Key West Adventures

What Key West Adventures does

Key West Adventures is a privately held, family-owned vehicle rental and sales business founded in 2015 and headquartered in Key West, Florida. The company rents open-air and touring vehicles — Jeep Wranglers, Mini Cooper convertibles, Pacifica minivans, Renegade, Grand Wagoneer, Grand Cherokee L, and a fleet of golf carts — to tourists visiting the Florida Keys, with multiple pickup and delivery locations spanning from Mile 0 in Key West through Marathon and up to MM 108 in Key Largo.

The business operates three revenue streams: daily vehicle rentals priced at $75–$200 for automobiles and $100–$175 for golf carts; factory-authorized sales of golf carts from brands including E-Z-GO, Cushman, GEM, STAR EV, and Costa Carts via the goseetom.net channel; and branded merchandise and accessories. The company also offers value-added services such as beach packages and a "Last Flight Out" service tailored to departing travelers.

Go-to-market is predominantly direct-to-consumer through the company's own website, supplemented by FareHarbor as a third-party booking channel and on-site delivery partnerships with RV parks and campgrounds (Fiesta Key, Sunshine Key, Venture Out, KOA, Bluewater Key, Boyd's). Customer segments include Florida Keys vacationers, RV/camper visitors, day trippers, and cruise ship passengers. The company employs 11–50 people and has no disclosed external funding, acquisitions, or leadership changes.

Name

Key West Adventures

Legal name

Key West Adventures

Website

https://keywestadventures.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Key West Adventures is a family-owned Florida Keys vehicle rental and golf cart dealership, founded in 2015, serving Keys tourists with Jeeps, convertibles, and golf carts across multiple locations from Key West to Key Largo.

Ownership category

akta.pro rank

Product category

Tourism Vehicle Rental Services

NAICS

Passenger Car Rental (532111), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)

akta.pro secondary industry

Sports & Grand Touring (GT) Car Rentals (THADAMAD)

Keywords

• Vehicle rental services
• Jeep wrangler rentals
• Golf cart rentals
• Convertible car rentals
• Florida keys tourism

Headquarters

HQ city

Key West, FL

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Rentals: Daily rental fees for Jeeps, convertibles, minivans, and golf carts. Pricing varies by vehicle type and rental duration, with rates from $75-$200 per day for automobiles and $100-$175 for golf carts.
2. Vehicle Sales: Most rental vehicles are also available for purchase. The company operates as a factory-authorized dealer for golf cart brands (E-Z-GO, Cushman, GEM, STAR EV, Costa Carts) and sells Jeeps from their rental fleet.
3. Merchandise Sales: Online store selling branded merchandise including Jeep hats, hoodies, t-shirts, long sleeves, and accessories. Products range from $25-$55.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Key West Adventures is a small family-owned vehicle rental company operating in the Florida Keys, renting open-air Jeeps (Wrangler, Renegade, Grand Wagoneer, Grand Cherokee L), Mini Cooper convertibles, Chrysler Pacifica minivans, and street-legal golf carts to vacationers. It also operates as a factory-authorized golf cart dealership for E-Z-GO, Cushman, GEM, STAR EV, and Costa Carts, and sells branded merchandise through an e-commerce store.

Product overview

Key West Adventures is a small family-owned vehicle rental business operating in the Florida Keys, offering a diverse fleet of convertible and open-air vehicles for vacation rentals. The core product portfolio centers on Jeep Wrangler rentals (available as 2-door and 4-door models with configurable top and door options), complemented by Mini Cooper Convertibles, Jeep Renegade SUVs, Chrysler Pacifica minivans, Jeep Grand Wagoneer and Grand Cherokee luxury SUVs, and street-legal golf carts. Additional offerings include beach packages, RV park delivery services, and extended departure day rental options. The company also operates as a factory-authorized golf cart dealership representing E-Z-GO, Cushman, GEM, STAR EV, and Costa Carts brands. Merchandise items such as branded Jeep apparel are sold through their online store.

