Kilbirnie Sports

Name

Kilbirnie Sports

Legal name

Kilbirnie Sports

Website

https://kilbirniesports.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kilbirnie Sports is a Wellington, New Zealand-based specialist sports retailer operating a single physical store and a Shopify e-commerce storefront, focused on cricket equipment alongside secondary categories including basketball, rugby, netball, football, and fitness.

Ownership category

akta.pro rank

Product category

Specialty Sports Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Cricket Equipment Retail (CRAMAEAH)

akta.pro secondary industries

Athletic Footwear & Sport Apparel Retail (CRAMABAC), Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

Keywords

• Cricket equipment retail
• Sports apparel sales
• Team uniforms supply
• Athletic footwear retail
• Sports accessories

Headquarters

HQ city

Kilbirnie, Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail merchandise sales: Brick-and-mortar retail store combined with online e-commerce store selling sports equipment and apparel. Revenue generated from one-time product sales across multiple sports categories including cricket, basketball, rugby, netball, and fitness equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Kilbirnie Sports is a New Zealand specialty sports retailer that sells cricket, basketball, football, rugby, netball, and fitness equipment, apparel, footwear, and accessories through a physical retail store in Wellington and a nationwide Shopify e-commerce site. The product range spans senior and junior cricket bats, protective gear, club uniforms, and own-brand Arrow Grip Socks, alongside official replica merchandise such as Blackcaps and All Blacks clothing.

Product overview

Kilbirnie Sports is New Zealand's specialist sports retail store operating primarily as an e-commerce platform built on Shopify. The company specializes in cricket equipment as its core focus, offering an extensive portfolio of products across multiple sports categories. The product lineup centers on cricket gear from premium brands including Gray-Nicolls, Kookaburra, Gunn & Moore, SS Ton, DSC, New Balance, Adidas, Masuri, and Shrey, complemented by team uniforms, fitness equipment, and general sports accessories. The store features its proprietary Arrow Grip Socks brand alongside official team merchandise like Blackcaps replica clothing and All Blacks rugby gear. Additional sports covered include basketball, football/soccer, rugby, netball, darts, floorball, volleyball, and water polo.

Differentiator

Problem solved

Functional benefit

Products and services

• Cricket Equipment Comprehensive cricket gear including senior and junior bats, batting gloves, pads, helmets, wicket keeping equipment, protective gear, cricket shoes, bags, balls, stumps, bowling machines, and coaching/training equipment. Sourced from premium brands such as Gray-Nicolls, Kookaburra, SS Ton, Gunn & Moore, and DSC.
• Basketball Equipment Basketballs, basketball shoes, portable goals, mouthguards, wrist and sweatbands, strapping tape, and recovery products for basketball players and enthusiasts.
• Football/Soccer Equipment Football boots, footballs, futsal equipment, shin guards, shorts and socks, and accessories for football and futsal players.
• Rugby Equipment Rugby balls, rugby boots, shorts and socks, protective gear, mouthguards, and official All Blacks replica clothing for rugby players and fans.
• Netball Equipment Netballs, netball hoops and systems, netball bibs, strapping tape, recovery items, and wrist and sweatbands for netball players and teams.
• Fitness Equipment Strength training, core fitness, mobility, and recovery products for general fitness and home gym users.
• Arrow Grip Socks Proprietary own-brand grip socks sold exclusively through Kilbirnie Sports, available in multiple colors including white, black, royal blue, sky blue, red, green, navy blue, and pink.
• Club Uniforms and Merchandise Custom team apparel and merchandise for local cricket clubs including Eastern Suburbs Cricket Club, Johnsonville Cricket Club, and Junior Cricket Upper Hutt, covering shirts, caps, hoodies, shorts, training t-shirts, and bomber jackets.
• Blackcaps Replica Clothing Official New Zealand national cricket team replica merchandise including T20 shirts, ODI shirts, training hoodies, and training scuba hoodies from Castore.
• Sports Accessories and First Aid General sports accessories (ball pumps, cones, spot markers, resistance bands, agility equipment, stopwatches, drink bottle racks) and sports first aid supplies (first aid kits, cold spray, ice packs, grip spray, kinesiology tape from USL Sport).
• Gift Vouchers Digital gift cards redeemable across the store, available in denominations from $10 to $100.

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Expansion highlights4 records

Direct peers

• Sportsmart: NZ sporting goods chain with strong cricket, rugby, and netball categories. Comparable as a New Zealand team-sports retailer with overlapping product mix and customer base; differs in being a multi-store chain rather than a cricket specialist.
• Stirling Sports: New Zealand multi-store sporting goods chain carrying cricket, rugby, basketball, and netball equipment with a national footprint. Directly comparable as a NZ team-sports equipment retailer; differs in scale (multi-store) and breadth (less cricket-specialist).
• ProDirect Cricket: UK-based specialist cricket equipment retailer stocking premium international brands (Gray-Nicolls, Kookaburra, Gunn & Moore) similar to Kilbirnie Sports. Directly comparable as a cricket-specialist online retailer, though operating primarily in UK/Europe rather than NZ.
• NB Sports & Leisure: UK specialist cricket retailer with deep premium-brand assortment. Comparable as a niche specialist competing on curation and expert service rather than price, similar positioning to Kilbirnie Sports in its domestic NZ market.
• Cricket-Hockey: Online specialist retailer focused on cricket and hockey equipment with premium-brand depth (Gray-Nicolls, Kookaburra, SS, Gunn & Moore). Directly comparable as a cricket-specialist e-commerce retailer with similar premium-positioning strategy.

Broad incumbents

• Rebel Sport: Largest NZ/AU sporting goods retailer with full-line assortment across cricket, rugby, football, fitness, and apparel. Comparable as a competitor for the same cricket and team-sports buyer, but operates a mass-market discount-positioning model rather than specialist cricket focus.
• Decathlon: Global sporting goods retailer with growing NZ presence, covering cricket, rugby, fitness, and team sports under private-label brands. Comparable as a low-cost, broad-assortment competitor pressuring pricing across Kilbirnie's non-cricket categories.
• Torpedo7: NZ-based sporting goods retailer (subsidiary of The Warehouse Group) covering team sports, outdoor, and fitness. Comparable as a NZ omnichannel sporting goods competitor; broader assortment and stronger online scale than Kilbirnie.
• Amazon: Global e-commerce marketplace carrying the same premium cricket, rugby, basketball, and fitness brands. Comparable as a price-driven online competitor with far greater assortment, logistics, and pricing power, particularly threatening the e-commerce channel of Kilbirnie Sports.
• The Warehouse: NZ discount department-store chain stocking sporting goods, apparel, and accessories. Comparable as a price-aggressive generalist competitor that overlaps on entry-level cricket, fitness, and team-sports equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KilbirnieSports
• Instagraminstagram.com/kilbirniesports
• LinkedInlinkedin.com/company/kilbirnie-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kilbirnie Sports