»kfz-betrieb«
kfz-betrieb is a leading German B2B trade publication serving automotive dealerships, repair workshops, used car dealers, and trade associations. Operating under Vogel Communications Group, it monetizes via digital and print subscriptions plus events and awards, with over 17,000 subscribers.
- Company typePrivate
- Founded-
- HeadquartersWürzburg, Germany
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What »kfz-betrieb« does
kfz-betrieb is a German B2B trade publication (Fachmagazin) serving the automotive trade (Kfz-Gewerbe), operated as a brand under Vogel Communications Group GmbH & Co. KG and headquartered in Würzburg, Germany. The publication provides news, technical information, market analysis, regulatory updates, salary surveys, registration statistics, and business management guidance to automotive dealerships, independent and franchise repair workshops, used car dealers, and trade associations in Germany. It claims to be the #1 trade title in its category by IVW-verified circulation (Q2/2025), with over 17,000 subscribers and a brand heritage dating to 1911, supported by approximately 250 editorial and operational staff.
The platform runs on a digital publishing infrastructure that includes an E-Paper archive dating to 2004, a PLUS-Artikel subscription gate, technical bulletins, new-registration data, industry survey data, salary reports, market analysis tools, and a podcast series ('Wheels & Crime'). Distribution spans a website, a bi-weekly print magazine, a daily email newsletter, and a portfolio of owned industry events including the Deutscher Werkstattpreis, Automotive Business Day, Deutscher Remarketing Kongress, Fachtagung Freie Werkstätten, and the Kfz-Sachverständigen Forum.
Revenue is generated primarily through a three-tier subscription model — Monatsabo Digital at €17.90/month (with a 4-week free trial), Jahresabo Digital at €198/year (with 25% event/seminar discounts), and Jahresabo Print + Digital at €216.03/year — supplemented by event sponsorship and attendance fees, print advertising, and adjacent products such as whitepapers, webinars, and seminars distributed via Vogel Professional Education. A Gratis-eUpgrade bridges the print and digital base, and all prices include 7% German VAT with SEPA, PayPal, credit card, and invoice billing options.
»kfz-betrieb« firmographics
Firmographics- Name
- »kfz-betrieb«
- Legal name
- Vogel Communications Group GmbH & Co. KG
- Website
- https://kfz-betrieb.vogel.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- kfz-betrieb is a leading German B2B trade publication serving automotive dealerships, repair workshops, used car dealers, and trade associations. Operating under Vogel Communications Group, it monetizes via digital and print subscriptions plus events and awards, with over 17,000 subscribers.
- Ownership category
- akta.pro rank
»kfz-betrieb« industry classification
Industry- Product category
- Trade Media Publishing (Automotive B2B)
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Automotive & Transportation Magazines (MPAJAEAI)
- akta.pro secondary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Where »kfz-betrieb« is headquartered
LocationHeadquarters
- HQ city
- Würzburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
»kfz-betrieb« business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Digital Subscriptions (Monatsabo Digital): Monthly digital subscription offering access to all paid PLUS-articles, e-paper archive since 2004, ad-free reading experience, and technical bulletins. Auto-renews monthly unless cancelled.
- Annual Digital Subscription (Jahresabo Digital): Annual digital subscription at reduced rate with 25% discount on events and seminars, and choice of welcome gift.
- Print + Digital Subscription (Jahresabo Print + Digital): Annual subscription combining printed magazine delivery with full digital access including e-paper archive.
- Event Sponsorship and Attendance: Organizes and hosts industry events including Deutscher Werkstattpreis, Deutscher Remarketing Kongress, Automotive Business Day, Classic Business Day, and others, generating revenue through event fees and sponsorship.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monatsabo Digital - Monthly digital subscription with 4-week free trial |
| Subscription | Annual | Jahresabo Digital - Annual digital subscription with event discounts |
| Subscription | Annual | Jahresabo Print + Digital - Annual subscription with print and digital access |
| Subscription | Annual | Gebrauchtwagen Praxis Jahresabo Print - Annual print subscription for companion magazine |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
»kfz-betrieb« product offering
Product offeringCore offering
kfz-betrieb is a B2B trade magazine for the German automotive trade (Kfz-Gewerbe), sold primarily through digital subscriptions (monthly and annual) with optional print+digital bundles. The subscription unlocks exclusive PLUS premium articles, the E-Paper archive since 2004, technical bulletins (Technische Mitteilungen), market intelligence data products (Branchenindex, Trend-Tacho, Neuzulassungen, Gehaltsreport), and ad-free reading with text-to-speech. The platform also operates industry events and awards (Deutscher Werkstattpreis, Automotive Business Day, Deutscher Remarketing Kongress) and publishes a companion magazine, Gebrauchtwagen Praxis.
