Stichting Kind & Voeding

What Stichting Kind & Voeding does

Stichting Kind & Voeding is a Dutch nonprofit foundation (stichting) founded in 2014 and registered at Woldweg 54, 9606 PG Kropswolde, Netherlands, with six employees and ANBI (Public Benefit Organization) status. Its mission is to raise awareness among children and their (grand)parents about the role of natural, unprocessed nutrition in health, in response to supermarket offerings marketed as 'healthy' that contain excessive sugar, salt, unhealthy fats, and additives. The foundation operates as a small mission-driven entity with no disclosed venture, private equity, or institutional ownership, and its reach is geographically concentrated in the Netherlands with documented activity in Groningen.

The foundation's core offering is human-delivered nutrition education rather than a technology platform. Volunteer educators — dietitians, (natural) nutritionists, and weight consultants — provide guest lessons (gastlessen) at primary schools, childcare centers (kinderdagverblijven), and toddler playgroups (peuterspeelzalen), and run themed meetings (themabijeenkomsten) for parents, grandparents, and teachers. Adjacent programs include sensory and taste activities (Smaakparcours, Ruik proef en beleef, Geweten van Eten), a recipe collection, a children's book webshop, and the Oké-vignet certification mark for child-friendly restaurants. The foundation is a partner of Alles is Gezondheid, a member of the Alliantie Kinderarmoede, and co-organized the Kinderrechtenconferentie 2025 with Stichting de Nieuwe Leefstijl, producing a declaration presented to the Dutch parliament and Ministry of VWS.

The business model is donation-driven: educational services are delivered free of charge to schools, families, and communities, while revenue is solicited via an 'Ik word donateur' call-to-action on the website. Marketing and distribution rely on the website (kind-en-voeding.nl), Facebook, LinkedIn, email newsletters, blogs, and in-person events including an annual national conference. The organization has no mobile app, no APIs or SDKs, and no disclosed AI/ML capabilities, leaving scalability tied to volunteer engagement and donor contributions rather than software leverage.

Name

Stichting Kind & Voeding

Legal name

Stichting Kind en Voeding

Website

https://kind-en-voeding.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting Kind & Voeding is a Dutch nonprofit foundation that delivers free nutrition education for children, parents, and teachers through a network of volunteer dietitians and nutritionists across the Netherlands, funded by donations under ANBI status.

Ownership category

akta.pro rank

Product category

Child Nutrition Education

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Health Education & Parent Coaching (Sleep, Safety, Illness Management) (EDACAMAN)

akta.pro secondary industries

Pediatric & Family Nutrition (HSADAFAL), Infant & Toddler Nutrition Education (Complementary Feeding) (EDACAMAC)

Keywords

• Child nutrition education
• Food literacy programs
• School nutrition workshops
• Community health outreach
• Nutrition awareness training

Headquarters

HQ city

Kropswolde

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and charitable contributions: The foundation operates as an ANBI (Algemeen Nut Beogende Instelling - Public Benefit Organization), accepting donations from supporters and donors. The organization encourages people to become donors ('Ik word donateur') through its website.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Stichting Kind en Voeding is a Dutch nonprofit foundation that delivers nutrition education to children and their families through in-person guest lessons at primary schools, childcare centers, and toddler playgroups, alongside themed meetings for parents, grandparents, and teachers. The foundation also operates the Oké-vignet certification program for child-friendly restaurants and runs a children's book webshop focused on healthy eating themes.

Product overview

Stichting Kind en Voeding operates as a single, unified educational foundation rather than a software product company. Its core offering consists of in-person nutrition education programs, including guest lessons at schools and daycare centers delivered by dietitians and nutritionists, themed meetings for parents and teachers, and the Oké-vignet certification program for child-friendly restaurants. The foundation also provides sensory education activities (Ruik, proef en beleef, Smaakparcours), children's recipe resources, a children's book webshop, newsletters, and organizes advocacy events such as the annual Kinderrechtenconferentie on food education as a children's right.

Differentiator

Problem solved

Functional benefit

Products and services

• Gastlessen (Guest Lessons)
• Themabijeenkomsten (Theme Meetings)
• Oké-vignet certification program
• Kinderboeken Webshop (Children's Book Webshop)

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Stichting de Nieuwe LeefstijlcoreStrategic or Co-development Partner · 21 November 2025Co-organized the Kinderrechtenconferentie 2025 (Children's Rights Conference) titled 'Voedseleducatie als Kinderrecht: Samen naar een gezonde toekomst' (Food Education as a Children's Right: Together Towards a Healthy Future) held at DNK Assen on November 21, 2025. The conference resulted in a formal declaration (slotverklaring) being presented to the Dutch parliament and Ministry of VWS.
• Alles is Gezondheid (Everything is Healthy)coreGTM or Marketing PartnerStichting Kind en Voeding is a partner of Alles is Gezondheid, a Dutch network and platform for health-related organizations. This partnership provides visibility and collaborative opportunities within the broader health promotion ecosystem.
• Vitam Doet GoedminorGTM or Marketing PartnerPartnership with Vitam Doet Goed, a charitable initiative. The foundation's logo appears as a partner on their website.
• Alliantie Kinderarmoede (Child Poverty Alliance)coreStrategic or Co-development PartnerStichting Kind en Voeding is a member of the Alliantie Kinderarmoede, a coalition of organizations working to address child poverty in the Netherlands. This alliance focuses on ensuring all children have access to healthy food and nutrition education regardless of socioeconomic status.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• JOGG (Jongeren Op Gezond Gewicht): Dutch national program (a partnership of ministries, municipalities, and organizations) focused on preventing childhood overweight and promoting healthy lifestyles among youth. Comparable in operating environment — schools, municipalities, families — and in target age group.
• Alliantie Kinderarmoede: Dutch coalition of organizations that Stichting Kind en Voeding is a member of, focused on child poverty including food access. Comparable in coalition-driven advocacy for children and in Dutch national policy engagement.
• Voedingscentrum (Netherlands Nutrition Centre): Dutch government-affiliated organization providing nutrition information and education to consumers, families, and schools. Directly comparable in mission to make healthy food choices accessible and to inform children and parents about nutrition.
• Stichting de Nieuwe Leefstijl: Dutch nonprofit foundation that co-organized the 2025 Kinderrechtenconferentie with Stichting Kind en Voeding. Operates in adjacent lifestyle/nutrition education space and has demonstrated close strategic alignment.
• EU Schoolfruit / Schoolfruit Nederland: Dutch program co-funded by the EU and Dutch government that distributes free fruit and nutrition education to primary schools. Directly comparable target audience (basisschool children), delivery channel (primary schools), and nutrition-education mission.

Broad incumbents

• Alles is Gezondheid: National Dutch network and platform for health-promotion organizations, of which Stichting Kind en Voeding is a partner. Broader portfolio across lifestyle, work, and youth health, providing an incumbent ecosystem for comparison.

Others

• Natuur & Milieu: Dutch environmental and sustainability organization that intersects with Stichting Kind en Voeding through shared advocacy around natural, less-processed food systems. Not a direct competitor but a thematic ally in the natural-food narrative.
• UNICEF Nederland: Dutch chapter of UNICEF focused on children's rights and wellbeing, including nutrition as a children's right — the same framing Stichting Kind en Voeding adopted in its 2025 conference title 'Food Education as a Children's Right'.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/155269457891510
• LinkedInlinkedin.com/company/stichting-kind-voeding

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Kind & Voeding