King of Cotton

What King of Cotton does

King of Cotton is a UK-headquartered direct-to-consumer and B2B e-commerce retailer specializing in premium cotton bed linen, towels, and bathroom products, operating since 1998. The company markets itself as a specialist in fine Egyptian Cotton and serves two primary customer bases: individual luxury home consumers seeking hotel-grade bedding, and the hospitality industry, where it holds named supply relationships with major hotel groups including Hilton, Four Seasons, Jumeirah, Holiday Inn, IHG, and Rocco Forte Hotels. Brand positioning is anchored in 25+ years of operating history and a Trustpilot 'Excellent' rating.

The product portfolio spans three main categories: Bedroom (Egyptian cotton, percale, sateen, silk, and easy-care bed linen plus duvets, pillows, toppers, mattresses, divan beds, kids' bedding, and bedding protection), Bathroom (cotton towels across 500–800gsm weights, bathrobes, bathmats, slippers, and hotel amenities), and Dining (table linens), with supplementary gifts and bespoke offerings. The underlying technology is a standard hosted e-commerce platform with no proprietary technology disclosed; differentiation is product-driven (fiber grade, GSM rating, weave type) rather than technology-driven. Personalization services including custom embroidery and bespoke manufacturing are offered for both consumer and corporate clients.

Revenue is generated through three streams: D2C e-commerce sales of textile products at unit pricing (e.g., 800gsm towels from £3.00–£43.95; bathrobes from £37.95–£51.95), B2B/hotel supply through a dedicated corporate sales channel, and personalized products/embroidery services. Distribution is via the company's own storefront at kingofcotton.com, which ships across the UK and 30+ European countries and is localized into 8 languages, supplemented by UK physical retail stores, a 10% first-order newsletter discount, free UK mainland delivery over £100, and a King of Cotton Rewards loyalty programme. The company is privately held with no disclosed institutional investors or funding rounds, and operates with approximately 22 employees.

Name

King of Cotton

Legal name

King of Cotton

Website

https://kingofcotton.fr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

King of Cotton is a UK-based direct-to-consumer and B2B e-commerce retailer specializing in premium Egyptian cotton bed linen, towels, and bathroom products, serving individual luxury home consumers and hospitality chains including Hilton and Four Seasons since 1998.

Ownership category

akta.pro rank

Product category

Luxury Home Textiles

NAICS

Clothing and Clothing Accessories Retailers (458110), Linen Supply (812331)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Bed & Bath Linen Service (Sheets, Pillowcases, Bath Mats) (HSAJAMAH)

akta.pro secondary industries

Hospitality/Short-Term Rental Linen Service (Airbnb/Small Hotels) (HSAJAMAK), Kitchen & Dining Linen Service (Tablecloths, Napkins, Aprons) (HSAJAMAG)

Keywords

• Luxury bed linen
• Hotel towels
• Egyptian cotton
• Bathroom linens
• Hospitality textiles

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer online sales of bed linen, towels, bathrobes, and related products through the company's e-commerce platform. Products are sold at one-time purchase prices with free mainland UK delivery on orders over £100.
2. B2B/Hotel Supply: Supply of hotel-grade cotton bed linen, bathroom linens, and amenities to luxury hotels and hospitality businesses. The corporate page and bespoke products offering suggest dedicated B2B sales channels for bulk and custom orders.
3. Personalised Products & Embroidery: Custom embroidery services and bespoke product manufacturing for individual consumers and corporate/hotel clients, allowing personalisation of gifts and branded linens.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

King of Cotton is a direct-to-consumer and B2B retailer of luxury cotton bed linen (Egyptian Cotton, Percale, Sateen, Silk), cotton towels ranging from 500gsm to 800gsm, bathrobes, bathmats, duvets, pillows, mattresses, dining linens, and hotel amenities. The company sells direct via its own e-commerce site and physical retail stores in the UK, ships across 30+ European countries, and supplies bespoke and bulk-embroidery orders to the hospitality industry including major hotel chains.

Product overview

King of Cotton is a direct-to-consumer e-commerce retailer specializing in premium cotton bed linen, bathroom linens, and dining products. The company positions itself as a specialist in fine Egyptian Cotton, supplying both individual consumers and luxury hotels. Their product portfolio centers on three main categories: Bedroom (bed linen in various weaves including Egyptian Cotton, Percale, Sateen, and Silk; plus pillows, duvets, toppers, mattresses, and bedding protection), Bathroom (cotton towels ranging from 500gsm to 800gsm, bathrobes, bathmats, and slippers), and Dining (table linens). The company also offers personalization services including embroidery, bespoke products, and gift options. With 25+ years of experience, they serve both retail customers and hospitality businesses including hotels like Hilton, Four Seasons, and Jumeirah.

