Kidsafe Queensland

What Kidsafe Queensland does

Kidsafe Queensland is a not-for-profit, non-government organization founded in 1983 and headquartered at Unit 8/87 Webster Road, Stafford, Brisbane. Operating with 1-10 employees, the organization is dedicated to reducing childhood injuries in Queensland through evidence-based injury prevention advice and practical services spanning three pillars: Home Safety, Play Safety, and Road Safety. Their service portfolio includes child car seat hire, fitting, and accredited training; NDIS-registered disability seating consultations and specialty harnesses; independent playground inspection, consulting, and visual inspection training; and awareness campaigns covering button batteries, burns, infant sleep, pool barriers, and low-speed run-overs. They also operate an e-commerce shop selling child car restraints compliant with AS/NZS 1754 and home safety products (power point covers, furniture straps, corner protectors, locks).

Name

Kidsafe Queensland

Legal name

Kidsafe Queensland Inc.

Website

https://kidsafeqld.com.au

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Kidsafe Queensland is a not-for-profit founded in 1983 in Queensland, Australia, dedicated to preventing childhood injuries through car seat services, playground inspections, NDIS disability seating, home safety products, and evidence-based safety campaigns for families, councils, schools, and caregivers.

Ownership category

akta.pro rank

Product category

Child Injury Prevention Services

NAICS

Child and Youth Services (62411), Residential Intellectual and Developmental Disability Facilities (62321)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

Keywords

• Child injury prevention
• Car seat fitting services
• Playground inspection services
• Home safety products
• Child safety education

Headquarters

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations: Tax-deductible donations from the public to support the organization's mission of preventing childhood injuries.
2. Product Sales: Sale of child safety products including car restraints, home safety products, and specialty harnesses through the online shop.
3. Service Fees: Fees for services including child car seat hire (short and long term), car seat fitting, playground inspection training, and consulting services.
4. NDIS Funding: Revenue from NDIS registered provider services for disability seating consultations and specialty harnesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Kidsafe Queensland provides child injury prevention services across Home, Play, and Road safety domains. The organization delivers child car seat hire and fitting, accredited Type 1 car seat fitter training, playground inspection services and training, NDIS disability seating consultations with specialty harnesses, and home safety product retail. Operations are supported by tax-deductible donations and complemented by national awareness campaigns on topics including button battery dangers, burns prevention, infant sleep safety, pool barriers, and driveway run-overs.

Product overview

Kidsafe Queensland is a not-for-profit, non-government organization dedicated to child injury prevention. The organization offers a portfolio of safety-related services and products organized into three main pillars: Home Safety, Play Safety, and Road Safety. Service offerings include child car seat hire, fitting, and accredited training; disability NDIS services with specialized harnesses; and playground inspection, consulting, and training services. The retail shop offers home safety products including the Micky Ha-Ha Power Point Safety Cover, Dreambaby furniture straps, corner protectors, door stoppers, and cabinet locks. Safety programs cover home hazards, playground safety, road safety, and Aboriginal resources. Running concurrent awareness campaigns on button batteries, burns prevention, infant sleep safety, pool barriers, and driveway safety, the organization complements direct services with evidence-based education and advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Child Car Seat Hire Short and long-term hire of child car seats and baby capsules for parents and caregivers, with professional fitting and training included in the hire fee.
• Child Car Seat Fitting Professional installation and checking of child car restraints by qualified Type 1 fitters to ensure proper safety compliance for families.
• Child Car Seat Fitting Training Accredited training courses for individuals seeking to become qualified Type 1 child car seat fitters.
• Disability NDIS Services NDIS registered provider consultations and specialized seating solutions for individuals with disabilities, funded through individual NDIS plans.
• Specialty Postural & Behavioural Harnesses Specialized harnesses for children with specific postural or behavioural needs, available for purchase and fitting.
• Playground Inspection Training Visual inspection training courses for playground operators, councils, schools, and childcare centres.
• Playground Inspection Service Independent playground inspection services for councils, private businesses, schools, and childcare centres to ensure compliance with Australian Standards.
• Playground Consulting Service Expert advisory services for playground design, safety compliance, and risk management.
• Child Car Restraints Car seats including convertible seats (0-4 or 0-8 years), forward-facing seats (6 months-8 years), and booster seats (4-7 or 4-10 years) meeting Australian Standard AS/NZS 1754.
• Home Safety Products Range of home safety products including power point covers, furniture straps, corner protectors, door stoppers, and cabinet locks.
• Micky Ha-Ha Power Point Safety Cover Child safety cover for power points that prevents electrocution and stops children from pulling out plugs or turning switches on or off. Priced at $19.95 per unit.
• Dreambaby Furniture Straps Heavy-duty adjustable straps that anchor furniture such as bookcases, dressers, and display cabinets to walls to prevent tip-over accidents. Priced at $14.95 per unit.
• Dreambaby Corner Protectors Protective covers for sharp furniture corners to prevent injuries from falls in children.
• Dreambaby Dual Action Adhesive Double Locks Dual-locking system for cupboards and drawers that prevents children from accessing hazardous contents. Priced at $7.50 per 2-pack.
• Dreambaby Door Stopper Foam door stoppers that prevent finger injuries from slamming doors and reduce risk of children being locked in rooms.

