Kings MMA
Kings MMA is a single-location martial arts academy in Huntington Beach, California, founded in 2017 by Master Rafael Cordeiro. It offers Muay Thai, Brazilian Jiu Jitsu, MMA, and Kids programs, supplemented by branded merchandise sales and private training.
- Company typePrivate
- Founded2017
- HeadquartersHuntington Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Kings MMA does
Kings MMA is a single-location martial arts academy headquartered at 7391 Warner Avenue in Huntington Beach, California, founded in 2017 by Master Rafael Cordeiro. The academy delivers in-person instruction across four core programs: Muay Thai, Brazilian Jiu Jitsu, MMA (mixed martial arts), and a Kids Program. Classes are taught by a credentialed instructor team that includes multiple Black Belts in Muay Thai (Naomi Cordeiro, Mikel Fernandez) and Jiu Jitsu (Pat Banford, Jon Jon Rico), and the academy's Muay Thai belt progression operates under the Brazilian Muay Thai Confederation (CBMT), an organization originating in 1980 under Grand Master Rudimar Fedrigo. The academy has been featured by the UFC through a produced video story and is marketed as a 'UFC Connected' gym, which lends it credibility within the combat sports community.
The business operates as a direct-to-consumer service from one physical training facility, supplemented by a branded merchandise storefront hosted on kingsmma.com. Service revenue is generated through monthly class memberships, $40 single-day passes that grant access to all scheduled classes on a given day, and one-on-one private training sessions marketed as a premium add-on. Merchandise revenue comes from e-commerce sales of apparel and gear (apparel items, kids MMA shorts, kids hoodies, crewnecks, a backpack, and themed shirts) priced between $30 and $55. The facility runs a published weekly schedule with morning and evening blocks Monday through Thursday, a shorter Friday schedule, Saturday morning classes, and closures on Sunday.
Operationally, Kings MMA is privately held, founder-owned, and small: the firmographic dataset lists approximately 8 employees. There are no funding rounds, no parent company, no subsidiaries, no app or software platform, and no disclosed financial figures. Growth is primarily driven by community building — visible via an active Instagram presence, recurring belt ceremonies, and free-trial class acquisition — rather than by geographic expansion or capital infusion, with no additional locations or franchise activity documented in the source data.
Kings MMA firmographics
Firmographics- Name
- Kings MMA
- Legal name
- Kings MMA
- Website
- https://kingsmma.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kings MMA is a single-location martial arts academy in Huntington Beach, California, founded in 2017 by Master Rafael Cordeiro. It offers Muay Thai, Brazilian Jiu Jitsu, MMA, and Kids programs, supplemented by branded merchandise sales and private training.
- Ownership category
- akta.pro rank
Kings MMA industry classification
Industry- Product category
- Martial Arts Training
- NAICS
- Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)
- SIC
- Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Mixed Martial Arts (MMA) Training (HSADADAD)
- akta.pro secondary industries
- Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB), Grappling & Submission Arts Training (Judo, BJJ, Wrestling) (HSADADAC), Kids & Youth Martial Arts Programs (HSADADAG)
Keywords
Where Kings MMA is headquartered
LocationHeadquarters
- HQ city
- Huntington Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kings MMA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Class Memberships and Day Passes: Revenue from monthly class memberships and day passes allowing access to martial arts training programs including Muay Thai, Brazilian Jiu Jitsu, MMA, and Kids programs. Day pass priced at $40 for single-day access to all classes.
- Merchandise Sales: E-commerce sales of branded merchandise including apparel (t-shirts, hoodies, crewnecks), accessories (backpacks), and specialty items (Muay Thai Tiger shirts). Products sold at various price points from $30-$55.
