KION

What KION does

KION (ООО «КИОН») is a Russian online cinema and streaming platform (VOD/OTT) founded in 2019 and operating as a wholly-owned subsidiary of PAO «MTS», Russia's largest mobile operator. The service offers movies, TV series, cartoons, KION-branded original productions, and 200+ live TV channels accessible via web, native mobile apps (iOS, Android), Smart TV applications (Samsung, LG), and set-top boxes. Underlying technology includes cloud-based streaming infrastructure with adaptive bitrate delivery, multi-device synchronization (up to 5 devices with 2 concurrent streams), and a recommendation engine based on viewing history, genre preferences, content creators, actors, and country of origin. KION aggregates partner OTT catalogs including START and Amediateka inside its interface and integrates Yandex Games as a browser-based engagement surface.

The platform operates multiple monetization streams: recurring subscription (including the KION + PREMIUM tier tied to the MTS Premium loyalty program), one-time rental, permanent purchase, offline download, streaming, and ad-supported free access. Distribution combines direct self-serve sign-up via kion.ru and app stores with bundled distribution through three major Russian subscription ecosystems — MTS Premium (parent), Yandex Plus, and Ozon Premium. End customers are B2C Russian consumers, with secondary access via MTS mobile subscribers, Ozon Premium members, and Yandex Plus subscribers. Operating geography is limited to the Russian Federation within MTS network coverage, with Crimea and Sevastopol excluded from the KION OZON bundle. KION operates as an integrated business unit within the MTS media division with 119 employees and no independent funding rounds.

Name

KION

Legal name

OOO «KION» (ООО «КИОН»)

Website

https://kion.ru

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

KION is a Russian online cinema and streaming platform wholly owned by MTS Group, offering movies, series, original productions, and 200+ live TV channels to Russian consumers via subscription, rental, purchase, and ad-supported models across web, mobile, and Smart TV, distributed direct-to-consumer and through MTS, Yandex Plus, and Ozon Premium bundles.

Ownership category

akta.pro rank

Product category

Video Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Niche/Genre Streaming Channels (e.g., Horror, Anime, Faith, Kids) (MPABAHAH)

akta.pro secondary industries

Premium Video Add-Ons & Channel Bundles (OTT Aggregators) (MPACAAAK), International/Multilingual Streaming Channels (MPABAHAI)

Keywords

• Video streaming service
• Online cinema platform
• OTT subscription
• Live TV channels
• Video on demand

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription (Подписка): Recurring subscription providing access to curated content library including exclusive KION series, world movie hits, and 200+ TV channels. Auto-renews monthly unless cancelled. Subscription KION + PREMIUM also includes participation in MTS Premium loyalty program.
2. Rental (Аренда): One-time rental of individual audiovisual works with 48-hour viewing window from payment
3. Purchase (Покупка): Permanent access purchase to individual audiovisual works for viewing duration limited by operator's content rights
4. Download (Загрузка): Content download for offline viewing on mobile devices for limited time period
5. Streaming (Стриминг): Streaming access without download capability for specified time period
6. Ad-supported Access (Доступ при условии просмотра рекламы): Free content access with mandatory advertising viewing
7. Advertising Revenue: Platform displays ads during content viewing, including targeted advertising based on user preferences and viewing history

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

KION is an online cinema and streaming (VOD/OTT) platform operating in Russia that provides movies, TV series, cartoons, and 200+ live TV channels to consumers via subscription, rental, purchase, download, and ad-supported free access. The service is distributed through native mobile apps (iOS/Android), a web client, Smart TV applications, and as a bundled benefit within MTS, Ozon Premium, and Yandex Plus subscriptions. It aggregates partner streaming services such as START and Amediateka within its interface, complemented by original KION-branded productions.

Product overview

KION is an online streaming (VOD/OTT) cinema platform operated by OOO «КИОН», a subsidiary of the MTS Group. The offering is a unified platform combining proprietary KION-branded content delivery with aggregation of third-party streaming services. The core KION platform provides movies, series, TV channels, and cartoons via multiple access models (subscription, rental, purchase, download, streaming, and ad-supported free access). Content is viewable on up to 5 devices with up to 2 simultaneous streams. The platform aggregates partner streaming services including START and Amediateka (accessible through KION interface) and Yandex Games (integrated via iframe). Multiple subscription tiers extend the core service: KION + PREMIUM adds MTS Premium and Cashback benefits; KION OZON bundles Ozon Premium membership; KION through Yandex Plus is distributed via Yandex's subscription ecosystem. Supporting sub-brands include the KION Blog (editorial content/news) and KION Devices (hardware compatibility portal).