Product overview
kfz-betrieb is a trade magazine platform for the German automotive trade (Kfz-Gewerbe) offering a multi-tiered digital subscription model. The core product is the kfz-betrieb digital magazine, which provides exclusive premium content through PLUS-Artikel, an E-Paper archive dating back to 2004, and ad-free reading with text-to-speech functionality. Supporting sub-products include specialized data services (Branchenindex industry surveys, Trend-Tacho market analysis, Neuzulassungen registration data, Gehaltsreport salary data), technical resources (Technische Mitteilungen, repair-pedia), and multimedia content (Wheels & Crime podcast). The platform also organizes industry events and awards. Print subscribers can access digital content via a free eUpgrade. The subscription tiers are: Monatsabo Digital (€17.90/month), Jahresabo Digital (€198/year with event discounts), and Jahresabo Print + Digital (€216.03/year).
Differentiator
Problem solved
Functional benefit
Brands
- Servicetechniker: Supplement for service technicians
- Neuzulassungen
- Branchenindex
- Trend-Tacho
- Gebrauchtwagen Praxis
- Autohaus- und Servicemanagement
- Gehaltsreport
Products and services
- kfz-betrieb Digital Subscription (Monatsabo Digital) Monthly recurring digital subscription to kfz-betrieb that unlocks all paid PLUS premium articles, the E-Paper archive since 2004, technical bulletins, market intelligence data products, and an ad-free reading experience with text-to-speech. Includes a 4-week free trial and monthly cancellation with 7-day notice.
- kfz-betrieb Annual Digital Subscription (Jahresabo Digital) Annual digital subscription to kfz-betrieb providing the same PLUS content and E-Paper archive access as the monthly plan, plus a 25% discount on events and seminars and a choice of welcome gift. Billed annually.
- kfz-betrieb Print + Digital Annual Subscription (Jahresabo Print + Digital) Combined annual subscription that delivers the printed bi-weekly kfz-betrieb magazine plus full digital access including the E-Paper archive and all PLUS premium articles.
- Gebrauchtwagen Praxis Annual Print Subscription Annual print-only subscription to the companion magazine »Gebrauchtwagen Praxis« focused on used-car practice for German dealers and remarketing professionals.
- repair-pedia Technical Knowledge Base Standalone online technical knowledge base for vehicle repair information, supporting kfz-betrieb's workshop audience with repair procedures and technical reference content at repair-pedia.eu.
- Industry Events & Awards Program Owned industry events and awards program including the Deutscher Werkstattpreis (annual workshop award with top-ten finalists), Deutscher Remarketing Kongress (used-car remarketing congress), Automotive Business Day, Fachtagung Freie Werkstätten, Kfz-Sachverständigen Forum, and the Automotive Business Award / Gebrauchtwagen Award. Generates revenue through attendee fees and sponsorships.
- Wheels & Crime Podcast Weekly podcast series covering automotive industry news, legal issues, and crime topics relevant to car dealers and workshops; distributed through the kfz-betrieb platform and standard podcast channels.
- Whitepapers & Dossiers In-depth reports and special collections on specialized automotive topics (e.g. Chinese manufacturers, B2B business, modern diagnostic methods) available for download through the kfz-betrieb platform.
Companies that use »kfz-betrieb«
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
»kfz-betrieb« technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
»kfz-betrieb« partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vogel Communications Groupcorekfz-betrieb is a brand of Vogel Communications Group, which provides publishing infrastructure, sales platforms, customer service, and administrative support including data processing and marketing services.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
»kfz-betrieb« competitors and assessment
Company assessmentBroad incumbents
- Motor Presse Stuttgart: Large German automotive media group behind brands like auto motor und sport; not a direct competitor in the B2B trade space but operates German automotive media at scale and competes for advertisers and event audiences.
- Springer Fachmedien: Parent of Autohaus and ATZ/MTZ; a major German B2B trade publisher across multiple verticals, and the most direct competitive platform to Vogel Communications Group in the trade automotive segment.