- Private Classes: One-on-one personalized training sessions designed for individual goals, offered as premium add-on service for members seeking specialized instruction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Day Pass |
| Unit Pricing | Pay-as-you-go | Merchandise items |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Kings MMA product offering
Product offeringCore offering
Kings MMA Academy is a martial arts training facility in Huntington Beach, CA offering in-person classes in Muay Thai, Brazilian Jiu Jitsu, MMA, and a dedicated Kids program. Classes are taught by credentialed instructors including Master Rafael Cordeiro, with private one-on-one sessions available as a premium offering. The academy also generates revenue through branded merchandise (apparel, hoodies, backpacks) sold via its online shop.
Product overview
Kings MMA Academy is a martial arts training facility offering multiple distinct programs: Muay Thai, Jiu Jitsu, MMA (Mixed Martial Arts), and a Kids Program. These core programs are delivered through scheduled classes taught by experienced instructors including Master Rafael Cordeiro. The academy supplements its training services with private one-on-one classes and day passes for drop-in training. Additionally, Kings MMA sells branded merchandise including apparel (shirts, hoodies, crewnecks, tank tops, MMA shorts) and gear (backpacks) through its online shop. The product portfolio consists of service-based training programs and physical merchandise products.
Differentiator
Problem solved
Functional benefit
Products and services
- Muay Thai Program Brazilian Muay Thai training combining traditional Muay Thai techniques with aggressive striking and footwork, taught by Master Rafael Cordeiro. Includes Muay Thai Advanced, Muay Thai All Levels, and Muay Thai Sparring classes for adults.
- Jiu Jitsu Program Brazilian Jiu-Jitsu training for all skill levels from beginners to advanced practitioners, offering both gi and no-gi classes with focus on technique, strategy, and practical application.
- MMA Program Mixed martial arts training program designed for up-and-coming athletes looking to compete, incorporating striking, grappling, and wrestling disciplines with specific drilling and sparring.
- Kids Program Martial arts program for children covering Muay Thai and Brazilian Jiu Jitsu, designed to build confidence, discipline, and physical fitness while teaching essential self-defense techniques.
- Private Classes One-on-one personalized training sessions designed to grow technique and skills, with class content tailored to individual goals across Muay Thai, Jiu Jitsu, and MMA disciplines.
- Day Pass Single-day access pass priced at $40, granting participation in every class offered on that day's schedule and activated upon check-in at the gym.
- Muay Thai Tiger Shirt Tultex 202 100% cotton Muay Thai-themed shirt with a left-chest tiger design and a back design featuring the Muay Thai tiger, Kings MMA logo, and Thai script.
- Kids Kings Hoodies Branded hoodies designed for children, available in sizes 4, 6, and 8, priced at $30.
- Kings Crewneck Branded crewneck sweatshirt available in Black and Grey color options, priced from $40.00.
- Backpack Branded backpack measuring 19 inches wide by 18 inches tall by 13.5 inches deep, designed by martial artists to carry gear, electronics, and personal items, priced at $55.
- No Men Left Behind Tank Top - 4th of July Edition 100% cotton cut-off tank top featuring a small American flag on the left chest, Kings MMA logo, and a large American flag on the back with the phrase 'No Men Left Behind,' available in Navy Blue and Cream.
- Kids MMA Shorts MMA-style shorts designed for children, available in sizes 4, 6, and 8, priced at $30.
Companies that use Kings MMA
Customer profileSegments3 records
Ideal customer profiles3 records
Kings MMA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kings MMA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Brazilian Muay Thai Confederation (CBMT)coreKings MMA's Muay Thai belt system operates under the Brazilian Muay Thai Confederation, established in 1980 by Master Rafael Cordeiro's Grand Master Rudimar Fedrigo. This affiliation provides structured progression and official recognition for practitioners.
- UFCcoreUFC produced a professional video story about Kings MMA, featuring the gym on their platform. This partnership provides significant marketing visibility and credibility within the martial arts and combat sports community.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Kings MMA competitors and assessment
Company assessmentDirect peers
- American Top Team: Coconut Creek, FL-based flagship MMA academy that has produced numerous UFC champions and operates a multi-location brand model. Highly comparable to Kings MMA in offering multi-discipline training (striking, BJJ, MMA) under a high-profile head coach.
