Kurz Kurz Design(China)
Kurz Kurz Design is a German-founded industrial design consultancy (est. 1992) with China operations since 2012, offering integrated product design, brand strategy, CGI, and exhibition design services to global enterprise brands across home appliances, bathroom, kitchenware, consumer electronics, and wellness.
- Company typePrivate
- Founded1992
- HeadquartersSolingen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Kurz Kurz Design(China) does
Kurz Kurz Design is a German-founded industrial design consultancy established in 1992 in Solingen, Germany, with formal China operations launched in 2012 and headquartered in Shunde. The firm offers an integrated design services portfolio spanning Product Design, Design Strategy, Trends Research, CGI and Digital Design, Exhibition & Space Design, Design Management, and Academy services, delivered through proprietary methodologies such as the 'Function Distinction' design tool and the W+O innovation workshop. It serves global enterprise brands across home appliances, bathroom fixtures, kitchenware, consumer electronics, wellness, and audio, with named clients including Midea, Haier, TCL, Tencent, TOSHIBA, Shokz, Villeroy & Boch, WMF, Zwilling, Hansgrohe, KALDEWEI, Vaillant, COLMO, LittleSwan, OGAWA, HiFiMAN, and BLOVES. The firm operates four offices — Solingen (Germany) and Shunde, Tianjin, Shenzhen (China) — and supports further ecosystem assets including the KKD CAMPUS in Foshan, the HZReindl Design Museum, and KUKU GERMANY (Sino-German International Design Innovation Center).
The business model is professional services on a project-based, direct-engagement basis with enterprise clients; revenue is generated through consulting fees for design strategy, product design, branding, CGI, and exhibition work, with no disclosed public pricing or subscription component. Go-to-market is enterprise field sales supported by a content-marketing platform (Insights / 洞察), presence on Xiaohongshu, Instagram, Behance, and LinkedIn, and participation in industry events such as IFA Berlin, Milan Furniture Fair Shanghai, and Guangzhou design exhibitions. The firm has accumulated 85+ international design awards since 1992, including Red Dot, IF, IDEA Gold, Pentawards, German Design Award, and German Innovation Award Gold. The company is privately held with no disclosed funding; founder Dorian Kurz leads the German entity and Hao Xiong has served as CEO of China operations since 2012.
Kurz Kurz Design(China) firmographics
Firmographics- Name
- Kurz Kurz Design(China)
- Legal name
- Kurz Kurz Design (China)
- Website
- https://kkdesign.cn
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kurz Kurz Design is a German-founded industrial design consultancy (est. 1992) with China operations since 2012, offering integrated product design, brand strategy, CGI, and exhibition design services to global enterprise brands across home appliances, bathroom, kitchenware, consumer electronics, and wellness.
- Ownership category
- akta.pro rank
Kurz Kurz Design(China) industry classification
Industry- Product category
- Industrial Design Services
- NAICS
- Industrial Design Services (541420), Industrial Design Services (54142), Interior Design Services (54141), Graphic Design Services (541430)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
- akta.pro secondary industries
- Interior Design Services (BPAHAKAB), Space Planning & Workplace Design (BPAHAKAI)
Keywords
Where Kurz Kurz Design(China) is headquartered
LocationHeadquarters
- HQ city
- Solingen
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Kurz Kurz Design(China) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Design Consulting Services: Professional design consulting services including brand positioning, portfolio strategy, and service design. Revenue is generated through project-based engagements with enterprise clients.
- Product Design Services: Corporate product design, differentiated product strategy, and cross-category product innovation services billed on a project basis.
- CGI and Digital Services: Product CG images, virtual reality interaction, real-shot & CG integration services.
- Exhibition and Space Design: Exhibition planning, release conference design, and interior design services.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Kurz Kurz Design(China) product offering
Product offeringCore offering
Kurz Kurz Design is a German-Chinese design consultancy providing comprehensive corporate product design, brand strategy, CGI visualization, exhibition and space design, digital design, and trends research services to global enterprise clients. Founded in 1992 in Solingen, Germany, the studio delivers integrated design solutions from strategy through execution, with proprietary methodologies including the Function Distinction tool and W+O innovation workshops, serving Fortune 500 brands across home appliances, kitchenware, bathroom fixtures, consumer electronics, and audio categories.
Product overview
Kurz Kurz Design is a German design studio with operations in China since 2012, offering comprehensive design services as a single unified service portfolio rather than a platform-plus-modules architecture. The core offerings include Product Design (corporate product design, differentiated product strategy, cross-category PI creating, packaging design), Design Strategy (brand positioning, W+O innovation workshop, corporate visual identity, portfolio strategy, service design), Trends Research, CGI (product CG images, virtual reality interaction, real-shot & CG integration), Digital Design and Development (agile development, usability testing, product prototype development, UI/UX design, responsive web design), Exhibition & Space Design, Design Management, and Academy services. The studio operates across four global locations (Solingen Germany, Shunde China, Tianjin China, Shenzhen China) and has accumulated 85+ design awards since 1992. They serve Fortune 500 clients including Midea, Zwilling, Hansgrohe, Vaillant, and others across multiple industry sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Xiong & Yang (熊与杨): Original designer home furnishings brand founded in 2016, focusing on products that combine German design sensibilities with Chinese manufacturing excellence.
