DOSFARMA

What DOSFARMA does

DOSFARMA is a Spanish online parapharmacy operating exclusively as a direct-to-consumer e-commerce platform at dosfarma.com. Founded in 2013 and headquartered in Cartagena, Spain, the company sells more than 40,000 health, wellness, baby care, beauty, hygiene, optics, veterinary, and home products sourced from over 1,000 brands across ten product categories. It targets Spanish consumers seeking competitive pricing and home delivery of parapharmacy items, with a stated 24-48 hour delivery promise and free shipping on orders above €49.

The platform is built on a standard e-commerce stack secured via Sectigo SSL certificates, with payment processing integrated through Stripe, Redsys, and PayPal. The company operates a loyalty programme called Club Dosfarma that awards up to 5% cashback on purchases and a €4 welcome bonus after first purchase, plus a pharmacist chat service that connects website visitors with licensed pharmacists for product guidance. DOSFARMA holds the Confianza Online quality seal, has received the Premio CECARM for Best Online Store (2017) and the Premio InnoBankia for Best SME (2020), and is verified by TrustedShop (Google partner).

DOSFARMA's business model is product resale: the company purchases from brands and laboratories at negotiated volumes and resells to end consumers at competitive retail prices, capturing gross margin through bulk purchasing leverage. Promotional mechanics include percentage discounts (8-50%), 3x2 bundle offers, and coupon codes such as 8EXTRA. The company is privately held with no disclosed funding history, ownership structure, or revenue figures; founder Juan Desmonts Salazar serves as Founder & CEO.

Name

DOSFARMA

Legal name

Dosfarma

Website

https://dosfarma.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

DOSFARMA is a Spanish online parapharmacy operating as a direct-to-consumer e-commerce platform, selling 40,000+ health, wellness, baby, beauty, and hygiene products from 1,000+ brands to Spanish consumers with home delivery.

Ownership category

akta.pro rank

Product category

Online Parapharmacy Retail

NAICS

Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Health, Wellness & Pharmacy Online Retailers (CRAFADAG)

akta.pro secondary industry

Health, Wellness & Pharmacy Marketplaces (CRAFABAF)

Keywords

• Online parapharmacy
• Healthcare e-commerce
• Baby care products
• Personal care products
• Wellness supplements

Headquarters

HQ city

Cartagena

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: DOSFARMA generates revenue through direct retail sales of parapharmacy products. The company purchases products from brands and laboratories at negotiated volumes and resells to consumers at competitive prices, maintaining margins through bulk purchasing agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DOSFARMA operates an online parapharmacy retail platform (dosfarma.com) selling more than 40,000 health, wellness, baby care, beauty, nutrition, hygiene, optical, veterinary, and home care products from over 1,000 brands directly to Spanish consumers. The platform organises its offering into ten main product categories and supports customers with 24–48h home delivery, a cashback loyalty programme (Club Dosfarma), and a pharmacist chat service for product advice.

Product overview

Dosfarma is Spain's leading online parapharmacy operating as a single e-commerce platform offering over 40,000 health and wellness products from more than 1,000 brands. The platform is organized into ten main product categories: Bebé y Mamá (baby and maternal care with feeding accessories, infant formula, diapers, and maternal supplements), Cosmética y Belleza (facial skincare, makeup, perfumes, and dermatological treatments), Dietética y Nutrición (weight management, vitamins, nutricosmetics, and sports supplements), Higiene (oral care, hair care, and personal hygiene), Salud (medical devices, first aid, orthopaedics, and sexual health), Veterinaria (pet care for dogs and cats), Óptica (sunglasses, contact lenses, and eye care), Hogar (cleaning and laundry products), Protección Solar (sunscreens and after-sun products), and Packs Ahorro (pre-configured value bundles). The platform integrates a loyalty programme (Club Dosfarma) offering up to 5% cashback and a pharmacist chat service. Delivery is offered within 24-48 hours with free shipping above €49.