Differentiator

Problem solved

Functional benefit

Products and services

• Egyptian Cotton Bed Linen Luxurious 100% Egyptian cotton bedding including duvet covers, pillowcases, and bed sheets designed for hotel-style comfort at home.
• Cotton Bed Linen Standard cotton bed linen collection featuring duvet covers, pillowcases, and bed sheets for everyday luxury.
• Percale Bed Linen Crisp, cool percale weave bed linen offering a matte finish and breathable comfort.
• Sateen Bed Linen Silky smooth sateen weave bed linen with a subtle sheen and lustrous finish.
• Easy Care Bed Linen Low-maintenance bed linen designed for easy washing and minimal ironing while maintaining quality.
• Silk Bed Linen Premium silk bed linen for ultimate luxury and smooth, temperature-regulating comfort.
• Cotton Towels (500gsm-800gsm) Premium 100% cotton towels available in weights from 500gsm to 800gsm, including face cloths, hand towels, bath towels, and bath sheets for hotel-style luxury.
• Bathrobes & Gowns Cotton bathrobes and gowns including zero-twist, waffle, and terry styles for men, women, and children.
• Bathmats Plush cotton bathmats to complete the bathroom experience.
• Duvets Duvets and duvet fillings for year-round comfort.
• Pillows Premium pillows designed for optimal support and comfort.
• Toppers Mattress toppers to enhance comfort and extend mattress life.
• Bedding Protection Protective covers and items to safeguard bedding investment.
• Blankets Cozy blankets for additional warmth and comfort.
• Bedspreads & Throws Decorative bedspreads and throws for style and extra warmth.
• Mattresses Premium mattresses for ultimate sleep comfort.
• Divan Beds Divan beds combining comfort and storage solutions.
• Kids Bedding Specialized bedding collection designed for children.
• Kids Bathrobes Luxury bathrobes designed specifically for children.
• Slippers Comfortable slippers for bathroom and home use.
• Gifts Luxury gift sets including towels and bathrobes with personalization options.
• Hotel Amenities Hotel-grade amenities including shower gel and hand cream for home spa experience.
• Dining Dining room linen including tablecloths and napkins.
• Sale/Offers Clearance and promotional items available at discounted prices.

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Brooklinen: US DTC luxury bedding brand selling sheets, towels, and loungewear direct to consumers. Comparable as a digitally-native premium bedding brand competing for the same 'hotel-quality-at-home' consumer with similar Egyptian cotton/percale/sateen product architecture.
• Dusk: UK homeware retailer focused on bedding, duvets, and bedroom furniture. Comparable as a UK-based DTC/retail bedding brand competing in the same consumer segment with overlapping product categories.
• Soak & Sleep: UK DTC retailer of premium bedding, duvets, pillows, and towels. Directly comparable on geography, channel mix (online-first), and mid-premium-to-luxury cotton product positioning.
• Sferra: US/Italian luxury bed and bath linen maker serving luxury hotels and discerning consumers. Closely comparable on product (Egyptian cotton, high-GSM towels), customer overlap (luxury hotels), and dual B2B/B2C go-to-market.
• Matouk: US luxury linen maker supplying high-end hotels and consumers with embroidered bed and bath linens. Comparable on luxury positioning, embroidery/personalization services, and dual B2B hospitality + consumer model.
• Boll & Branch: DTC premium sheet and towel brand built on ethical/organic cotton. Comparable on DTC premium-cotton bed-linen positioning and similar target consumer seeking hotel-quality bedding for the home.
• Parachute Home: DTC premium home essentials brand offering bedding, towels, and bath robes. Comparable on premium DTC positioning, cotton-forward product mix, and direct-to-consumer-first go-to-market.
• The White Company: UK-based premium home and lifestyle retailer selling bed linen, towels, and home textiles DTC and via stores. Directly comparable as a UK-headquartered premium home-textile brand with physical retail, e-commerce, and similar luxury positioning to King of Cotton.
• Frette: Italian luxury linen brand supplying high-end hotels and consumers worldwide. Comparable as a premium cotton-linen manufacturer/retailer serving both the same luxury hotel customers (Four Seasons-tier) and the consumer 'hotel-at-home' segment.

Regional players

• Sheridan: Australia-based luxury bed linen, towel, and home textile retailer. Comparable on premium cotton-linen product range and direct-to-consumer positioning, but primarily serving the Australian/APAC market rather than competing head-to-head in the UK/Europe.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/king_of_cotton
• Facebookfacebook.com/kingofcotton
• Instagraminstagram.com/kingofcottonuk
• LinkedInlinkedin.com/company/king-of-cotton

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King of Cotton