King O'Rourke Auto Group

What King O'Rourke Auto Group does

King O'Rourke Auto Group is a privately held, family-owned automotive dealership group headquartered at 756 Smithtown By Pass, Smithtown, NY, operating for over 45 years (founded c. 1981). The company holds the exclusive Cadillac, Buick, and GMC franchise rights for Long Island, claiming the largest GM inventory in the Northeast. It sells new vehicles across all three brands — including Buick Enclave/Envision/Envista/Encore GX, GMC Sierra/Canyon/Yukon/Acadia/Terrain/Hummer EV, and Cadillac — alongside the CarBravo certified pre-owned program, commercial trucks (Savana vans, heavy-duty Sierra, luxury conversion vans), and electric vehicles (Hummer EV, Sierra EV).

The business operates a vertically integrated retail model with on-site sales, GM-certified service, an ACDelco parts department, a collision/body shop, a commercial truck center, and a MobileService+ program that delivers maintenance to customer locations. Its technology stack is standard franchised-dealer infrastructure: a DealerOn-powered web platform with inventory search and online parts ordering, Google Analytics/DoubleClick for digital marketing, CarFax for vehicle history, GM Financial for captive financing and leasing, and a Hunter alignment machine for precision wheel service. The EV sub-brand "EV Headquarters" and GM ecosystem integrations (OnStar, GM Rewards) position it as a full-service GM franchise retailer.

King O'Rourke generates revenue from four streams: (1) one-time new and pre-owned vehicle sales with per-unit margins, (2) service and parts on a pay-per-job basis (e.g., $189.95 for a 6-quart oil change, $329.95 for front brake pads installed), (3) F&I transaction fees on GM Financial financing, leases, extended warranties, and GAP/protection products, and (4) B2B commercial truck sales. Lease pricing is published (e.g., $209-$359/month across Buick Envista, GMC Terrain, Canyon, Sierra 1500, Buick Envision models), while vehicle transaction pricing requires direct contact. Its go-to-market is traditional automotive retail — physical showroom in Smithtown plus regional digital presence — serving Long Island retail consumers (primary) and commercial fleet buyers (secondary).

Name

King O'Rourke Auto Group

Legal name

King O'Rourke Buick GMC

Website

https://kingorourkeautogroup.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

King O'Rourke Auto Group is a family-owned, single-location GM dealership in Smithtown, NY, and the exclusive Cadillac Buick GMC franchise on Long Island. It sells new and pre-owned vehicles, commercial trucks, and EVs, with integrated service, parts, collision, mobile service, and GM Financial financing.

Ownership category

akta.pro rank

Headquarters

HQ city

Smithtown, New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New and pre-owned vehicle sales including Buick, GMC, and Cadillac brands. Revenue generated from vehicle transactions with varying profit margins per unit.
2. Service & Parts: Maintenance, repairs, and genuine GM parts sales. Includes oil changes, brake service, tire services, and collision repair through body shop operations.
3. Finance & Insurance Products: Financing arrangements through GM Financial, extended warranties, and protection plans including GAP coverage, tire & wheel protection, and pre-paid maintenance.
4. Fleet/Commercial Sales: Commercial truck sales including box trucks and fleet vehicles to business customers on Long Island.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

King O'Rourke Auto Group operates a franchised automotive dealership selling new Buick, GMC, Cadillac, and electric vehicles (Hummer EV, Sierra EV), CarBravo certified pre-owned vehicles, commercial trucks, and luxury conversion vans. The group provides GM-certified maintenance and repair, parts, collision and body shop services, mobile vehicle service, and vehicle financing arrangements through GM Financial.

Product overview

King O'Rourke Auto Group is a Buick and GMC dealership in Smithtown, NY offering a comprehensive automotive portfolio. The core offering includes new Buick vehicles (Enclave, Envision, Envista, Encore GX) and new GMC vehicles (Sierra, Canyon, Yukon, Acadia, Terrain, Hummer EV) for retail purchase. The group supports the CarBravo certified pre-owned program for used vehicles, sells commercial trucks including Savana vans and heavy-duty Sierras, and offers electric vehicles including the GMC Hummer EV and Sierra EV. Supporting services include full-service maintenance and repairs (oil changes, brakes, batteries, tires, alignments), collision/body shop services, mobile service, and vehicle financing through GM Financial. Parts department supplies genuine GM and ACDelco components with various warranty options.