Differentiator

Problem solved

Functional benefit

Products and services

• Bebé y Mamá (Baby and Mom) Online retail category covering baby care and maternal health products, including infant formula, baby food, feeding accessories (bottles, teats, sterilisers, learning cups, bibs), baby care essentials (diapers, hygiene, skincare), baby electronics (monitors, bottle warmers), and maternal care (supplements, nursing products, anti-stretch-mark creams) for Spanish parents and families.
• Cosmética y Belleza (Cosmetics and Beauty) Online retail category of facial and body skincare products, including anti-aging, moisturisers, cleansers, makeup, eye care, hand and nail care, perfumes, natural cosmetics, Korean cosmetics, and treatments for skin conditions such as rosacea, atopic dermatitis, and psoriasis for Spanish consumers.
• Dietética y Nutrición (Dietetics and Nutrition) Online retail category of nutritional supplements and dietary products including weight management, sports nutrition, diabetic care, rehydration, meal replacements, vitamins, herbal supplements, nutricosmetics, and specialised supplements for seniors and immune support.
• Higiene (Hygiene) Online retail category of personal hygiene products including oral care (toothbrushes, toothpaste, mouthwash, dental floss), hair care (shampoo, conditioner, anti-hair loss), body hygiene, intimate hygiene, hand and nail care, and foot care for Spanish consumers.
• Salud (Health) Online retail category of health products including measurement devices (glucose meters, blood pressure monitors, thermometers), first aid kits, ear care, orthopaedics, women's health, sexual health, pregnancy tests, vitamins, body care (circulatory, digestive, muscular), and allergy products.
• Veterinaria (Veterinary) Online retail category of pet care products for dogs and cats, including chondroprotectants, antiparasitics, hygiene products, pet food (dry food, treats, veterinary diets, wet food), health products, and accessories.
• Óptica (Optics) Online retail category of optical products including sunglasses (adults, children, ski goggles, prescription), reading glasses, contact lenses, lens solutions, glasses cleaning wipes, eye patches, dry eye relief, ocular hygiene, eye vitamins, and tired eye treatments.
• Hogar (Home) Online retail category of home care products including laundry care (detergents, softeners), cleaning products (dishwashing liquid, sanitisers, air fresheners, bleaches), paper products, and insecticides.
• Protección Solar (Sun Protection) Online retail category of sun protection products for hair, body, face, and children, including sun creams, after-sun products, self-tanners, bronzing accelerators, biodegradable sunscreens, and nutricosmetics for sun protection.
• Packs Ahorro (Value Packs) Pre-configured product bundles offering savings on vitamins and supplements, baby and mom products, health and hygiene, and cosmetics and beauty for Spanish consumers.
• Club Dosfarma (Loyalty Programme) Customer loyalty programme allowing members to accumulate up to 5% cashback on all purchases, receive a €4 welcome bonus after first purchase, and access exclusive member discounts.
• Pharmacist Chat Real-time chat service connecting customers with pharmacists for product advice and queries, accessible directly from the website header.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationPayment processing integration providing the most rigorous certification level for secure payment guarantees.
• RedsyscoreTechnology or IntegrationPayment gateway maintaining integrity of transactions and preventing illicit activity across all payment channels.
• PayPalcoreTechnology or IntegrationBuyer protection and refund assurance for items not matching description or not received.
• SectigocoreTechnology or IntegrationSSL certificate provider enabling encrypted personal data transmission through secure channels.
• TrustedShopminorGTM or Marketing PartnerOfficial Google partner providing user review verification services.
• Confianza OnlineminorGTM or Marketing PartnerQuality seal certification body guaranteeing transparency, security, trust and quality compliance.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Promofarma: Promofarma is one of Spain's leading online parapharmacies, selling OTC health, beauty, and wellness products directly to Spanish consumers. It is directly comparable to DOSFARMA on geography (Spain), product mix, customer segments, and pure e-commerce DTC business model.
• Mifarma (Atida): Mifarma is a Spanish online parapharmacy now part of the Atida group, offering parapharmacy products to Spanish consumers via e-commerce. It is a direct competitor to DOSFARMA on geography, product categories, and DTC delivery model.
• Farmaciasdirect: Farmaciasdirect is a Spanish online parapharmacy selling health, beauty, baby, and wellness products to Spanish consumers. Direct comparison to DOSFARMA on Spanish geography, product range, and direct-to-consumer e-commerce motion.

Broad incumbents

• Atida: Atida is a pan-European online pharmacy group operating multiple country brands (including Mifarma in Spain). Comparable to DOSFARMA on product categories and e-commerce model, but operates at significantly greater scale and across multiple geographies.
• Amazon Pharmacy: Amazon operates an expanding pharmacy and health/personal care offering in several European markets, leveraging Prime logistics and unmatched catalog scale. Comparable to DOSFARMA as a competitor for online health/personal care spend in Spain, though much broader in scope and reach.
• El Corte Inglés (Pharmacy/Health): El Corte Inglés operates major department stores across Spain with strong pharmacy and parapharmacy assortments plus omnichannel e-commerce. Comparable to DOSFARMA on product categories and Spanish customer base, though as a much larger omnichannel incumbent with physical retail.

Regional players

• DocMorris: DocMorris is a major European online pharmacy headquartered in Switzerland and operating across several European markets. Comparable to DOSFARMA on online pharmacy business model and product categories, though primarily serving Germany/Switzerland/Netherlands rather than Spain.
• Shop Apotheke: Shop Apotheke is a leading European online pharmacy listed in Germany, serving multiple European markets with health, pharmacy, and personal care products. Comparable to DOSFARMA on e-commerce pharmacy model and breadth of categories, though at much larger scale and primarily outside Spain.
• Pharmacy2U: Pharmacy2U is the UK's largest online pharmacy, dispensing prescriptions and selling health/personal care products online. Comparable to DOSFARMA on online pharmacy e-commerce model, though focused on the UK market and including prescription dispensing.

Others

• Cofares: Cofares is Spain's largest pharmaceutical wholesale distribution cooperative, supplying medicines and pharmacy products to retail pharmacies across Spain. Related to DOSFARMA as a critical upstream supplier in the Spanish pharmacy supply chain rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/dosfarma
• Facebookfacebook.com/dosfarmashop
• LinkedInlinkedin.com/company/dosfarma

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOSFARMA