KeukenConcurrent
KeukenConcurrent is a Dutch direct-to-consumer kitchen retailer operating 46 showrooms across the Netherlands, selling pre-assembled kitchens from €4,750 to €14,975+ to residential homeowners via factory-direct sourcing, with a stated lowest-price guarantee and four-week delivery.
- Company typePrivate
- Founded-
- HeadquartersWaalwijk, Noord-Brabant, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingServices
What KeukenConcurrent does
KeukenConcurrent, legally Keukenconcurrent Nederland B.V., is a Dutch direct-to-consumer kitchen retailer headquartered in Waalwijk, Noord-Brabant. The company sells complete kitchen configurations across three tiers — Voordeelkeukens (entry-level from €4,750), Huisselectie (mid-range from €5,250), and Design Keukens (premium from €8,690) — plus discounted showroom display models starting at €1,299. Customers can also purchase appliances from brands including Bauknecht, Candy, BORA, and Quooker, and add professional installation by the company's own montageteam or opt for self-assembly with savings of up to €1,000.
The core operating model combines a national physical showroom network of 46 locations across the Netherlands with a set of digital planning tools — a 3D kitchen planner, a budget calculator, an online configurator, and a customer portal (Mijn KeukenConcurrent). Cabinets are pre-assembled at a German factory and shipped direct, eliminating intermediaries and supporting a stated lowest-price guarantee with a €500 bonus over any competitor quote. Standard delivery time is approximately four weeks. The company holds CBW-erkend industry certification, is sponsored by Dutch athletes Michael van Gerwen and Rico Verhoeven, and operates within the De Mandemakers Groep retail network.
KeukenConcurrent sells more than 400 kitchens per week, primarily to residential Dutch homeowners across budget, mid-range, and premium segments. Revenue is generated through one-time kitchen purchases, hardware sales (appliances, countertops, taps, sinks, backsplashes), professional installation services, and discounted showroom-display sales. The company has operated for 25 years, maintains a 4.1/5 Trustpilot rating across 11,396 reviews, and holds no external venture funding. Geographic scope is exclusively the Netherlands.
KeukenConcurrent firmographics
Firmographics- Name
- KeukenConcurrent
- Legal name
- Keukenconcurrent Nederland B.V.
- Website
- https://keukenconcurrent.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- KeukenConcurrent is a Dutch direct-to-consumer kitchen retailer operating 46 showrooms across the Netherlands, selling pre-assembled kitchens from €4,750 to €14,975+ to residential homeowners via factory-direct sourcing, with a stated lowest-price guarantee and four-week delivery.
- Ownership category
- akta.pro rank
KeukenConcurrent industry classification
Industry- Product category
- Kitchen Retail
- NAICS
- Home Centers (444110)
- akta.pro primary industry
- Kitchen Countertop Appliances Retail (CRACADAA)
- akta.pro secondary industries
- Kitchen Gadgets & Tools Retail (CRACADAB), Home & Kitchen Value Variety Stores (Small Housewares & Décor) (CRAEAGAH)
Keywords
Where KeukenConcurrent is headquartered
LocationHeadquarters
- HQ city
- Waalwijk, Noord-Brabant
- HQ country
- Netherlands
- HQ region
- Europe
Offices47 records
Markets served
KeukenConcurrent business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Kitchen Furniture Sales: One-time purchase of complete kitchens including cabinets, countertops, and kitchen configuration. Multiple product lines from budget (Voordeelkeukens) to premium (Design keukens).
