KleenResorts

What KleenResorts does

KleenResorts (legal name: Kleen Resorts) is a privately held Dutch vacation resort developer and operator headquartered in Capelle aan den IJssel, Zuid-Holland. The company develops, owns, and operates luxury vacation parks in scenic Dutch locations, with Resort Oysterduinen in Yerseke, Zeeland operational since September 2024 and three additional resorts in development (Fryske Mar in Friesland opening end-2025, Resort Vosseweide in Nieuw-Vossemeer opening 2026, and Huis ter Heide near Assen opening 2026). Its core product is a portfolio of fully electric, Dutch-manufactured chalets — Duinhelm (6-person), Zeebries (4-person), and Parelzicht (2-person) — differentiated by private hottub and sauna amenities, A-brand appliances, smart TVs with streaming services, and 100% Dutch craftsmanship with kunststof frames and double glazing. The technology backbone is Booking Experts' BEX PMS for reservations, real-time availability, and operations, surfaced through a self-serve booking site and a 'Mijn Kleen Resorts' customer portal. The business has two revenue streams: short-term vacation home rentals (per-stay booking, dynamic seasonal pricing, sample 3-night rates €374-€496) and outright recreational real estate sales via a dedicated portal (kleenresortsverkoop.nl). GTM is direct-to-consumer, digital-first, with no third-party OTA or reseller channel; customer segments are Dutch families/couples seeking nature-based leisure stays and wellness-oriented travelers, with recreational real estate buyers as a secondary segment. The company has 14 employees, a finance team expanding from 5 to 7-8, and a growing pipeline of operational sites across four Dutch provinces (Zeeland, Noord-Brabant, Friesland, Drenthe).

Name

KleenResorts

Legal name

Kleen Resorts

Website

https://kleenresorts.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

KleenResorts is a privately held Dutch developer and operator of luxury, fully electric vacation chalets with wellness amenities, operating Resort Oysterduinen in Zeeland since September 2024 with three additional resorts in pipeline across Friesland, Noord-Brabant, and Drenthe, serving Dutch families and wellness-oriented leisure travelers via direct-to-consumer short-term rentals and recreational real estate sales.

Ownership category

akta.pro rank

Product category

Vacation Resorts & Holiday Park Rentals

NAICS

Other Traveler Accommodation (72119), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

Keywords

• Vacation resort rentals
• Holiday park operations
• Recreational real estate
• Wellness accommodations
• Vacation home bookings

Headquarters

HQ city

Capelle aan den IJssel

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vacation Home Rentals: Short-term rental of fully equipped vacation homes and chalets. Revenue generated through per-stay bookings with dynamic pricing based on season, duration, and accommodation type. Properties offered include Duinhelm, Zeebries, and Parelzicht models with varying capacity and amenities.
2. Recreational Real Estate Sales: Sale of vacation properties and recreational real estate through dedicated sales website (kleenresortsverkoop.nl). Buyers can purchase vacation homes on KleenResorts parks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

KleenResorts develops, owns, and operates luxury Dutch vacation resorts, renting out fully equipped, fully electric chalets (Duinhelm, Zeebries, Parelzicht) with wellness amenities such as private hottubs and saunas. Its operational park, Resort Oysterduinen in Yerseke, Zeeland, hosts short-stay guests, and additional parks (Vosseweide, Fryske Mar, Huis ter Heide) are under development. The company also markets recreational real estate for sale on a separate sales portal.

Product overview

KleenResorts is a Dutch vacation resort company operating a portfolio of holiday parks across the Netherlands. The company develops and manages luxury vacation homes with wellness amenities in scenic locations. Core products include operational Resort Oysterduinen (Yerseke, Zeeland) featuring Duinhelm, Zeebries, and Parelzicht chalet types, and a pipeline of upcoming resorts including Resort Vosseweide (2026, Noord-Brabant), Fryske Mar (2025, Friesland), and Huis ter Heide (2026, Drenthe). The company offers customer account management through 'Mijn Kleen Resorts' portal and utilizes Booking Experts BEX PMS for booking operations.