- Hard Knocks 365: Florida-based MMA gym producing UFC champions and offering striking, BJJ, and strength programs. Comparable multi-discipline fight gym with comparable scale and competitor positioning.
- Xtreme Couture: Las Vegas-based MMA gym founded by UFC Hall of Famer Randy Couture, offering striking, BJJ, and MMA programs. Strongly comparable as a name-coach-led combat sports academy serving both pros and amateurs.
- Tiger Muay Thai: Phuket, Thailand-based combat sports gym famous worldwide for Muay Thai and MMA training, also serving fitness tourists. Comparable in the emphasis on authentic Muay Thai instruction and international fight-team branding.
- American Kickboxing Academy (AKA): San Jose, CA-based elite MMA gym famous for training multiple UFC champions across striking, wrestling, and BJJ. Comparable to Kings MMA as a California-headquartered, high-caliber combat sports academy with international athlete pipeline.
- Jackson-Wink MMA Academy: Albuquerque-based MMA gym recognized globally as one of the premier fight-team factories. Comparable in offering multi-discipline MMA training with deep UFC fighter pipelines.
- Team Alpha Male: Sacramento, CA-based MMA team led by a high-profile coach (Urijah Faber). Comparable in California footprint and in the niche of elite-level fighter development combined with recreational membership programs.
Broad incumbents
- Gracie Barra: World's largest BJJ franchise network with hundreds of schools worldwide under a unified curriculum and belt system. Comparable to Kings MMA's BJJ offering and belt-progression structure but at vastly larger scale.
Emerging players
- 10th Planet Jiu Jitsu: Founded by Eddie Bravo, this no-gi-focused BJJ brand operates multiple affiliated academies in major U.S. cities. Comparable to Kings MMA's no-gi Jiu Jitsu program and brand-driven academy model.
- Alliance BJJ: Globally recognized Brazilian Jiu-Jitsu academy network with world-champion instructors and multiple affiliated schools. Comparable to Kings MMA specifically on the BJJ program side of the curriculum.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Kings MMA social profiles
Digital presenceKings MMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kings MMA leadership team
Management profileNumber of profiles
Profiles6 records
Kings MMA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kings MMA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kings MMA
What does Kings MMA do?
Kings MMA Academy is a martial arts training facility in Huntington Beach, CA offering in-person classes in Muay Thai, Brazilian Jiu Jitsu, MMA, and a dedicated Kids program. Classes are taught by credentialed instructors including Master Rafael Cordeiro, with private one-on-one sessions available as a premium offering. The academy also generates revenue through branded merchandise (apparel, hoodies, backpacks) sold via its online shop.
Is Kings MMA a public or private company?
Kings MMA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kings MMA founded?
Kings MMA was founded in 2017. It employs 1 to 10 people.
Where is Kings MMA based?
Kings MMA is headquartered in Huntington Beach, United States, in the North America region.
How does Kings MMA make money?
Three revenue lines are on record. Class Memberships and Day Passes are the primary driver. The others are merchandise Sales and private Classes.
Who are Kings MMA's main competitors?
Direct peers on record are American Top Team, Hard Knocks 365, Xtreme Couture, Tiger Muay Thai, American Kickboxing Academy (AKA), Jackson-Wink MMA Academy and Team Alpha Male. Gracie Barra is listed as a broad incumbent. Emerging players are 10th Planet Jiu Jitsu and Alliance BJJ.
Does Kings MMA have an API?
No public API is recorded for Kings MMA.
What industry is Kings MMA in?
Kings MMA's product category is Martial Arts Training. Its primary akta.pro industry code is HSADADAD, Mixed Martial Arts (MMA) Training, with a secondary code of HSADADAB, Combat Sports Gyms (Boxing, Kickboxing, Muay Thai). Its NAICS code is 611620 and its SIC code is 8200.