Kew Primary School
Kew Primary School is a Victorian government primary school in Kew, Melbourne, delivering the Victorian Curriculum F-10 through an IB PYP inquiry-based framework to an estimated 500-600 Prep-to-Year-6 students, funded by the Victorian Department of Education with supplementary parent payments and CRICOS-registered international enrolment.
- Company typePrivate
- Founded-
- HeadquartersKew, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Kew Primary School does
Kew Primary School (KPS) is a Victorian government primary school operating from a single campus at 20 Peel Street, Kew 3101, in Melbourne's eastern suburbs. The school delivers the Victorian Curriculum F-10 to students from Foundation (Prep) through Year 6 via an inquiry-based framework accredited under the International Baccalaureate Primary Years Program (IB PYP). Its core educational offering comprises literacy and numeracy programs, specialist subjects (Visual Arts, Performing Arts, Music, Physical Education), year-level camps (Year 4 Bike Education, Year 5 Camp Manyung, Year 6 Camp Coonawarra), student wellbeing programs anchored by its CARE values (Community, Achievement, Resilience, Empathy), and extracurricular activities including NFL Flag Football and Chess. The school is part of the global IB World Schools network and is registered under the Department of Education's CRICOS provider code 00861K, enabling enrolment of international students.
The business model is that of a public-sector educational institution rather than a commercial enterprise. Kew Primary School receives operational funding through the Victorian Department of Education's Student Resource Package on a per-capita basis, supplemented by parent payments for curriculum contributions and optional extras under the Department's Parent Payments Policy. The school is owned and governed by the Victorian Department of Education, with no private equity, public listing, or independent revenue mechanism. Distribution is entirely direct at the single campus, with enrolment managed through the school office, school tours, and the Department's centralized CRICOS program for international students. Marketing is conducted through the school's website (kewps.vic.edu.au), email newsletters, school events, and earned media coverage of extracurricular achievements.
The school's go-to-market motion is community-led, centered on the active 'Kewmmunity' of families, the Parent-Teacher Association, the School Council, and high-profile extracurricular partnerships (LA Rams NFL Flag clinics, Richmond Football Club visits, Fight MND Big Freeze participation). Notable performance signals include consecutive NFL Flag National Championships in 2024 and 2025 and representation of Australia at the International NFL Flag Under 12s tournament in Orlando. The school is accredited to approximately 24 staff and an estimated 500-600 students, and it partners with Team Kids to deliver Outside School Hours Care for working families.
Kew Primary School firmographics
Firmographics- Name
- Kew Primary School
- Legal name
- Kew Primary School
- Website
- https://kewps.vic.edu.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kew Primary School is a Victorian government primary school in Kew, Melbourne, delivering the Victorian Curriculum F-10 through an IB PYP inquiry-based framework to an estimated 500-600 Prep-to-Year-6 students, funded by the Victorian Department of Education with supplementary parent payments and CRICOS-registered international enrolment.
- Ownership category
- akta.pro rank
Kew Primary School industry classification
Industry- Product category
- Primary Education
- NAICS
- Elementary and Secondary Schools (611110)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public Elementary Schools (EDAJAAAB)
Keywords
Where Kew Primary School is headquartered
LocationHeadquarters
- HQ city
- Kew
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Kew Primary School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Others
Revenue model
- Government Funding: As a Victorian government school, Kew Primary School receives operational funding from the Department of Education Victoria.
- Parent Payments: The school collects parent payments for curriculum activities and optional extras as part of the Victorian government's parent payment framework.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Curriculum contributions and essential education materials |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Kew Primary School product offering
Product offeringCore offering
Kew Primary School is a Victorian government primary school delivering Prep to Year 6 education through the Victorian Curriculum F-10 within an International Baccalaureate Primary Years Program (IB PYP) inquiry-based framework. The school supplements core literacy and numeracy with specialist subjects (Visual Arts, Performing Arts, Music, Physical Education), camps and outdoor education, student wellbeing programs built around CARE values, extracurricular activities, and CRICOS-registered international student enrollment.
Product overview
Kew Primary School is a government primary school in Victoria, Australia offering a comprehensive educational program for Prep through Year 6 students. The school delivers the Victorian Curriculum F-10 through an International Baccalaureate Primary Years Program (IB PYP) inquiry-based approach. The educational portfolio includes core literacy and numeracy programs, specialist subjects (Visual Arts, Performing Arts, Music, Physical Education), camps and outdoor activities (Year 4 Bike Education, Year 5 Camp Manyung, Year 6 Camp Coonawarra), student wellbeing programs underpinned by CARE values, extracurricular activities (NFL Flag Football, Chess), and CRICOS-registered international student enrollment. The school also provides Outside School Hours Care through Team Kids and uses the Compass platform for school management communication.
Differentiator
Problem solved
Functional benefit
Products and services
- Victorian Curriculum F-10 Program
- International Baccalaureate Primary Years Program (IB PYP)
- International Student Enrolment Program
- Outside School Hours (OSH) Care
Quantifiable outcome
- NFL Flag National Championships winners 2024 and 2025
- +1 more outcomes
Companies that use Kew Primary School
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Kew Primary School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Kew Primary School partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Richmond Football ClubminorRichmond Football Club players visited KPS for a Q&A session with Year 5 students, including Jacob Hopper, Kane McAuliffe, Ben Miller, Tom Lynch, and Patrick Retschko.
