Minois Paris

What Minois Paris does

Minois Paris is a French privately-held natural cosmetics brand (SAS MINOIS PARIS, RCS 812 694 537) headquartered at 320 rue Saint-Honor\u00e9, 75001 Paris, with a third-party-operated logistics center in L\u00e9ry. The company formulates and markets skincare, haircare, and fragrance products for babies and children from birth, pregnant women, and new mothers, with the brand messaging extending use to the whole family. Products are manufactured in France and the portfolio is positioned around an average of 98% natural-origin ingredients, sensitive-skin testing, and signature fragrances developed in Grasse (notably the Eau de Toilette with fleur d'oranger, jasmin, mandarin, ch\u00e8vrefeuille, and white musk notes). The catalog spans categories (La Femme, Le Bain, L'Hydratation, La Toilette, Les Cheveux, Le Parfum, La Maison) and includes individual SKUs (Gel D\u00e9licat, Cr\u00e8me Douce, Baume Magique, Mousse de Bain, Huile S\u00e8che, Stick L\u00e8vres, Bougie Parfum\u00e9e), travel sizes, and a growing bouquet of duo bundles (Duo Gel D\u00e9licat, Duo Routine, Duo Hydratation, Duo Family, Duo Bain, Duo Eau de Toilette et Roll-On). Recent additions include the Mama Bag x Rose in April co-branded bundle and the Eau de Senteur collaboration with Flolove Paris.

The primary business model is direct-to-consumer e-commerce through a Shopify-powered storefront at www.minoisparis.com, supported by a Paris boutique, a reseller/stockist network (with a 'Become a reseller' rail), and global shipping via Colissimo International and FedEx with 5-10 day worldwide delivery. Pricing is unit-based, ranging from $14 (Gel D\u00e9licat Mini 100ml) to $56 (Eau de Toilette 50ml) with bundles from $36 to $139; free shipping kicks in over \u20ac69 in Metropolitan France. There is no subscription model. Marketing is content-led: Le Journal Minois editorial blog, email newsletter with a 10% first-order incentive, organic Instagram and Facebook, a loyalty programme, and lifestyle-brand collaborations (Rose in April, Flolove Paris, Bloom Mamas, editorial features with Equilibrist). The customer base is segmented across babies/children, pregnant women and new mothers, the whole family, and gift buyers, with no enterprise or B2B anchor customers.

Ownership is founder-controlled: Franck Hagege is the sole disclosed legal representative and Directeur de la publication, with no parent company, no funding rounds, no institutional investors, and no public listing referenced. The company is operationally active (website functioning, products purchasable, recent product launches through 2025) but the data set contains no disclosed revenue, headcount, or financial metrics.

Name

Minois Paris

Legal name

SAS MINOIS PARIS

Website

https://minoisparis.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Minois Paris is a French privately-held natural cosmetics brand selling skincare, haircare, fragrance, and home scent products for babies, children, pregnant women, and new mothers. The company sells primarily via a Shopify DTC storefront, a Paris boutique, and a reseller network, with global shipping.

Ownership category

akta.pro rank

Product category

Natural Baby & Family Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Baby Skincare (Lotions, Creams, Oils) (CRABAJAB)

akta.pro secondary industries

Baby Bath & Cleansing (CRABAJAA), Natural & Clean Fragrance (CRABADAG)

Keywords

• Natural baby skincare
• Children's sensitive skin care
• Pregnancy postpartum cosmetics
• Family personal care
• Natural origin cosmetics

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales (E-commerce): Minois Paris generates revenue through direct-to-consumer sales of skincare and cosmetics products via its Shopify-powered website. Customers purchase individual products, travel sizes, bundles (duos), gift sets, and limited editions. The brand ships globally with delivery in 5–10 days worldwide. A loyalty programme incentivises repeat purchases.
2. Reseller / Wholesale Distribution: Minois Paris distributes through a network of resellers and stockists. The website references a 'Become a reseller' contact page, and the blog mentions Rose in April's products are sold through 'more than 500 resellers, mainly in France and Europe.' The company also sells through curated retail partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Minois Paris manufactures and sells a portfolio of natural-origin cosmetics and personal-care products for babies and children from birth, pregnant women, new mothers, and the wider family. The range spans cleansing (Gel Délicat, Mousse de Bain, Eau Nettoyante), hydration (Crème Douce, Lait Corps, Huile Sèche), SOS care (Baume Magique, Stick Lèvres), hair care (Shampoing Hydratant, Brume Démêlante), fragrance (Eau de Toilette, Eau de Senteur), and home fragrance (Bougie Parfumée), offered as individual SKUs, duo bundles, travel kits, and limited-edition co-branded collaborations.

