KidStar Nutrients

What KidStar Nutrients does

KidStar Nutrients is a privately held, Canadian-domiciled children's nutritional supplement company founded in 2019 and headquartered in Vancouver, British Columbia. The company was established by siblings Caitlyn Vanderhaeghe (President and CEO) and Kyle Head (CTO), motivated by Caitlyn's daughter's diagnosis of iron deficiency anemia at age two and dissatisfaction with the quality of available children's supplements. KidStar develops, formulates, and sells a portfolio of clean-label nutritional supplements organized into five product lines: BioFe Iron (the company's flagship line, built on a proprietary microencapsulated and micronized elemental iron delivery technology that bypasses the stomach to reduce common iron side effects such as constipation, black stools, and teeth staining), Kids' Vitamins (StarMulti multivitamin, Omega-3 DHA chewables, Vitamin C chewable, Vitamin D3 spray), Immune Support (Moducare plant sterol/sterolin chewables and capsules), Adult Health (BeRegular prebiotic fibre and probiotic blend, BioFe+ liquid iron), and product bundles. All products carry Health Canada Natural Product Numbers (NPN), are free from sugar, artificial colors, flavors, sweeteners, soy, gluten, and GMOs, and are third-party tested for molds, heavy metals, pesticides, chemical residues, and bacteria.

The company operates a multi-channel distribution model with three legs. Direct-to-consumer e-commerce through kidstarnutrients.com (free shipping over $75) serves as the primary customer-facing channel, with parallel French-language and US storefronts. A dedicated healthcare practitioner channel is delivered via the Fullscript dispensary platform, supported by a Practitioner Education Specialist and practitioner webinars, samples, and one-on-one RD support. Broad Canadian retail distribution runs through Walmart Canada, Loblaw banner stores (including Your Independent Grocer, Superstore, Valu-Mart, Zehrs), Sobeys banner stores, Nature's Fare, Healthy Planet, Choices Markets, Pharmasave, and hundreds of independent health food stores across all provinces, with limited US presence through select international shipping.

The revenue model is unit-based pay-as-you-go pricing across individual SKUs and bundles. Individual product prices range from approximately $1.45 per BioFe iron sachet to roughly $80 for premium liquid iron variants; kids' multivitamins and supplements price in the $21–$39 range; bundles combining complementary products (e.g., Iron on the Go, Iron Plus, Star, Immunity, Immunity+) price in the $70–$110 range and offer savings of approximately 15%. The company is bootstrapped with no disclosed institutional funding, employs approximately 6 people, and is family-managed by the two founders with roots in their mother Lorna Vanderhaeghe's prior natural health supplement business.

Name

KidStar Nutrients

Legal name

KidStar Nutrients

Website

https://kidstarnutrients.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

KidStar Nutrients is a Vancouver-based Canadian children's nutritional supplement company that develops and sells clean-label, Health Canada-licensed vitamins and proprietary BioFe iron supplements through DTC e-commerce, healthcare practitioners via Fullscript, and major Canadian retailers including Loblaw, Sobeys, and Walmart Canada.

Ownership category

akta.pro rank

Product category

Children's Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Children’s Vitamins & Supplements (CRADAGAJ)

akta.pro secondary industries

Baby Feeding Supplements & Fortifiers (Probiotics, DHA/ARA, Vitamins) (CRADAEAI), Baby Purees & Jarred Foods (Fruits, Vegetables, Mixed Meals) (CRADAEAE)

Keywords

• Children's nutritional supplements
• Iron supplements
• Kids multivitamins
• Pediatric dietary supplements
• Clean label supplements

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through company's own e-commerce website kidstarnutrients.com. Customers purchase individual products or bundled packages with free shipping on orders over $75.
2. Retail Distribution: Products sold through online retailers and physical retail stores including health food stores, pharmacies, and grocery chains across Canada and limited US markets.
3. Practitioner Channel: Products distributed through healthcare practitioners via Fullscript platform for Canadian health practitioners including dietitians, naturopaths, and pediatricians.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Core offering

KidStar Nutrients manufactures and sells clean-label nutritional supplements primarily for children, with a flagship line of BioFe iron products using proprietary microencapsulated iron technology. The portfolio spans kids' multivitamins (StarMulti), omega-3 DHA, vitamin D3, vitamin C, immune support (Moducare plant sterols), prebiotic/probiotic blends (BeRegular), and plant-based protein, alongside select products for adults. All products are Health Canada licensed natural health products, free from sugar, artificial ingredients, soy, gluten, and GMOs, and sold directly to consumers and through healthcare practitioners.

