Kiné Fisioterapia

What Kiné Fisioterapia does

Kiné Fisioterapia is a Spain-domiciled, privately held direct-to-consumer e-commerce business operating under the domain kinefisioterapia.es and nominally headquartered in Alcalá de Henares. Despite a brand name suggesting physiotherapy services, the company's actual commercial activity is the online resale of nine third-party dietary supplements — Cardiotensive (cardiovascular), DiaFlex Forte (joints), Diobene (metabolic/blood sugar), Follixin (hair), GUAVITAL+ (immune), Nicorix (smoking cessation), Novotenol (general wellness), Rhino-correct (energy/concentration), and Toxofil (physical/mental performance). All SKUs are sold at a uniform promotional price of €29 against a stated original price of €59, with copy emphasizing "direct from manufacturer" sourcing and anti-counterfeit authenticity.

The technology stack is a standard WordPress deployment using the Neve theme and WooCommerce commerce layer, with no proprietary features, no mobile app, no integrations, no API surface, and no disclosed data or ML capabilities. The site mixes Spanish and Polish URL artifacts (e.g., "koszyk," "bez-kategorii," "apteka35" favicon), and the site footer explicitly disclaims that content is informational and does not constitute medical advice — characteristics consistent with a templated supplement affiliate or reseller storefront rather than a vertically integrated health business.

The revenue model is one-time direct e-commerce sales to Spanish-speaking consumers, with a pay-as-you-go billing cadence and no subscription tier. Marketing and distribution are concentrated entirely on the company's own website, with no social media profiles, no marketplace listings, no named B2B customers, and no disclosed suppliers. Headcount is reported at 1-10 employees, and there is no funding history, management team disclosure, ownership structure, or corporate development activity on record.

Name

Kiné Fisioterapia

Legal name

Kiné Fisioterapia

Website

https://kinefisioterapia.es

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kiné Fisioterapia is a Spain-based, privately held direct-to-consumer e-commerce reseller operating kinefisioterapia.es, selling nine third-party dietary supplements at a uniform €29 promotional price to Spanish-speaking consumers via a standard WordPress/WooCommerce storefront with 1-10 employees.

Ownership category

akta.pro rank

Product category

Online dietary supplements retail

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro industry

PRIMARYCRAFADAG

Health, Wellness & Pharmacy Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

SECONDARYCRADAGAE

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAG

Weight Management & Metabolic Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

• Dietary supplements
• Online pharmacy
• E-commerce wellness
• Health supplements
• Direct-to-consumer supplements

Headquarters

HQ city

Alcalá de Henares

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Direct E-commerce Sales: One-time transaction sales of dietary supplements to consumers through the company's online storefront. Products are sold at promotional prices with 50% discounts off original pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Kiné Fisioterapia operates a direct-to-consumer online pharmacy (kinefisioterapia.es) selling a fixed catalog of nine dietary supplements at €29.00 each (down from €59.00). Products address cardiovascular health, joint mobility, metabolic and blood sugar support, hair health, immune function, smoking cessation, general wellness, energy/concentration, and physical/mental performance, and are purchased directly from manufacturers and resold to Spanish consumers through a WordPress/WooCommerce storefront.

Product overview

Kiné Fisioterapia operates an e-commerce pharmacy platform selling dietary supplements. The product portfolio consists of nine distinct health supplements: Cardiotensive (cardiovascular support), DiaFlex Forte (joint health), Diobene (metabolic/blood sugar regulation), Follixin (hair health), GUAVITAL+ (immune support), Nicorix (smoking cessation), Novotenol (general wellness), Rhino-correct (energy and concentration), and Toxofil (physical and mental performance). All products are priced at €29.00 (original price €59.00) and sold directly through the online pharmacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Cardiotensive Dietary supplement designed to support cardiovascular health, focusing on blood pressure regulation and improved blood circulation through natural active ingredients; sold to individual consumers via the kinefisioterapia.es storefront at €29 (€59 original).
• DiaFlex Forte Dietary supplement formulated to relieve joint discomfort and improve mobility using anti-inflammatory ingredients including glucosamine and chondroitin; sold direct-to-consumer at €29.
• Diobene Dietary supplement aimed at improving general well-being by regulating metabolic processes and blood sugar levels, featuring chromium picolinate and alpha-lipoic acid; sold at €29 via the online pharmacy.
• Follixin Supplement for promoting hair health and preventing hair loss, combining natural ingredients like biotin, zinc, and saw palmetto extract; sold at €29 on the company's website.
• GUAVITAL+ Supplement designed to improve overall health and well-being by strengthening the immune system through a combination of zinc and vitamin C with herbal extracts; sold at €29 direct-to-consumer.
• Nicorix Supplement designed to help users quit smoking by managing nicotine cravings and reducing stress associated with tobacco cessation; sold at €29 through the online store.
• Novotenol Dietary supplement formulated to meet specific nutritional needs at various life stages, promoting optimal functioning of different body systems with natural ingredients; sold at €29.
• Rhino-correct Dietary supplement composed of ginseng, B vitamins, and guaraná extract to support energy, metabolism, and mental concentration; sold at €29 direct-to-consumer.
• Toxofil Next-generation supplement combining essential nutrients and natural ingredients to improve physical and mental performance, energy, concentration, and recovery; sold at €29 via kinefisioterapia.es.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• iHerb: Global e-commerce incumbent in vitamins, supplements, and natural health products with localized Spanish-language storefronts. Overlaps with Kiné on dietary supplement category and DTC e-commerce delivery, but operates at vastly larger scale and broader geographic reach.
• Holland & Barrett: Major European health and wellness retailer (physical plus online) with a deep supplement assortment including vitamins, joint, heart, and immune products. Comparable supplement category, but operates as a broad incumbent with much larger portfolio and brand recognition.

Direct peers

• DosFarma: Spanish online pharmacy with broad OTC and supplement assortment sold DTC via its website. Same e-commerce pharmacy model, same Spanish consumer target, similar regulatory positioning around supplement sales.
• Herbolario Navarro: Long-established Spanish herbal and natural supplement retailer with both physical stores and online sales. Comparable assortment in natural supplements and overlap on the same Spanish health-conscious consumer segment.
• Naturitas: Spanish e-commerce specialist in natural health, dietary supplements, and herbal products with a broad multi-SKU catalog. Operates with the same DTC supplement-retail motion and targets the same health-conscious Spanish consumer base.
• Atida (formerly Mifarma / PromoFarma): Largest dedicated Spanish online pharmacy; sells prescription, OTC, and dietary supplements direct-to-consumer across Spain and other EU markets. Same DTC e-commerce pharmacy model as Kiné, but at significantly larger scale and with full regulatory licensing.
• Vistafarma: Spanish online pharmacy selling OTC medicines, parapharmacy, and dietary supplements to Spanish consumers. Directly comparable product mix (health/wellness supplements) and online-only distribution model.
• Mi Herbolario: Spanish online retailer of natural products, herbal remedies, and dietary supplements serving Spanish-speaking consumers. Closely comparable business model, customer base (wellness-focused Spanish consumers), and assortment (supplements and herbal health products).
• PromoFarma: Spanish online pharmacy brand (now integrated within Atida) selling supplements, OTC and parapharmacy to Spanish consumers via e-commerce. Same direct-to-consumer supplement/OTC model and same Spanish target market.

Emerging players

• Planeta Huerto: Spanish e-commerce specialist in natural products, organic food, and dietary supplements. Overlaps with Kiné on the supplement/DTC e-commerce model but with a broader natural-products assortment including eco/grocery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/kin%C3%A9-fisioterapia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiné Fisioterapia