Quantifiable outcome

• A correctly fitting car seat can reduce the risk of injury in a car accident by up to 70%
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Transurban QueenslandcoreStrategic or Co-development Partner · 14 June 2023Partnership with Transurban Queensland to deliver free professional car seat checks and fittings for families in Brisbane and Logan areas. The program removes the potential cost barrier for parents and helps keep Queensland kids safe on the road. Kidsafe QLD provides the qualified Type 1 fitters while Transurban provides funding support for the program.
• Australian & New Zealand Burns Association (ANZBA)coreStrategic or Co-development PartnerPartnership during National Burns Awareness Month (June) to raise awareness of burn prevention and correct first-aid treatments for burns and scalds across Australia.
• Kidsafe AustraliacoreStrategic or Co-development PartnerNational organization coordinating childhood injury prevention efforts across Australian states and territories. Kidsafe Queensland is a state chapter providing local services while participating in national campaigns.
• NDIS (National Disability Insurance Scheme)coreOthersRegistered NDIS provider offering disability safe seating consultations and specialty harnesses for participants with disabilities. Services funded through individual NDIS plans.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Red Cross Australia: Large humanitarian nonprofit with overlapping community safety, education, and emergency preparedness programs in Queensland. Comparable structure (registered charity, donation-supported) but with a vastly broader humanitarian mission.
• Safe Kids Worldwide: US-based global nonprofit dedicated to preventing childhood injuries through education, advocacy, and partnerships. Closest international analogue to Kidsafe Queensland’s mission across home, play, and road safety pillars.
• St John Ambulance Australia: Large Australian first-aid and safety charity that overlaps Kidsafe on burns prevention (first-aid training and awareness) and broader first-aid education. Much broader scope, but comparable as a national nonprofit safety organization with training revenue.
• Royal Automobile Club of Queensland (RACQ): Large Queensland motoring club offering child car seat fitting, road safety education, and member advocacy. Overlaps Kidsafe on car seat fitting and road safety, but operates as a broad membership-based motoring body rather than a pure nonprofit injury prevention charity.

Direct peers

• Kidsafe Australia: National federation body that coordinates child injury prevention across Australian states and territories. Kidsafe Queensland operates as a state chapter within this federation, sharing mission, branding, and national campaigns such as burns awareness.
• ChildSafe (formerly Child Accident Prevention Foundation of Australia): Australian child injury prevention charity (formerly CAPFA) historically aligned with Kidsafe’s mission of home and road safety. Direct historical peer sharing cause area, advocacy role, and education-based delivery model.
• Safekids Aotearoa (New Zealand): New Zealand’s childhood injury prevention body delivering aligned programs on home, road, and play safety. Operates with similar nonprofit funding model and partnerships, making it a close functional peer in a different geography.
• Kidsafe NSW: Sister state chapter delivering the same childhood injury prevention mission (car seats, home safety, playground inspections) in NSW. Direct comparable in services, customer segments, and revenue model, differing only by geography.
• Kidsafe Victoria: Victorian chapter providing equivalent childhood injury prevention services including car restraint fitting, playground inspections, and home safety products. Comparable in scope and funding model to Kidsafe Queensland.

Emerging players

• ACTA (Australasian Children’s Trauma Association): Specialist pediatric trauma advocacy body that overlaps Kidsafe on child injury data and prevention advocacy. A smaller, more clinical counterpart to Kidsafe’s broader community-facing injury prevention work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/kidsafeqld
• Facebookfacebook.com/KidsafeQld
• Instagramfacebook.com/KidsafeQld
• LinkedInlinkedin.com/company/kidsafe-queensland

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kidsafe Queensland