Kidsafe NSW

What Kidsafe NSW does

Kidsafe NSW is the New South Wales branch of Kidsafe Australia (formally CAPFA – Child Accident Prevention Foundation of Australia), a non-profit organization founded in 1979 and headquartered at Kidsafe House within the grounds of the Children's Hospital at Westmead, NSW. The organization is dedicated to preventing unintentional childhood injuries and operates as part of a federated national network with affiliate offices in every Australian state and territory. With roughly 13 employees, Kidsafe NSW delivers education, advocacy, training, and advisory services rather than technology products, and has no public APIs, SDK, or proprietary software disclosed.

Its core offerings fall into four streams: (i) a multilingual library of free safety information sheets covering home, road, playground, water, farm, and falls hazards, delivered in Arabic, Chinese, Farsi, Korean, Nepali, Tamil, Kurdish, Urdu, and Vietnamese; (ii) nationally recognized training programs for child car seat/restraint installation and playground safety inspection; (iii) professional playground advisory services including standards-compliance inspections, plan reviews, and surface impact (drop) testing; and (iv) a small e-commerce shop selling low-ticket physical safety products (tap protectors, power point covers, signage, resource packs) priced A$17.95–A$148.49 inclusive of GST. The organization co-developed, with Neuroscience Research Australia (NeuRA), the NHMRC-approved National Guidelines for the Safe Restraint of Children Travelling in Motor Vehicles (released March 2021), and partnered with Transurban on the multilingual "Seat Me Safely" fact-card initiative.

Commercially, Kidsafe NSW is a community-led non-profit. Earned revenue is generated through training course fees, fee-for-service playground inspections/testing, and product sales via its online storefront, supplemented by donations and sponsor/partnership funding. Primary customers are parents, grandparents, and carers (B2C, information and low-cost products), childcare centres and preschools (resource packs for accreditation), and institutional playground owners/operators seeking compliance and inspection services. Distribution is largely domestic via the kidsafensw.org website, Facebook, email newsletters, and direct engagement at Kidsafe House; the e-commerce channel ships within Australia only.

Name

Kidsafe NSW

Legal name

Kidsafe New South Wales Inc

Website

https://kidsafensw.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kidsafe NSW is a non-profit child injury prevention organization and NSW branch of Kidsafe Australia, delivering safety education, nationally recognized training, playground inspection services, and multilingual safety resources to parents, carers, childcare centres, and playground owners.

Ownership category

akta.pro rank

Product category

Child Safety Education and Injury Prevention Services

NAICS

Child and Youth Services (62411), Educational Support Services (611710), Testing Laboratories and Services (54138)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Infant & Toddler Health, Safety & Safeguarding Programs (EDACAGAL)

akta.pro secondary industries

Home Safety & Accessibility Check (Handrails, Trip Hazards, Childproofing) (HSAGAOAO), Health, Safety & Compliance Training (CPR/First Aid, Safeguarding, Licensing) (EDACAIAH), Facility & Environmental Compliance (building/fire/playground) (EDACAKAK), Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)

Keywords

• Child safety education
• Injury prevention resources
• Playground inspection services
• Child car seat training
• Safety resource materials

Headquarters

HQ city

Westmead

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Safety Product Sales: Sale of physical safety products including first aid kits, tap protectors, power point covers, car safety signs, and safety resource packs through the online shop.
2. Training Services: Nationally recognized training programs for child car seat restraint installation and playground safety inspections, offered as paid courses and workshops.
3. Playground Advisory Services: Fee-based playground inspection services, surface impact testing, and plan review services for playground owners and educators.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Kidsafe NSW is a nonprofit child safety organisation that delivers injury prevention education, accredited training, and playground advisory services. It sells a small range of physical child-proofing products (tap protectors, power point covers, safety signs, resource packs) via its online shop, and offers nationally recognised training courses in child car seat installation and playground safety inspection. It also provides fee-based playground standards inspection, plan review, and surface impact testing services through its Playground Advisory Unit.

