King Koil Thailand

What King Koil Thailand does

King Koil Thailand is the Thai retail operation of the global King Koil mattress brand, which traces its founding to 1898. The company sells approximately 30 mattress models organised across three collections — Premium, Luxury, and Exclusive Dealer — at price points ranging from ฿19,900 to ฿159,000. Product engineering centres on proprietary innerspring and foam technologies including X5CoilTech, Chiro-Tech, LatexSense, GraphiteWave, CuFusion, Arctic Gel Foam, and iCool, with the line carrying International Chiropractors Association (ICA) certification and the "Made in USA" provenance claim.

The business operates a three-showroom omnichannel footprint in Thailand: the CDC showroom in Bangkok, the Factory Outlet in Ban Phaeo, and a showroom in Bangna, complemented by direct-to-consumer e-commerce at kingkoil.co.th. Distribution is supported by roll-packed mattress delivery (compressing product under roughly 50 tonnes of pressure for efficient shipping), free nationwide delivery, and a 10-year warranty. Customers are Thai consumers across entry, mid, and luxury price tiers, with the Exclusive Dealer Collection (sub-brands Ekaluk, Peenang, TJ Mattress) creating a separate channel for dealer partners.

Revenue mechanics are pure retail: unit sales of mattresses through physical showrooms and DTC online channels, with no subscription, service, or institutional revenue stream disclosed. The company offers promotional pricing through a "Promotion/Best Deals" page, and maintains category placeholders for Pillow, Accessories & Bedding on its website, signalling planned category expansion. No financial disclosures, headcount, funding events, or geographic expansion beyond Thailand are present in the available data.

Name

King Koil Thailand

Legal name

King Koil Thailand

Website

https://kingkoil.co.th

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

1–10 employees

Short description

King Koil Thailand is the Thai retail arm of the 1898-founded global King Koil mattress brand, selling ~30 mattress models across Premium, Luxury, and Exclusive Dealer collections through three showrooms and DTC e-commerce to Thai consumers at ฿19,900–฿159,000.

Ownership category

akta.pro rank

Product category

Premium Mattresses and Sleep Products

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Pillows & Pillow Systems Retail (CRAIABAC), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)

Keywords

• Premium mattresses
• Pocket spring mattresses
• Orthopedic sleep products
• Natural latex mattresses
• Cooling memory foam beds

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Mattress Sales: One-time product sales of mattresses across 30+ models with varying price points from entry-level to luxury. Products are sold directly to consumers through e-commerce and showrooms.
2. Accessories and Pillows: Pillows and bedding accessories sold as complementary products to mattress purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

King Koil Thailand sells premium and luxury mattresses directly to Thai consumers through its e-commerce website and three physical showrooms. The product portfolio includes approximately 30 mattress models featuring proprietary spring systems (X5CoilTech 5-zone, Chiro-Tech 7-zone pocket springs), organic latex, cooling memory foams, and premium fabrics, with prices ranging from ฿19,900 to ฿159,000. Complementary products include the Arctic Pillow and upcoming bedding/accessory lines.

Product overview

King Koil Thailand is a mattress and sleep products retailer operating under three main product collections: Premium Collection (featuring Arctic and Ortho sub-collections with cooling and orthopedic technologies), Luxury Collection (featuring Hybrid Pocket/Latex, Latex Series including Electra+Base, Natural Deluxe, Minnesota, and Pocket Series models), and Exclusive Dealer Collection (featuring Ekaluk, Peenang, and TJ Mattress sub-brands). The product portfolio includes approximately 30 mattress models ranging from entry-level to premium luxury, plus pillows, bedding, and accessories. Key technologies across products include various spring systems (Chiro-tech, X5 Coil Tech, K-Flex Pocket Spring, 7-Zone systems), cooling technologies (iCool, Arctic Gel Foam, GraphiteWave), latex materials (LatexSense, AirFlow Organic Latex, Open Cell Latex), memory foams (iFusion, CuFusion, Lavella), and fabric treatments (CoolSense, Bamboo, Tencare). All mattresses come with free shipping, roll-packed delivery, and 10-year warranties.

