What KIPPERS CREATIF does

KippersCréatif is a French online retailer of creative hobby supplies, registered as a SARL (Société à Responsabilité Limitée) headquartered at 37 rue d'Amsterdam, 75008 Paris. The company sells scrapbooking, card-making, painting, DIY, and needlework materials sourced from over 30 recognized European creative hobby brands (Find It, Katy Sue, Stamperia, StudioLight, Dutch Doobadoo, Marianne Design, Creatief Art, Cosmi Shimmer, ZIG/Kuretake, Faber-Castell, Mabel & Moss, among others) through two proprietary e-commerce platforms: the French-language B2C storefront kipperscreatif.fr and the B2B wholesale portal kippershobby.com. All physical fulfillment operates from a warehouse in Zwolle, Netherlands, with parcels dispatched daily via DPD and delivered within 2-3 business days across France.

The company's business model combines unit-priced B2C retail, ex-VAT B2B wholesale sales to professional resellers and micro-enterprises, and digital gift card sales, complemented by a tiered shipping fee structure (€12.50 under €30, descending to free shipping above €120) and a 'Client Privilège' loyalty program offering 10% discounts to associations and repeat customers. The go-to-market approach spans direct-to-consumer e-commerce, B2B sales via a dedicated portal, and an 'animatrice' channel network of approximately 20 independent craft instructors who host workshops and product demonstrations across France. Marketing is driven by a multi-channel strategy including active social media presence (Facebook, Pinterest, YouTube, Instagram), a weekly Friday email newsletter, and an extensive content/news editorial library of 296 articles promoting new product launches and creative techniques.

The technology stack is a standard e-commerce implementation: it uses Buckaroo for payment processing (alongside PayPal and major credit cards), Google Analytics for traffic analysis under CNIL-compliant anonymized data collection, and SSL-secured checkout. No proprietary technology, APIs, or AI/ML capabilities are disclosed. The company is independently owned and operates with a small team of 8 employees.

Name

KIPPERS CREATIF

Legal name

KippersCréatif SARL

Website

https://kipperscreatif.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

KippersCréatif is a French online retailer of creative hobby supplies, selling scrapbooking, cardmaking, painting, and DIY materials from 30+ European brands via its kipperscreatif.fr B2C site and kippershobby.com B2B wholesale portal, with fulfillment from a Netherlands warehouse to French customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product sales (B2C): Retail sales of creative hobby supplies (scrapbooking, cardmaking, painting, DIY) to individual consumers and associations via the kipperscreatif.fr website. Unit-based pricing with tiered shipping costs based on order value.
2. Product sales (B2B): Wholesale product sales to professional buyers (resellers, boutiques, micro-enterprises) via the dedicated B2B platform kippershobby.com, with ex-VAT pricing.
3. Gift cards: Digital gift cards delivered by email, usable in one or multiple transactions until expiration.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

KippersCréatif is an online retailer of creative hobby supplies in France, selling scrapbooking, cardmaking, painting, needlework, jewelry-making and DIY craft materials from over 30 European brands (Find It, Katy Sue, Stamperia, StudioLight, Dutch Doobadoo, Marianne Design, Creatief Art, Cosmi Shimmer, ZIG, Faber Castell, etc.). The company sells directly to consumers via its French e-commerce storefront kipperscreatif.fr and to professional buyers via the dedicated B2B wholesale portal kippershobby.com, with orders fulfilled from a warehouse in Zwolle, Netherlands and delivered across France within 2–3 business days.

Product overview

KippersCréatif operates as a unified multi-channel e-commerce platform for creative hobbyists in France, offering a comprehensive portfolio of craft supplies centered around scrapbooking, card making, and DIY crafts. The core offering is the KippersCréatif e-commerce platform complemented by the KippersHobby B2B wholesale site for professional buyers. The business model includes a Client Privilège loyalty program providing 10% discounts for associations and loyal customers, plus a network of Animatrice demonstrators who organize workshops nationwide. Product categories span scrapbooking materials (papers, dies, stamps), card making supplies, painting and art materials (from brands like Jo Sonja, Chroma, DecoArt), needlework, and general DIY craft supplies. Recent brand additions include Mabel & Moss (new coloring brand) and the re-integration of Dutch DooBaDoo under Creatief Art distribution. The platform features new product launches every few days, with major seasonal collections (especially Christmas) from Stamperia, StudioLight, Katy Sue, and Find It representing key product highlights.

