KIDS RUN

What KIDS RUN does

Kids Run is a non-profit children's running event series operated by Fundacja SportPlus, a private foundation headquartered in Poznań, Poland. Founded in 2014, it organizes an annual multi-city circuit of age-appropriate athletics competitions for children aged 1 to 15 across 10 Polish cities (Szczecin, Bydgoszcz, Ruda Śląska, Kraków, Wrocław, Zielona Góra, Gdańsk, Warszawa, Łódź, and Poznań). Events are held at professional municipal athletic stadiums (MOSiR, AWF, POSiR) with capped capacity of roughly 700 children per event, divided into age- and gender-categorized races ranging from 100m for toddlers to 600m for the oldest categories. Each event combines the timed race with a family sports picnic featuring multiple activity stations.

The business is event-driven: families register children online through a dedicated registration portal (kidsrun.zapisy.org) or in-person at race offices, paying a participation fee (49 PLN standard; upgraded MEGA package with commemorative t-shirt) that includes the race entry, personalized bib, finisher medal, and access to picnic attractions. The organization is supported by recurring corporate sponsors — EPSON has been the main sponsor since 2022, and siepomaga.pl has been the title partner since 2024, with each city event supporting a different charitable beneficiary and a 25,000 PLN per-city fundraising target. Product extensions include the Młodzików U-15 Polish Championships with a national final in Poznań (introduced 2023), Kids Run Virtual for remote participation (2021), and the Igrzyska Kids Run multi-sport family picnic.

Operationally, Kids Run runs with a lean team of 6 employees and uses third-party technology for its core functions: Plus Timing for race timing and results, Przelewy24 and DotPay for electronic payments, and the zapisy.krokdonatury.pl registration platform. There are no proprietary technology components, no AI/ML capabilities, and no external institutional investment. Cumulative participation has reached over 30,000 children since 2014, with the 2023 cycle alone expected to register approximately 7,000 participants.

Name

KIDS RUN

Legal name

Fundacja SportPlus

Website

https://kidsrun.pl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Kids Run, operated by Fundacja SportPlus, organizes Poland's largest annual children's running event series across 10 cities for kids aged 1–15, combining athletic-track races with family sports picnics and charitable fundraising through the siepomaga.pl title partnership.

Ownership category

akta.pro rank

Product category

Children's Sports Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

akta.pro secondary industries

Youth & Junior Tournament Organizers (MPAKADAL), Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL), Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI)

Keywords

• Children's running events
• Youth athletics competitions
• Family sports picnics
• Multi-city race circuit
• Charity running events

Headquarters

HQ city

Poznań

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Others

Revenue model

1. Event Registration Fees: The primary revenue stream is participation fees paid by parents/guardians to register children in Kids Run events. Fees are collected online through electronic payment systems (Przelewy24, DotPay). The standard fee covers the race entry, sports picnic attractions, a personalized race number, and a finisher medal. An upgraded 'MEGA' package adds a commemorative sports t-shirt. Additional optional charitable contributions ( cegiełka) are collected during registration for siepomaga.pl beneficiaries.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Kids Run organizes a nationwide, multi-city circuit of age-categorized running events on professional athletic tracks for children aged 1–15, with distances from 100m (youngest) to 600m (oldest) across separate girls' and boys' categories. Each event includes a family sports picnic with multiple activity stations, personalized race numbers, finisher medals, and is held in 10 Polish cities on an annual calendar. The series is operated by the Fundacja SportPlus non-profit foundation under a title partnership with charity platform siepomaga.pl.

Product overview

Kids Run is a family children's running event series organized by Fundacja Sportplus, offering age-appropriate athletic competitions for children aged 1-15 across 10 Polish cities. The core product includes running races on athletic tracks with distances from 100m to 800m depending on age category. Two package tiers are offered: Pakiet Standard (medal and amenities) and Pakiet MEGA (adds commemorative t-shirt). Special sub-products include Młodzików U15 Championships for competitive youth athletes, Kids Run Virtual for remote participation, Igrzyska Kids Run featuring multi-sport family picnics, and the charitable Sztafeta PoMocy relay event. The 2024-2025 seasons feature siepomaga.pl as title partner, integrating charitable fundraising for 10 beneficiaries across 10 cities.

Differentiator

Problem solved

Functional benefit

Brands

• MISTRZOSTWA POLSKI Kids Run U-15: Polish Championships for youth runners aged U-15, with national finals held in Poznań
• Sztafeta PoMocy
• Siepompuje
• Igrzyska Kids Run

Products and services

• Kids Run Race Circuit
• Pakiet Standard (Standard Participation Package)
• Pakiet MEGA (MEGA Participation Package)
• Młodzików U15 Polish Championships
• Kids Run Wirtualnie (Kids Run Virtual)
• Igrzyska Kids Run Special edition family sports games event held in Poznań featuring multiple sports disciplines beyond running, including team and individual athletic activities. Launched as a family picnic format.
• Sztafeta PoMocy (Relay for Help Charity Relay) Charity relay event organized by the Fundacja SportPlus team in which teams of 4 each run 3.3km, with all entry fees donated to a beneficiary. Features recycled medals from Kids Run.
• Siepompuje Campaign Social fitness campaign encouraging daily push-up challenges to support charitable causes on the siepomaga.pl platform.

