KIWI Vapor

What KIWI Vapor does

KIWI Vapor is a privately held electronic-cigarette brand established in 2019 by Vapour International d.o.o., headquartered in Buje, Croatia, with Italian distribution operated by the licensed entity Motus S.r.l. in Palestrina (Rome). The company sells a diversified hardware-and-consumables ecosystem — rechargeable pod systems (KIWI 1, KIWI 2, KIWI Spark/Spark 2/Pro), pre-filled pod systems (KIWI GO+, KIWI GO+ mini, KIWI Air), disposables (KIWI GO), refillable and pre-filled pods, e-liquids in shot, mini-shot, and ready-to-use formats, accessories, and the NIU nicotine-pouch sub-brand — differentiated by proprietary technologies including AirSync™ adjustable airflow, Dual Layer Mesh Coil, Smart Vibration feedback, ceramic coil heating, and magnetic charging with integrated powerbank on KIWI 2.

The go-to-market is hybrid: 14 company-owned KIWI Stores deliver in-person consultation in Italy (13) and Switzerland (1), an e-commerce storefront (kiwivapor.com) supports direct-to-consumer sales in four languages with 24–48 hour delivery, and a 40,000+ authorized retail point-of-sale network spans 45+ countries. Pricing spans €6.90 for entry disposables to €59.00 for premium kits, with consumable pods at €6.90–€9.90 anchoring recurring revenue. The customer base is over 4 million adult nicotine consumers (smokers, former smokers, existing vapers) in Europe, with Italy as the anchor market.

The revenue model is hardware-anchored consumer goods: one-time device sales generate initial gross margin, while device-locked consumables (pods, e-liquids, NIU pouches) drive repeat purchases. Regulatory exposure is material — Italian rules effective January 1, 2025 prohibit online sales of nicotine-containing products, channeling those SKUs to physical authorized stores — and the company is responding by deepening its owned-retail footprint and expanding into adjacent non-combustion categories such as oral nicotine pouches.

Name

KIWI Vapor

Legal name

Vapour International d.o.o.

Website

https://kiwivapor.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

KIWI Vapor is a privately held Croatian-founded electronic-cigarette brand (since 2019) selling pod systems, disposables, e-liquids, and the NIU nicotine-pouch line to adult consumers across 45+ countries through 14 owned stores, an e-commerce site, and 40,000+ authorized retailers, anchored in Italy.

Ownership category

akta.pro rank

Product category

Vaping Devices

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)

SIC

Tobacco Products (2100)

akta.pro primary industry

Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)

akta.pro secondary industries

E-Liquid & Nicotine Salt Retail (CRANAEAH), Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG), Vape, E-cigarette & Nicotine Alternative Wholesale Distribution (CRAOAIAE), Vape & E-Cig Convenience Retail (C-Stores & Fuel Retail) (CRANAEAC)

Keywords

• Pod vaping systems
• Electronic cigarettes
• Nicotine pouches
• E-liquid flavors
• Vape accessories

Headquarters

HQ city

Buje

HQ country

Croatia

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Hardware Sales: Sale of vaping devices (starter kits), pods (prefilled and refillable), and accessories. Main revenue driver with multiple product tiers ranging from entry-level disposables to premium device systems.
2. E-Liquids and Flavors: Sale of e-liquids in various formats (ready-to-use, mini shots, aroma shots) and nicotine strengths, including proprietary KIWI flavors and IWIK brand flavors.
3. Nicotine Pouches (NIU): Sale of nicotine pouch products under the NIU brand, positioned as a discrete alternative for situations where vaping is not permitted. Available in 6 flavors and up to 6 intensity levels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

KIWI Vapor designs, manufactures, and sells electronic cigarettes (pod-based vaping devices), consumable pods, e-liquids, and nicotine pouches under the KIWI and NIU sub-brands. The company sells through its own e-commerce platform (kiwivapor.com), 14 company-owned KIWI Stores in Italy and Switzerland, and a network of more than 40,000 authorized retail points of sale across 45+ countries, distributing proprietary technologies such as AirSync™ adjustable airflow, Dual Layer Mesh Coil, Smart Vibration, and ceramic coil heating.

Product overview

KIWI Vapor is an electronic cigarette (vape) brand offering a diversified product ecosystem consisting of rechargeable and pre-filled pod-based devices (KIWI 1, KIWI 2, KIWI Spark, KIWI Spark 2, KIWI Spark 2 Pro, KIWI GO+, KIWI GO+ mini, KIWI GO, KIWI Air), consumable pods in various resistance options, e-liquids in multiple formats (Shot, Mini Shot, ready-to-use), and the NIU nicotine pouch sub-brand. The portfolio includes proprietary technologies such as AirSync™ adjustable airflow, Dual Layer Mesh Coil, Smart Vibration, and ceramic coil technology. Accessories include cases, tips, chargers, and replacement parts.

Differentiator

Problem solved

Functional benefit

Brands

• NIU: Nicotine pouch brand offering 6 authentic flavors, up to 6 nicotine intensity levels, with 20 pouches per pack. NIU pouches are produced in Europe under KIWI quality standards.

