SnappMarket
- Company typePrivate
- Founded2018
- HeadquartersTehran, Iran
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
SnappMarket firmographics
Firmographics- Name
- SnappMarket
- Legal name
- شرکت فناوران تجارت الکترونیک روماک (Romak Electronic Commerce Technology Company)
- Website
- https://snapp.market
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
SnappMarket industry classification
Industry- Product category
- Online Grocery Marketplace
- NAICS
- Grocery and Convenience Retailers (4451)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Grocery & Convenience Delivery Platforms (BPAMAHAC)
- akta.pro secondary industries
- Grocery Delivery (Online Grocery / Supermarket) (TLAAAHAC), Grocery & Specialty Food Marketplaces (CRAFABAE)
Keywords
Where SnappMarket is headquartered
LocationHeadquarters
- HQ city
- Tehran
- HQ country
- Iran
- HQ region
- Middle East
Markets served
SnappMarket business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Marketplace Commission / Transaction Fees: SnappMarket earns revenue as a marketplace platform by facilitating transactions between sellers (supermarkets and vendors) and customers. The platform processes orders and manages the ordering system. Revenue is generated from commissions on transactions conducted through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Delivery fee per order |
| Transaction based/ take rate | Pay-as-you-go | Subsidized goods discount |
| Transaction based/ take rate | Pay-as-you-go | Installment purchase option |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
SnappMarket product offering
Product offeringCore offering
SnappMarket is an online quick-commerce marketplace that aggregates products from multiple local and chain supermarkets in Iran onto a single website and mobile application, enabling consumers to order groceries and household goods for rapid neighborhood delivery via bike and scooter couriers. The platform earns revenue through commissions on transactions and supports promotional discounts, installment options, and pre-order scheduling.
Product overview
SnappMarket is a marketplace platform for rapid supermarket shopping from local and chain stores, featuring a mobile application and website. The core offering connects consumers with nearby supermarkets for grocery delivery. The platform includes branded product collections from partners like Kalleh (dairy), Pril (cleaning products), Delveseh (sauces), and various specialized sub-brands. Key features include the Market Party discount program (تخفیف نارنجی) offering promotional discounts, and specialized category pages for 19 product types spanning dairy, snacks, beverages, groceries, fresh produce, health & beauty, baby products, household cleaning, and pet supplies.
Differentiator
Problem solved
Functional benefit
Products and services
- SnappMarket Online Marketplace Platform A two-sided online marketplace enabling Iranian consumers to browse products from multiple local and chain supermarket partners, place orders, and receive rapid neighborhood delivery via bike and scooter couriers. The platform supports 19 product categories including dairy, snacks, beverages, groceries, fresh produce, health and beauty, baby products, household cleaning, and pet supplies.
Companies that use SnappMarket
Customer profileSegments1 record
Ideal customer profiles1 record
SnappMarket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
SnappMarket partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- هایپراستار باکری ۲ (Hyperstar Bakri 2)coreHyperstar Bakri 2 is a chain supermarket partner on SnappMarket. They offer delivery with fees starting from 35,000 Tomans, free delivery with minimum 600,000 Tomans purchase, installment options for purchases above 5 million Tomans, and 50,000 Toman discount on subsidized goods with 900,000 Tomans minimum purchase.
- سوپرمارکت سایه (پارک ملت)coreLocal supermarket operating on SnappMarket platform in Park Mellat area. Delivery fee of 26,800 Tomans with pre-order scheduling available.
- سوپرمارکت هایپر نفس (جردن)coreHyper Nafes supermarket located in Jordan area, operating as a partner store on SnappMarket with 30,000 Toman delivery fee.
- سوپرمارکت لوکس (جردن)coreLux supermarket partner in Jordan area with 30,000 Toman delivery fee. Offers 50,000 Toman discount on subsidized goods.
- سوپرمارکت ظفرمارکت دریانی (ظفر)coreZafarMarket Daryani supermarket in Zafar area. Offers date guarantee (تضمین تاریخ) on products with 31,200 Toman delivery fee.
- سوپرمارکت سایا مارکت (ظفر)coreSaya Market in Zafar area with rating of 4.1. Offers pre-order scheduling and discounted products.
- اسمارت جردن (Snapp Smart Jordan)coreSmart Jordan is Snapp's own chain supermarket brand operating on the platform. Offers free delivery, 50,000 Toman discount on subsidized goods, and special deals for pro members with 250,000 Toman minimum.