Product overview

Kidsafe NSW is a child safety organization offering a portfolio of safety education resources, professional services, and training programs. The core offerings include: safety information resources and printable materials on topics including playground safety, road safety, water safety, home safety, and falls prevention; professional services including playground inspections, plan reviews, and surface impact testing; nationally recognized training programs for child car seat restraints and playground safety; and physical safety products for sale through the shop including tap protectors, power point covers, and safety signs. The organization also runs the National Playspace Design Awards and maintains resources in multiple languages for culturally diverse communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Safety Resource Pack Comprehensive safety resource pack containing booklets, brochures, and posters covering child safety topics including cars, homes, child restraints, hot water burns, safe sleeping, dogs and kids, wheeled toys, and playground safety. Priced at $20.00 (inc GST), intended for childcare centres, preschools, and presenters.
• Hector Tap Protector (Pack of 2) Safety device that fits over tap handles to help prevent children from turning on taps, reducing the risk of hot tap water scalds. Pack of 2, priced at $22.00 (inc GST).
• Micky Ha Ha Power Point Safety Cover Child-resistant power point cover that stops children from accessing plugs and power points, with a clear rounded design allowing visibility of power status without removal and two child-resistant catches. Priced at $17.95 (inc GST).
• Children In Cars Metal Sign Metal sign measuring approximately 45cm by 30cm carrying the 'Do not leave children in cars' message, suitable for attachment to various surfaces. Priced at $70.00 (inc GST).
• Playground Inspection Services Professional playground inspection services delivered by the Kidsafe NSW Playground Advisory Unit, including Australian Standards compliance assessment for playground owners and operators.
• Review of Plans Service Advisory service reviewing playground plans to ensure safety standards and compliance are met before construction or upgrade.
• Playground Surface Impact Testing Drop testing services to assess playground surface impact absorption and verify safety compliance of playground surfacing materials.
• Nationally Recognised Training - Child Car Seat (Child Restraint) Accredited training program for child car seat installation and child restraint safety practices, available to parents, carers, and professionals.
• Nationally Recognised Training - Playground Safety Accredited training program covering playground safety inspection, hazard identification, and Australian Standards compliance.
• Seat Me Safely Fact Cards Multilingual fact cards providing instructions on safe child transportation in motor vehicles, developed in partnership with Transurban and available in eight community languages.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered significant.

• TransurbansignificantStrategic or Co-development PartnerTransurban partnered with Kidsafe NSW to develop the 'Seat Me Safely' fact cards providing easy-to-understand instructions about the safe way to transport children in cars. Fact cards were developed in multiple languages including Arabic, Chinese, Farsi, Korean, Nepali, Tamil, Kurdish, and Urdu.
• Neuroscience Research Australia (NeuRA)significantStrategic or Co-development PartnerNeuroscience Research Australia (NeuRA) and Kidsafe Australia jointly updated the National Guidelines for the Safe Restraint of Children Travelling in Motor Vehicles, released March 2021. The guidelines were approved by the National Health and Medical Research Council (NHMRC).

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Child Accident Prevention Trust (CAPT): UK-based charity focused on preventing accidents to children, providing safety education resources and training for parents and professionals. Closely comparable in scope (home, road, playground safety) and non-profit training-driven model.
• KidsAndCars.org: US non-profit focused on child safety in and around vehicles, including child restraint education and advocacy. Directly comparable to Kidsafe NSW's child car seat restraint training and 'Seat Me Safely' multilingual content.
• Safe Kids Worldwide: Global non-profit dedicated to preventing childhood injuries through education, advocacy, and research. Direct peer to Kidsafe NSW in mission, target audience (parents, caregivers, ECE/school communities), and delivery model (training, guidelines, multilingual resources).
• Kidsafe Victoria: State branch of Kidsafe Australia in Victoria, operating the same child injury prevention mission, training programs, and product portfolio. The most direct organizational peer under the same national CAPFA umbrella.
• Play Australia: Australian industry association championing play and playspace design, including safety standards and advocacy. Comparable through its focus on playground standards, training, and the National Playspace Design Awards adjacent to Kidsafe's program.

Others

• ACECQA (Australian Children's Education and Care Quality Authority): National regulator for ECE quality and accreditation in Australia. Adjacent to Kidsafe NSW's Safety Resource Pack, which is positioned to help childcare centres meet accreditation requirements.
• Neuroscience Research Australia (NeuRA): Medical research institute that partnered with Kidsafe Australia on NHMRC-approved national child restraint guidelines. Listed as an OTHERS peer given its enabling/research role rather than direct service competition.

Broad incumbents

• St John Ambulance Australia: Large national provider of first-aid training and community safety education. Comparable in delivering accredited training to childcare and education sector customers targeted by Kidsafe NSW's Safety Resource Pack.
• Australian Red Cross: Major humanitarian organization offering nationally recognized first-aid training and community education. Competes for similar institutional training budgets and childcare centre resource contracts as Kidsafe NSW.
• Royal Life Saving Society – Australia: Larger national non-profit providing water safety education, training, and advocacy across Australia. Comparable in mission breadth and accredited training offerings (water vs. road/playground), but operates at a larger scale and broader safety remit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kidsafensw
• LinkedInlinkedin.com/company/kidsafensw

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kidsafe NSW