Kif & co

What Kif & co does

Kif & Co is a Los Angeles-based craft beverage company that produces a small-batch, naturally fermented kefir soda marketed under the brand name 'Kif — Nature's Soda.' The company's core product line consists of four flavors (Cherry Lime Mint, Lemon Ginger, Passionfruit Lemongrass, and Guava Basil) brewed using kefir cultures with organic, vegan, and gluten-free ingredients, delivering a low-sugar, caffeine-free beverage that the company positions as containing 12 billion or more live probiotics per serving. The product is unpasteurized and requires refrigeration, signaling a cold-chain distribution model rather than ambient shelf-stable CPG.

The company distributes primarily through a narrow set of Southern California natural food retailers — Erewhon, Jimbo's, Mother's California Market, Lassens Natural Foods & Vitamins, and Clark's Nutrition & Natural Foods Market — and operates a company-owned neighborhood retail and community space called The Gut Hut in Frogtown, Los Angeles, along the LA River. Direct-to-consumer online ordering has been paused, with customers directed to in-store retail partners. The Gut Hut doubles as a venue for pop-ups, brand activations, workshops, and markets, functioning as both a sales channel and a brand-building community hub.

Kif & Co is a privately held, founder-led company with approximately 9 employees and no disclosed institutional venture or private equity backing. The company is conducting an equity crowdfunding campaign via WeFunder in 2025 to fund expansion. Revenue, pricing, and unit economics are not publicly disclosed. The target customer is health-conscious, label-reading consumers seeking functional beverage alternatives to conventional soda, with no disclosed enterprise or B2B customers.

Name

Kif & co

Legal name

Kif & Co.

Website

https://kifkefirwater.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kif & Co is a Los Angeles-based craft beverage company producing naturally fermented kefir probiotic sodas (four flavors), distributed through California natural food retailers and a flagship Frogtown retail space called The Gut Hut. The privately held, ~9-person company serves health-conscious consumers and is raising capital via WeFunder crowdfunding.

Ownership category

akta.pro rank

Product category

Probiotic Beverages

NAICS

Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK)

akta.pro secondary industry

Water Kefir Production (AFAFAHAB)

Keywords

• Probiotic beverages
• Kefir soda
• Fermented drinks
• Functional beverages
• Natural sodas

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Probiotic Soda Product Sales: Direct product sales of craft-brewed kefir soda in multiple flavors through retail partners and physical retail locations

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Kif & Co craft-brews a naturally fermented probiotic kefir soda called "Nature's Soda" in small batches using organic ingredients (filtered water, kefir cultures, cane sugar, real fruits and herbs). The company offers four flavors — Cherry Lime Mint, Lemon Ginger, Passionfruit Lemongrass, and Guava Basil — each containing 12B+ live probiotics, with no artificial sweeteners, preservatives, or caffeine. Products are sold through California natural food retailers and at the company's flagship retail space, The Gut Hut, in Frogtown, Los Angeles.

Product overview

Kif & Co is a single-product-line probiotic beverage company offering kefir soda — an ancient, naturally-fermented, probiotic drink craft-brewed with only earthly ingredients. The core product line consists of four flavors (Cherry Lime Mint, Lemon Ginger, Passionfruit Lemongrass, and Guava Basil), all featuring live probiotics (12B+), real fruits and herbs, and organic ingredients. The company operates as a unified brand with a physical retail presence (The Gut Hut) and distributes through natural food retailers.

Differentiator

Problem solved

Functional benefit

Brands

• The Gut Hut: Kif's neighborhood retail space in Frogtown, CA serving as a community hub for pop-ups, brand activations, workshops, markets, and gut-friendly snacks and sips.

