KHC Strawberries

What KHC Strawberries does

KHC Strawberries is a member-owned Dutch field hockey club (vereniging) founded circa 1929 in Driehuis, North Holland, and operating for approximately 96 years from its Sportpark Schoonenberg site at Waterloolaan 1. The club serves youth and adult members across an age continuum from Funkey (ages 4-5) through Benjamins, O-8 to O-10 youth, ABC/DE/F competitive tiers, senior members, and a recreational trim-hockey cohort for adults approximately 35+, with 130+ members confirmed for the 2026 World Hockey Championship trip indicating active engagement at the low-hundreds scale. Programming includes outdoor field hockey, indoor zaalhockey across three IJmuiden/Velserbroek halls from December to March, specialized keeper training, a referee (scheidsrechter) certification pathway from age 15, and a ParkHage-branded Summer Hockey feeder for ages 4-10.

Revenue is generated through five streams: tiered annual membership dues (€120 for Funkey up to €400 for Senioren in the 2025/2026 season, with family discounts of 10-20% at 4+ members), corporate sponsorship (14 named sponsors led by main sponsor Parkhage & Makelaars, with visibility tied to the site's adjacency to sc Telstar's 6,000-visitor biweekly stadium traffic), the Grote Clubactie lottery fundraiser (€9,521.70 raised in 2025, a club record, with the club retaining 85% of €3 ticket revenue), the Club van 100 €100/year donor tier with budget-allocation voting rights, and small-scale event revenue (Klaverjas Drive at €10/team/evening, Familie & Vriendentoernooi at €110/team). Operational technology is limited to the LISA app (lisahockey.nl) for member administration, schedules, and club communications — no proprietary technology stack beyond standard sports-club tooling. The club is volunteer-governed with a board (including a Bestuurslid Leden & Vrijwilligers, two Vertrouwenscontactpersonen, and a bullying-mediator contact), runs a year-round open enrollment with a 4-week no-cost trial, and participates in KNHB-organized competitions under the Royal Dutch Hockey Association framework.

Name

KHC Strawberries

Legal name

K.H.C. Strawberries

Website

https://khc-strawberries.nl

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1–10 employees

Short description

KHC Strawberries is a member-owned Dutch field hockey club founded circa 1929 in Driehuis, Netherlands, serving youth through senior members across tiered programs (Funkey age 4-5 through competitive seniors and trim-hockey) with funding from membership dues, local sponsors led by Parkhage & Makelaars, lottery fundraising, and events.

Ownership category

akta.pro rank

Product category

Amateur Field Hockey Club

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Field Hockey Leagues (MPAKAAAN)

Keywords

• Field hockey club
• Hockey training
• Amateur sports
• Youth athletics
• Indoor hockey

Headquarters

HQ city

Driehuis

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees paid by members, with tiered pricing based on age category (Senioren, ABC, DE, F, Benjamins, Funkey, Trim-leden, etc.). Payment via automatic debit in 3 installments for field hockey. Family discounts of 10-20% for 4+ members at same address.
2. Sponsorship: Revenue from corporate sponsors displayed on the club's website, scoreboard, sponsor banners, and in the clubhouse. Sponsors receive visibility from the AAA location along Minister van Houtenlaan and proximity to Eredivisie club Telstar (6000 visitors every 2 weeks).
3. Grote Clubactie Lottery Sales: Annual lottery fundraiser where youth members sell tickets at €3 each. Club receives 85% of sales. In 2025 raised €9,521.70, a record amount.
4. Club van 100 Donations: Annual donations of €100 from supporting members who get input on budget allocation, recognition on a special board, and invitations to exclusive gatherings.
5. Event Revenue: Revenue from events such as the Familie & Vriendentoernooi (€110 per team), Klaverjas Drive (€10 per team per evening), and other club activities including BBQs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

KHC Strawberries is a Dutch amateur field hockey association (vereniging) based in Driehuis, Netherlands, providing field hockey training, competitive matches, indoor hockey, and youth development programs to local community members. The club has been operating since approximately 1930, making it a long-established neighborhood sports club offering organized hockey participation.

Product overview

KHC Strawberries is a field hockey club offering membership-based access to hockey training, competitions, and club facilities. The club provides programs for all ages from Funkey (ages 4-5) through senior levels, including specialized keeper training, indoor hockey, and summer hockey programs. Membership tiers range from €120 (Funkey) to €400 (Seniors) annually. The club also organizes member events including the Family & Friends Tournament and Klaverjas Drive card tournament, and offers a Club van 100 donor program for additional financial support.

