Keystone Place at Lavalle Fields

What Keystone Place at Lavalle Fields does

Keystone Place at LaValle Fields is a privately held senior living community operated by Hugo Senior Housing, LLC on a single landscaped campus of nearly 5 acres at 14602 Finale Ave N in Hugo, Minnesota. The community serves older adults and their families in the Twin Cities exurb, particularly Hugo, White Bear Lake, and Centerville, offering three co-located living options: Independent Living (maintenance-free housing with social activities and amenities), Assisted Living (personalized support with daily activities such as bathing, dressing, and medication management), and Holistic Memory Care (specialized Alzheimer's and dementia programming focused on connection, meaningful engagement, and dignity). The business model is direct-to-consumer, generating recurring monthly fees from residents across the three care levels, with pricing individualized by care level, unit type, and service needs and not publicly disclosed.

The community operates without any proprietary technology platform, mobile application, or AI tooling; its product surface is the physical campus itself, supplemented by a content-rich marketing website featuring virtual tours, a blog, financial resources, and event listings. There is no API, no SDK, no disclosed integrations, and no in-house software product. Service delivery relies on traditional in-person care staffing rather than technology-enabled care, and the technology stack is limited to standard marketing and CRM-style web infrastructure supporting the g5 platform hosting the community's site.

Revenue mechanics are subscription-recurring monthly senior living fees with no entrance fee or buy-in component disclosed. GTM is predominantly direct-to-consumer: prospective residents initiate contact via the website, phone (651-925-2664), email, or in-person tour; community events such as the Summer Luau Happy Hour serve as top-of-funnel engagement; and word-of-mouth plus local hospital referrals from nearby Fairview and St. John's Hospitals drive occupancy. No channel partners, resellers, or third-party referral networks are used. The community is led by Executive Director Bill Currier, who has held the role for 14 years and brings a hospitality-industry background spanning hotels, private clubs, and culinary operations.

Name

Keystone Place at Lavalle Fields

Legal name

Hugo Senior Housing, LLC

Website

https://keystoneplaceatlavallefields.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Keystone Place at LaValle Fields is a privately held senior living community in Hugo, Minnesota, offering Independent Living, Assisted Living, and Memory Care on a single 5-acre campus serving older adults in the Twin Cities exurb. Revenue comes from recurring monthly resident fees with no entrance buy-in.

Ownership category

akta.pro rank

Product category

Senior Living / Residential Care

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

Independent Living within CCRC Campuses (IL Component) (HLADAAAF), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Active Adult (55+) Independent Living Communities (HLADAAAD)

Keywords

• Senior living community
• Independent living services
• Assisted living care
• Memory care programming
• Residential care facility

Headquarters

HQ city

Hugo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Senior Living Fees: Residents pay recurring monthly fees for housing, dining, amenities, and care services across Independent Living, Assisted Living, and Memory Care. No upfront buy-in or entrance fees are mentioned. Pricing is not publicly disclosed and appears to be individualized based on care level, unit type, and specific service needs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Keystone Place at LaValle Fields is a senior living community that offers three interconnected residential care options on a single Hugo, Minnesota campus: Independent Living for active seniors seeking a maintenance-free lifestyle, Assisted Living for seniors who need help with daily activities while preserving independence, and Holistic Memory Care for individuals with Alzheimer's or other dementias. The community also provides amenities including gourmet dining, transportation, landscape maintenance, and a calendar of social, physical, and mental activities, with pricing structured as monthly recurring fees.

Product overview

Keystone Place at LaValle Fields is a senior living community offering a coordinated portfolio of residential care services. The core offerings consist of three interconnected living options: Independent Living (maintenance-free lifestyle), Assisted Living (independence with personal care support), and Holistic Memory Care (specialized dementia care). These are complemented by support services including gourmet dining, transportation, landscape maintenance, and diverse activities. The community operates on a single-location campus model where residents can transition between care levels as their needs evolve.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Maintenance-free living option that allows active seniors to downsize while retaining independence, with included amenities (landscape maintenance, gourmet dining, transportation, activities) and the freedom to come and go. Intended for prospective residents and their families seeking an independent lifestyle without household upkeep.
• Assisted Living Residential assisted living providing personalized care plans and assistance with daily activities such as bathing, dressing, medication management, and mobility. Intended for seniors who need reliable personal care support while continuing to live as independently as possible.
• Holistic Memory Care Specialized residential memory care for individuals living with Alzheimer's disease or other dementias, with a Holistic Memory Care philosophy centered on connection, meaningful engagement, and empowerment rather than decline. Delivered in a safe, warm, and inviting environment with specialized attention and enrichment programming.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sunrise Senior Living: National senior living operator with ~270 communities focused on assisted living and memory care with independent living options. Comparable as a broad incumbent with strong memory care positioning and similar care continuum, competing for the same high-acuity resident pool.
• Atria Senior Living: National senior living operator with ~250 communities offering independent living, assisted living, and memory care. Comparable as a broad incumbent with overlapping care levels, urban and suburban footprint, and family-targeted marketing similar to Keystone LaValle Fields.
• Brookdale Senior Living: Largest U.S. senior living operator with ~650 communities nationwide offering independent living, assisted living, and memory care. Comparable as a broad incumbent that competes for the same resident demographics and offers a similar three-tier care continuum at national scale.

Direct peers

• Lifespace Communities: Non-profit operator of continuing care retirement communities across the U.S. Midwest. Comparable as a multi-site CCRC operator with a full IL/AL/skilled nursing continuum serving the same senior demographic.
• New Perspective Senior Living: Minnesota-based operator of multiple senior living communities offering Independent Living, Assisted Living, and Memory Care across the Twin Cities metro and Upper Midwest. Directly comparable as a regional multi-site CCRC-style operator with similar continuum-of-care positioning and unit mix.
• Ecumen: Minnesota-based non-profit senior housing and services provider operating independent living, assisted living, and memory care communities across the Upper Midwest. Comparable as a regional CCRC operator with significant Twin Cities metro presence.
• Presbyterian Homes & Services: Large Minnesota-based non-profit operator of senior living communities including independent living, assisted living, and memory care across MN, WI, and IA. Directly comparable as a regional CCRC competitor serving the same Twin Cities catchment.
• Vista Prairie Communities: Minnesota-based non-profit operator of assisted living, memory care, and independent living communities across the Upper Midwest. Comparable as a regional competitor with similar continuum-of-care offerings and local market overlap in the Twin Cities corridor.
• Ebenezer Senior Living: Minnesota-based senior living operator (affiliated with Fairview Health Services) offering independent living, assisted living, and memory care across the Twin Cities metro. Comparable as a regional CCRC/assisted-living operator with hospital-system affiliation that Keystone LaValle Fields lacks.

Regional players

• Autumn Glen Senior Living: Regional Minnesota senior living community offering assisted living and memory care in the Twin Cities area. Comparable as a single-campus or small-portfolio MN operator with overlapping service lines, though without the independent living component.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/keystone-place-at-lavalle-fields

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keystone Place at Lavalle Fields