Products and services

• Cherry Lime Mint Kefir Soda A core kefir soda flavor featuring juicy cherry and tangy lime with a cool kiss of mint — described as a bright, herbal fizz. Made with filtered water, kefir cultures, cane sugar, cherry, lime, and mint (organic ingredients). Targets health-conscious consumers seeking a functional probiotic beverage.
• Lemon Ginger Kefir Soda A core kefir soda flavor combining zesty lemon, soothing ginger, earthy turmeric, and a kick of cayenne for a fiery, functional fizz. Made with filtered water, kefir cultures, cane sugar, lemon, ginger, turmeric, and cayenne extract (organic ingredients). Targets health-conscious consumers.
• Passionfruit Lemongrass Kefir Soda A core kefir soda flavor blending zesty lemongrass with lush passionfruit for a bright, tangy, wild citrus fizz. Made with filtered water, kefir cultures, cane sugar, passionfruit, and lemongrass (organic ingredients). Targets health-conscious consumers.
• Guava Basil Kefir Soda A core kefir soda flavor pairing tropical guava with garden-fresh basil for a crisp, herbaceous, wildly refreshing twist. Made with filtered water, kefir cultures, cane sugar, guava, lime, and basil (organic ingredients). Targets health-conscious consumers.
• The Gut Hut A physical retail and community space in Frogtown, Los Angeles, that retails Kif beverages alongside curated gut-friendly snacks and serves as a venue for pop-ups, brand activations, workshops, and markets. Targets local health-conscious consumers and the broader Frogtown community.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Olipop: Olipop is a fast-growing functional soda brand positioned as a healthier alternative to traditional soft drinks, with low sugar, prebiotics, and clean-label ingredients. It competes head-to-head with Kif in the "better-for-you soda" shelf at natural food retailers like Erewhon.
• Poppi: Poppi is a prebiotic soda brand that has scaled rapidly in mass and natural retail with a similar functional, lower-sugar, fruit-flavored soda proposition. It targets the same consumer occasions (afternoon treat, post-workout, healthier soda swap) as Kif.
• Humm Kombucha: Humm is a craft kombucha brand with a similar small-batch positioning, broad natural-food distribution, and a flavor-forward, fruit-and-herb product line. It is comparable in size and stage to Kif as a regional craft fermented beverage player.
• Brew Dr. Kombucha: Brew Dr. is a craft kombucha brand from Townshend's Tea Company with a similar small-batch, natural-ingredient positioning and strong natural-food retail distribution. It is closely comparable to Kif in target customer, flavor philosophy, and craft brewing narrative.
• Health-Ade: Health-Ade is one of the leading US craft kombucha brands and the most direct comparable for Kif in terms of positioning as a premium, naturally fermented, live-culture beverage sold through natural food retailers. Both brands target label-reading, gut-health-conscious consumers with a similar craft-brewing narrative.
• Culture Pop Soda: Culture Pop is a prebiotic/probiotic soda brand with a similar flavor-forward, fruit-based, lower-sugar functional soda positioning. It competes with Kif for the same "healthy soda alternative" consumer and similar natural channel shelf space.
• Recess: Recess is a functional beverage brand offering sparkling drinks with adaptogens and other functional ingredients, targeted at the same health-conscious, label-reading millennial consumer as Kif. It overlaps in flavor-forward, low-sugar, ingredient-trend positioning.
• Rowdy Mermaid Kefir Soda: Rowdy Mermaid produces a kefir-based, live-culture sparkling beverage with a clean-label ingredient profile closely mirroring Kif's "Nature's Soda" approach. It is the most direct fermentation-process peer given the shared use of kefir cultures.

Broad incumbents

• KeVita: KeVita (acquired by PepsiCo) is a large-scale probiotic and kombucha beverage brand with national distribution. It competes with Kif at the broader probiotic functional beverage layer and represents the mass-market endpoint of Kif's current trajectory.
• GT's Living Foods (Synergy Kombucha): GT's Synergy is the largest US kombucha brand and a broad incumbent in the fermented functional beverage category. It overshadows most craft players on distribution scale, pricing power, and brand recognition, making it the dominant reference point for Kif's category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kif-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kif & co