- فروشندگان و تامین‌کنندگان (Various Suppliers)coreSnappMarket works with various sellers and suppliers to provide supermarket goods from different stores. Partners include major Iranian brands like کاله (Kaleh), هراز (Haraz), مکنزی (McKenzie), داو (Dove), and many others.
Scale indicators1 record
SnappMarket competitors and assessment
Company assessmentDirect peers
- SnappFood: Iran's largest on-demand food delivery platform, also operated under the Snapp super-app. Direct peer given overlapping audience, similar rider infrastructure, and the same parent brand ecosystem — SnappMarket is a logical extension of SnappFood's on-demand delivery into grocery.
- Shofresh (شوفresh): Iranian online supermarket delivering groceries from chain stores and local shops. Closest direct competitor in the online grocery marketplace niche, operating a similar courier-based model in major Iranian cities.
Broad incumbents
- Digikala: Iran's largest e-commerce marketplace with a broad assortment including grocery. Comparable as a horizontal marketplace with logistics infrastructure; competes for the same online shopping wallet though it does not specialize in quick grocery.
- Getir: Pioneer of quick-commerce dark-store grocery delivery. Comparable as the global category leader in 10-15 minute grocery delivery; useful benchmark for unit economics and dark-store rollout even though it does not operate in Iran.
- Gorillas: European quick-commerce operator (now part of Getir). Comparable in delivery-led grocery model and in the asset-light marketplace discussion; benchmark for international consolidation trajectory.
Regional players
- Refah Chain Stores: One of the largest supermarket chains in Iran. Comparable as a grocery retail partner/competitor; supplies assortment that SnappMarket aggregates through its marketplace but also operates its own offline footprint.
- Carrefour Iran (Hyperstar): Major hypermarket chain in Iran and a key SnappMarket partner (Hyperstar Bakri 2). Comparable as a grocery retailer with omnichannel ambitions that could potentially launch competing direct delivery.
- Bamilo: Iranian online shopping marketplace with groceries among its categories. Comparable as an online retail platform targeting Iranian consumers with home delivery.
Emerging players
- Flink: Berlin-based quick-commerce grocery delivery startup. Comparable as a smaller-scale peer in the same on-demand grocery category; useful for benchmarking early-stage unit economics and rider efficiency.
Others
- Tipax: Large Iranian courier and logistics operator. Comparable as a last-mile delivery enabler and as a potential infrastructure peer for SnappMarket's bike/scooter courier fulfillment model.
Market position
Strengths4 records
Weaknesses4 records
Key risks5 records
Key highlights6 records
Customer concentration
SnappMarket social profiles
Digital presenceSnappMarket financial estimates
Financial estimateRevenue estimate
Valuation estimate
SnappMarket leadership team
Management profileNumber of profiles
SnappMarket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SnappMarket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SnappMarket
What does SnappMarket do?
SnappMarket is an online quick-commerce marketplace that aggregates products from multiple local and chain supermarkets in Iran onto a single website and mobile application, enabling consumers to order groceries and household goods for rapid neighborhood delivery via bike and scooter couriers. The platform earns revenue through commissions on transactions and supports promotional discounts, installment options, and pre-order scheduling.
Is SnappMarket a public or private company?
SnappMarket is a private company. It is classified as unknown and is currently operating.
When was SnappMarket founded?
SnappMarket was founded in 2018. It employs 251 to 500 people.
Where is SnappMarket based?
SnappMarket is headquartered in Tehran, Iran, in the Middle East region.
How does SnappMarket make money?
One revenue line is on record: marketplace Commission / Transaction Fees.
Who are SnappMarket's main competitors?
Direct peers on record are SnappFood and Shofresh (شوفresh). Broad incumbents are Digikala, Getir and Gorillas. Regional players are Refah Chain Stores, Carrefour Iran (Hyperstar) and Bamilo. Flink is listed as an emerging player. Tipax is listed as an others.
Does SnappMarket have an API?
No public API is recorded for SnappMarket.
What industry is SnappMarket in?
SnappMarket's product category is Online Grocery Marketplace. Its primary akta.pro industry code is BPAMAHAC, Grocery & Convenience Delivery Platforms, with a secondary code of TLAAAHAC, Grocery Delivery (Online Grocery / Supermarket). Its NAICS code is 4451 and its SIC code is 5411.