Differentiator

Problem solved

Functional benefit

Products and services

• Field Hockey Club Membership
• Youth Hockey Training

Quantifiable outcome

• €9,521.70 raised in 2025 Grote Clubactie (record)
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Parkhage & MakelaarscoreGTM or Marketing PartnerMain sponsor of KHC Strawberries. Logo displayed prominently on club website and materials. The sponsor is a real estate/mortgage company (Makelaars) with Parkhage brand.
• Autorijschool 3000minorGTM or Marketing PartnerDriving school sponsoring the club. Logo displayed on sponsors page of the website.
• AventelminorGTM or Marketing PartnerTechnology/IT company sponsoring the club. Logo displayed on sponsors page.
• De BijlesgroepminorGTM or Marketing PartnerTutoring company sponsoring the club. Logo displayed on sponsors page.
• De Timmerfabriek.comminorGTM or Marketing PartnerConstruction/woodworking company sponsoring the club. Logo displayed on sponsors page.
• F. Bontrup Holding B.V.minorGTM or Marketing PartnerHolding company sponsoring the club. Logo displayed on sponsors page.
• Healing HouseminorGTM or Marketing PartnerHealthcare/wellness company sponsoring the club. Logo displayed on sponsors page.
• Huijg SportminorGTM or Marketing PartnerSports retailer in Haarlem Cronjéstraat. Official supplier for club uniforms (red/green shirts, green shorts/skirts). Logo displayed on sponsors page.
• Hulst Legal B.V.minorGTM or Marketing PartnerLegal firm (part of Corten De Geer) sponsoring the club. Logo displayed on sponsors page.
• Jager TechniekminorGTM or Marketing PartnerTechnical/engineering company sponsoring the club. Logo displayed on sponsors page. Associated with organization of Familie & Vriendentoernooi.
• Notariskantoor De Kiewit Buijsman WientjesminorGTM or Marketing PartnerNotary office (De Kiewit) sponsoring the club. Logo displayed on sponsors page.
• Swier (Auto)SleutelspecialistminorGTM or Marketing PartnerAuto key specialist (keys/locksmith) sponsoring the club. Logo displayed on sponsors page.
• KNHB (Royal Dutch Hockey Association)coreOthersNational governing body for field hockey in the Netherlands. Provides competition structure, game rules, training guidelines, referee certification, and insurance for club members. Club participates in KNHB-organized competitions and follows their regulations.
• sc TelstarminorOthersEredivisie professional football club adjacent to KHC Strawberries facilities. Draws 6000 visitors every two weeks, making the shared location valuable for sponsor visibility. Club members park at Telstar's parking lot.
• Huyg SportminorGTM or Marketing PartnerSports equipment retailer located in Haarlem Cronjéstraat. Official supplier of club uniforms including red/green home shirts, green shorts/skirts, and red socks.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rotterdam Hockey Club: Major Rotterdam-based field hockey club offering programs across all ages from KNHB-affiliated competition, comparable membership-based operating model in North Holland-adjacent market.
• Pinoké: Large Amsterdam-based amateur field hockey club with multiple competitive teams across all age categories. Directly comparable Dutch hockey vereniging operating under KNHB with tiered memberships, youth academy, and indoor hockey program.
• Bloemendaal Hockey Club: Top-tier Dutch hockey club with extensive youth development, multiple senior teams in the Overgangsklasse/Promotieklasse, and a comparable member-funded operating model.
• NMHC Nijmegen: Nijmegen hockey club operating full youth-through-senior programming as a vereniging with comparable tiered membership, training schedules, and KNHB competition participation.
• Haagsche Hockey Club (HGC): The Hague-based hockey club offering field and indoor hockey with structured youth categories and senior competitive teams, comparable vereniging structure with KNHB affiliation.
• Stichtsche Cricket en Hockey Club (SCHC): Utrecht-based multi-sport club with a substantial hockey division operating across multiple age tiers under KNHB — comparable vereniging with similar membership dues model.
• HC Oranje-Rood: Eindhoven hockey club with broad youth-to-senior programs, comparable Dutch amateur hockey vereniging structure with tiered age categories and indoor hockey offering.
• Amsterdamsche Hockey Club (AHC): Historic Amsterdam hockey club founded in 1897, operating as a member-owned vereniging offering field and indoor hockey from youth to senior level with similar tiered membership structure.
• Hockey Club Den Bosch: Den Bosch-based amateur hockey vereniging offering field and indoor hockey with comparable age-category structure and member-funded operating model.

Others

• KNHB (Royal Dutch Hockey Association): National governing body that organizes competitions, certifies referees, and provides insurance for KHC Strawberries members. Relevant as the umbrella organization that structures every aspect of the club's competitive operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/khcstrawberries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KHC Strawberries