KINECARE

What KINECARE does

Kinecare is a privately held Belgian group practice for osteopathy and physiotherapy, founded in 2009 by Ken Naudts in Tongeren and co-owned since 2020 by Naudts and Simon Smets. The company operates two clinical locations — Wijkmolenweg 19/1 in Tongeren and Gorsemweg 41B in Sint-Truiden — within Belgium's Limburg province, employing approximately 10 practitioners across both sites (Belgian enterprise number 0745.494.389).

The service catalog spans core osteopathy and general physiotherapy/rehabilitation, supplemented by specialized modalities including manual therapy, sports physiotherapy, myofascial therapy and dry needling, applied kinesiology, neurostructural integration therapy (NST), and pediatric osteopathy. Supervised group training (Begeleide Groepstrainingen) was added at the Tongeren clinic in 2025. The technology stack is modest: Altagenda/Crossuite for online appointment scheduling, Bancontact/Payconiq for payment, and a Webflow-based website supported by a content blog and Facebook page for patient acquisition.

Kinecare operates a direct-to-consumer, fee-for-service model with non-conventioned pricing — €35 per in-clinic physiotherapy session, €37 for home visits, €60 per osteopathy treatment, and €12 per group training session (€100 for a 10-session punch card). Patients self-refer or are referred by physicians and book online or by phone. Customer segments include general musculoskeletal patients, infants and children (pediatric osteopathy), athletes and sports enthusiasts, and group-training participants. Ancillary sports medical relationships exist with KSK Tongeren and historically with KRC Genk and Datovoc Tongeren football clubs.

Name

KINECARE

Legal name

Kinecare

Website

https://kinecare.be

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kinecare is a privately held Belgian group practice operating two clinics in Tongeren and Sint-Truiden, delivering fee-for-service osteopathy, physiotherapy, manual therapy, and group training to local patients in the Limburg region.

Ownership category

akta.pro rank

Product category

Physiotherapy and Osteopathy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Home Health Care Services (62161), Offices of Other Health Practitioners (6213)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Home Health Physical Therapy & Mobile PT (HSADAIAO)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

Keywords

• Osteopathy services
• Physiotherapy treatments
• Manual therapy
• Sports rehabilitation
• Pediatric osteopathy

Headquarters

HQ city

Tongeren

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Kinesitherapie (Physiotherapy) Services: Fee-for-service model for physiotherapy treatments at €35 per clinic session or €37 for home visits. All physiotherapists are non-conventioned (gedeconventioneerd), meaning they charge above the standard mutualiteit rate.
2. Osteopathy Services: Fee-for-service model at €60 per treatment. Mutualiteit provides €10 refund for 5-10 treatments per year. Additional insurance may provide extra reimbursement. Payment via cash or Payconiq.
3. Group Training Sessions: Small group training (max 10 participants) at €12 per session or €100 for a 10-session punch card (10 beurtenkaart).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Kinecare is a multidisciplinary group practice for osteopathy and kinesitherapie (physiotherapy) operating across two clinic locations in Tongeren and Sint-Truiden, Belgium. The practice delivers manual treatments, specific exercise therapy, and specialized modalities (manual therapy, sports physiotherapy, myofascial therapy/dry needling, applied kinesiology, pediatric osteopathy, and NST) to individual patients on a fee-for-service basis, including home visits for mobility-limited patients and supervised group training sessions.