Products and services

• KIWI Spark 2 Rechargeable electronic cigarette with Pod system featuring AirSync™ adjustable airflow, Dual Layer Mesh Coil, and removable 800 mAh Li-ion battery providing up to 24 hours of autonomy and up to 10,000 puffs per pod. Designed for adult consumers seeking a customizable vaping device.
• KIWI Spark 2 Pro Enhanced version of Spark 2 with 1400 mAh battery (48h autonomy), vibration feedback every 20 puffs, compact box form factor, and extended 12-month warranty upon product registration. Targeted at adult vapers seeking longer battery life.
• KIWI 2 Second-generation premium electronic cigarette with integrated 1800 mAh powerbank (up to 4 charges for the Pen, 96h total autonomy), Smart Vibration technology, Low Liquid Reminder, magnetic charging, and aluminum alloy construction. Designed for adult consumers seeking a premium device.
• KIWI Air Ultra-slim (8mm) rechargeable pre-filled pod electronic cigarette with ceramic coil technology, up to 1200 puffs per pod, vibration at 20 puffs, aluminum body, and 22 flavor options. Available only in physical KIWI Stores due to Italian nicotine regulations.
• KIWI GO+ Rechargeable pod system with ceramic coil technology, 1Ω resistance, 500 mAh battery, 2 ml pod capacity, up to 1000 puffs per pod, and 22 interchangeable flavor pods in 0/10/20 mg/ml nicotine options. Available in pen or box form factors.
• KIWI GO+ mini Compact version of KIWI GO+ with ceramic coil, 1Ω resistance, 500 mAh battery, 2 ml capacity, and 6 available flavors. Compatible with all KIWI GO+ pods. Targeted at users wanting a smaller form factor.
• KIWI GO Disposable electronic cigarette with ceramic coil technology, cotton-free structure, 2 ml reservoir, visible liquid level, and 12 available flavors. Entry-level option for adult consumers new to vaping.
• NIU Nicotine Pouches Tobacco-free nicotine pouches under the NIU sub-brand, 20 pouches per pack, available in 6 flavors (Cherry Bloom, Velvet Mint, Tangerine Zest, Arctic Breeze, Espresso Shot, Watermelon Crush) and 6 nicotine intensities (2-14 mg). Designed for discreet use where vaping is not permitted.
• E-Liquids Range of KIWI e-liquids in ready-to-use 10 ml format, Mini Shot 10-in-30 ml, and Shot 20-in-60 ml formats, available in 0/10/20 mg/ml nicotine strengths. Includes proprietary KIWI flavors and IWIK brand flavors with FlavourArt-supplied varieties.
• Pre-filled Pods Pre-filled pods for KIWI GO+, KIWI GO+ mini, and KIWI Air devices, available in 0/10/20 mg/ml nicotine strengths with fruit, tobacco, and menthol flavor variants.
• Rechargeable Pods Refillable pods compatible with KIWI Spark, Spark 2, and Spark 2 Pro devices. Available in 0.8Ω (15W) and 1.2Ω (10W) resistance variants, tested for up to 10,000 puffs and 15 refills.
• Accessories Branded vape accessories including KIWI 2 Case, Powerbank Covers, Silicone-PC Drip Tips, Cotton Tips in 8 colors, KIWI Necklace, Clean Sticks, USB-C/USB Wall Chargers, Charging Cables, and Pen Caps.

Quantifiable outcome

• Up to 10,000 puffs per Pod with Spark Series - 15 refills per pod
• +4 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Motus S.r.l.coreChannel Partner/ Reseller/ DistributorMotus S.r.l. is the Italian distributor of KIWI products under license from Vapour International d.o.o. Headquartered in Palestrina, Rome, they handle all distribution operations in Italy including warehousing (Via Prenestina Nuova) and ADM (Customs) compliance. REA RM-1772640, P.IVA 18262401005.
• Vapour International d.o.o.coreOEM/ Whitelabel/ Licensing PartnerVapour International d.o.o., based in Buje, Croatia, is the parent company and brand licensor of KIWI. They own the KIWI trademark (EU) and license the brand for production and distribution. Founded in 2019, they drive the overall brand strategy and international expansion.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• FlavourArt: Italian e-liquid flavor concentrate manufacturer and existing KIWI partner. Comparable as a European flavor specialist and adjacent supplier in the same nicotine/atomization value chain.
• Vaporesso: Hardware manufacturer of vape devices and pod systems sold across European retail. Comparable on device technology and channel strategy targeting adult consumers.

Broad incumbents

• Ploom (JTI / Japan Tobacco International): JTI's heated tobacco and vape brand operating across Europe, including Italy and Switzerland. Comparable on geographic overlap, target consumer, and convergence across nicotine categories.
• Blu (Imperial Brands / Fontem Ventures): Long-established pod-based vape brand owned by Imperial Brands' Fontem Ventures, with strong European retail presence. Comparable on adult nicotine consumer targeting and product format.
• Vuse (BAT): British American Tobacco's flagship vape brand, offering pod systems and disposables across Europe. Competes in the same product categories with substantially greater distribution scale and marketing budget.
• IQOS (Philip Morris International): PMI's flagship smoke-free product platform including heated tobacco and consumables. Operates in the same Italian/Swiss markets with regulatory resources and retail scale that dwarf niche vape brands.
• SMOK (Shenzhen IVPS Technology): Major global vape hardware manufacturer with broad product portfolio covering pod systems and disposables. Comparable on device design, technology, and European retail distribution.

Direct peers

• Lost Mary: Disposable vape brand by Elfbar's parent iMiracle, operating in the same European markets with overlapping retail distribution and adult nicotine consumer targeting. Highly comparable on product format and price points.
• IVG (I VG): UK-based vape brand offering e-liquids, disposables, and pod systems with extensive European distribution. Comparable as a multi-category vape specialist serving adult smokers/vapers through retail and wholesale.
• ELFBAR (iMiracle Group): One of the largest global disposable and pod-based vape brands, with broad European distribution and a similar product/market strategy targeting adult nicotine consumers. Directly comparable in product range (disposables, prefilled pods) and channel mix (retail + e-commerce).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kiwivapor

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIWI Vapor