- Fight MNDcoreKPS participates in Fight MND's Big Freeze campaign to raise awareness and funds for Motor Neurone Disease research. Grade 6 students participated in a Guinness World Record attempt for the largest simultaneous ice bucket challenge.
- LA RamsminorLA Rams players Kyran Williams and Kevin Dotson conducted an NFL Flag Skills Clinic with 200 students from Kew Primary and Kew East Primary Schools.
- LA RamsminorNFL team LA Rams visited KPS with mascot Rampage and cheerleaders Jenna and Miranda. They conducted a Q&A session with Years 4-6 students in the school's NFL Program and donated copies of the book 'Ride with Rampage' to the school library.
- Matt Ross (Parent Coach)coreParent Matt Ross serves as the coach for the KPS NFL Flag team, providing outstanding commitment to coaching and ongoing development and promotion of the sport within the school. Under his leadership, the team won consecutive National Championships and represented Australia internationally.
- Team KidscoreTeam Kids provides Outside School Hours (OSH) Care services at KPS. The school partners with this external provider to offer before and after school care for enrolled families.
- Department of Education VictoriacoreKew Primary School is a Victorian government school operating under the Department of Education's governance, CRICOS registration (00861K), and regulatory framework.
- IB World SchoolscoreKPS holds accreditation as an International Baccalaureate Primary Years Program (IB PYP) school, part of the global IB World Schools network.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Kew Primary School competitors and assessment
Company assessmentDirect peers
- Hawthorn West Primary School: Government primary school in Melbourne's inner east serving a similar demographic profile. Comparable as a state primary competing for the same Kew-area family enrollment pool with parallel curriculum and community engagement models.
- Balwyn Primary School: Victorian government primary school in a comparable affluent Melbourne eastern suburbs catchment. Comparable as a state primary serving similar family demographics with overlapping extracurricular and specialist subject offerings.
- Kew East Primary School: Adjacent Victorian government primary school located in Kew East, serving a similar Melbourne eastern suburbs catchment. Explicitly comparable as the school partnered with KPS for the LA Rams NFL Flag Skills Clinic, indicating shared demographic and program profile.
- Glenferrie Primary School: Inner-eastern Melbourne government primary school with a comparable demographic profile and similar specialist subject programs. Comparable as a state primary competing for similar family enrollment within the broader Kew/Melbourne east catchment.
Others
- Team Kids: Outside School Hours care provider partnered with KPS to deliver before and after school care. Comparable as the operational partner enabling working-family enrollment at the school and adjacent OSH services at peer primary schools.
Broad incumbents
- Trinity Grammar School: Independent K-12 school in the Kew area offering IB programs and competing for the same fee-paying and academically oriented families. Comparable as an alternative choice for Kew families evaluating IB PYP pathways.
- Methodist Ladies' College (MLC) Melbourne: Large independent K-12 school in Kew with IB PYP in its junior school. Comparable as the closest IB-accredited competitor drawing families from the same Kew catchment who might otherwise choose a state IB PYP school.
Regional players
- Ivanhoe Primary School: Victorian government primary school in the nearby northern Melbourne suburb of Ivanhoe. Comparable as a state primary with similar size and curriculum footprint, drawing from a related but distinct catchment area.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Kew Primary School social profiles
Digital presenceKew Primary School compliance and trust
Trust signalCompliance2 records
Kew Primary School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kew Primary School leadership team
Management profileNumber of profiles
Profiles1 record
Kew Primary School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kew Primary School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kew Primary School
What does Kew Primary School do?
Kew Primary School is a Victorian government primary school delivering Prep to Year 6 education through the Victorian Curriculum F-10 within an International Baccalaureate Primary Years Program (IB PYP) inquiry-based framework. The school supplements core literacy and numeracy with specialist subjects (Visual Arts, Performing Arts, Music, Physical Education), camps and outdoor education, student wellbeing programs built around CARE values, extracurricular activities, and CRICOS-registered international student enrollment.
Is Kew Primary School a public or private company?
Kew Primary School is a private company. It is classified as state government owned and is currently operating.
When was Kew Primary School founded?
Kew Primary School was founded in -1. It employs 11 to 50 people.
Where is Kew Primary School based?
Kew Primary School is headquartered in Kew, Australia, in the Oceania region.
How does Kew Primary School make money?
Two revenue lines are on record. Government Funding is the primary driver. The others are parent Payments.
Who are Kew Primary School's main competitors?
Direct peers on record are Hawthorn West Primary School, Balwyn Primary School, Kew East Primary School and Glenferrie Primary School. Team Kids is listed as an others. Broad incumbents are Trinity Grammar School and Methodist Ladies' College (MLC) Melbourne. Ivanhoe Primary School is listed as a regional player.
Does Kew Primary School have an API?
No public API is recorded for Kew Primary School.
What industry is Kew Primary School in?
Kew Primary School's product category is Primary Education. Its primary akta.pro industry code is EDAJAAAB, Public Elementary Schools. Its NAICS code is 611110 and its SIC code is 8200.