Differentiator

Problem solved

Functional benefit

Products and services

• KION Online Cinema (КИОН) Core streaming platform offering movies, TV series, cartoons, and 200+ TV channels via subscription, rental, purchase, download, streaming, and ad-supported access on up to 5 devices with up to 2 concurrent streams.
• KION Video Platform (Видеоплатформа KION) Technical platform and client applications delivering the KION service across Android mobile devices, web browsers, and Smart TV platforms.
• KION + PREMIUM Subscription Premium subscription tier combining KION streaming access with MTS Premium loyalty program participation, including MTS Premium and MTS Cashback benefits.
• KION OZON Subscription KION subscription bundled with Ozon Premium membership, providing access to KION content alongside Ozon Premium benefits, with activation tied to Ozon Premium status.
• KION through Yandex Plus KION content distributed through the Yandex Plus subscription, with payments processed via Yandex and accessible via KinoPoisk and Yandex mobile applications.
• Rental (Аренда) One-time rental of individual audiovisual works with a 48-hour viewing window from payment.
• Purchase (Покупка) Permanent access purchase to individual audiovisual works for a viewing period limited by operator's content rights.
• Ad-Supported Free Access (Доступ при условии просмотра рекламы) Free content access with mandatory advertising viewing, including targeted advertising based on user preferences and viewing history.
• START via KION START streaming service content accessible through the KION platform interface as a partner integration under START's user agreement terms.
• Amediateka via KION Amediateka streaming service content accessible through the KION platform interface as a partner integration.

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• OOO «Яндекс» (Yandex)coreTechnology or IntegrationYandex provides analytics services for user behavior tracking. User data including viewing preferences may be shared with Yandex for service improvement and personalization purposes. Yandex also provides Yandex Games integration and Yandex Plus subscription bundling.
• OOO «МТС Веб Сервисы»coreTechnology or IntegrationMTS Web Services provides technical infrastructure support for service improvement, customer support, and technical assistance services to KION platform.
• ПАО «МТС»flagshipStrategic or Co-development PartnerMTS is the parent company providing service access for subscribers. KION + PREMIUM includes MTS Premium loyalty program access. User data may be shared with MTS for service provision purposes.
• OOO «Старт.Ру» (START)coreChannel Partner/ Reseller/ DistributorSTART content is available through KION service. Users accessing START content via KION are subject to START's user agreement. KION distributes START's streaming service to its users.
• OOO «А сериал» (Amediateka)coreChannel Partner/ Reseller/ DistributorAmediateka content is accessible through KION platform. Users accessing Amediateka via KION agree to Amediateka's terms of service. KION serves as distribution channel for Amediateka content.
• OOO «Интернет Решения» (Ozon)coreChannel Partner/ Reseller/ DistributorKION OZON subscription is bundled with Ozon Premium program. Subscription automatically activates/deactivates based on user's Ozon Premium status. Available only within Russian Federation excluding Crimea and Sevastopol.
• OOO «Яндекс Плюс»coreChannel Partner/ Reseller/ DistributorKION is available through Yandex Plus subscription. Yandex acts as payment receiver for KION subscription fees. Access management through Yandex subscription service.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Amediateka: Russian-focused premium series and films OTT service. Listed as a KION integration partner while also operating as a competing streaming brand in Russia.
• Premier: Gazprom-Media's Russian OTT streaming service focused on originals, series, and live TV channels. Direct competitor in the same Russian market with comparable content mix.
• KinoPoisk (KinoPoisk HD): Yandex-operated OTT streaming service in Russia offering movies, series, TV channels, and originals. KION's most direct competitor, also a partner via the Yandex Plus bundle.
• More.tv: National Media Group's Russian OTT streaming service offering subscription VOD and TV content. Direct competitor in the same Russian consumer segment.
• ivi: Largest independent Russian OTT streaming service offering subscription VOD, TV channels, and original content. Direct competitor in the same Russian consumer market.
• TVigle: Long-standing Russian AVOD streaming platform offering free, ad-supported viewing of films and series. Comparable Russian streaming competitor with overlapping ad-supported monetization.
• Okko: Sberbank-owned Russian OTT streaming service offering subscription VOD and live TV. Direct competitor with strong distribution through Sberbank's retail ecosystem, comparable to KION's MTS distribution.
• START: Russian OTT streaming service known for originals and series. Listed as both an integration partner (START content via KION) and a direct Russian market competitor.

Emerging players

• Rutube: Russia's homegrown video platform (now under Gazprom-Media) increasingly expanding into long-form streaming and originals. Emerging player intersecting with KION's content and live-event coverage areas.

Regional players

• Megogo: OTT streaming service operating across Russia and CIS, focused on movies, series, and live TV. Comparable offering to KION, operating in overlapping but broader CIS geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mts-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KION