Product overview

Minois Paris is a natural skincare brand offering a unified portfolio of care products for babies, children, pregnant and postpartum women, and the whole family from birth. The offering consists of individual core personal care products (cleansers, moisturizers, oils, fragrances, hair care) organized under parent categories (La Femme, Le Bain, L'Hydratation, La Toilette, Les Cheveux, Le Parfum, La Maison), supplemented by duo/trio bundles that pair complementary products (e.g., Gel Délicat + Crème Douce, Crème Douce + Huile Sèche, Mousse de Bain + Gel Délicat). Limited-edition collaboration bundles such as the Mama Bag x Rose in April and the Flolove Paris fragrance collab extend the portfolio. The brand emphasizes formulations with an average of 98% natural origin ingredients, made in France, tested on sensitive skin.

Differentiator

Problem solved

Functional benefit

Products and services

• Gel Délicat Gentle washing gel for body and hair that cleanses softly without aggressing or drying sensitive skin, formulated for babies and children from birth.
• Crème Douce Hydrating cream for face and body providing moisture for sensitive skin, suitable from birth.
• Lait Corps Body milk for body hydration, formulated for sensitive skin.
• Huile Sèche Dry oil for body, hair, and massage that absorbs quickly for multi-use hydration.
• Mousse de Bain Cleansing bubble bath that produces a rich foam for gentle washing during bath time.
• Baume Magique SOS balm with organic arnica designed for sensitive skin care.
• Stick Lèvres Lip balm stick with 100% natural ingredients for lip hydration.
• Eau Nettoyante Hydratante Cleansing water for face and body with rinse-free formula, positioned as the fresh summer gesture for sensitive skin.
• Shampoing Hydratant Gentle hydrating shampoo formulated for sensitive scalps.
• Brume Démêlante Hydrating detangling mist for hair care on sensitive scalps.
• Eau de Toilette Eau de toilette fragrance for mother and child (from age 3), developed in Grasse with notes of orange blossom, jasmine, mandarin, and honeysuckle.
• Eau de Senteur Fragrance product launched in collaboration with Flolove Paris as a reinterpretation of the brand's iconic scent, suitable from birth.
• Bougie Parfumée Scented candle made with 100% plant-based wax for home fragrance.
• Gel Délicat Mini Travel-size 100ml version of the Gel Délicat body and hair wash gel.
• Crème Douce Mini Travel-size version of the Crème Douce hydrating face and body cream.
• Trousse Les Essentiels Travel kit containing the brand's essential products in travel format, sold as a bundle.
• Duo Eau de Toilette et Roll-On Bundle containing the 50ml Eau de Toilette and a 10ml roll-on version at a special price, suitable for mother and child from age 3.
• Duo Gel Délicat Delicate body and hair washing gel duo formulated for gentle cleansing of sensitive skin.
• Duo Family Bundle combining Gel Délicat and Lait Corps for family skin care routines.
• Duo Routine Bundle combining Gel Délicat and Crème Douce for daily bathing and skincare routines.
• Duo Eau Nettoyante et Crème Douce Bundle combining Eau Nettoyante and Crème Douce designed to cleanse and hydrate sensitive skin.
• Duo Hydratation visage et corps Bundle combining Crème Douce and Lait Corps for complete face and body hydration.
• Duo Hydratation Bundle combining Crème Douce and Huile Sèche for complementary face and body hydration.
• Duo Bain Bundle combining Gel Délicat and Mousse de Bain for complete bath and cleansing routines.
• Mama Bag x Rose in April Collaboration bundle with Rose in April containing 4 Minois care products and a 48-hour bag, sold as a gift set.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Rose in AprilcoreGTM or Marketing Partner · 1 January 2025Minois Paris collaborated with Rose in April (a French children's furniture and decoration brand founded by two sisters, Elodie and Eugenie) to create a co-branded Mama Bag product. The Mama Bag x Rose in April bundle includes 4 Minois care products and a Rose in April 48h bag, priced at $139 (reduced from $250). This collaboration combines complementary family lifestyle brands and leverages cross-audience exposure through Rose in April's network of 500+ resellers across France, Europe, Middle East, and the United States.
• Flolove ParisminorGTM or Marketing Partner · 1 January 2025Minois Paris partnered with Flolove Paris (a brand created by Florence in 2012) for a collaboration centred on the Minois Paris Eau de Toilette fragrance. Florence, a solo mother and creative entrepreneur, reinterpreted the iconic Minois fragrance for a limited-edition co-branded product — the 'collab Minois Paris x Flolove Paris' — released around the holiday season. The collaboration was featured in the Le Journal Minois blog and promoted via the brand's marketing channels.
• Bloom MamasminorStrategic or Co-development PartnerMinois Paris partnered with Bloom Mamas (a brand focused on postpartum wellness, led by Barbara) to develop a double massage protocol accompanying the launch of Minois's pregnancy and post-partum care line. This co-development effort combined Minois's skincare formulation expertise with Bloom Mamas's postpartum massage knowledge to create educational and wellness content serving pregnant women and new mothers.
• EquilibristminorOthersMinois Paris featured Equilibrist (a brand dedicated to female hormonal balance, co-founded by Alice and Bérengère, pharmacists and phytotherapists) in its editorial blog Le Journal Minois. The interview addressed topics such as baby blues, postpartum depression, and hormonal health. This is an editorial/community content collaboration rather than a commercial or product partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Rose in April: French children's furniture and lifestyle brand founded by two sisters, active in the family/baby lifestyle segment with 500+ resellers. Closely comparable as a French family lifestyle peer; it is also an active commercial partner (Mama Bag collab) for Minois.
• Flolove Paris: French boutique lifestyle brand led by Florence, with adjacent mother/child positioning. Comparable as a small French lifestyle peer and active commercial partner (Eau de Toilette collab).

