100 Montaditos

What 100 Montaditos does

100 Montaditos is a Spanish fast-casual restaurant chain founded in 2000 in Islantilla, Huelva, and operated under Grupo Restalia via the legal entity EUROMONTADITO S.L.U. The brand operates a franchise model with more than 450 restaurant units across 13 countries, supported by over 10,000 employees globally. Its core product is the montadito — a small sandwich built on a patented bread recipe that is baked fresh when the customer places an order — complemented by MontyRuedas, salads, appetizers (aperitivos), larger portions (raciones), and a beverage line. The company runs recurring promotional events such as Euromanía (montaditos at €1 on Wednesdays and Sundays) and Quijote y Sancho beverage campaigns to drive traffic.

Revenue is generated through three primary streams: franchise fees and royalties from the 450+ unit network; direct food and beverage sales across dine-in, take-away, and delivery channels; and commission-based revenue from third-party delivery aggregators (Uber Eats, Glovo, Just Eat) plus the proprietary 100M En Casa online ordering platform. Distribution spans physical restaurant locations, the 100M En Casa e-commerce storefront, and third-party delivery marketplaces. Customer segments are mass-market individual consumers seeking affordable Spanish cuisine and franchise entrepreneurs seeking an established brand with negotiated locations and operational support from Grupo Restalia. More than 35% of franchisees operate two or more units, indicating multi-unit franchisee retention.

Recent product and channel activity includes the 2025 launch of Palomitas Veganas (vegan popcorn) with supplier partner Newind Foods, mobile-optimized menu pages across all categories, and continued investment in the omnichannel delivery stack. The patented bread recipe and an in-store fresh-baking process constitute the core proprietary technology; no AI/ML capabilities are disclosed in the available material.

Name

100 Montaditos

Legal name

EUROMONTADITO S.L.U.

Website

https://spain.100montaditos.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

100 Montaditos is a Spanish fast-casual franchise chain founded in 2000, operating 450+ restaurant units across 13 countries under Grupo Restalia. It serves mass-market consumers affordable montaditos on patented fresh-baked bread via dine-in, take-away, and multi-platform delivery.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Sandwiches & Subs QSR (THAFAAAD)

akta.pro secondary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

Keywords

• Spanish restaurant chain
• Casual dining franchise
• Montaditos sandwiches
• Fast-casual tapas
• Franchise food service

Headquarters

HQ city

Pozuelo De Alarcón

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Franchise Operations: 100 Montaditos generates revenue through franchise fees and restaurant sales. The company operates as a franchise-based restaurant chain with over 450 units, offering franchise opportunities with negotiated locations and Grupo Restalia support.
2. Direct Restaurant Sales: Revenue from food and beverage sales at restaurant locations including dine-in, take-away, and delivery orders.
3. Delivery Platform Commissions: Partnership with third-party delivery platforms (Uber Eats, Glovo, Just Eat) and own delivery service (100M en Casa), generating commission revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

100 Montaditos operates a fast-casual Spanish restaurant chain serving montaditos (small sandwiches), wheel-shaped bread (MontyRuedas), salads, appetizers, portions, beverages, and vegan snacks through 450+ franchised locations across 13 countries. The company relies on a patented bread recipe and a promotional weekly €1 menu (Euromania) as its core value hook, with delivery fulfilled through its own 100M En Casa platform and third-party aggregators.

Product overview

100 Montaditos is a Spanish fast-casual restaurant chain founded in 2000 in Islantilla, Huelva. The core offering centers on Montaditos—small sandwiches made with unique patented-recipe bread baked fresh upon order—alongside complementary categories including MontyRuedas, Ensaladas (salads), Aperitivos (appetizers), Raciones (portions), and Bebidas (beverages). The company operates a multi-channel model combining dine-in, proprietary delivery (100M En Casa), and third-party delivery aggregators (Uber Eats, Glovo, Just Eat). Promotional offerings include the weekly Euromania event (Wednesdays/Sundays) and Quijote y Sancho beverage promotions. A recent addition is Palomitas Veganas (vegan popcorn) launched with partner Newind Foods. The company also offers franchise opportunities through Grupo Restalia.