Differentiator

Problem solved

Functional benefit

Brands

• EV Headquarters: Marketing positioning as New York's EV headquarters for sales and service of electric vehicles including Hummer EV, Sierra EV, and other GM electric models.
• CarBravo

Products and services

• New Buick Vehicles New Buick automobiles for retail purchase including models such as Enclave, Envision, Envista, and Encore GX across various trim levels, sold to Long Island retail consumers.
• New GMC Vehicles New GMC automobiles and trucks including Sierra, Canyon, Yukon, Acadia, Terrain, and Hummer EV across various trim levels and configurations, sold to retail and commercial buyers.
• Electric Vehicles (EV) Electric vehicle sales including GMC Hummer EV Pickup, Hummer EV SUV, and Sierra EV, with charging infrastructure support and an EV-certified service team.
• CarBravo Certified Pre-Owned Vehicles GM-certified pre-owned vehicle program offering inspected and warrantied used vehicles with detailed vehicle history through CarFax.
• Commercial Trucks Commercial truck sales including GMC Savana cargo and passenger vans, heavy-duty Sierra trucks, and box trucks for fleet and business use, served through a dedicated Commercial Truck Center.
• GMC Luxury Conversion Vans Luxury converted GMC vans offering customized high-end interiors and features for retail and commercial buyers.
• Service and Parts GM-certified maintenance and repair services including oil changes, brake service, battery replacement, tire services, multi-point inspections, and warranty work using genuine GM and ACDelco parts.
• Genuine GM and ACDelco Parts Original equipment manufacturer replacement parts including brakes, rotors, alternators, starters, batteries, filters, and wiper blades sold with warranty coverage.
• Collision and Body Shop Collision repair and body work services for vehicles needing body repairs, refinishing, or restoration, operated on-site at the dealership.
• MobileService+ Mobile vehicle service that brings select maintenance and repair services to the customer's home or workplace for added convenience.
• White Glove Service Premium concierge vehicle service offering enhanced care and convenience for customers purchasing or servicing vehicles through the dealership.
• Vehicle Financing Vehicle purchase financing and lease options arranged through GM Financial, including pre-qualification tools, lease specials, and the GM Rewards program.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

One partnership is on record.

• CarBravocoreChannel Partner/ Reseller/ DistributorGM's certified pre-owned vehicle program enabling the dealership to sell quality used vehicles with comprehensive inspection and warranty standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Asbury Automotive Group: Mid-size U.S. franchised dealer group with parallel revenue streams across sales, service, parts, and F&I — directly comparable operating model.
• Lithia Motors: Rapidly consolidating U.S. dealer group with franchise, used, and service revenue streams similar to King O'Rourke's mix, operating across multiple OEM brands.
• Berkshire Hathaway Automotive: Long-tenured multi-brand U.S. dealer group under the Berkshire umbrella; comparable in scale of franchise relationships and customer tenure.
• Sonic Automotive: U.S. franchised dealer group operating both franchise dealerships and the EchoPark used vehicle platform — comparable on both new and used vehicle exposure.
• Penske Automotive Group: Premium-and-luxury-focused U.S. dealer group; particularly relevant given King O'Rourke's Cadillac franchise and luxury conversion van business.
• AutoNation: Largest U.S. auto retailer with multi-brand franchise, used vehicle, F&I, and service operations — comparable business model to King O'Rourke but at multi-state scale.
• Group 1 Automotive: Multi-brand U.S. franchised dealer group with similar new vehicle, used vehicle, F&I, and service revenue mix as King O'Rourke.

Emerging players

• Carvana: Online-first used vehicle retailer pressuring traditional dealer economics and consumer expectations — a competitive disruptor to King O'Rourke's brick-and-mortar model.

Direct peers

• CarMax: Largest U.S. used vehicle retailer directly competing with King O'Rourke's CarBravo certified pre-owned program for used vehicle share in the Long Island market.

Regional players

• Holman: Regional dealer group with strong fleet and commercial vehicle expertise — comparable to King O'Rourke's dedicated commercial truck center serving Long Island businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KingORourkeBuickGMC
• LinkedInlinkedin.com/company/king-o-rourke-auto-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King O'Rourke Auto Group