Khanoumi | خانومی
Khanoumi (خانومی) is an Iranian Tehran-based e-commerce platform founded in 2013 that sells authentic cosmetics, skincare, fragrances, supplements, electrical beauty devices, and gold jewelry direct-to-consumers across Iran, with a corporate B2B gift-card program.
- Company typePrivate
- Founded2013
- HeadquartersTehran, Iran
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Khanoumi | خانومی does
Khanoumi (خانومی) is an Iranian direct-to-consumer e-commerce platform founded in 2013 (Iranian calendar year 1392) and headquartered in Tehran, operating the website khanoumi.com to sell authentic cosmetics, skincare, haircare, fragrances, personal care, nutritional and sports supplements, electrical beauty devices, and gold and silver jewelry to consumers across Iran. The platform is structured as a self-serve online storefront carrying more than 2,000 fragrance SKUs alongside full makeup, skincare, hair, supplement, and body-care assortments from both international brands (L'Oréal, Garnier, Bourjois, Bioderma, Vichy) and proprietary Iranian brands (Sunsafe, My, Callista, ComeOn, Arden, Prime), and it positions itself as an authorized representative with an explicit product-authenticity guarantee.
The technology stack is a conventional e-commerce build: a transactional storefront (assets served from assets.khanoumi.com and cdn.khanoumi.com) with category, brand, and product pages, integrated user reviews and ratings, online checkout, and an embedded content platform called Khanoumi Magazine (مجله خانومی) that publishes beauty tutorials, skincare routines, product reviews, and health articles to drive SEO and education. Marketing is content-first, with active channels on Instagram (@khanoumi_shop, @khanoumi_academy), Pinterest, LinkedIn, and the Persian-language video platform Aparat. No public APIs, SDKs, or AI features are disclosed, and the platform does not operate physical retail stores.
Khanoumi's business model is multi-stream retail: (1) unit-priced D2C product sales with recurring discount promotions of 10–50%, (2) B2B corporate gift cards sold via dedicated email/WhatsApp channels with custom branding and minimum 10-unit orders for physical cards, (3) gold and silver retail priced on daily gold rates, and (4) value-added services including insurance distribution. Primary customer segments are Iranian women consumers, with secondary segments in men (deodorants, grooming devices, supplements), health-conscious consumers (supplements), and corporate buyers (gift cards). Pricing is fully transparent at the SKU level with no disclosed subscription tier; volume discounts on B2B cards are negotiated on inquiry.
Khanoumi | خانومی firmographics
Firmographics- Name
- Khanoumi | خانومی
- Legal name
- Khanoumi (خانومی)
- Website
- https://khanoumi.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Khanoumi (خانومی) is an Iranian Tehran-based e-commerce platform founded in 2013 that sells authentic cosmetics, skincare, fragrances, supplements, electrical beauty devices, and gold jewelry direct-to-consumers across Iran, with a corporate B2B gift-card program.
- Ownership category
- akta.pro rank
Khanoumi | خانومی industry classification
Industry- Product category
- Beauty & Personal Care E-commerce
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN)
Keywords
Where Khanoumi | خانومی is headquartered
LocationHeadquarters
- HQ city
- Tehran
- HQ country
- Iran
- HQ region
- Middle East
Offices1 record
Markets served
Khanoumi | خانومی business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Product Sales - Retail: Revenue generated from direct sales of cosmetics, beauty products, personal care, fragrances, nutritional supplements, and gold/jewelry items. The platform acts as an authorized retailer for multiple brands, purchasing inventory and reselling to consumers at marked-up prices with occasional discounts.
- Corporate Gift Cards (B2B): Sale of gift cards and gift card packages to corporate customers for employee appreciation programs. Offers customizable designs with company branding, available in both digital and physical formats with minimum order quantities.
- Gold and Jewelry Sales: Retail sales of gold bullion, coins, and jewelry items including 18k and 24k gold bars, Parsian coins, and gold pendants. Products include gold investment items with pricing based on daily gold rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer retail pricing with discounts |
| Other | Multi-year contract | Corporate B2B gift card packages |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Khanoumi | خانومی product offering
Product offeringCore offering
Khanoumi is an Iranian online retailer operating the khanoumi.com e-commerce platform, selling cosmetics, skincare, hair care, fragrances, personal care products, nutritional and sports supplements, electrical personal care devices, and gold/silver jewelry. The company operates as an authorized dealer for multiple international and domestic brands, offering product authenticity guarantees, nationwide delivery across Iran, and a corporate B2B gift card program for enterprise customers.
Product overview
Khanoumi (خانومی) is an Iranian e-commerce platform specializing in beauty, cosmetics, health, and personal care products, founded in 2013 (1392 Iranian calendar). The platform operates as a multi-category marketplace offering cosmetics (makeup, skincare, hair care) from brands like Callista, My, Prime, and Sunsafe; fragrances with over 2000 products; nutritional and sports supplements including protein, creatine, and collagen; electrical personal care devices; gold and silver jewelry; and body care products. The company provides additional services including corporate gift cards and insurance, and maintains a content platform through its Khanoumi Magazine featuring beauty tutorials and health articles. The business model centers on authenticated product guarantees and official representation of major beauty and health brands in Iran.
