Kienhuis

What Kienhuis does

Kienhuis Wintersport (legal entity Kienhuis Denekamp B.V.) is a privately held Dutch specialty retailer and rental operator focused exclusively on winter sports equipment, headquartered at Kloppendijk 32, 7591 BT Denekamp, Netherlands. The business operates a hybrid physical-and-digital model: a brick-and-mortar retail showroom with an in-house maintenance workshop and an e-commerce webshop at shop.kienhuiswintersport.nl, supported by Dutch- and German-language websites. Core offerings span three revenue streams: (i) one-time retail sales of skis, snowboards, ski boots, goggles, helmets, apparel, and accessories drawn from a multi-brand portfolio (Smith, Elan, Völkl, Oakley, Head, Nordica, Salomon, Atomic, K2, Tecnica, Hestra, Reusch, Cairn, Vola, and others); (ii) ski/snowboard equipment rental from a fleet of approximately 450 pairs, capped at three seasons of age and serviced before every rental; and (iii) professional services including waxing, sharpening, custom ski boot fitting (bootfitting), and a recurring-revenue children's ski exchange plan (ski ruilplan kinderen). The company additionally offers van/bus rental for group ski trips and serves individual skiers, families with growing children, and group travelers primarily in the Netherlands and Germany.

The business model is sales-led and direct-to-consumer. Distribution runs through a single physical showroom plus e-commerce with in-store pickup and shipping (free above €100). The company monetizes via transactional equipment sales (price points ranging from ~€7 accessories to €1,000+ premium skis), rental fees (rates not publicly disclosed), maintenance service fees, and seasonal exchange subscriptions for children's gear. Marketing channels include content on the corporate site, the e-commerce storefront, organic social (Facebook, Instagram, YouTube), email newsletters, and a WebwinkelKeur trust certification (9.5/10 rating). Customer acquisition relies on appointment-based in-store consultations, walk-in traffic, and local/regional brand equity built over 50 years of operation. The company has no proprietary software, no public APIs, no AI products, and no disclosed funding or institutional investors, consistent with a self-funded family-style retail operation.

There is no evidence of mergers, acquisitions, leadership changes, or external capital events in the available data. The legal entity is a private limited company registered in the Netherlands (Chamber of Commerce 56878389, Region Oost Nederland), with no parent or subsidiary structure disclosed.

Name

Kienhuis

Legal name

Kienhuis Denekamp B.V.

Website

https://kienhuiswintersport.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kienhuis Wintersport is a Dutch specialty retailer in Denekamp that sells, rents, and services ski and snowboard equipment for individual consumers, families, and group travelers in the Netherlands and Germany.

Ownership category

akta.pro rank

Product category

Winter Sports Retail

NAICS

Sporting Goods Retailers (45911), Recreational Goods Rental (532284)

akta.pro primary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

akta.pro secondary industries

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

Keywords

• Winter sports retail
• Ski equipment rental
• Ski boot fitting
• Ski maintenance services
• Winter sports accessories

Headquarters

HQ city

Denekamp

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Retail sale of winter sports equipment including skis, snowboards, ski boots, goggles, helmets, ski clothing, and accessories through both physical store and e-commerce platform.
2. Equipment Rental: Rental of ski and snowboard equipment. Rental inventory includes approximately 450 pairs of skis and snowboards, all maximum 3 seasons old, always sharpened and waxed. Also offers bus rental for group transportation to ski destinations.
3. Maintenance and Services: Professional ski and snowboard maintenance services including waxing, sharpening, and full service. Also offers custom ski boot fitting (skischoenen op maat) and children's ski exchange plan.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Kienhuis Wintersport sells winter sports equipment (skis, snowboards, ski boots, helmets, goggles, ski clothing, and accessories) through a physical store in Denekamp and its own e-commerce webshop. It complements retail with rental of approximately 450 pairs of skis and snowboards (all maximum 3 seasons old, always sharpened and waxed), in-house ski/snowboard maintenance, custom ski boot fitting, bus rental for group winter trips, and a children's ski exchange growth plan.