Product overview

KINECARE is a group practice for osteopathy and physiotherapy offering a comprehensive range of therapeutic services. The core services include Osteopathy (treating various complaints through manual techniques targeting structural, visceral, and craniosacral systems) and General Physiotherapy/Rehabilitation. These are supplemented by specialized services including Manual Therapy, Sports Physiotherapy, Myofascial Therapy/Dry Needling, Applied Kinesiology, NST (Neurostructural Integration Therapy), and Osteopathy for Babies and Children. Additionally, they offer Supervised Group Training sessions for fitness and conditioning. The practice operates across two locations in Tongeren and Sint-Truiden, Belgium, providing both individual treatments and group exercise programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Osteopathy Manual treatment method where the therapist conducts an initial interview and manual examination to detect movement restrictions in the body and addresses them using structural, visceral, and craniosacral techniques on a personalized treatment plan. Targeted at adult patients with musculoskeletal complaints.
• Osteopathy for Babies and Children Pediatric osteopathy service starting with an extensive consultation discussing the child's complaints and pregnancy/birth history, followed by a thorough examination and personalized treatment plan using gentle techniques suitable for children. Targeted at parents of infants and children with digestive, postural, sleep, motor, or concentration issues.
• Sports Physiotherapy (Sportkinesitherapie) Sports physiotherapy service that analyzes athletic mechanics and injuries, delivering sports-specific and functional training, exercise programs, taping, bracing, and coordination, agility, strength, and endurance training. Targeted at recreational and competitive athletes needing injury rehabilitation, prevention, or performance support.
• Manual Therapy (Manuele Therapie) Evidence-based specialization within physiotherapy using manipulative and mobilization techniques to improve joint mobility based on thorough examination of movement restrictions. Targeted at patients with joint dysfunction and mobility limitations.
• General Physiotherapy and Rehabilitation (Algemene Kinesitherapie en Revalidatie) General physiotherapy service treating pain and movement restrictions through targeted mobilizations and movements using manual techniques and specific exercise therapy to solve and prevent musculoskeletal problems. Targeted at adult patients with general musculoskeletal pain and movement complaints.
• Myofascial Therapy and Dry Needling (Myofasciale Therapie/Dry Needling) Treatment method addressing pain caused by muscle dysfunction through identification and treatment of trigger points using dry needling and manual techniques. Targeted at patients with myofascial pain syndrome and trigger-point-related complaints.
• Applied Kinesiology (Toegepaste Kinesiologie) Method using muscle testing to identify the cause of structural and functional complaints in the body by stimulating the nervous system and detecting changes in muscle strength. Targeted at patients with unresolved structural or functional complaints.
• Neurostructural Integration Therapy (NST) Gentle technique that systematically stimulates the body by rolling over specific points, activating the nervous system and the body's self-healing mechanism. Used for both acute and chronic complaints. Targeted at patients seeking a gentle manual approach for acute or chronic conditions.
• Supervised Group Training (Begeleide Groepstrainingen) Group training sessions in small groups of maximum 10 participants, 60-minute circuit-form training supervised by a physiotherapist to achieve sporty goals in a professional environment with top equipment. Targeted at individuals seeking guided small-group fitness and conditioning training, priced at €12 per session or €100 for a 10-session punch card.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• International Academy of Osteopathy (IAO)coreStrategic or Co-development PartnerIAO is the educational institution where Ken Naudts and Simon Smets completed their osteopathy training. Jonas Gelaesen and several other therapists are pursuing or have completed osteopathy education at IAO. The partnership provides continuous professional development for Kinecare staff.
• KRC GenkminorOthersKen Naudts previously worked as a physiotherapist for KRC Genk football club, providing sports physiotherapy services.
• KSK TongerenminorOthersJonas Gelaesen provided physical coaching support for various teams of KSK Tongeren football club during the 2021-2022 season.
• Datovoc TongerenminorOthersKen Naudts has worked as a physiotherapist for Datovoc Tongeren football club, providing ongoing sports physiotherapy services.
• Universiteit AntwerpenminorOthersSeveral Kinecare therapists completed their master's degrees at Universiteit Antwerpen, including Sofie Rondags who graduated in 2025.
• ExosminorOthersJonas Gelaesen completed the Performance Training program at Exos, a sports performance and training organization.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Fysio Group: Fysio Group is a Belgian network of physiotherapy practices offering multidisciplinary musculoskeletal care across multiple locations. It directly competes with Kinecare in the same Belgian outpatient physical therapy and rehabilitation category, with similar fee-for-service economics and self-referral patient flow.
• ProOsteo: ProOsteo is a Belgian network/platform for osteopathic practitioners, connecting patients with osteopaths across Belgium. It is a direct peer in osteopathy services in Belgium, overlapping with Kinecare's osteopathy offerings (including pediatric osteopathy) and competing for the same patient pool.

Broad incumbents

• FysioHolland: FysioHolland is one of the largest physiotherapy chains in the Netherlands, with hundreds of clinics providing general physiotherapy, sports rehabilitation, and manual therapy. It is relevant as a scaled multi-clinic outpatient PT operator in a Benelux market comparable to Belgium, though with significantly broader geographic and service coverage than Kinecare.
• Topzorg Groep: Topzorg Groep is a large Dutch healthcare platform offering physiotherapy, occupational therapy, and other allied health services across the Netherlands. It is comparable to Kinecare as a multi-site outpatient musculoskeletal provider, but operates at much greater scale and across a broader portfolio in a neighboring market.
• MultiCare: MultiCare is a Dutch healthcare organization offering physiotherapy, occupational therapy, and other paramedical services. It compares to Kinecare as a multi-disciplinary outpatient provider in the Benelux region, though with broader services and larger scale across the Netherlands rather than Limburg-specific focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Kinecare
• LinkedInlinkedin.com/company/kinecare

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KINECARE