KidZania Jakarta

What KidZania Jakarta does

KidZania Jakarta is an indoor educational theme park (edutainment center) structured as a child-sized city where visitors aged 2-17 engage in role-play activities modeled on real-world professions. It is operated locally by PT Aryan Indonesia under a franchise/license from KidZania de México S.A. de C.V., the global KidZania brand owner, and sits on Level 6 of Pacific Place mall in the Sudirman Central Business District, South Jakarta — its sole operating location in Indonesia. The venue features 50+ activity zones built in partnership with local and international industry brands spanning journalism, law enforcement, automotive retail, dentistry, food manufacturing (chocolate, noodles, tea), banking, television, aviation, fire and rescue, archaeology, transportation, and more, drawing on a global content library of 90+ role-play formats and a network of 950+ partner companies.

The core product is the role-play theme park experience, monetized primarily through entry tickets — One Day and Half Day Passes priced at Rp 220,000-400,000 per visitor depending on age, length, and weekday/weekend status — and supplemented by higher-margin advance bookings: birthday party packages starting from Rp 3,857,500, dedicated school field-trip programs, and corporate team-building event packages. Pricing follows a unit-based, pay-as-you-go model with weekday/weekend and full-day/half-day segmentation; children under two enter free and the Parents ExperienZ program does not apply during Holiday Season.

The go-to-market is direct-to-consumer via the jakarta.kidzania.com website and on-site box office, plus dedicated enterprise sales channels for schools and corporates, with top-of-funnel marketing driven through Facebook, TikTok, Instagram, and YouTube alongside promotional alliances with partners such as Blue Bird and MMID. The business is split across three customer segments — families with children as the primary segment, school groups as secondary, and corporate groups as secondary — creating a diversified demand mix on a single physical footprint.

Name

KidZania Jakarta

Legal name

PT ARYAN INDONESIA

Website

https://kidzania.co.id

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

KidZania Jakarta is an indoor educational theme park in Pacific Place, Jakarta, where children aged 2-17 role-play 90+ real-world professions across 50+ branded activity zones. Operated by PT Aryan Indonesia under franchise from KidZania de México, it sells timed entry tickets and event packages to families, schools, and corporate groups.

Ownership category

akta.pro rank

Product category

Family Edutainment Centers

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

Keywords

• Educational theme park
• Role-playing activities
• Children edutainment
• Family entertainment venue
• School field trips

Headquarters

HQ city

Jakarta Selatan

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Entry Tickets: One-time admission fees for children, teenagers, and adults visiting the theme park. Different pricing tiers exist for weekdays vs weekends/holidays, and full-day vs half-day passes.
2. Birthday Party Packages: Celebration packages starting from Rp 3,857,500 for hosting birthday parties at the venue with friends and family.
3. School Visits and Corporate Events: Specialized programs for school field trips and corporate team-building events, offered as separate booking packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

KidZania Jakarta is an indoor educational theme park structured as a child-sized city where children aged 2–17 engage in role-playing activities modeled after real-world professions (banking, healthcare, aviation, media, manufacturing, public service). The park operates over 50 activity zones developed with industry partners and sells entry tickets (one-day and half-day passes), birthday party packages, school visit programs, and corporate event bookings. The experience combines education and entertainment, charging admission per visitor with tiered pricing across weekdays and weekends/holidays.

Product overview

KidZania Jakarta is an educational theme park (edutainment center) structured as a child-sized city where children engage in role-playing activities inspired by real-world professions. The core offering is the theme park experience, with ticketed entry through One Day Pass or Half Day Pass options. Additional products include TeenZania for teenage visitors, birthday party packages, school visit programs, and office/corporate event hosting. The park features over 50 activity zones operated in partnership with industry brands, where children can role-play various professions from banking and healthcare to aviation and media. The company operates on a business-partner model with industry partners (over 950 globally) who provide branding and expertise for authentic activity zones.

Differentiator

Problem solved

Functional benefit

Brands

• TeenZania: A teen-focused program at KidZania Jakarta offering activities for teenagers.

Products and services

• KidZania Jakarta Theme Park An indoor educational theme park located on the 6th floor of Pacific Place mall, Jakarta, designed as a miniature city for children aged 2–17. Visitors purchase entry tickets and access over 50 role-playing activity zones representing real-world industries, blending education with entertainment.
• TeenZania A teen-focused program and area within KidZania Jakarta offering age-appropriate role-playing activities tailored to teenage visitors, distinct from the primary children-focused experience.
• Birthday Party Packages Customized celebration packages starting from Rp 3,857,500 for hosting children's birthday parties at the KidZania Jakarta venue with friends and family.
• School Visits Program Organized educational field trip program for school groups, offering customized group visits aligned with experiential learning values that complement classroom education.
• Office Events Program Corporate event packages for team-building, family-inclusive office gatherings, and employee family days hosted at the KidZania Jakarta venue.
• Role-Playing Activities A library of over 50 role-playing activity zones developed with industry partners, covering professions such as banking, firefighting, police, dentistry, aviation, television broadcasting, food manufacturing, and journalism.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core.