Differentiator

Problem solved

Functional benefit

Products and services

• 125th Anniversary (Pocket Series) Special anniversary edition mattress made with latex for lower back pain relief, medium-firm feel, available in Twin, Queen, and King sizes.
• Angela (Pocket Latex Series) Pocket latex series mattress with support foam base, offering medium-firm comfort with natural latex contours for body support.
• Arctic Cloud Premium mattress featuring Lavella lavender memory foam infused with French lavender for calm and deep sleep, combined with iCool gel memory foam and iCool sense fabric for temperature regulation.
• Arctic Core Firm mattress with X5 Coil Tech 5-zone independent spring system, iCool gel memory foam, and iCool sense fabric cover for temperature regulation and spinal alignment.
• Arizona Medium-firm mattress recommended for people suffering from back pain, providing good and healthy sleep quality.
• Boston Mattress featuring AirFlow organic latex, AeroPlush foam, and MarbleCore support for balanced comfort and durability.
• California Mattress with K-Flex pocket spring and iCool gel memory foam for ventilation and temperature control.
• ChiroGold (Pocket Latex Series) Chiropractor-approved mattress with Chiro-tech pocket springs supporting over 300KG, Arctic gel foam for cooling, and open cell latex for ventilation, wrapped in cool nano fabric.
• Denver Premium mattress featuring AirFlow organic latex and AeroPlush foam for superior comfort and temperature regulation.
• Diamond Hope Mattress featuring AirFlow organic latex and K-Flex pocket spring technology for optimal comfort and support.
• Electra + Base (Latex Series) Luxury mattress with 7-zone open cell latex supporting head, neck, shoulders, back, waist, hips, knees, and toes with varying resistance levels, wrapped in bamboo fabric.
• Hilton Mattress featuring K-Flex pocket spring and AirFlow organic latex for balanced comfort and motion isolation.
• Hyatt Premium mattress with K-Flex pocket spring, AirFlow organic latex, iCool gel memory foam, and CoolSense fabric for cooling comfort.
• King Koil Gold 9-inch mattress with Chiro-tech pocket springs, Arctic gel foam, and open cell latex in cotton knit fabric, offering medium feel with motion isolation.
• King Koil Platinum 10-inch premium mattress with K-Flex pocket spring, 100% organic latex, iFusion gel memory foam, mini Chiro-tech springs, and 4K micro pocket spring for medium-soft feel.
• Mandarin Luxury mattress with AirFlow organic latex for body contouring and spinal alignment, featuring natural latex support layer.
• Miami Premium mattress featuring CoolSense fabric, iFusion gel memory foam, and AirFlow organic latex for luxury comfort.
• Minnesota Firmest mattress in the King Koil collection, designed for unwavering support with exceptional spinal alignment and durability, featuring Arctic gel foam and remolded latex.
• Natural Deluxe (Latex Series) 14-inch mattress with open cell organic latex, IsoCoil pocket springs, comfort plush foam, performance foam, HD support foam, and bamboo fabric cover.
• Nevada Mattress with AeroPlush foam and K-Flex pocket spring for balanced comfort and support.
• Ohio Mattress model in the KingKoil Premium and Luxury collections.
• Ortho Balance Orthopedic mattress with LatexSense natural latex, X5 Coil Tech 5-zone springs, IonFoam, GraphiteWave, and Tencare cover for balanced support and flexibility.
• Ortho Euro Pinnacle of the Ortho Collection with 4K micro coil technology, X5 Coil Tech, LatexSense, CuFusion memory foam, GraphiteWave, and Lavella lavender memory foam for ergonomic support.
• Ortho Support Firm orthopedic mattress with X5 Coil Tech 5-zone springs, CuFusion, IonFoam, GraphiteWave, and Tencare fabric for spinal alignment.
• Premier Entry-level mattress with CoolComfort fabric, iFusion gel memory foam, GraphiteMAX support foam, Airflow organic latex, K-Flex pocket spring, and FirmCore foam.
• Seattle Mattress featuring Chiro pocket spring, AeroPlush foam, and support technology for comfortable sleep.
• Versace Premium mattress model currently out of stock, featuring K-Flex pocket spring technology.
• Wisdom Mattress with Cool Comfort fabric, iFusion gel memory foam, 4K micro coils, K-Flex pocket spring, GraphiteMAX support foam, Airflow organic latex, and FirmCore foam.
• Hermes (7 Zone Pocket Series) Elite 18-layer mattress with 18-inch height, featuring open cell organic latex, 6-turn Chiro-tech springs, micro-pocket springs, Arctic gel foam, and Goddess fabric made from 450 GSM silk fibers.
• Arctic Pillow Premium pillow combining LatexSense natural latex, iCool gel memory foam, and X5 Coil Tech 5-zone spring system for balanced cooling, flexibility, and spinal support.

Quantifiable outcome

• 10-year warranty on all mattresses
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature14 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• HomePro: Thailand's largest home improvement and furnishing retailer. While not a mattress specialist, it offers bedroom sets and competes for the same Thai household furnishing budget.
• Index Living Mall: Thai home furnishings and furniture retailer carrying mattress collections alongside broader home goods. Broader incumbent that competes for Thai furniture shoppers' mattress wallet share.
• IKEA Thailand: Global furniture and home furnishings retailer with Thailand stores selling mattresses as part of a broader home assortment. Competes at the entry/mid price band with one-stop shopping convenience.

Direct peers

• Slumberland Thailand: International premium mattress brand with Thailand retail presence, offering pocket-spring and orthopedic models. Directly competes for the same premium Thai consumer seeking heritage-branded sleep products.
• Hästens Thailand: Ultra-luxury Swedish handcrafted mattress brand with Thai distribution. Competes for the top tier of the same premium Thai buyer pool that King Koil Thailand targets in its THB 99,000-159,000 luxury line.
• Tempur Thailand: Premium memory-foam mattress brand with Thailand showrooms. Targets the same premium-and-above Thai consumer prioritizing sleep quality and orthopedic benefits.
• Dunlopillo Thailand: Premium latex and pocket-spring mattress retailer in Thailand operating under a globally licensed brand. Same product category, same Thai customer base, same premium positioning as King Koil Thailand.
• Serta Thailand: US-origin global mattress brand with Thai retail operations. Competes head-to-head with King Koil Thailand in the mid-to-premium pocket-spring and orthopedic mattress category.
• Sealy Thailand: Global premium mattress brand with Thai distribution and showrooms. Overlaps directly with King Koil Thailand on product category, target customer (mid-to-premium Thai consumers), and orthopedic/clinical positioning.
• Sleep City (Thailand): Thailand-based online mattress retailer referenced in King Koil Thailand's own warranty policy. Operates as a digital-native Thai sleep retailer competing in the same D2C mattress space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kingkoilth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King Koil Thailand