- Axel Springer Auto Bild: Major German automotive media brand within Axel Springer; consumer rather than trade, but competes for automotive advertising budgets and increasingly targets dealer/aftermarket digital advertising spend.
Others
- Vogel Communications Group: Parent company of kfz-betrieb; comparison to the parent group is useful for understanding shared infrastructure, but Vogel is the operating entity while kfz-betrieb is a brand within it.
- Automechanika (Messe Frankfurt): The world's largest automotive aftermarket trade fair; competes with kfz-betrieb's events business for workshop and dealer audiences and for aftermarket brand sponsorship budgets.
- Handelsblatt (Verlagsgruppe Handelsblatt): Leading German B2B business media brand; meaningful overlap with kfz-betrieb's Economic & Industry coverage and competing for high-end automotive advertiser attention.
Regional players
- WERKSTATT (Tuning & Service): Smaller German trade publication focused on the workshop and tuning aftermarket; comparable B2B trade media model in the same DACH geography but narrower scope and smaller commercial footprint than kfz-betrieb.
Direct peers
- Autohaus (Erich Schmid Verlag): Closest direct competitor in German automotive trade media, covering the same dealer and workshop universe with overlapping editorial scope (sales, aftersales, used cars). The two titles compete for the same subscriber and advertiser budget.
- AUTO Service Praxis: Established German B2B trade publication covering automotive workshops and service operations, directly competing with kfz-betrieb's Kfz-Werkstätten segment for readers and aftermarket advertisers.
- ATZ / MTZ (Springer): Springer-published technical automotive engineering titles overlapping with kfz-betrieb's technical/product content and aiming at OEM and tier-1 engineering readers in the same DACH market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
»kfz-betrieb« social profiles
Digital presence»kfz-betrieb« financial estimates
Financial estimateRevenue estimate
Valuation estimate
»kfz-betrieb« leadership team
Management profileNumber of profiles
Profiles15 records
»kfz-betrieb« funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
»kfz-betrieb« M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about »kfz-betrieb«
What does »kfz-betrieb« do?
kfz-betrieb is a B2B trade magazine for the German automotive trade (Kfz-Gewerbe), sold primarily through digital subscriptions (monthly and annual) with optional print+digital bundles. The subscription unlocks exclusive PLUS premium articles, the E-Paper archive since 2004, technical bulletins (Technische Mitteilungen), market intelligence data products (Branchenindex, Trend-Tacho, Neuzulassungen, Gehaltsreport), and ad-free reading with text-to-speech. The platform also operates industry events and awards (Deutscher Werkstattpreis, Automotive Business Day, Deutscher Remarketing Kongress) and publishes a companion magazine, Gebrauchtwagen Praxis.
Is »kfz-betrieb« a public or private company?
»kfz-betrieb« is a private company. It is classified as corporate owned and is currently operating.
When was »kfz-betrieb« founded?
»kfz-betrieb« was founded in -1. It employs 101 to 250 people.
Where is »kfz-betrieb« based?
»kfz-betrieb« is headquartered in Würzburg, Germany, in the Europe region.
How does »kfz-betrieb« make money?
Four revenue lines are on record. Digital Subscriptions (Monatsabo Digital) is the primary driver. The others are annual Digital Subscription (Jahresabo Digital), print + Digital Subscription (Jahresabo Print + Digital) and event Sponsorship and Attendance.
Who are »kfz-betrieb«'s main competitors?
Broad incumbents on record are Motor Presse Stuttgart, Springer Fachmedien and Axel Springer Auto Bild. Others are Vogel Communications Group, Automechanika (Messe Frankfurt) and Handelsblatt (Verlagsgruppe Handelsblatt). WERKSTATT (Tuning & Service) is listed as a regional player. Direct peers are Autohaus (Erich Schmid Verlag), AUTO Service Praxis and ATZ / MTZ (Springer).
Does »kfz-betrieb« have an API?
No public API is recorded for »kfz-betrieb«.
What industry is »kfz-betrieb« in?
»kfz-betrieb«'s product category is Trade Media Publishing (Automotive B2B). Its primary akta.pro industry code is MPAJAEAI, Automotive & Transportation Magazines, with a secondary code of MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 51312 and its SIC code is 2721.