Differentiator

Problem solved

Functional benefit

Brands

• Montaditos: Core menu category featuring a variety of montaditos (small sandwiches) on patent-protected bread, including the Montadito de la Casa, Montadito Supermontys, and Montadito Dulce.
• MontyRuedas
• Ensaladas
• Aperitivos
• Raciones
• Bebidas
• MontyAhorro

Products and services

• Montaditos Small Spanish-style sandwiches (montaditos) served on the chain's proprietary bread, offered in multiple varieties as the core menu item at 100 Montaditos restaurants.
• MontyRuedas Wheel-shaped bread item offered as a shareable signature menu product across 100 Montaditos restaurants.
• Ensaladas (Salads) Salad menu items offered at 100 Montaditos restaurants as part of the casual dining menu.
• Aperitivos (Appetizers) Appetizer menu items offered at 100 Montaditos restaurants as part of the casual dining menu.
• Raciones (Portions) Larger-portion shareable menu items offered at 100 Montaditos restaurants for groups.
• Bebidas (Beverages) Beverages offered alongside food items at 100 Montaditos restaurants.
• Palomitas Veganas (Vegan Popcorn) Plant-based vegan popcorn snack co-developed with Newind Foods, launched in 2025 to broaden 100 Montaditos' menu with a non-fried, plant-based snack option.
• 100M En Casa (Home Delivery Service) 100 Montaditos' in-house online ordering and delivery platform at pedidos.100montaditos.com, allowing customers to order montaditos and other menu items for home delivery.
• 100 Montaditos Franquicia (Franchise Program) Franchise offering that licenses entrepreneurs and investors to operate 100 Montaditos restaurants under the brand, with operations supported by the parent Grupo Restalia across 13 countries.

Quantifiable outcome

• More than 35% of franchisees own 2 or more franchises, indicating business model success

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Uber EatscoreChannel Partner/ Reseller/ DistributorUber Eats serves as a third-party delivery partner for 100 Montaditos, enabling customers to order food delivery through the Uber Eats platform to participating restaurant locations.
• GlovocoreChannel Partner/ Reseller/ DistributorGlovo operates as a delivery partner enabling 100 Montaditos customers to receive food orders through the Glovo app and delivery network.
• Just EatcoreChannel Partner/ Reseller/ DistributorJust Eat provides food delivery services for 100 Montaditos, allowing customers to order from local restaurants through the Just Eat platform.
• Newind FoodsminorStrategic or Co-development PartnerNewind Foods supplies vegan popcorn products for 100 Montaditos. The popcorn features 100% plant protein, no GMO, and 0% cholesterol with a crispy golden coating made from corn and wheat flour.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bocatta: Spanish sandwich chain operating dine-in and delivery with comparable product structure (sandwich-led menu in Spain) — direct format competitor.
• Foster's Hollywood: Major Spanish casual-dining franchise chain (burgers, ribs, American fare) — comparable on casual-dining economics, dine-in-led model, and Spain-centric footprint.
• Pans & Company: Spanish sandwich-focused QSR chain also owned by Grupo Restalia — the closest direct comparable given shared parent, identical Spanish sandwich category, and overlapping franchise model.
• Rodilla: Historic Spanish sandwich chain owned by EatOut, offering sandwiches, salads, and breakfast items in a similar casual QSR format — closely comparable to 100 Montaditos on product mix and target customer.

Broad incumbents

• Subway: Global sandwich QSR franchise and the largest sandwich chain worldwide — comparable on sandwich-led franchise model, mass-market positioning, and international unit scale.
• Telepizza: Spanish-origin pizza QSR franchise with significant European and Latin American presence — comparable on Spanish-origin franchise model, mass-market pricing, and similar international footprint.
• Burger King España: Spanish arm of global QSR giant — competes for the same value-seeking QSR consumer with similar promotional mechanics and multi-channel delivery integrations.
• McDonald's España: Spanish arm of the global QSR leader — comparable on mass-market QSR economics, delivery aggregator partnerships (Uber Eats, Glovo, Just Eat), and broad Spanish provincial coverage.

Emerging players

• TGB (The Good Burger): Spanish premium-burger QSR chain — comparable as a domestic Spanish QSR franchise competing for the same younger, casual-dining consumer wallet share.

Regional players

• Lizarrán: Spanish pintxos/tapas bar franchise also under the Grupo Restalia umbrella — directly comparable on franchise economics and Spanish casual-dining positioning, primarily Spain-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/100montaditos
• Facebookfacebook.com/100MontaditosSpain
• LinkedInlinkedin.com/company/100-montaditos-italia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 100 Montaditos