• Newspaper Edition (Partner Industri)coreOthersIndustry Partner providing children with role-playing experience in journalism and newspaper publishing, making the activity more realistic with authentic industry perspective.
• Police Station (Partner Industri)coreOthersIndustry Partner enabling children to experience law enforcement roles with realistic police station activities.
• Car Dealer (Partner Industri)coreOthersIndustry Partner providing automotive retail experience for children through realistic car dealership role-play.
• Dental Clinic (Partner Industri)coreOthersIndustry Partner offering healthcare role-playing experience in a dental clinic setting.
• Gas Station (Partner Industri)coreOthersIndustry Partner enabling realistic petroleum station operations experience for children.
• Underwear Factory (Partner Industri)coreOthersIndustry Partner providing manufacturing role-playing experience in textile production.
• TV Studio (Partner Industri)coreOthersIndustry Partner offering television broadcasting experience through realistic studio role-play.
• Chocolate Factory (Partner Industri)coreOthersIndustry Partner providing food manufacturing experience through chocolate production role-play.
• Sukiya Gyudon Restaurant (Partner Industri)coreOthersIndustry Partner offering restaurant and food service role-playing experience.
• Tea Factory (Partner Industri)coreOthersIndustry Partner providing beverage manufacturing experience through tea production role-play.
• Aviation Academy (Partner Industri)coreOthersIndustry Partner offering pilot and cabin crew training experience for children.
• Science Lab (Partner Industri)coreOthersIndustry Partner providing hands-on science experimentation role-playing experience.
• Fire Station (Partner Industri)coreOthersIndustry Partner enabling emergency response role-playing experience through fire station simulation.
• Urban Forest Antangin Junior (Partner Industri)coreOthersIndustry Partner offering nature and environmental awareness role-playing experience.
• City Tour (Partner Industri)coreOthersIndustry Partner providing guided city exploration role-playing experience.
• Internet Center (Partner Industri)coreOthersIndustry Partner offering digital technology and internet cafe role-playing experience.
• Taxi Reservation Center (Partner Industri)coreOthersIndustry Partner enabling transportation dispatch and taxi service role-play.
• Baking Center (Partner Industri)coreOthersIndustry Partner providing bakery and pastry making role-playing experience.
• Bankir (Partner Industri)coreOthersIndustry Partner offering banking and financial services role-playing experience for children.
• Photo Service (Partner Industri)coreOthersIndustry Partner providing photography and photo studio role-playing experience.
• Window Washing (Partner Industri)coreOthersIndustry Partner offering building maintenance service role-playing experience.
• Archaeological Site (Partner Industri)coreOthersIndustry Partner providing archaeology and historical exploration role-playing experience.
• Noodle Factory (Partner Industri)coreOthersIndustry Partner offering food manufacturing experience through noodle production role-play.
• Central Station (Partner Industri)coreOthersIndustry Partner providing railway transportation and station operations role-playing experience.
• Shoe Care (Partner Industri)coreOthersIndustry Partner offering footwear maintenance and repair service role-playing experience.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• LEGOLAND Discovery Center: Operated by Merlin Entertainments, LEGOLAND Discovery Centers are indoor family edutainment venues combining LEGO-based building play with rides and attractions. They compete for the same family-outing wallet share in major Asian cities and share KidZania's indoor, mall-anchored, multi-attraction model.
• Peppa Pig World of Play: Licensed indoor play centers themed around the Peppa Pig IP, featuring role-play and immersive activity zones for preschool and early-elementary children. Closely mirrors KidZania's indoor, role-play-driven, brand-licensed edutainment proposition.

Emerging players

• Mattel Adventure Park: Indoor/outdoor attraction parks themed around Mattel IP including Hot Wheels, Barbie, and Thomas & Friends. Targets families with young children via immersive branded experiences, overlapping with KidZania's IP-driven, role-play-based family entertainment positioning.
• Timezone: Operator of large-format indoor family entertainment centers with arcade games and rides, with strong presence across Indonesian malls including Pacific Place-adjacent locations. Competes for share-of-wallet on family entertainment visits.
• Playmobil Fun Park: Branded indoor play and role-play venues built around the Playmobil toy IP. Shares KidZania's role-play-driven, IP-licensed model for younger children, though typically smaller in scale and predominantly in European markets.

Regional players

• Dunia Fantasi (Dufan): Indonesia's flagship outdoor theme park at Ancol, Jakarta. Competes for the same family day-out occasion with a broader rides-based, multi-attraction park model rather than KidZania's edutainment focus.
• Trans Studio: Large indoor theme parks operated by Trans Entertainment in Indonesia (Bandung and Makassar). Closest direct Indonesian competitor for indoor, mall-style family entertainment, drawing on similar premium-family ticket positioning.

Broad incumbents

• Nickelodeon Universe: Indoor Nickelodeon-themed amusement areas operating inside larger malls and entertainment complexes. Targets the same family-and-kids discretionary segment as KidZania Jakarta, leveraging licensed IP for ride-and-attraction-based experiences.
• KidZania (Global Parent): KidZania de México S.A. de C.V. operates the global KidZania franchise of 27 indoor edutainment parks across more than 20 countries. It is the direct parent and brand licensor of KidZania Jakarta, sharing the same operating model, content library, and partner ecosystem.
• SEA Aquarium / Wild Wild Wet (Singapore): Major Southeast Asian family attraction destinations operated under the Sentosa leisure umbrella. While not role-play-based, they compete with KidZania for the regional family day-trip and tourist segment, especially for cross-border Jakarta visitors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/kidzaniascreen/featured
• Facebookfacebook.com/KidZaniaJakarta
• Instagraminstagram.com/kidzaniajakarta
• TikToktiktok.com/@kidzaniajakarta?lang=en
• LinkedInlinkedin.com/company/kidzania-jakarta

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KidZania Jakarta