Differentiator
Problem solved
Functional benefit
Brands
- Khanoumi Magazine (مجله خانومی): The company's blog platform providing beauty, skincare, and lifestyle content.
Products and services
- Cosmetics and Makeup Products
Quantifiable outcome
- Health product compliance: All imported and manufactured products must provide health permits from Ministry of Health
Companies that use Khanoumi | خانومی
Customer profileSegments4 records
Ideal customer profiles4 records
Khanoumi | خانومی technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Khanoumi | خانومی partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Khanoumi | خانومی competitors and assessment
Company assessmentEmerging players
- Purplle: Indian beauty e-commerce platform with a similar inventory-led, multi-brand, content-supported model. Comparable in scale and emerging-market beauty retail focus, though operating in a different geography.
- Cult Beauty: UK-based authorized multi-brand beauty e-commerce platform with editorial/content-driven positioning and an international brand mix similar to what Khanoumi offers. Closest Western equivalent in operating model.
Broad incumbents
- Amazon: Global e-commerce incumbent whose marketplace, Prime delivery infrastructure, and content/review systems define the operational bar Khanoumi competes against. Relevant as a broad benchmark for multi-category online retail scale, though geographically and operationally distant.
- Sephora: Global multi-brand beauty retailer carrying many of the same international brands (L'Oréal family, Bioderma-adjacent, Bourjois) that Khanoumi is authorized to sell in Iran. Comparable in assortment philosophy and brand-authorized positioning.
- Digikala: Iran's largest general-merchandise e-commerce marketplace. Operates across categories including beauty and personal care, and represents the most significant competitive threat to Khanoumi in Iran's online retail landscape given its traffic scale and logistics breadth.
- Olive Young: Korea's dominant health and beauty retailer with a comparable mix of international brands, K-beauty private labels, and supplements. Useful emerging-market beauty specialist benchmark with similar category breadth.
- Ulta Beauty: Large US multi-category beauty retailer with a comparable assortment philosophy spanning mass, premium, and private-label brands. Useful benchmark for what a scaled beauty specialist retailer can look like, though physical-store-heavy.
Regional players
- Nykaa: India's leading beauty and personal care e-commerce platform with a comparable model: authorized multi-brand retail, owned private labels, content/education layer, and nationwide delivery in an emerging market.
- Snapp Market: Iranian online retail platform backed by Snapp ecosystem. Operates a similar inventory-led e-commerce model in Iran with nationwide delivery, representing a same-market, multi-category comparable rather than a direct beauty competitor.
- Noon: Major MENA-focused e-commerce platform operating in the broader region where Iran sits, with comparable inventory-led multi-category retail and similar emerging-market consumer dynamics, though broader than beauty specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Khanoumi | خانومی social profiles
Digital presenceKhanoumi | خانومی financial estimates
Financial estimateRevenue estimate
Valuation estimate
Khanoumi | خانومی leadership team
Management profileNumber of profiles
Khanoumi | خانومی funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Khanoumi | خانومی M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Khanoumi | خانومی
What does Khanoumi | خانومی do?
Khanoumi is an Iranian online retailer operating the khanoumi.com e-commerce platform, selling cosmetics, skincare, hair care, fragrances, personal care products, nutritional and sports supplements, electrical personal care devices, and gold/silver jewelry. The company operates as an authorized dealer for multiple international and domestic brands, offering product authenticity guarantees, nationwide delivery across Iran, and a corporate B2B gift card program for enterprise customers.
Is Khanoumi | خانومی a public or private company?
Khanoumi | خانومی is a private company. It is classified as unknown and is currently operating.
When was Khanoumi | خانومی founded?
Khanoumi | خانومی was founded in 2013. It employs 101 to 250 people.
Where is Khanoumi | خانومی based?
Khanoumi | خانومی is headquartered in Tehran, Iran, in the Middle East region.
How does Khanoumi | خانومی make money?
Three revenue lines are on record. Product Sales - Retail is the primary driver. The others are corporate Gift Cards (B2B) and gold and Jewelry Sales.
Who are Khanoumi | خانومی's main competitors?
Emerging players on record are Purplle and Cult Beauty. Broad incumbents are Amazon, Sephora, Digikala, Olive Young and Ulta Beauty. Regional players are Nykaa, Snapp Market and Noon.
Does Khanoumi | خانومی have an API?
No public API is recorded for Khanoumi | خانومی.
What industry is Khanoumi | خانومی in?
Khanoumi | خانومی's product category is Beauty & Personal Care E-commerce. Its primary akta.pro industry code is CRAFADAN, Jewelry, Watches & Luxury Goods Online Retailers. Its NAICS code is 45612 and its SIC code is 5944.