Differentiator

Problem solved

Functional benefit

Products and services

• KippersCréatif E-commerce Platform French-language direct-to-consumer online store selling creative hobby supplies (scrapbooking, cardmaking, painting, DIY, needlework) with home delivery across France, guest checkout, registered accounts, SSL-secured checkout, and stock availability display. Targeted at French individual hobbyists and creative enthusiasts.
• KippersHobby B2B Wholesale Site Dedicated wholesale portal targeting professional buyers (boutiques, micro-enterprises) with ex-VAT pricing, bank transfer invoicing, and access to a comprehensive professional assortment for resellers. Provides business-specific terms and curated professional product assortment.
• Client Privilège Program Loyalty and association program offering 10% discount and dedicated support for craft clubs (loi 1901 associations) and repeat loyal customers. Enables volume purchasing at discounted rates with personalized service for collective creative activities.
• Gift Cards Digital gift cards delivered by email, usable in one or multiple transactions until expiration date. Available for gifting to fellow craft enthusiasts and other customers of the e-commerce platform.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core.

• DPDcoreChannel Partner/ Reseller/ DistributorDPD is the logistics partner responsible for picking up parcels from the Zwolle warehouse and delivering orders to customers across France. Orders are typically delivered within 2–3 business days. Customers receive tracking numbers by email upon shipment.
• BuckaroocoreOthersBuckaroo is the payment service provider used by KippersCréatif for secure online transaction processing. Bank transfers for B2B clients are handled via Buckaroo, with account holder 'Buckaroo Stichting Derdengelden'.
• Animatrices (Independent Craft Instructors)coreChannel Partner/ Reseller/ DistributorA network of independent animatrices (craft instructors) across France who demonstrate products, run workshops, and organize creative sessions, driving local customer engagement and sales. The program is no longer accepting new animatrices, but existing partners continue to operate.
• Various Creative Hobby Brands (Find It, Katy Sue, Stamperia, StudioLight, Dutch Doobadoo, Marianne Design, Creatief Art, Cosmi Shimmer, ZIG/Kuretake, Faber Castell, etc.)coreChannel Partner/ Reseller/ DistributorKippersCréatif distributes products from over 30 recognized European creative hobby brands. The company features new collections and product launches from these brands on its news section, indicating a distribution/reseller relationship.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HEMA: Dutch-founded variety retailer with strong presence in France and Benelux, offering craft, stationery, DIY and hobby products alongside general household goods. Competes with KippersCréatif in the creative-hobby category but as part of a much broader non-specialist assortment, and shares the Dutch logistics footprint via Zwolle-area distribution.
• Amazon France: Dominant French general marketplace listing the same European creative hobby brands (Stamperia, StudioLight, Find It, etc.). Represents the principal pricing, catalog breadth, and Prime-delivery competitive threat to KippersCréatif's B2C online position.
• Cultura: Largest French specialty retailer of creative hobbies, books, and stationery with nationwide store footprint plus a comprehensive e-commerce site. Directly competes with KippersCréatif in scrapbooking, cardmaking, painting and DIY craft supplies, but at much greater scale and with a much wider non-craft assortment.
• Rougier & Plé: Historic French retailer of creative hobbies, fine arts and stationery with both physical stores and online presence. Overlaps with KippersCréatif in cardmaking, scrapbooking and art supplies, while operating a broader multi-category assortment.

Direct peers

• Artémio: European creative hobby brand and retailer (Belgium/France) producing and distributing scrapbooking, cardmaking, and DIY craft products. Comparable to KippersCréatif in catalog overlap (paper crafts, scrapbooking, cardmaking) and serves as both a supplier-competitor and potential distribution partner.
• La Compagnie du Scrap: French online specialist in scrapbooking and cardmaking supplies. Overlaps directly with KippersCréatif on core categories (paper pads, dies, stamps, embellishments) and targets the same individual French hobbyist segment via online retail.
• Creavea: French online specialist in creative hobbies, DIY, scrapbooking, cardmaking and needlework with multi-brand catalog and frequent product launches. Closest pure-play e-commerce peer to KippersCréatif by category breadth, French language audience, and online-only B2C model.
• Perles & Co: French online specialist in jewelry-making, beads, and creative DIY components, serving hobbyists and micro-businesses with rapid delivery from a domestic warehouse. Shares KippersCréatif's online-first, single-country, multi-brand hobbyist proposition with strong editorial content.
• 10 Doigts: French online craft retailer offering fabrics, yarns, DIY, and creative hobby materials to hobbyists and small businesses. Comparable to KippersCréatif's customer base of individual French hobbyists and small resellers buying creative supplies online.

Emerging players

• Action: Pan-European variety discount retailer expanding its craft, stationery, and DIY assortment at aggressive price points. Increasingly relevant to KippersCréatif's value-conscious French hobbyist segment despite carrying a less specialized creative-hobby range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/kippershobby
• Facebookfacebook.com/kipperscreatif
• Instagraminstagram.com/kippershobby
• Pinterestpinterest.com/kippershobby
• LinkedInlinkedin.com/company/kippers-creatif

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIPPERS CREATIF