Product overview

KidStar Nutrients is a Canadian children's nutritional supplement company offering a portfolio of clean, science-backed supplements organized into five product lines: BioFe Iron (professional iron supplements including liquid, chewable tablets, and drops in various flavors), Kids' Vitamins (StarMulti multivitamin, Omega 3 DHA, Vitamin C, Vitamin D3 spray, and All-in-One Plant-Based Protein), Immune Support (Moducare plant sterol/sterolin products in chewable and capsule forms), Adult Health (BeRegular prebiotic fiber/probiotic blend, BioFe iron products, and Vitamin D3), and Product Bundles (convenience packs combining complementary products at savings). All products are free from sugar, artificial colors, flavors, sweeteners, soy, gluten, and GMOs, and are Health Canada licensed natural health products.

Differentiator

Problem solved

Functional benefit

Products and services

• BioFe Liquid Iron 30mg Sachets Convenient individual sachets of non-constipating liquid iron formula using microencapsulated iron technology, suitable for all ages.
• BioFe Pure Iron Drops Gentle, unflavoured pure iron drops in an MCT base designed for infants and children ages 0 and up.
• BioFe Pure Iron Chewables (Unflavoured) Easy-on-the-stomach tiny chewable iron tablets in unflavoured form, using microencapsulated iron technology.
• BioFe Pure Iron Chewable Tablets (Grape) Tiny chewable iron tablet with natural grape flavour, designed to be gentle on the stomach using microencapsulated iron.
• BioFe+ Liquid Iron with Vitamin B6 & B12 Gentle, flavoured liquid iron formula with added vitamins B6 and B12 for enhanced absorption and energy support.
• BioFe+ Iron Liquid for the Family Gentle flavoured iron liquid formulated for toddlers, children, and adults in the same household.
• StarMulti Kids Multivitamin Complete multi vitamin and mineral chewable formula with organic fermented whole foods for children's daily nutritional needs.
• Omega 3 DHA + Vitamin D3 High-DHA omega-3 formula with added vitamin D3 in a lemon blueberry chewable softgel using re-esterified triglyceride oil for children's brain and bone development.
• Vitamin C Chewable Chewable vitamin C from gentle magnesium ascorbate in tangerine flavour, supporting immune health and iron absorption.
• Vitamin D3 Spray Easy-to-use vitamin D3 oral spray flavoured with organic orange for bone, teeth, and immune support.
• Moducare Grape Chewable Chewable tablet with plant sterols and sterolins to support a healthy and balanced immune system in a grape flavour.
• Moducare Capsules Vegetarian capsules containing plant sterols and sterolins to support a healthy and balanced immune system.
• All-in-One Vegan Protein (Chocolate) Plant-based chocolate protein powder with 10 grams of protein from pea, pumpkin, and hemp plus 18 vitamins and minerals and 9 servings of fruits and vegetables.
• All-in-One Vegan Protein (Vanilla) Plant-based vanilla protein powder with 10 grams of protein from pea, pumpkin, and hemp plus 18 vitamins and minerals and 9 servings of fruits and vegetables.
• BeRegular Prebiotic Fibre & Probiotic Blend Powdered blend delivering 5g of gentle prebiotic soluble fibre plus 8 billion active probiotics, with only two ingredients, for digestive and gut health support.
• Iron on the Go Bundle Convenience bundle combining BioFe Liquid Iron Sachets and Vitamin C Chewable tablets for portable iron supplementation.
• Iron Plus Bundle Bundle containing BioFe+, BioFe Chewable, and Vitamin C for comprehensive iron support.
• Star Bundle Bundle of StarMulti, Omega 3, and Vitamin D3 covering essential vitamins, minerals, and omega-3 fatty acids for kids.
• Star Digestion Bundle Bundle containing BeRegular, BioFe Chewables, and Vitamin D3 Spray targeting digestive and gut health support.
• Immunity Bundle Bundle of Moducare Grape Chew, Vitamin C, and Vitamin D3 Spray supporting the immune system.
• Immunity+ Bundle Bundle of Vitamin C, Vitamin D3, Omega 3, and Moducare Grape Chew for comprehensive immune support.
• KidStar Shaker Cup Reusable, BPA-free shaker cup designed for mixing KidStar smoothies and protein shakes.
• Emma's Sleep Adventure (Book) Children's bedtime story book designed to help children fall asleep at night.
• KidStar Tote Bag 100% cotton, environmentally friendly, reusable tote bag branded with the KidStar logo.

