KingBet Media

What KingBet Media does

KingBet Media is a privately held iGaming affiliate and lead generation company founded in 2006 and headquartered in Marousi, Greece, with a 34-person team operating across content creation, SEO, digital development, and partnership management. The company generates revenue by driving qualified traffic — predominantly First Time Depositors (FTDs) — to iGaming operators and sports betting brands through a portfolio of 12+ owned media properties spanning Greece (Kingbet.net, Betcosmos.com, Footballbet.gr, Helpbet.gr, Slot.gr, Bet.gr, Slotsday.gr, Betplayer.gr), the UK (Betplayer.co.uk), Canada (Casinoslot.ca), and Brazil/LATAM (Apostajuda.com). Its core technology stack centers on SEO-optimized content platforms, a real-time livescores feature, betting live streams, and original video productions including the 'MAK & TSOUVI WATCHPARTY' and 'King Live Betting' daily YouTube shows, with the YouTube channel surpassing 100,000 subscribers.

The company monetizes through performance-based affiliate referral commissions — operators pay for conversions delivered via brand positioning on top lists, programmatic display advertising, CRM campaigns, and social media promotion. Distribution is multi-channel: owned websites for top-of-funnel SEO traffic, social media (Facebook, Instagram, TikTok, X) and YouTube for mid-funnel engagement, plus influencer partnerships (notably with Alexandros Tsouvelas and Christos Sotirakopoulos) for branded content campaigns. The company maintains full compliance with the Hellenic Gaming Commission (HGC) and partners with addiction counselor Antonis Parios on responsible gambling content, an increasingly material regulatory and reputational dimension in the European iGaming market.

Founded and led by co-founders Nikos Olympitis (CEO) and Vassias Berkowitz (Managing Director), KingBet Media operates as a bootstrapped, founder-owned business with no disclosed external funding rounds or institutional investors. The company has accumulated multiple industry recognitions including the iGB Best Streaming Affiliate award (2024), SiGMA Advertising Platform of the Year (2022), and multiple 2024 Sports Marketing and Influencer Marketing Awards. Active forward-looking strategy centers on continued geographic expansion, new product format development (live streaming, interactive content), and an explicit corporate mandate to enter additional markets and acquire or build new lead-generation properties.

Name

KingBet Media

Legal name

Kingbet Media

Website

https://kingbetmedia.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

KingBet Media is a privately held, Greece-based iGaming affiliate company that drives qualified player traffic to sports betting and casino operators through 12+ owned media properties across Europe, Canada, and LATAM, monetizing via performance-based referral commissions.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Marketing

NAICS

Other Gambling Industries (713290), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

akta.pro secondary industry

SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)

Keywords

• IGaming affiliate marketing
• Sports betting content
• Lead generation services
• SEO content marketing
• Affiliate traffic driving

Headquarters

HQ city

Marousi

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Affiliate Marketing / Lead Generation: KingBet Media drives traffic to iGaming operators and converts users into gaming revenue. The company earns commissions by providing high-quality leads to operators in compliance with regulations and promotional guidelines. Revenue is generated through brand positioning, top lists, programmatic display ads, CRM efforts, and social media promotion.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

KingBet Media operates as a multi-brand iGaming affiliate publisher that drives traffic to iGaming operators and converts users into gaming revenue through SEO-driven content, owned websites, live streaming shows, and social media channels. The company positions partner brands across top lists, programmatic display ads, CRM efforts, and social media, generating revenue via performance-based affiliate commissions.

Product overview

KingBet Media is an iGaming affiliate company operating as a multi-brand portfolio platform. The core offering centers on Kingbet.net as the flagship Greek betting portal, complemented by specialized sub-brands including sports-focused sites (Betcosmos.com, Footballbet.gr), casino platforms (Slot.gr, Casinoslot.ca), review sites (Helpbet.gr, Betplayer.co.uk, Slotsday.com), and geographic-specific portals (Apostajuda.com for Brazil/LATAM). The platform provides features including livescores, betting live streams, and interactive content. Services span SEO-driven content marketing, brand exposure across top lists and social media, and lead conversion for iGaming operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Kingbet.net Flagship Greek betting info website providing data-driven betting insights, comprehensive betting stats, tips, sports news, podcasts, vidcasts, live betting, and casino shows for online betting and casino players.
• Betcosmos.com Greek sports betting portal with real-time news, betting tips, match analysis, and guides for basketball, football, and tennis, targeting both novice and experienced bettors.
• Footballbet.gr Football-focused betting portal featuring betting tips, predictions, and expert insights from sportscaster Christos Sotirakopoulos.
• Helpbet.gr / Helpbet.com Sportsbook review site with operator reviews, news, bonus articles, betting guides, and daily betting tips, with exclusive sidebar placements and sponsorship opportunities.
• Bet.gr Greek betting comparison platform providing comprehensive list of betting companies, detailed comparisons, betting predictions, and betting theory resources.
• Slot.gr Greek casino platform offering a wide range of casino services, e-wallet options, free spins, free slots, and roulette games in a secure environment.
• Prince-Bet Betting portal originating from an active Facebook community, featuring betting tips and picks from bloggers along with bookmaker reviews.
• Casinoslot.ca Premium independent Canadian casino portal providing in-depth reviews and evaluations to help gamblers make educated decisions in the unregulated Canadian market.
• Apostajuda.com Complete Brazilian and LATAM betting portal featuring thorough betting operators' reviews, comparisons, daily sports betting tips, and betting coupons.
• Slotsday.com Slots review website with news, guides, slots reviews, and demoplays allowing users to play slots for free; Greek version available at slotsday.gr.
• Betplayer.co.uk Comprehensive iGaming review website covering casino, bookmaker, and slots categories with high-quality review page design for the UK market.

Quantifiable outcome

• YouTube channel grew to over 100,000 subscribers
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• NovibetcoreGTM or Marketing Partner · 29 February 2024Novibet partnered with KingBet Media for the YouTube series 'TINOS EISAI 'SY' starring Alexandros Tsouvelas, resulting in millions of views and increased brand awareness. This collaboration won multiple Influencer Marketing Awards including Gold in Best in Media, Silver in Best Brand Storytelling, and Bronze in Most Effective Collaboration.
• Digital MindssupportingGTM or Marketing Partner · 29 February 2024Digital Minds provided expert support for the 'TINOS EISAI 'SY' YouTube series collaboration with Novibet, helping produce content that won three Influencer Marketing Awards.
• Hellenic Gaming Commission (HGC)coreStrategic or Co-development Partner · 1 February 2024KingBet Media maintains full compliance with the Hellenic Gaming Commission (HGC) regulations. The company is committed to responsible gambling and transparency with viewers regarding commercial partnerships, and sponsors the Safer Gambling Initiative of the Year category at iGB Affiliate Awards 2024.
• Antonis PariossupportingStrategic or Co-development Partner · 1 February 2024Antonis Parios, a psychotherapist, addiction counselor, and gambling therapist who founded the first addiction program in Greece about 20 years ago, partners with KingBet Media to create 'You Define the Game' video series addressing responsible gaming topics.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/KingBetOfficial/videos
• LinkedInlinkedin.com/company/kingbetmedia
• TikToktiktok.com/@kingbetmedia
• Instagraminstagram.com/kingbetmedia
• Facebookfacebook.com/kingbetmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KingBet Media