Differentiator

Problem solved

Functional benefit

Products and services

• Jeep Wrangler Rentals Convertible Jeep rentals available in 2-door and 4-door configurations with soft top, push-button retractable top, or no-top options. Features automatic transmission, air conditioning, and removable doors for open-air driving.
• Mini Cooper Convertible
• Chrysler Pacifica Minivan
• Jeep Renegade
• Jeep Grand Wagoneer
• Jeep Grand Cherokee L
• Street-Legal Golf Cart Rentals
• Beach Package
• Last Flight Out Service
• Golf Cart Sales (E-Z-GO, Cushman, GEM, STAR EV, Costa Carts)
• Jeep Sales from Rental Fleet
• Branded Jeep Merchandise

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Fiesta Key RV ResortcoreChannel Partner/ Reseller/ DistributorOn-site golf cart rental presence at Fiesta Key RV Resort in Tavernier. Provides street-legal golf carts directly to RV guests for exploring the Keys without leaving their campsite.
• Sunshine Key RV Resort & MarinacoreChannel Partner/ Reseller/ DistributorOn-site golf cart presence at Sunshine Key RV Resort & Marina on Big Pine Key. Convenient vehicle access for resort guests visiting attractions up and down the Keys.
• Venture Out (Summerland Key)minorChannel Partner/ Reseller/ DistributorVehicle delivery and pickup service for Venture Out resort guests in Summerland Key.
• KOA Resort (Sugarloaf Key)minorChannel Partner/ Reseller/ DistributorVehicle delivery and pickup service for KOA Sugarloaf Key resort campers.
• Bluewater Key Luxury RV ResortminorChannel Partner/ Reseller/ DistributorVehicle delivery and pickup service for Bluewater Key Luxury RV Resort guests.
• Boyd's Key West CampgroundminorChannel Partner/ Reseller/ DistributorVehicle delivery and pickup service at Boyd's Key West Campground near downtown Key West.
• E-Z-GOcoreOEM/ Whitelabel/ Licensing PartnerFactory-authorized dealership for E-Z-GO golf carts. Offers both rental and sales of E-Z-GO vehicles.
• CushmancoreOEM/ Whitelabel/ Licensing PartnerFactory-authorized dealership for Cushman golf carts. Part of premium dealer network.
• GEM (Polaris)coreOEM/ Whitelabel/ Licensing PartnerFactory-authorized dealership for GEM electric vehicles. Offers both rental and sales.
• STAR EVcoreOEM/ Whitelabel/ Licensing PartnerFactory-authorized dealership for STAR EV golf carts and electric vehicles.
• Costa CartscoreOEM/ Whitelabel/ Licensing PartnerFactory-authorized dealership for Costa Carts premium golf carts.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Turo: Peer-to-peer car rental marketplace with strong Key West host presence offering Jeeps, convertibles, and specialty vehicles. Closest direct peer on specialty vehicle curation and tourist use case, but operates without fleet ownership or RV park delivery infrastructure.

Broad incumbents

• Avis: Established rental brand operating at Key West International Airport. Comparable for standard tourist and business rentals, particularly the minivan and SUV categories where Key West Adventures competes on flexibility and selection rather than price.
• Hertz: Major global rental incumbent with strong airport presence in Key West (EYW) and Miami. Comparable as a competitor for airport pickup tourist rentals, though Hertz lacks the specialty open-air fleet and RV park delivery model that differentiates Key West Adventures.
• Budget Rent a Car: Value-tier rental incumbent with Key West airport counter. Comparable for budget-conscious tourist rentals; Key West Adventures' value proposition competes via specialty vehicles and local service rather than headline price.
• Enterprise Rent-A-Car: Largest car rental operator globally with significant Florida Keys presence through its Enterprise, National, and Alamo brands. Directly comparable as it competes for the same tourist and cruise passenger rental demand, though it does not specialize in doors-off Jeeps or street-legal golf carts.
• Sixt: European-rooted rental incumbent rapidly expanding in Florida with premium positioning. Comparable for premium SUV and convertible rentals targeting tourists, though Sixt focuses on standardized fleet rather than doors-off Jeep or RV park delivery specialization.
• Dollar Car Rental: Value rental brand with Florida Keys presence, sister to Thrifty under Hertz ownership. Comparable for general airport counter competition, particularly relevant for cruise passengers and budget tourists who might otherwise rent specialty vehicles from Key West Adventures.

Regional players

• Coastal Carts: Florida Keys-based street-legal golf cart rental and sales operator covering Key West, Marathon, and Islamorada. Directly comparable on golf cart product, geography, and customer base, representing the closest head-to-head competitor in the cart segment.
• Florida Keys RV Rentals: Regional RV and vehicle rental operator across Keys campgrounds. Comparable on the RV park delivery and tourist mobility use case, though focused on motorhome rentals rather than the open-air Jeep and golf cart specialty that defines Key West Adventures.
• Paradise Jeep Adventures: Florida Keys Jeep rental specialist offering Wranglers and convertibles to tourists. Direct competitor on the core Jeep Wrangler product line for Keys vacationers, though with less geographic distribution and no golf cart dealership franchise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/key-west-jeep-adventures

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Key West Adventures