KineMaster - Video Editor
KineMaster Corporation is a South Korea-based, KOSDAQ-listed mobile software company that builds professional-grade video editing apps for iOS and Android, serving global content creators, professional editors, and casual users via a freemium and Premium subscription model with 750M+ cumulative downloads.
- Company typePublic
- Founded2013
- Headquarters—
- Headcount251–500
- GTM typeB2C
- OfferingSoftware
What KineMaster - Video Editor does
KineMaster Corporation is a South Korea-based, KOSDAQ-listed (ticker: NXS) mobile software company that builds professional-grade video editing applications for iOS and Android. The company originated as NexStreaming (KOSDAQ IPO in 2011) and rebranded to KineMaster in 2019 after its flagship product crossed 100 million downloads. Its core product, KineMaster, provides a full non-linear editing (NLE) experience on mobile, including multi-layer timelines, chroma key, 4K/60fps export, color grading, keyframe animation, and a proprietary "world's first" HEVC alpha video editing capability, supported by a content ecosystem comprising the KineMaster Asset Store (75,000+ assets, 10,000+ packs) and the KineSpace user-generated template community. The company has expanded the product line to include the Spring video editing app (launched 2024, with Premium bundled into KineMaster Premium) and AniToon for animation-style editing, and has integrated AI features across the suite: Auto Captions in 36 languages, TTS & AI Voice, Super Resolution upscaling, AI Tracking, AI Style, and Magic Remover background removal.
The business runs a product-led, mobile-first go-to-market: users download free via Google Play and the Apple App Store, encounter a freemium model with watermarked exports, and convert to a KineMaster Premium subscription (monthly billing) that unlocks advanced features, removes watermarks, and includes Spring Premium at no additional cost. Incremental revenue is generated through the Asset Store (transaction-based purchases of stickers, effects, music, and packs) and advertising on the free tier via Google AdMob, Meta, Pangle, InMobi, and Digital Turbine. Customer segments are horizontal and consumer/creator-led: individual content creators producing video for YouTube, TikTok, and Instagram; professional video editors needing mobile NLE capability; and casual mobile users, with a recent push into the education vertical through a partnership with the EduTech Teachers' Research Association. At 750M+ cumulative downloads and 397 employees, KineMaster is a mature, global consumer-software franchise rather than a high-velocity startup, and its operating geographies span the US, India, the UK, and Korea, with localization across 36 languages.
KineMaster - Video Editor firmographics
Firmographics- Name
- KineMaster - Video Editor
- Legal name
- KineMaster Corporation
- Website
- https://kinemaster.com
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- KineMaster Corporation is a South Korea-based, KOSDAQ-listed mobile software company that builds professional-grade video editing apps for iOS and Android, serving global content creators, professional editors, and casual users via a freemium and Premium subscription model with 750M+ cumulative downloads.
- Ownership category
- akta.pro rank
KineMaster - Video Editor industry classification
Industry- Product category
- Mobile Video Editing Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH)
Keywords
KineMaster - Video Editor business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- KineMaster Premium Subscription: Premium subscription offering advanced features, removing watermarks, and including Spring Premium for free.
- Asset Store Purchases: Revenue from in-app purchases of premium assets including stickers, fonts, effects, transitions, and media packs from the KineMaster Asset Store.
- Freemium Model: Free tier with core editing features and watermarked exports, with premium upsell opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with core editing features and watermarked exports |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
KineMaster - Video Editor product offering
Product offeringCore offering
KineMaster is a professional mobile video editing application for iOS and Android that provides a full non-linear editing (NLE) experience on smartphones, including multi-layer timeline editing, chroma key, color grading, 4K/60fps export, and a built-in Asset Store. The product is differentiated by AI-powered features such as auto captions in 36 languages, text-to-speech voiceover, super resolution upscaling, AI tracking, AI style transfer, and Magic Remover background removal, complemented by cloud project save across devices.
Product overview
KineMaster Corporation develops a portfolio of creative mobile applications for iOS and Android. The core product is KineMaster, a professional mobile video editing app providing full NLE experience with AI-powered features. The company also offers Spring (a separate video editing app launched in 2024) and AniToon, all under a unified Premium subscription model. Supporting platforms include KineSpace for template sharing among the user community, and the KineMaster Asset Store offering over 75,000 downloadable creative assets. The suite targets both casual creators and professional video editors on mobile platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- KineMaster (Mobile Video Editor App) Professional mobile video editing application for iOS and Android providing a full NLE experience with multi-layer timeline editing, audio editing, graphic resources, and AI-powered features (auto captions, style transfer, background removal, super resolution, AI tracking, TTS). Designed for individual content creators, professional video editors, and casual mobile users.
- Spring (Mobile Video Editor App) Separate mobile video editing application launched in 2024 as a companion to KineMaster, with Spring Premium bundled into the KineMaster Premium subscription. Targeted at mobile video creators seeking an additional editing experience within the KineMaster product family.
- AniToon (Animation Video Editing App) Mobile animation or cartoon-style video editing app offered as part of KineMaster Corporation's product portfolio. Targets users creating animation or cartoon-style video content on mobile devices.
- KineSpace (Template Sharing Platform) In-app template discovery and sharing platform where KineMaster users can upload and share their own videos as templates for other KineMaster users to remix and create their own videos. Drives community engagement and organic content virality.
- KineMaster Asset Store Digital asset marketplace within the KineMaster app offering 75,000+ high-quality stickers, fonts, stock videos, effects, music & SFX, and transitions across 10,000+ packs, available as in-app purchases.