- HZReindl Design Museum (浩泽莱德设计博物馆)
- KUKU GERMANY (中德国际设计创新中心)
Products and services
- Product Design
Quantifiable outcome
- 85+ international design awards won since 1992
- +1 more outcomes
Companies that use Kurz Kurz Design(China)
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles2 records
Kurz Kurz Design(China) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kurz Kurz Design(China) partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- KAMTAT-KKD-WINMAXcoreStrategic partnership for China-Germany commercial lighting brand collaboration. KAMTAT-KKD-WINMAX partnership officially launched, establishing a strategic alliance between Chinese and German commercial lighting brands.
- PrimycoreKKD participated in Primy's global 100 designers recruitment plan, creating a platform for global independent designers. Collaboration included design of three bathroom scene designs and Primy exhibition hall design for 2019 Guangzhou Pazhou Construction Expo.
- HeldcoreKKD partnered with Held to upgrade visual system for commercial sliding doors. The collaboration aimed to enhance industry attributes and highlight German genes, making Held's brand positioning and image more distinctive in China market.
- German WonderwerkminorHao Xiong became partner of German Wonderwerk in 2019, indicating collaboration in design innovation and cross-cultural design initiatives.
- Sino-German Hardware Innovation CentercoreHao Xiong became director of Sino-German Hardware Innovation Center in 2019, facilitating cross-border innovation collaboration between German and Chinese hardware industries.
Scale indicators4 records
Recent moves10 records
Expansion highlights5 records
Kurz Kurz Design(China) competitors and assessment
Company assessmentDirect peers
- fuseproject: San Francisco-based industrial design and brand consultancy founded by Yves Béhar. Comparable in serving consumer product and tech clients with integrated product and brand design offerings at the premium end.
- Teague: Seattle-based design consultancy specializing in product, transportation, and digital design. Comparable in delivering multi-disciplinary design services to enterprise clients with award-recognized work.
- Ammunition Group: US-based product and brand design studio founded by Robert Brunner. Comparable in premium industrial and brand design for global consumer and tech brands, with similar scale and orientation.
- Phoenix Design: Stuttgart-based German industrial design studio founded in 1987, with deep roots in kitchen, tableware, and sanitaryware. Directly comparable to KKD as a German premium design consultancy with a similar client archetype (e.g., Zwilling) and is explicitly referenced in KKD's founding heritage.
- Smart Design: Global product design and innovation consultancy with a long enterprise track record across consumer products, home, and technology. Directly comparable in service scope and enterprise positioning.
- LKK Design (洛可可): Beijing-headquartered Chinese industrial design and product innovation firm serving major Chinese OEMs across home appliances, consumer electronics, and smart hardware. Closest China-based peer to KKD by service mix, sector exposure, and enterprise client base.
Broad incumbents
- Designworks (BMW Group): BMW-owned design consultancy serving external clients across mobility, consumer, and industrial products. Comparable in premium positioning and global enterprise client focus, though backed by a corporate parent.
- IDEO: Global design and innovation consultancy offering product design, brand, and digital services to Fortune 500 enterprises. A much larger, broader incumbent in the same category that competes for the same enterprise design engagements KKD targets.
- Pentagram: Global independent design firm with practices spanning brand, graphic, product, and digital design. Overlaps with KKD's brand strategy and visual identity work, though Pentagram is significantly larger and more diversified.
- frog design (now part of Capgemini Engineering): Iconic global product design and innovation consultancy, now operating within Capgemini Engineering. Competes with KKD in enterprise product and brand design, with deeper resources and broader geographic reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Kurz Kurz Design(China) social profiles
Digital presenceKurz Kurz Design(China) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kurz Kurz Design(China) leadership team
Management profileNumber of profiles
Profiles5 records
Kurz Kurz Design(China) subsidiaries and ownership
Company hierarchySubsidiaries3 records
Kurz Kurz Design(China) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kurz Kurz Design(China) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kurz Kurz Design(China)
What does Kurz Kurz Design(China) do?
Kurz Kurz Design is a German-Chinese design consultancy providing comprehensive corporate product design, brand strategy, CGI visualization, exhibition and space design, digital design, and trends research services to global enterprise clients. Founded in 1992 in Solingen, Germany, the studio delivers integrated design solutions from strategy through execution, with proprietary methodologies including the Function Distinction tool and W+O innovation workshops, serving Fortune 500 brands across home appliances, kitchenware, bathroom fixtures, consumer electronics, and audio categories.
Is Kurz Kurz Design(China) a public or private company?
Kurz Kurz Design(China) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kurz Kurz Design(China) founded?
Kurz Kurz Design(China) was founded in 1992. It employs 11 to 50 people.
Where is Kurz Kurz Design(China) based?
Kurz Kurz Design(China) is headquartered in Solingen, Germany, in the Europe region.
How does Kurz Kurz Design(China) make money?
Four revenue lines are on record. Design Consulting Services are the primary driver. The others are product Design Services, CGI and Digital Services and exhibition and Space Design.
Who are Kurz Kurz Design(China)'s main competitors?
Direct peers on record are fuseproject, Teague, Ammunition Group, Phoenix Design, Smart Design and LKK Design (洛可可). Broad incumbents are Designworks (BMW Group), IDEO, Pentagram and frog design (now part of Capgemini Engineering).
Does Kurz Kurz Design(China) have an API?
No public API is recorded for Kurz Kurz Design(China).
What industry is Kurz Kurz Design(China) in?
Kurz Kurz Design(China)'s product category is Industrial Design Services. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design, with a secondary code of BPAHAKAB, Interior Design Services. Its NAICS code is 541420 and its SIC code is 8700.