What CREAVEA does

CreaVea is a privately held French e-commerce retailer headquartered in Paris that operates a multi-country online store for creative hobby, DIY, and home decoration supplies. The platform lists more than 14,000 articles organized into core categories including base tools and supplies, paints and painting accessories, paper crafts, modeling and casting, beads and jewelry-making components, textiles and yarn, DIY craft kits, decorative items, party and greeting card supplies, and school/office supplies. Each category is broken out into granular sub-categories with deep assortments (e.g., 14 sub-categories under paints alone). The company also maintains an inspiration and tutorial content library with printable instruction sheets designed to drive engagement, SEO, and product attachment.

The underlying technology is a standard e-commerce storefront (Magento-style, evidenced by the `/media/logo/stores/35/` asset path and `/catalogsearch/advanced/` URL structure) rather than proprietary platform IP. The business operates three go-to-market motions against distinct customer segments: a primary B2C consumer base of hobbyists and families, B2B accounts for professional crafters and workshop leaders, and B2G accounts for schools, daycares, and educational institutions, each with dedicated login flows. Distribution is exclusively through owned country-specific storefronts — 12 across Western, Northern, and Southern Europe — with logistics handled by third-party carriers including PostNord and GLS. Marketing relies on email/newsletter acquisition, organic social, content marketing, and SEO, with Facebook retargeting and Google Analytics as the marketing technology stack. The revenue model is one-time transactional product sales with a €49 free-shipping threshold, 20% first-purchase newsletter discount, and unit pricing ranging from €2.45 to €1,195.20. The company reports a CSR program under which up to 15% of employees benefit from adapted working conditions.

Name

CREAVEA

Legal name

CreaVea

Website

https://creavea.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

CreaVea is a privately held French e-commerce retailer that sells 14,000+ creative hobby, DIY, and home decoration products directly to consumers, professional crafters, and educational institutions across 12 European country-specific websites.

Ownership category

akta.pro rank

Product category

Arts and Crafts Supplies Retail

NAICS

Hobby, Toy, and Game Retailers (45912), Office Supplies and Stationery Retailers (45941), Sewing, Needlework, and Piece Goods Retailers (459130)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

General Arts & Crafts Supplies Retail (CRALACAA)

akta.pro secondary industries

Yarn, Knitting & Crochet Supplies Retail (CRALACAF), Seasonal & Holiday Craft Supplies Retail (CRALACAI), Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC)

Keywords

• Creative hobby supplies
• DIY craft materials
• Art and craft kits
• Textile and yarn supplies
• Jewelry making beads

Headquarters

HQ city

Vendargues

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Revenue generated from direct online sales of creative hobby supplies, DIY kits, and craft materials to consumers, professionals, and educational institutions through the creavea.com e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

CREAVEA operates an online retail store selling more than 14,000 creative hobby, DIY, and home decoration supplies across categories such as basic tools, painting accessories, paper crafts, modeling and casting, beads and jewelry-making, textiles and yarn, craft kits, decorative articles, and party/greeting card supplies. The platform serves consumers, professional crafters, and educational institutions through dedicated country-specific storefronts across 12 European markets.

Product overview

CreaVea is a French online retailer specializing in creative hobbies and crafts (loisirs créatifs), offering over 14,000 articles across multiple product categories. The platform operates as a comprehensive e-commerce marketplace with no unified software product architecture. The core offering consists of physical craft supplies organized into main categories including basic tools and articles, painting supplies and accessories, paper crafts, modeling and casting, beads and jewelry-making elements, textiles and yarn/wool, DIY craft kits, decorative articles, party and greeting card supplies, and school/office supplies. The company also provides an inspiration/blog section and creative tutorials to support customers in their crafting projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Tools and Craft Articles Foundational craft supplies including floral arrangements and basket-weaving materials, packaging materials, glue and lacquer, miniatures, keychains and badges, feathers, pom-poms and chenille stems, scissors, glitter, films and seals, ice cream sticks, small decorations, vintage stickers, craft tools, shrink plastic, and foam sheets. Sold to hobbyists, professional crafters, and schools via the CREAVEA e-commerce platform.
• Paints and Painting Accessories Paints and painting accessories including pencils and pastels, stencils and stamps, felt-tip markers, acrylic paints, watercolors, makeup and accessories, lino printing, painter's canvases, painting materials, brushes/spatulas/palettes, glass and porcelain decoration (washable), professional and effect paints, textile decoration, and children's paints. Sold online to consumers, professionals, and schools.
• Paper Crafts Supplies Paper craft supplies including calendars, notebooks and coloring books, paper and cardstock, paper decorations and figurines, cardboard photo-frame mounts, stamping and punching tools, blades and cutting machines. Sold via the CREAVEA online store.
• Modeling and Casting Supplies Modeling and casting materials covering concrete casting, steatite, plaster casting, non-hardening modeling clay, kiln clay, candle making, air-dry clay, sculpture, molds, soap making, tin casting, modeling tools, and resin casting. Sold to consumers and professionals online.
• Beads and Jewelry-Making Supplies Beads and components for jewelry creation available to consumers and professionals via the CREAVEA online store.

Quantifiable outcome

• Free creative ideas catalog with thousands of constantly updated ideas

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered operational.

• PostNord, GLS, and carriersoperationalOthersDelivery partners who handle the shipment of purchased goods. Customer name, address, email, phone number, and delivery preferences are shared with these carriers for order fulfillment.
• Google Analytics (Google/Google LLC)operationalOthersExternal service provider for website analytics and performance tracking. Data processor under GDPR requirements. Certified under EU-US Data Privacy Framework.
• Facebook Inc.operationalOthersExternal partner for retargeting and targeted marketing. Data processor under GDPR requirements. Certified under EU-US Data Privacy Framework.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Etsy: Global online marketplace with significant DIY/craft supply presence alongside handmade goods — operates at vastly greater scale in a broader category but competes for the same hobbyist consumer search traffic and wallet.
• Amazon: Dominant general e-commerce platform with extensive craft supply listings and Prime fulfillment — competes with Creavea on selection, price, and delivery speed across all 12 European markets it serves.
• Michaels: North America's largest specialty arts, crafts, and DIY retailer — comparable in category breadth and hobbyist target, though primarily North America-focused with limited direct European overlap.
• DMC: Heritage French manufacturer and distributor of threads, yarns, and needlework supplies — overlaps with Creavea's textiles/yarn category and shares French heritage and European distribution footprint.

Direct peers

• Cultura: French specialty retailer of creative hobbies, books, and entertainment with both physical and online channels — directly comparable as a domestic French competitor in the same hobby/craft category.
• Creativ Company: Scandinavian-based creative hobby supplier with multi-country European presence and broad craft assortment — directly comparable on geographic footprint, hobby category mix, and B2B/B2C distribution model.
• Baker Ross: UK-based online and catalog retailer of arts, crafts, and educational supplies with strong school/children's segment focus — directly comparable on product mix, B2C/B2G dual segments, and European reach.
• Perles & Co: French online retailer specializing in beads and jewelry-making supplies with a similar product-led e-commerce model — directly comparable in the jewelry-making and bead craft vertical Creavea serves.
• Hobbycraft: UK's largest specialist craft retailer operating both physical stores and e-commerce across a broad range of creative hobby categories — directly comparable to Creavea on category breadth, target hobbyist customer, and SKU count.

Emerging players

• Temu: Fast-growing cross-border marketplace with aggressive pricing on craft and hobby supplies — emerging threat to specialty craft retailers on price-sensitive SKUs across European markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/creavea
• LinkedInlinkedin.com/company/creavea

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CREAVEA