Kimisoo

What Kimisoo does

Kimisoo is a privately-held Greek luxury home textiles company founded in 2018 by George Bothos in Athens, operating as a wholly-related entity of parent Pennie.gr. The company designs, sources, and distributes premium bed linen, bath linen, beach and spa textiles, and table linen, with materials including organic cotton, linen, modal, cupro, recycled cotton, alpaca, Tencel, and ECONYL regenerated nylon carrying certifications such as OEKO-TEX Standard 100, GOTS, OCS, GRS, Fair Wear Foundation, and PETA-Approved Vegan.

The business operates through four revenue streams: direct-to-consumer e-commerce on kimisoo.com with worldwide DHL Express shipping; an international wholesale program distributed via stockists in Greece, France, Canada, and South Korea plus a Faire marketplace listing; a contract business supplying bespoke textile solutions to luxury hospitality clients including Four Seasons, One&Only, Rosewood, Design Hotels, and Leading Hotels of the World properties across more than 35 projects on five continents; and design services through Kimisoo Studio. Distribution is supported by two physical showrooms in Greece — the Aigaleo headquarters store and the multibrand KIMISOO LAB concept store in Glyfada, which also curates partner brands such as DUXIANA, Kourtis Contract, Pennie Heritage, K-TECH, and 4T2.

The portfolio extends into sub-brands and collaborations including the KIMISOO X 1922 vintage handmade rug collection (Afghan, Moroccan, Persian, Pakistani, Indian carpets), Pennie Heritage heirloom embroidery, the K-TECH performance textile line, and limited-edition designer collaborations such as Faye Chatzi x Kimisoo. The company employs approximately 6 people and is privately held without disclosed institutional backing.

Name

Kimisoo

Legal name

Pennie.gr

Website

https://kimisoo.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Kimisoo is a privately-held Greek luxury home textiles company, founded in 2018, that designs and distributes certified-sustainable bed, bath, beach, and table linens to luxury hospitality clients, international wholesale stockists, and direct consumers across five continents.

Ownership category

akta.pro rank

Product category

Luxury Home Textiles

NAICS

Curtain and Linen Mills (31412), Textile Furnishings Mills (3141)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels) (IMAOAKAI)

akta.pro secondary industries

Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB), Table & Dining Textiles Manufacturing (Tablecloths/Napkins/Placemats/Runners) (IMAOAKAF), Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG), Bath Linens Retail (Towels, Bath Mats, Robes) (CRAIALAB), Table Linens Retail (Tablecloths, Napkins, Runners, Placemats) (CRAIALAE)

Keywords

• Luxury home textiles
• Premium bed linen
• Hospitality textile supplies
• Organic cotton linens
• Sustainable bath towels

Headquarters

HQ city

Aigaleo (Athens)

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales (B2C): KIMISOO operates a direct-to-consumer e-commerce platform selling luxury bedding, bath, beach, and table linens. Products are shipped worldwide via DHL Express, with free shipping for orders over €500. The company also offers pickup from showrooms.
2. Wholesale Program: KIMISOO supplies products to international retail stockists through its wholesale program. Orders are shipped EXW (Ex Works) from Greece, with retailers responsible for transportation costs and international shipping. Initial orders require pre-payment.
3. Contract Business & Design Services: KIMISOO provides bespoke linen solutions and design services for hospitality clients including hotels, resorts, villas, and private residences. This includes supply of custom-branded bed and bath linens for luxury properties.
4. Multi-brand Showroom (KIMISOO LAB): KIMISOO operates a multibrand concept store featuring curated premium brands across sleep, home, and lifestyle essentials. The LAB showcases brands including DUXIANA, Kourtis Contract, Pennie, K-TECH, and others, serving both B2B and B2C audiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Kimisoo designs, crafts, and sells premium home textile products including luxury bed linen, bath linen, beach and spa towels, table linen, and decorative accessories. The company operates a direct-to-consumer e-commerce platform, two physical showrooms in Greece, an international wholesale program for retail stockists, and a B2B contract business supplying custom-branded linens to luxury hotels, resorts, villas, and private residences across five continents. Materials are sourced from certified sustainable fibers and finished in Greece.

Product overview

Kimisoo is a Greek home textiles company founded in 2018, operating as a multi-brand lifestyle platform centered on redefining the notion of sleep. The core offering consists of bed linen (white, dialogue, bios, ode collections), bath linen (thermae, ecology, eureka collections), beach and spa products (ammos towels), table linen, and accessories. The portfolio extends through collaborations and sub-brands including Pennie Heritage (vintage Madeiran embroidery), KIMISOO X 1922 (handmade rugs from Afghanistan, Morocco, Persia, India, Pakistan), and curated third-party brands like 4T2 running shoes at Kimisoo Lab. The company operates B2B wholesale, contract business, design services, and direct-to-consumer e-commerce across five continents. Products emphasize sustainable sourcing with certifications including OEKO-TEX, GOTS, and Fair Wear.