Direct peers

• Weleda: Swiss natural and biodynamic skincare brand with a long-established baby line (Baby Derma, Baby Calendula). Comparable on natural-origin positioning, sensitive-skin specialisation, and global DTC + retail distribution for babies, children, and mothers.
• Bébé Cadum: Historic French baby personal care brand with a relaunch around gentle, naturally sourced formulations for babies and children. Comparable on category, French market focus, and sensitive-skin positioning across bathing and skincare.
• Bioderma (NAOS): French dermo-cosmetic brand with a baby/maternity range (Bioderma ABCDerm, Atoderm) targeting sensitive skin. Comparable on French dermatological positioning, sensitive-skin specialisation, and pharmacy-led distribution.
• Cattier Paris: French natural and organic personal care brand with baby/maternity lines including cleansing, moisturising, and bath products. Closely comparable on Made-in-France natural-origin positioning, baby-skin focus, and DTC + organic retail channels.
• Klorane (Pierre Fabre): French botanical personal care brand under Pierre Fabre, with a dedicated baby line (Klorane Bébé). Comparable on plant-based, gentle-formulation positioning and French pharmacy/mass retail presence for baby and family care.
• Mustela (Laboratoires Expanscience): French skincare brand owned by Laboratoires Expanscience, focused on baby and maternal skincare. Directly comparable to Minois on category (baby/children/personal care), distribution (DTC + pharmacy), and French premium positioning.

Broad incumbents

• Nuxe: French natural-origin dermo-cosmetic brand with maternal skincare (Sun, Huile Prodigieuse) and broader personal care portfolio. Comparable on French natural-origin positioning and sensory/gifting premium positioning, though not baby-specialised.
• Aveeno Baby (Johnson & Johnson): Mass-market baby skincare line from J&J using oat-based, gentle formulations. Comparable on sensitive-skin and natural-leaning baby skincare, but operates at significantly larger scale with global mass retail distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/minoisparis
• Instagraminstagram.com/minois_paris
• LinkedInlinkedin.com/company/minois-paris

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minois Paris