- Kitchen Appliances: Sale of kitchen appliances including ovens, cooktops, refrigerators, dishwashers from brands like Bauknecht, Candy, BORA, Quooker
- Professional Installation Services: Optional mounting and installation services by company's own professional installation team
- Showroom Kitchen Sales: Sale of showroom display kitchens at discounted prices (up to 70% discount)
- Kitchen Accessories and Components: Sale of additional components including backsplashes, faucets, sinks, cabinet handles, and custom countertops
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Budget-friendly kitchens starting at €4,750 |
| One time/ perpetual license | Pay-as-you-go | Mid-range household selection kitchens from €5,250 |
| One time/ perpetual license | Pay-as-you-go | Premium design kitchens from €8,690 |
| One time/ perpetual license | Pay-as-you-go | Showroom display kitchens from €1,299 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
KeukenConcurrent product offering
Product offeringCore offering
KeukenConcurrent is a Dutch kitchen retailer that designs, sources, and sells complete kitchens across three tiers (Voordeelkeukens from €4,750, Huisselectie from €5,250, Design Keukens from €8,690), together with kitchen appliances (Bauknecht, Candy, BORA, Quooker), countertops, cabinets, taps, sinks, and backsplashes through 46 showrooms nationwide. The company complements product sales with optional professional installation by its own montageteam or a self-assembly option that can save customers up to €1,000, and supports buyers with online planning tools including a 3D planner, budget calculator, and web-based configurator.
Product overview
KeukenConcurrent is a Dutch kitchen retailer offering a comprehensive portfolio of affordable, quality kitchens across three main collections: Voordeelkeukens (entry-level from €4,750), Huisselectie (mid-range from €5,250), and Design Keukens (premium from €8,690). The company sells directly to consumers through 46 physical showrooms across the Netherlands, supplemented by online tools including a 3D kitchen planner, budget calculator, and web-based configurator. Products are available as showroom display models at significant discounts or as custom orders. The ecosystem includes kitchen components (cabinets, countertops, backsplashes), a full range of appliances from brands like Bauknecht, Candy, BORA, and Quooker, and services such as professional installation, self-assembly guidance, and a customer portal for order management. The company emphasizes its 'Lowest Price Guarantee' and fast delivery times of four weeks for custom kitchens.
Differentiator
Problem solved
Functional benefit
Companies that use KeukenConcurrent
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
KeukenConcurrent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
KeukenConcurrent partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- BORAcoreBORA is featured as a key appliance partner offering induction cooktops with integrated extraction systems. Multiple customer testimonials highlight BORA products as favorites. Company showcases BORA technology in kitchens and marketing materials.
- QuookercoreQuooker boiling water taps are offered as premium kitchen accessories. Featured prominently across customer stories and product pages. Multiple customers cite Quooker as must-have item.
- BauknechtcoreBauknecht appliances (refrigerators, ovens, cooktops, dishwashers, range hoods) are featured in design kitchen lines such as GL-Tautz.
- De Mandemakers GroepcoreParent company of KeukenConcurrent. Job vacancies are posted through werkenbijmandemakers.nl/keukenconcurrent/. Part of larger kitchen retail group.
- CBW-ErkendminorCBW-Erkend is a quality mark for Dutch furniture retailers. KeukenConcurrent displays CBW certification indicating compliance with industry standards for consumer protection.
- Michael van GerwenminorProfessional darts player sponsored by KeukenConcurrent. Listed as proud sponsor on website homepage.
- Rico VerhoevenminorProfessional kickboxer featured in KeukenConcurrent marketing materials and blog content.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
KeukenConcurrent competitors and assessment
Company assessmentEmerging players
- DroomKeukens: Dutch online-first kitchen configurator and retailer; represents the emerging digital-native competitive threat to traditional showroom-based Dutch kitchen retailers like KeukenConcurrent, with lower overhead and price-disruptive positioning.
Direct peers
- Tulp Keukens: Dutch kitchen specialist retailer serving residential customers with kitchen furniture, design, and installation services; directly comparable to KeukenConcurrent in product range, customer segment, and showroom-led go-to-market.
- Keukenloods: One of the largest direct competitors to KeukenConcurrent in the Dutch kitchen retail market, also operating a multi-showroom value-priced kitchen retail model across the Netherlands with similar value proposition around low price and wide selection.
