KFC España y Portugal

Name

KFC España y Portugal

Website

https://kfc.es

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

KFC España y Portugal is the Iberian regional operation of the KFC quick-service restaurant brand, operating under parent Yum! Brands and serving mass-market consumers across Spain and Portugal. Headquartered in Madrid, it manages or oversees the local restaurant network and brand presence.

Ownership category

akta.pro rank

Product category

Quick Service Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Chicken & Wings QSR (THAFAAAC)

akta.pro secondary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

Keywords

• Quick service restaurants
• Fried chicken meals
• Fast food dining
• Restaurant takeout
• Chicken combos

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

KFC España y Portugal operates quick-service restaurants serving KFC's signature fried chicken and related menu items (sides, beverages, combo meals) to consumers in Spain and Portugal. The business operates under the global KFC brand licensed from parent company Yum! Brands, using the standardized KFC operating system and recipe. Distribution is through physical dine-in/takeaway outlets, the kfc.es website for online ordering, and third-party delivery aggregators.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Domino's Pizza España: Domino's España competes with KFC in delivery-led QSR occasions across Spanish urban markets. Both operate franchised, technology-enabled ordering platforms targeting convenience-seeking consumers.
• Telepizza: Telepizza is a Spanish-origin QSR pizza chain with deep Iberian penetration and home-delivery focus. Comparable to KFC as a regional quick-service brand with multi-hundred-unit scale and delivery-led economics.
• Burger King España: Burger King España is a direct QSR competitor with a comparable Iberia footprint and franchise model, contested against KFC for value-conscious and family-driven dining occasions. Both fight for mall, high-street, and drive-thru real estate.
• Taco Bell Spain: Taco Bell, also owned by Yum! Brands, is expanding in Spain and competes for the same young, late-night QSR consumer. Same parent enables shared real estate and operational playbooks relevant to KFC's Iberia economics.
• McDonald's España: McDonald's Iberia operates the largest QSR footprint in Spain and Portugal, directly competing with KFC for limited-service chicken, burger, and breakfast occasions. Both are franchise-driven, multi-hundred-unit chains operating under a global brand umbrella.
• Pizza Hut Iberia: Pizza Hut is a sister brand under Yum! Brands operating in Iberia, sharing parent-level supply chain, marketing, and franchise system with KFC España. Direct competitor in the QSR/family dining category.
• Popeyes España: Popeyes, a chicken-focused QSR owned by Restaurant Brands International, is expanding into Spain and competes head-to-head with KFC on the fried chicken occasion. Closest direct category competitor in Iberia.

Regional players

• 100 Montaditos (Restalia): 100 Montaditos is a Spanish-origin casual-leaning QSR chain with broad Iberian presence. Competes with KFC for price-conscious casual diners and bar-tapas occasions rather than for fried chicken specifically.
• Vips (Restalia): Vips is a Spanish restaurant/cafeteria chain providing counter-service meals and casual family dining. Competes with KFC for the family dining occasion in Spanish urban and retail locations.

Emerging players

• Goiko Grill: Goiko Grill is a fast-growing Spanish burger chain capturing premium-casual QSR occasions. Indirectly competes with KFC for millennial dine-out frequency and mall/food-court traffic.

Market position

Customer concentration

• LinkedInlinkedin.com/company/kfc-espa%C3%B1a-y-portugal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KFC España y Portugal