Quantifiable outcome

• Over 30,000 children have participated in Kids Run events since 2014

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• siepomaga.plflagshipGTM or Marketing Partner · 25 March 2024siepomaga.pl is the title partner of the 2024 Kids Run cycle (Kids Run z siepomaga.pl). The partnership integrates charitable fundraising into the event — each of the 10 city events supports a different beneficiary of the siepomaga.pl foundation. During registration, participants can purchase a charitable add-on (cegiełka) that donates to the local beneficiary. The goal is to raise 25,000 PLN per city per beneficiary.
• EPSONflagshipGTM or Marketing Partner · 20 May 2023EPSON serves as the main sponsor of the Kids Run cycle. The company sets up an interactive booth at each event featuring photo printing stations, a sprint challenge with Usain Bolt timing comparison (9.58m), competitions with prizes, and photo opportunities. EPSON has been a main sponsor for multiple consecutive years (2022, 2023).
• ClicocoreGTM or Marketing PartnerClico is a supporting partner that provides interactive sports activity zones at Kids Run events. The company was listed as a main sponsor in some sources and appears across multiple event years.
• MSITminorGTM or Marketing PartnerMSIT appears as a supporting sponsor in the 2025 season, listed in the main sponsors section of the website.
• CoconautminorGTM or Marketing PartnerCoconaut is listed as a supporting partner providing the 'Active Family Zone' at events. The company has a storefront at coconaut.com.
• Natelly ActivewearminorGTM or Marketing PartnerNatelly Activewear is listed as an activewear partner contributing to the event series.
• Dobra KaloriaminorGTM or Marketing PartnerDobra Kaloria is listed as a partner for the 'Active Family Zone' at events.
• Plus TimingcoreTechnology or IntegrationPlus Timing provides electronic race timing and timing systems for Kids Run events. Results are published through the Plus Timing platform. The company has supported multiple Kids Run events including the Sztafeta PoMocy charity relay.
• Municipal Athletic StadiumscoreStrategic or Co-development PartnerKids Run partners with municipal sports facilities (MOSiR, AWF stadiums, POSiR) in each city to host events at professional athletic tracks. Venues include AWF Warsaw, AWF Kraków, POSiR Poznań, and others.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Spartan Race: Global obstacle course and endurance racing brand with youth/junior divisions. Comparable as a mass-participation endurance event operator with youth-targeted programming, but at much larger scale and broader obstacle-format scope.
• The Color Run: Large-scale themed mass-participation fun-run series operating in many countries. Comparable as a multi-city branded running event business targeting broad consumer participation, though not specifically youth-focused.
• Tough Mudder: Operator of mass-participation obstacle and endurance events globally, including youth-targeted formats. Overlaps with Kids Run on event-based youth fitness positioning but operates in a different endurance category.
• Polish Athletics Association (PZLA): National governing body for athletics in Poland. Comparable as the overarching organizer of youth athletics championships and meets that overlap with Kids Run's U-15 Championships sub-brand.

Direct peers

• Girls on the Run: Nonprofit youth running and life-skills program for girls in the US, with curriculum-based training culminating in a celebratory running event. Directly comparable nonprofit model, mission-driven youth running positioning, and event-based delivery to a similar demographic.
• parkrun: Global free, weekly, mass-participation 5K running events across many countries. Most directly comparable to Kids Run as a multi-city recurring participation-format running series; parkrun also operates a junior 5K variant aligned with Kids Run's youth focus.

Regional players

• Students Run LA: Nonprofit youth running and mentorship program in Los Angeles that culminates in marathon participation. Comparable as a youth-focused, mission-driven running organization using events as outcome milestones, but regional to the US.
• Wizz Air Skytime Run / Sky Time Run: A youth-focused running event series in Poland/EE region. Comparable in the Polish/CEE children's running event category, though positioned around timed city-based races rather than multi-sport picnic formats.
• Fundacja Marathon: Polish foundation organizing community running events including family and youth-oriented formats. Comparable as a Polish nonprofit running event organizer with overlapping audience and mission.

Others

• Night Runners Poznań: Polish amateur running group that co-founded the original Kids Run edition in 2014. Relevant as the originating ecosystem and as an adjacent Polish adult running event organizer; not a direct competitor but a closely related community.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kidsrunpl
• YouTubeyoutube.com/@kidsrun1977
• Facebookfacebook.com/kidsrunpl
• LinkedInlinkedin.com/company/kids-run
• Instagraminstagram.com/kidsrun_pl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIDS RUN