- Brugman Keukens: Dutch kitchen retailer with a comparable showroom-led, mid-to-premium kitchen positioning and similar partnerships with appliance brands; competes head-to-head with KeukenConcurrent for the residential homeowner segment in the Netherlands.
- Bribus Keukens: Dutch kitchen retailer also owned by De Mandemakers Groep (KeukenConcurrent's parent organization), offering a comparable product mix and showroom model; serves as a sister-brand peer within the same Dutch kitchen retail portfolio.
Broad incumbents
- Howdens Joinery: UK-listed kitchen and joinery supplier with a depot-based trade and consumer model; relevant international benchmark for KeukenConcurrent's distribution-heavy, multi-location kitchen retail approach in a single national market.
- nobilia: Largest German kitchen furniture manufacturer, supplying many European kitchen retailers including KeukenConcurrent's German factory source; comparable on product category and as a benchmark for cabinet manufacturing scale and cost efficiency.
- Schmidt Groupe: Major European kitchen manufacturer and retailer with multi-country showroom operations; comparable on product category and bespoke kitchen offering, though typically positioned at the premium/mid-premium end versus KeukenConcurrent's value-led positioning.
- IKEA: Global home furnishing incumbent with a significant kitchen category across the Netherlands; competes with KeukenConcurrent on price and integrated kitchen + appliance offering but as part of a much broader assortment rather than a kitchen specialist.
- Wren Kitchens: UK-based vertically integrated kitchen manufacturer-retailer with a large showroom network and own installation services; highly comparable business model to KeukenConcurrent's factory-direct sourcing, showroom-led sales, and bundled installation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
KeukenConcurrent social profiles
Digital presenceKeukenConcurrent compliance and trust
Trust signalCompliance1 record
KeukenConcurrent financial estimates
Financial estimateRevenue estimate
Valuation estimate
KeukenConcurrent leadership team
Management profileNumber of profiles
KeukenConcurrent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KeukenConcurrent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KeukenConcurrent
What does KeukenConcurrent do?
KeukenConcurrent is a Dutch kitchen retailer that designs, sources, and sells complete kitchens across three tiers (Voordeelkeukens from €4,750, Huisselectie from €5,250, Design Keukens from €8,690), together with kitchen appliances (Bauknecht, Candy, BORA, Quooker), countertops, cabinets, taps, sinks, and backsplashes through 46 showrooms nationwide. The company complements product sales with optional professional installation by its own montageteam or a self-assembly option that can save customers up to €1,000, and supports buyers with online planning tools including a 3D planner, budget calculator, and web-based configurator.
Is KeukenConcurrent a public or private company?
KeukenConcurrent is a private company. It is classified as corporate owned and is currently operating.
When was KeukenConcurrent founded?
KeukenConcurrent was founded in -1. It employs 101 to 250 people.
Where is KeukenConcurrent based?
KeukenConcurrent is headquartered in Waalwijk, Noord-Brabant, Netherlands, in the Europe region.
How does KeukenConcurrent make money?
Five revenue lines are on record. Kitchen Furniture Sales are the primary driver. The others are kitchen Appliances, professional Installation Services, showroom Kitchen Sales and kitchen Accessories and Components.
Who are KeukenConcurrent's main competitors?
DroomKeukens is listed as an emerging player. Direct peers are Tulp Keukens, Keukenloods, Brugman Keukens and Bribus Keukens. Broad incumbents are Howdens Joinery, nobilia, Schmidt Groupe, IKEA and Wren Kitchens.
Does KeukenConcurrent have an API?
No public API is recorded for KeukenConcurrent.
What industry is KeukenConcurrent in?
KeukenConcurrent's product category is Kitchen Retail. Its primary akta.pro industry code is CRACADAA, Kitchen Countertop Appliances Retail, with a secondary code of CRACADAB, Kitchen Gadgets & Tools Retail. Its NAICS code is 444110.