savings versus equivalent smaller packs.
• Discovery Sets Sample sets offering multiple fragrance options for laundry soaps, eaux de toilette, and eaux de parfum (priced €10-€12) to help customers discover preferred scents.
• Bulk Refill Service (La Source) In-store bulk refill service at the La Source Kerzon boutique in Paris, allowing customers to refill bottles of laundry soap, dishwashing liquid, and liquid soap indefinitely to reduce plastic waste.

Quantifiable outcome

• Formula biodegradable in less than one month (OECD 301)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Lucas du TertreminorStrategic or Co-development PartnerCollaboration with artist/designer Lucas du Tertre for special product editions.
• Mathilde CabanasminorStrategic or Co-development PartnerCollaboration with Mathilde Cabanas for co-branded product collections.
• Minois ParisminorStrategic or Co-development PartnerCollaboration with Minois Paris for family-focused product collections.
• BanditminorStrategic or Co-development PartnerCollaboration with Bandit for co-branded scented product lines.
• La Tour EiffelminorStrategic or Co-development PartnerOfficial collaboration with Société d'Exploitation de la Tour Eiffel for licensed fragrance products inspired by the landmark.
• Colissimo (La Poste)coreOthersPrimary shipping carrier. La Poste group is the first major postal operator to ensure full carbon neutrality of its offers. Colissimo offers first electric vehicle fleet for deliveries.
• Joyeux RecycleurscoreOthersLocal partner for sorting and recycling waste from store and offices. Supports social inclusion and 100% France-based recycling certification.
• Réseau VraccoreOthersOnly professional organization dedicated to democratizing bulk sales in France. Member of association advocating for reduced packaging.
• COSMEDcoreOthersFirst network representing companies in the French cosmetics sector. Ensures regulatory compliance and industry representation.
• IFRA (International Fragrance Association)coreOthersKerzon is committed to IFRA certification standards for fragrance safety, concentration, allergen disclosure, and vegan compliance.
• ESAT (Établissements et Services d'Aide par le Travail)minorOthersCollaboration with ESAT facilities for manufacturing scented sachets and certain care product assembly stages. Supports employment for people with disabilities.
• ANSM (Agence Nationale de Sécurité du Médicament)coreOthersLaboratories are declared to ANSM and certified compliant with ISO 22716:2007 for Good Manufacturing Practices.
• APHPminorOthersRegular donations to APHP to support hospitals and healthcare staff in France.
• Collab For Love & WeGive CollabminorOthersSolidarity sales partnerships supporting causes including health awareness (Info-Endométriose), ocean protection (Surf Rider), and other charitable initiatives.
• Élémentaire FondationminorOthersRegular transfer of part of profits to foundation engaged in children's education and against social determinism.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/kerzon

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kerzon