Product overview

Kienhuis Wintersport is a specialist winter sports retailer and rental service based in Denekamp, Netherlands, with 50 years of experience. The company operates both a physical store and online webshop, offering a comprehensive range of winter sports products and services. Core services include ski and snowboard rental (approximately 450 pairs, all maintained within 3 seasons, always sharpened and waxed), professional ski and snowboard maintenance in their workshop, custom boot fitting, and bus rental for group winter sports travel. They also offer a children's ski exchange plan for growing children. The product portfolio spans skis, snowboards, ski boots (available in multiple volume categories), ski goggles and sunglasses, ski helmets (including visor helmets), ski clothing (including base layers, protective clothing, socks), and accessories (neck warmers, gloves, maintenance articles, insoles). The company carries multiple brands including Smith, Elan, Völkl, Oakley, Head, Nordica, Blizzard, Blossom, K2, Tecnica, Leki, Hestra, Reusch, Cairn, Vola, AK Ski, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski and Snowboard Rental

Quantifiable outcome

• Equipment rental fleet of 450+ pairs of skis and snowboards, all maintained to high standards

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• WebwinkelKeurminorGTM or Marketing PartnerWebwinkelKeur provides independent customer review management for the e-commerce platform. Reviews help build trust and credibility with potential customers.
• Brand Partners (Smith, Elan, Oakley, Head, Nordica, etc.)coreChannel Partner/ Reseller/ DistributorKienhuis carries and resells products from major winter sports brands including Smith, Elan, Völkl, Oakley, Sweet Protection, Arva, Casco, Nitro, Head, Nordica, Dynastar, Scott, Salomon, Rossignol, Atomic, Red Bull Spect, Lange, Blizzard, Bolle, Stereo, Van Deer, Xion, Hestra, Reusch, Leki, K2, Tecnica, AK Ski, and Cairn.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sportler: Austrian/South Tyrolean outdoor and ski sports retailer with strong winter sports assortment and Alpine market expertise. Comparable as a regional ski/outdoor specialist with similar service-and-equipment positioning.
• Blue Tomato: Austrian specialty retailer for snowboard, ski, surf and skate equipment and apparel, with both online and physical stores. Comparable as a multi-brand winter sports specialist with similar product mix and e-commerce scale.
• SkiWebShop: Dutch online ski and snowboard equipment retailer offering multi-brand assortments. Comparable as a direct e-commerce-only competitor targeting the same Dutch winter sports consumer.
• Sport 2000: Dutch sports retail franchise chain with strong winter sports categories, physical store presence, and online sales. Comparable to Kienhuis as a multi-brand ski equipment retailer serving Dutch consumers across multiple locations.
• Bever: Dutch outdoor and winter sports retailer with a strong ski/snowboard assortment, multi-channel stores, and an established online platform. Most directly comparable peer given shared Dutch market, similar product breadth, and overlapping customer base of recreational winter sports participants.
• Bergfreunde: German online specialty retailer for climbing, mountaineering, and ski equipment. Comparable as a pure-play e-commerce ski/outdoor competitor with cross-border reach into the German-speaking market that Kienhuis also targets.
• Snowcountry: Specialist ski and snowboard retailer (Benelux-oriented) with multi-brand equipment, apparel and accessory offerings. Comparable as a niche specialist competitor in the same product categories and overlapping customer base.

Broad incumbents

• Intersport: Global sporting goods retailer with significant Dutch footprint and dedicated winter sports assortments. Comparable as a broad multi-category sports retailer where ski equipment is one segment within a wider portfolio.
• Decathlon: World's largest sporting goods retailer with major Dutch operations. Comparable as a broad incumbent that competes on price, assortment, and convenience across both winter sports equipment and adjacent categories.

Regional players

• Sport Conrad: German specialty ski retailer based in the Alps with strong regional brand recognition and multi-channel ski equipment sales. Comparable as a service-led specialist ski retailer, though primarily serving a different geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@kienhuiswintersport8552
• Facebookfacebook.com/KienhuisWintersport
• Instagraminstagram.com/kienhuiswintersport
• LinkedInlinkedin.com/company/kienhuis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kienhuis