Differentiator

Problem solved

Functional benefit

Brands

• Resort Oysterduinen: Vacation resort located in Yerseke, Zeeland, featuring luxury holiday homes with hottubs and saunas near the Oosterschelde.
• Resort Vosseweide
• Fryske Mar
• Huis ter Heide

Products and services

• Resort Oysterduinen Active vacation resort in Yerseke, Zeeland, offering luxury short-stay rentals of fully equipped chalets with wellness amenities (hottubs, saunas) for individual leisure guests, families, and couples.
• Duinhelm Chalet 6-person luxury chalet with approximately 64m2 living space, Zeeland-inspired design, fully electric, available with hottub and sauna options; built by Dutch manufacturer with kunststof frames and double glazing.
• Zeebries Chalet 4-person luxury recreational villa with Zeeland design, solid oak beams, private hottub and sauna, fully electric with A-brand appliances and smart TV with streaming services (Netflix, Disney+, Amazon Prime).
• Parelzicht Chalet 2-person wellness chalet available with or without sauna, fully electric installation with modern amenities, designed for couples seeking a private retreat.
• Mijn Kleen Resorts customer portal Online customer portal allowing booked guests to view reservations, upgrade bookings, and access their account via an email-based login link sent to the address used for the reservation.
• Recreational real estate sales Sale of vacation properties on KleenResorts parks through the dedicated sales website kleenresortsverkoop.nl, allowing buyers to purchase recreational real estate for personal use and/or rental income.

Quantifiable outcome

• Guest satisfaction ratings of 8.3-9.1 out of 10 based on verified reviews

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Partnerships

One partnership is on record.

• Booking Experts B.V.coreTechnology or IntegrationBooking Experts provides the property management system (BEX PMS) that powers KleenResorts' reservation system, booking management, and operational workflows. This technology platform enables efficient handling of bookings, real-time availability updates, and streamlined resort operations.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• EuroParcs: Mid-sized Dutch vacation-park operator with multiple Dutch locations offering holiday homes and bungalows. Directly competes in the Dutch short-stay vacation park category with comparable family/couple customer base.
• Vacansoleil: European holiday-park operator with a presence in the Netherlands offering vacation-home rentals and camping holidays. Comparable target market (Dutch families seeking nature/coastal short breaks) and similar chalet-style inventory.
• Center Parcs (Pierre & Vacances): Major Dutch vacation-park operator with forest and coastal locations offering fully equipped bungalows with wellness amenities. Closely comparable business model (branded resorts with short-stay chalets) and target customer (Dutch families/couples).
• Roompot: Large Dutch vacation-park operator with extensive coastal and nature-resort portfolio across the Netherlands, Belgium and Germany. Comparable offering of holiday homes and parks with similar coastal positioning to KleenResorts' Zeeland resorts.
• Landal GreenParks: Largest vacation-park operator in the Netherlands and broader Europe, offering short-stay holiday homes across coastal and nature regions. Directly comparable to KleenResorts' model of branded vacation-park rentals, but at much greater scale and geographic reach.

Others

• Booking Experts: Technology partner that provides the BEX PMS powering KleenResorts' booking operations. Comparable as an ecosystem enabler for Dutch vacation-park operators rather than a direct competitor.

Broad incumbents

• Booking.com: Global OTA distributing short-stay accommodations including vacation parks. Overlaps with KleenResorts on the same end-customer (Dutch/European travelers seeking short-stay leisure rentals), but operates as a marketplace rather than a property operator.
• Airbnb: Global short-term rental marketplace competing for the same Dutch leisure-traveler wallet share. Serves similar customer use cases (family/couple getaways, wellness stays) but KleenResorts owns the inventory rather than acting as a platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kleenresorts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KleenResorts