Quantifiable outcome

• Iron levels should increase within 3 months (90 days) of consistent BioFe supplementation
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• FullscriptcoreChannel Partner/ Reseller/ DistributorCanadian health practitioners can find KidStar's full line of products on Fullscript, a leading dispensary platform for healthcare practitioners. This partnership enables practitioners to easily recommend and dispense KidStar products to patients.
• Well.camajorChannel Partner/ Reseller/ DistributorMajor Canadian online health retailer carrying KidStar products including BioFe iron supplements, StarMulti multivitamin, and immune support products.
• Walmart CanadamajorChannel Partner/ Reseller/ DistributorKidStar products available at Walmart Canada across multiple provinces for broad consumer access.
• Loblaw CompaniesmajorChannel Partner/ Reseller/ DistributorProducts available through Loblaw banner stores including Your Independent Grocer, Superstore, Valu-Mart, and Zehrs across Canada.
• SobeysmajorChannel Partner/ Reseller/ DistributorProducts distributed through Sobeys banner stores including Sobeys Extra, Sobeys, and various Sobeys locations across Canada.
• Healthy PlanetmajorChannel Partner/ Reseller/ DistributorProducts available through Healthy Planet's retail locations and online store with extensive presence in Ontario.
• Nature's FaremajorChannel Partner/ Reseller/ DistributorProducts available through Nature's Fare health food stores in British Columbia and Alberta with multiple locations.
• Choices MarketscoreChannel Partner/ Reseller/ DistributorProducts available through Choices Markets locations in British Columbia including Abbotsford, Kelowna, and Vancouver.
• Lennox Lewis League of Champions FoundationminorStrategic or Co-development PartnerKidStar donated Omega 3 and Vitamin D3 supplements for boxing camps to help fuel youth participants mentally and physically. Partnership supports the foundation's mission to inspire the 'Next Generation of Champions'.
• Wigs for Kids BC / BC Children's HospitalminorStrategic or Co-development PartnerKidStar launched a Superhero fundraising page to support Wigs for Kids BC, helping improve quality of life for kids with cancer and providing free wigs for BC children in need.
• Mamas for MamasminorStrategic or Co-development PartnerPartnership since 2020 with Mamas for Mamas Vancouver branch, donating products to support mothers and families in Canada facing poverty-related struggles.
• Canadian Health Food Association (CHFA)minorOthersSelected as CHFA Agent of Change Award recipient for 2022, recognizing substantial contributions through social justice advocacy work and championing social justice and change.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Garden of Life: Larger organic and clean-label supplement brand (Nestlé Health Science subsidiary) with a kids' line. Overlaps with KidStar on certified-clean and organic positioning but operates at a significantly larger scale and broader category footprint.
• Natural Factors: Established Canadian natural health products manufacturer with a broad portfolio including children's supplements. Overlaps with KidStar on category and clean-label positioning but operates at a much larger scale across many supplement categories.
• Carlson Labs: Family-owned supplement brand with a children's line (Kid's Chewable, Kid's DHA). Comparable in family-owned heritage, third-party testing protocols, and pediatric omega-3 focus, though broader in adult supplement offerings.

Direct peers

• Nordic Naturals: Direct competitor in children's omega-3/DHA supplementation with a focus on purity, third-party testing, and triglyceride-form delivery. Highly comparable in category focus (pediatric omega-3) and clean-label positioning.
• Zarbee's Naturals: Direct competitor in children's immune and daily supplements, owned by a larger CPG (Church & Dwight) but with a similar clean formulation ethos and parental-targeted brand. Comparable in product line breadth and target segment.
• Hero Nutritionals: Direct competitor in children's multivitamin gummies/chewables, with similar hero-product positioning (Yummi Bears) and parental-targeted brand. Comparable in product format and category focus.
• SmartyPants Vitamins: Direct competitor in the clean-label children's multivitamin and supplement space, with similar gummy/chewable formats and parental-targeted positioning. Comparable in product category and target customer, though larger in scale and US-distributed.
• Culturelle: Direct competitor in children's probiotic and digestive health supplements, with strong pediatrician recommendation. Comparable on BeRegular's prebiotic/probiotic proposition and practitioner endorsement strategy.
• Renzo's Vitamins: Direct competitor in children's chewable supplements with a clean-label, sugar-free formulation approach. Highly comparable on product format, parental positioning, and target demographic (kids ages 2+).

Emerging players

• Genexa: Clean-label supplement brand positioned around 'no artificial anything' formulations, with a growing kids' line. Comparable in clean-label, parent-trust positioning but newer and primarily US-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kidstarnutrients
• Facebookfacebook.com/KidStarNutrients
• LinkedInlinkedin.com/company/kidstar-nutrients
• Instagraminstagram.com/kidstarnutrients
• TikToktiktok.com/@kidstarnutrients
• Pinterestpinterest.ca/kidstarnutrients

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KidStar Nutrients