Companies that use KineMaster - Video Editor
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
KineMaster - Video Editor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability9 records
Feature13 records
KineMaster - Video Editor partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- EduTech Teachers' Research AssociationminorPartnership with EduTech Teachers' Research Association for educational purposes, supporting teachers in creating educational video content.
- Firebase (Google)coreFirebase provides analytics services to analyze usage patterns and access history to improve and personalize KineMaster services.
- MetacoreMeta delivers, measures, and optimizes advertising based on customer usage patterns and access history.
- AdMob (Google)coreAdMob provides mobile advertising services including ad delivery, measurement, and optimization.
- YouTube (Google)coreYouTube API services enable users to upload their creations to YouTube directly from the app. KineMaster uses YouTube API but does not collect personal information via this service.
- GooglecoreGoogle provides sign-in services and Google Drive API for cloud storage integration. KineMaster uses Google API services but does not collect personal information via these services.
- Amazon Web ServicescoreCustomer data is stored on AWS servers located in US, Africa, Hong Kong, India, Singapore, Australia, Japan, Canada, Germany, Ireland, UK, Italy, France, Sweden, Bahrain, and Brazil.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
KineMaster - Video Editor competitors and assessment
Company assessmentBroad incumbents
- Adobe Premiere Rush: Adobe's mobile cross-device video editor integrated with the Creative Cloud ecosystem. A broader incumbent offering overlapping mobile editing capabilities, but Adobe's focus is on a wider professional creative suite rather than a mobile-native creation tool.
- iMovie: Apple's first-party free mobile video editor for iOS and iPadOS. A broad incumbent bundled with Apple devices, competing with KineMaster among iOS users seeking simple, free video editing without premium upgrades.
Others
- DaVinci Resolve: Blackmagic Design's professional video editing, color grading, and VFX suite with a free mobile companion. Primarily a desktop professional tool but offers relevant overlap in advanced color, compositing, and VFX capabilities that compete with KineMaster's prosumer features.
Direct peers
- PowerDirector: CyberLink's mobile video editing app with chroma key, multi-track editing, and AI-powered effects. Directly competes with KineMaster in the prosumer mobile editing segment and shares the freemium + subscription revenue model.
- Splice: Mobile video editor owned by Bending Spoons that emphasizes easy, template-driven video creation for social media. Competes directly with KineMaster in the casual-to-prosumer mobile editing space with a strong simplicity and speed positioning.
- CapCut: ByteDance-owned mobile video editing app with massive global distribution and AI-powered features, including auto captions, style transfer, and background removal. Directly competes with KineMaster in the same mobile-first creator use cases, with a free pricing model that disrupts KineMaster's premium subscription.
- FilmoraGo: Wondershare's mobile video editor with templates, AI effects, and music library. Targets the same content creator and casual user segments as KineMaster with a comparable freemium + premium subscription model.
- VN Video Editor: Mobile NLE video editor with timeline-based multi-layer editing, curves, and color grading. A direct competitor to KineMaster among enthusiast creators, with a no-watermark free tier that puts pressure on KineMaster's premium differentiation.
- InShot: Mobile video and photo editor focused on social media content creation with multi-layer editing, music, and effects. Targets the same YouTube, TikTok, and Instagram creator segments as KineMaster with a similar freemium + premium subscription model.
Regional players
- Wondershare DemoCreator: Wondershare's screen recording and video editing tool aimed at tutorial and review creators. Comparable to KineMaster's tutorial/review use cases, with stronger presence in Asian markets and a desktop-first orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
KineMaster - Video Editor social profiles
Digital presenceKineMaster - Video Editor financial estimates
Financial estimateRevenue estimate
Valuation estimate
KineMaster - Video Editor leadership team
Management profileNumber of profiles
Profiles1 record
KineMaster - Video Editor subsidiaries and ownership
Company hierarchySubsidiaries2 records
KineMaster - Video Editor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KineMaster - Video Editor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KineMaster - Video Editor
What does KineMaster - Video Editor do?
KineMaster is a professional mobile video editing application for iOS and Android that provides a full non-linear editing (NLE) experience on smartphones, including multi-layer timeline editing, chroma key, color grading, 4K/60fps export, and a built-in Asset Store. The product is differentiated by AI-powered features such as auto captions in 36 languages, text-to-speech voiceover, super resolution upscaling, AI tracking, AI style transfer, and Magic Remover background removal, complemented by cloud project save across devices.
Is KineMaster - Video Editor a public or private company?
KineMaster - Video Editor is a public company. It is classified as public and is currently operating.
When was KineMaster - Video Editor founded?
KineMaster - Video Editor was founded in 2013. It employs 251 to 500 people.
How does KineMaster - Video Editor make money?
Three revenue lines are on record. KineMaster Premium Subscription is the primary driver. The others are asset Store Purchases and freemium Model.
Who are KineMaster - Video Editor's main competitors?
Broad incumbents on record are Adobe Premiere Rush and iMovie. DaVinci Resolve is listed as an others. Direct peers are PowerDirector, Splice, CapCut, FilmoraGo, VN Video Editor and InShot. Wondershare DemoCreator is listed as a regional player.
Does KineMaster - Video Editor have an API?
No public API is recorded for KineMaster - Video Editor.
What industry is KineMaster - Video Editor in?
KineMaster - Video Editor's product category is Mobile Video Editing Software. Its primary akta.pro industry code is MPAHAHAH, Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection). Its NAICS code is 51219 and its SIC code is 7819.