Dance 411 KIIDS Competition & Performance Company

What Dance 411 KIIDS Competition & Performance Company does

Dance 411 Studios, operating under "Dance 411," is a privately held dance and entertainment industry training studio founded in 2001 and headquartered at 475 Moreland Ave SE in East Atlanta, Georgia. The company operates a single physical location with 10 employees and serves a multi-segment customer base spanning youth (ages 5-13), teens (13+), adults (16+), professional dancers and choreographers, and media/film/TV production companies.

The company's core product portfolio is organized into six revenue streams: youth dance classes and seasonal fall/spring/summer camps; teen and adult drop-in classes across hip-hop, jazz, heels, and technique; dance-fitness classes including Zumba, MixxedFit, and line dance; private lessons and choreographed performances for parties and weddings; Sandbox studio rentals and video production for professional choreographers; and a full-service talent agency with 25+ years of placement relationships for Georgia TV/film productions. Curriculum is delivered by local, regional, national, and international industry professionals.

The business operates as a direct-to-consumer model with no disclosed pricing, relying on website registrations, walk-in class attendance, and phone inquiries for bookings. Revenue is generated through per-class fees, camp tuition, private lesson rates, studio rental fees, and talent agency commissions. The studio publicly reopened in 2024 after a period of limited public operations, indicating a recovery-phase posture. No technology stack, AI/ML capabilities, funding history, or institutional ownership are disclosed.

Name

Dance 411 KIIDS Competition & Performance Company

Legal name

Dance 411 Studios

Website

https://kidsdance411.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Dance 411 Studios is an Atlanta-based dance and entertainment training studio offering classes, camps, private lessons, studio rentals, and a talent agency. Founded in 2001, it serves youth, teens, adults, professional dancers, and Georgia TV/film production companies across multiple dance styles.

Ownership category

akta.pro rank

Product category

Dance Instruction & Performing Arts Services

NAICS

Fine Arts Schools (61161), Dance Companies (711120), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Dance Fitness Classes (e.g., Zumba) (HSADABAD), Dancers, Choreographers & Dance Troupes Booking (HSACAHAD), Dance Floor, Staging & Platform Rentals (HSACAFAD)

Keywords

• Dance studio classes
• Youth dance programs
• Dance talent agency
• Studio rental services
• Dance fitness classes

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dance Classes & Instruction: Revenue from drop-in dance classes for teens and adults, including hip-hop, jazz, heels, technique, and dance-fitness classes (Zumba, MixxedFit). Classes offered at various skill levels from open level to intermediate/advanced and professional.
2. Dance Camps & Seasonal Programs: Revenue from seasonal fall, spring, and summer weekly dance camps, as well as ongoing youth dance programs for ages 5-13. Includes recital-based dance programs.
3. Private Lessons & Custom Performances: Revenue from private dance lessons and choreographed performance services for parties, weddings, and groups.
4. Studio Rentals: Revenue from renting studio space (Sandbox Studio) to professional choreographers and for video production, headshots, and career-related activities.
5. Talent Agency & Production Services: Revenue from providing professional dancers for media, film, and TV productions; audition hosting; and full-service talent placement. Over 25 years of operation as a resource for Georgia TV/film production.
6. Masterclasses & Intensives: Revenue from industry dance intensives, workshops, skill labs, and masterclasses taught by local, regional, national, and international industry professionals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Dance 411 Studios operates a single-location dance and performing arts studio in Atlanta offering youth dance classes and seasonal camps (ages 5-13), teen and adult drop-in classes in Hip-hop, Jazz, Heels, and Technique, dance-fitness sessions (Zumba, MixxedFit), private lessons and event performances, industry intensives and masterclasses, studio (Sandbox) rentals, video production, and a full-service talent agency placing professional dancers in TV/film/media productions.

Product overview

Dance 411 Studios operates as a dance and entertainment industry training center offering a unified portfolio of services for dancers of all skill levels. The core offerings include youth dance classes and seasonal camps for ages 5-13, teen and adult drop-in dance classes across multiple styles (Hip-hop, Jazz, Heels, Technique), and dance-fitness classes (Zumba, MixxedFit). The studio also provides private lessons, party performances, and choreographed routines for events. Professional services encompass industry dance intensives, workshops, and masterclasses taught by industry professionals; studio rentals and video production for choreographers; and a full-service talent agency with 25+ years in Georgia for TV/film production placements and pro dancer bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Dance Classes
• Seasonal Dance Camps
• Teen & Adult Drop-In Dance Classes
• Dance-Fitness Classes
• Private Lessons, Parties & Performances
• Industry Dance Intensives, Workshops, Skill Labs & Masterclasses
• Sandbox Studio Rentals
• Video Production & Headshot Services
• Full-Service Talent Agency
• Pro Dancer Booking Services

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Peridance Capezio Center: NYC dance education center combining drop-in classes, professional training, and studio rentals. Closely matches Dance 411's combined educational + studio-rental model.
• Movement Lifestyle: Los Angeles hip-hop-focused dance studio known for industry choreography and viral training videos. Comparable professional dancer draw and urban dance style mix (including heels, hip-hop, jazz-funk).
• Edge Performing Arts Center: Los Angeles professional dance studio and training center serving working dancers and aspirants. Comparable in targeting pro and aspiring-pro segments with masterclasses and intensives.
• Debbie Allen Dance Academy: Multi-generational dance education academy offering youth through professional programming. Comparable in serving the full age spectrum from recreational children to industry-connected performers.
• Steps on Broadway: Long-established NYC dance studio offering open and professional-level classes across styles. Comparable multi-style, multi-level drop-in model with strong professional dancer draw.
• Broadway Dance Center: Iconic New York multi-style drop-in and professional-level dance studio with a global brand. Closely comparable in offering breadth across styles, skill levels, and professional programming.
• Millennium Dance Complex: Large multi-location urban dance studio offering classes across hip-hop, jazz, heels, and technique for all skill levels with strong professional dancer clientele. Highly comparable offering mix and target segments as Dance 411.

Broad incumbents

• Alvin Ailey American Dance Theater: Renowned NYC dance company with an affiliated school offering professional and community programming. Adjacent incumbent with a wider portfolio including performance, education, and community outreach.
• The Joffrey Ballet School: Major US dance academy offering multi-level training across classical and contemporary styles with year-round intensives. Comparable professional-training program breadth but at larger scale.

Regional players

• Atlanta Ballet: Atlanta-based dance company and school offering professional performances and education. Regional competitor for Dance 411's youth, adult, and performance segments within the same metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dance-411-kiids-competition-&-performance-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dance 411 KIIDS Competition & Performance Company