Differentiator

Problem solved

Functional benefit

Brands

• Kimisoo Foundation: Promoting textile artisans and reviving Hellenic crafts
• Kimisoo Hotels
• Kimisoo Lab
• Kimisoo Studio
• K-TECH
• Pennie Heritage
• KIMISOO X 1922

Quantifiable outcome

• 35+ completed hospitality projects across 5 continents
• +1 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• One&Only ResortscoreStrategic or Co-development PartnerKIMISOO supplies premium bed and bath linens to One&Only properties including One&Only Kea Island in Greece. The partnership represents KIMISOO's work with Leading Hotels of the World member properties.
• Four Seasons Hotels & ResortscoreStrategic or Co-development PartnerKIMISOO provides textile solutions for Four Seasons Astir Palace Athens, one of Greece's premier luxury hotel properties.
• Rosewood Hotels & ResortscoreStrategic or Co-development PartnerKIMISOO supplies linens to Rosewood properties including Rosewood Baha Mar in the Bahamas, aligning with Rosewood's A Sense of Place philosophy.
• Design HotelscoreStrategic or Co-development PartnerKIMISOO is listed as a preferred partner for Design Hotels member properties, representing the curated collection of independent luxury hotels.
• Leading Hotels of the World (LHW)coreStrategic or Co-development PartnerKIMISOO serves LHW member hotels, the prestigious collection of independent luxury properties meeting the highest standards of quality.
• Pennie HeritageminorChannel Partner/ Reseller/ DistributorPennie Heritage is a curated collection of vintage and handmade textile pieces including Madeira cutwork embroidery. Available at KIMISOO LAB showroom.
• DUXIANAminorChannel Partner/ Reseller/ DistributorSwedish luxury bed manufacturer DUX is featured at KIMISOO LAB, complementing KIMISOO's premium bedding collections.
• Kourtis ContractminorChannel Partner/ Reseller/ DistributorGreek contract furniture specialist Kourtis Contract featured at KIMISOO LAB for complete hospitality interior solutions.
• Faye ChatziminorStrategic or Co-development PartnerDesigner Faye Chatzi collaborates with KIMISOO on a Mykonos showroom featuring exclusive home textile collections. The collaboration combines designer aesthetics with KIMISOO's craftsmanship.
• 4T2 (Running Brand)minorChannel Partner/ Reseller/ DistributorDutch independent running brand 4T2 is featured at KIMISOO LAB, representing lifestyle brand curation beyond core home textiles.
• The Greek ProjectminorStrategic or Co-development PartnerSpecialty coffee brand with locations in Switzerland. KIMISOO supplies table linens and aprons for The Greek Project's Lausanne location.
• Be Soap My FriendminorChannel Partner/ Reseller/ DistributorNatural soap and body care brand featured at KIMISOO LAB, complementing the bath and wellness product offering.
• Secret GardenminorStrategic or Co-development PartnerFloral design and styling brand. KIMISOO collaborated on custom merchandise including organic cotton t-shirts for Secret Garden's Antiparos store.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Schlossberg: Swiss heritage luxury home textile brand specializing in premium bed, bath, and table linens. Comparable on European craftsmanship heritage, premium hospitality and residential clientele, and curated collection structure.
• Frette: Italian heritage luxury linen brand (est. 1860) supplying premium bed, bath, and table linens to luxury hotels and consumers worldwide. Most direct comparable to Kimisoo on product, customer base (luxury hospitality), and positioning.
• Matouk: US heritage luxury linen manufacturer serving luxury hospitality, residential, and wholesale channels. Directly comparable on premium positioning, hospitality contract business, and craftsmanship-led product portfolio.
• Pratesi: Italian luxury linens brand with deep heritage in bed and bath textiles, serving both luxury hospitality and high-end consumers. Closely comparable to Kimisoo on premium craftsmanship, hospitality contracts, and Italian/Mediterranean design heritage.
• Sferra: US-based luxury linen brand offering bed, bath, and table linens to luxury hotels and DTC consumers. Directly comparable on hospitality GTM, premium product positioning, and multi-channel distribution model.
• Bagni Volpi: Italian luxury bath and home linen specialist serving premium hospitality and DTC consumers. Highly comparable to Kimisoo on Mediterranean craftsmanship, hospitality focus, and bath-linen product depth.
• Yves Delorme: French luxury home textile brand with strong bed, bath, and table linen lines, sold DTC, through wholesale, and to hospitality clients. Comparable to Kimisoo on European craftsmanship positioning, hospitality relationships, and multi-channel GTM.

Emerging players

• Brahms Mount: US-based heritage home textile brand focused on premium throws, blankets, and linens with a craft/domestic-manufacturing positioning. Comparable to Kimisoo on artisan-craftsmanship narrative and DTC luxury positioning, though narrower product line.
• Society Limonta: Italian luxury home textile brand offering premium bed, bath, and table linens with strong DTC and hospitality presence. Comparable to Kimisoo on contemporary Mediterranean luxury aesthetic, hospitality contracts, and DTC + wholesale GTM.
• Libeco: Belgian linen manufacturer and brand with strong sustainability credentials and growing hospitality/consumer presence. Comparable to Kimisoo on linen sourcing, sustainability certifications, and European craftsmanship positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/__kimisoo
• LinkedInlinkedin.com/company/kimisoo

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kimisoo