Kids&Us Italia

What Kids&Us Italia does

Kids&Us Italia is the Italian operating subsidiary of Kids&Us English S.L., a Spanish-founded franchisor of English language education for children. The company serves families with children aged 1 to 18 through a sequential, age-tiered curriculum built on the proprietary Natural English Method, which mimics natural mother-tongue acquisition. Its core product portfolio spans four age stages — Babies (1-2 years), Kids (3-8 years), Tweens (9-12 years), and Teens (13-18 years) — each with named course series (Ben&Brenda, Animal Planet, Fairy Tales, Mysteries) mapped to CEFR levels A1 through C2. Starting academic year 2026-2027, Kids&Us exams are officially recognized by Trinity College London, allowing students to obtain internationally valid English certification without additional external examinations.

The business operates on a franchise model: Kids&Us English S.L. licenses its brand, methodology, pedagogical materials, and operational platform to independent franchisees who operate 700+ branded language schools across 13 countries, including Italy. The Italian subsidiary (Kids & Us Italy S.R.L., headquartered in Milan) supports franchise operations, distributes proprietary materials, and operates the My Way digital platform — a learning management system recognized by the Gartner Eye on Innovation Awards for Education 2025. Revenue is generated through franchise fees and royalties from the 700+ network, course tuition, summer camps and thematic activities, and an online store selling branded educational materials. The company reports 85% family loyalty and 87% satisfaction, with 36% of franchisees operating multiple centers, indicating strong unit economics and reinvestment among operators.

Kids&Us Italia is privately held and founder-controlled, with no external equity or venture funding disclosed. The Italian entity operates with a lean staff of 76 employees based primarily in Milan, functioning as a regional coordination and franchise support hub. The broader group is GDPR-compliant, processes data with EU standard contractual clauses, and maintains a dedicated Data Protection Officer. The company's competitive positioning rests on a proprietary methodology, exclusive territorial rights for franchisees, and the unique Trinity College London certification pathway — a combination that creates meaningful barriers to entry for competing children's English language franchises.

Name

Kids&Us Italia

Legal name

Kids&Us English S.L.

Website

https://kidsandus.it

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Kids&Us Italia is the Italian subsidiary of Kids&Us English S.L., a Spanish-founded franchisor of English language schools for children ages 1-18, operating 700+ centers across 13 countries using the proprietary Natural English Method and offering Trinity College London certification.

Ownership category

akta.pro rank

Product category

Children's English Language Education

NAICS

Language Schools (61163)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAMAFAA

General Language Schools & Institutes

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Language Learning & Conversation Programs

SECONDARYEDAFAOAI

Classroom & Institutional Language Learning Platforms (Schools/Universities)

Education/Education Technology (EdTech) & Digital Learning/Language Learning & Literacy Technology

SECONDARYEDAGAHAF

Young Learners ESL/EFL Materials (Pre-K–Primary)

Education/Educational Publishing & Learning Content/Language Learning Content & ESL/EFL Materials

Keywords

• Children's English education
• Language school franchise
• English language courses
• Early childhood language learning
• Franchise education services

Headquarters

HQ city

Manresa

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Franchise Fees and Royalties: Kids&Us generates revenue through franchise fees from its network of 700+ centers operated by independent franchisees. Franchisees pay initial fees and ongoing royalties in exchange for using the Kids&Us brand, methodology, training, materials, and ongoing support. The company states 36% of affiliates are multi-franchisee operators, indicating significant franchisee reinvestment.
2. Tuition and Course Fees: Revenue from families paying for English language courses for their children (ages 1-18). Courses are offered at Kids&Us centers through franchisees. The company reports 87% family satisfaction rate and 85% loyalty rate, indicating stable recurring revenue from enrolled students.
3. Summer Camps and Activity Programs: Kids&Us offers intensive summer camps, sports camps, thematic weeks, and recreational English days during holidays, generating additional revenue from activity-based programs beyond regular coursework.
4. Online Shop - Educational Resources: The company operates an e-commerce store selling educational materials, games (like Betty Sheep Memory Colours), and resources that extend English learning beyond the classroom into homes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Kids&Us Italia delivers English language education for children aged 1-18 through a franchise-operated network of centers using the proprietary Natural English Method, organized into four age-segmented courses (Babies, Kids, Tweens, Teens) backed by proprietary characters, stories, and pedagogical materials. The company also licenses its brand, methodology, training, and operational support to franchisees in exchange for franchise fees and royalties, and sells educational materials via its online store. Holiday programs, workshops, and the My Way digital platform extend the learning experience beyond the classroom.

Product overview

Kids&Us is a franchise-based English language learning company operating across 13 countries with more than 700 schools and 190,000 students. The core offering is the Natural English Method, a structured curriculum organized into four age-based stages: Babies (1–2 years), Kids (3–8 years), Tweens (9–12 years), and Teens (13–18 years). The method uses songs, stories, interactive games, and experiential activities to mirror natural language acquisition. The course portfolio includes named courses such as Ben&Brenda (A1), Animal Planet 2 (A2), Fairy Tales 2 (B1), and Mysteries 2 (B2), with advanced tracks The Future 2 (C1) and Subscription 2 (C2). Supplementary offerings include summer campus activities (camps, sports, themed weeks), language workshops (storytelling, cooking, science, theatre), at-home learning resources, and an online store. As of academic year 2026–2027, Kids&Us has partnered with Trinity College London to provide direct international certification upon course completion. The My Way digital platform supports students, families, and teachers with progress tracking and learning management.

Differentiator

Problem solved

Functional benefit

Brands

• My Way: Digital learning platform for English language education
• KUTE My Way

Products and services

• Babies English Course (1-2 years) English language course for infants aged 1 to 2 years, focusing on early sensory and musical exposure to English through playful activities guided by parents.
• Kids English Course (3-8 years) English language course for children aged 3 to 8 years, combining storytelling, songs, and interactive activities to build foundational English skills including reading, writing, speaking, and listening.
• Tweens English Course (9-12 years) English language course for pre-adolescents aged 9 to 12 years, with more structured learning to deepen language proficiency including conversational fluency, reading comprehension, and writing skills.
• Teens English Course (13-18 years) English language course for teenagers aged 13 to 18 years, preparing students for real-world and professional English communication including preparation for official certifications.
• Summer Campus Activities Vacation English activity programs including intensive study camps, day camps, sports and recreational activities, themed weeks, and educational days conducted in English at Kids&Us centers during school holidays.
• English Language Workshops (Laboratori) Hands-on English workshops including storytelling (Storytime), cooking, science, and theatre labs, designed to complement classroom learning through experiential activities.
• Learn English at Home Resources Educational resources and materials enabling students to practice English beyond the classroom, including printable activities, games, songs, and story content accessible at home.
• Kids&Us Online Store E-commerce platform selling Kids&Us-branded educational resources, materials, and learning aids for continued English practice at home, including items such as the Betty Sheep Memory Colours game.
• My Way Digital Learning Platform Digital learning platform and app for students, families, and teachers to manage and track English learning progress, integrating classroom and home learning with administrative tools.
• Trinity College London Certification Recognition Official English certification recognized internationally (A1-C2 CEFR levels) directly awarded through Kids&Us course completion, valid for obtaining Trinity College London certificates without additional external examinations, starting academic year 2026-2027.
• Kids&Us Language School Franchise Franchise opportunity for entrepreneurs to operate Kids&Us branded English language schools under exclusive territorial rights, with initial training, ongoing professional development, teacher audits, proprietary methodology, marketing materials, administrative platform, and family applications.

Quantifiable outcome

• 85% loyalty rate - families continue with Kids&Us programs year after year
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

One partnership is on record.

• Trinity College LondoncoreStrategic or Co-development Partner · 29 June 2026Kids&Us has entered into a partnership with Trinity College London, the prestigious British educational institution founded in 1872 and globally recognized as an international certifying body. Under this partnership, Kids&Us exams receive official recognition from Trinity College London, making Kids&Us the only language school whose evaluation system qualifies students for official Trinity certification aligned with the Common European Framework of Reference for Languages (CEFR). Starting from the 2026-2027 academic year, students passing Kids&Us course exams (Ben&Brenda for A1, Animal Planet 2 for A2, Fairy Tales 2 for B1, Mysteries 2 for B2) will receive Trinity College London certificates without additional external examinations. Students at C1 and C2 levels (The Future 2 and Subscription 2 courses) will receive certificates at no additional cost.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• EF Education First: Global leader in language education, international travel, and academic programs. Offers children's English programs and digital tools (EF Hello); broader portfolio but directly comparable in K-12 language segment.
• Kaplan International: Global language education provider with schools in multiple countries. Comparable in English language school network structure, though broader portfolio targeting primarily adult learners and students.
• Berlitz Corporation: Established language instruction company with global presence including children's programs. Comparable proprietary methodology (Berlitz Method) and franchise/center-based delivery, though broader audience portfolio.
• British Council: UK-based international organization for English language teaching and cultural relations. Operates English teaching centers globally; comparable in adult and children's English instruction and credentialing partnerships.
• Wall Street English: International English language school chain with franchise and company-owned centers globally. Comparable franchise economics and brand-driven differentiation, though primarily adult-focused.

Regional players

• My English School: Italian English school chain with multiple centers across Italy. Direct regional competitor in the Italian market with similar in-person, franchise-style school model targeting families and children.

Direct peers

• Linguaphone: Established language learning company with global distribution of self-study and school-based English products. Comparable in proprietary methodology and multi-channel delivery (in-center, online, self-study).
• Helen Doron English: Global franchise teaching English to children aged 3-19 using proprietary methodology. Closest direct competitor with overlapping age range, franchise model, and proprietary content library.
• Inlingua: Global language school franchise network operating across 40+ countries. Directly comparable franchise-based language education model with similar geographic dispersion and target learner segments.
• International House: Network of language schools with affiliate model operating across multiple countries. Directly comparable in business model (affiliate/school network), teacher training programs, and target learner segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kidsandusschools
• Facebookfacebook.com/kidsanduslanguageschooItaly
• Instagraminstagram.com/kidsandusitalia
• LinkedInlinkedin.com/company/kids-us-italy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids&Us Italia