Kleinstesoepfabriek

What Kleinstesoepfabriek does

Kleinstesoepfabriek BV is a Dutch manufacturer of organic (biological) soups, bouillons, slow-cooked meals, and more recently a baked-oats breakfast line, operating from a single production site in Leek, Groningen. Founded in 2005 by Michel Jansen (the "Soepbaas"), the company runs a portfolio of more than 40 SKUs spanning traditional Dutch recipes and internationally-inspired variants, with recent additions including Thai Tom Kha and a Chinese-inspired tomato soup. The brand self-positions as the leading biological soup and bouillon maker in the Netherlands and emphasizes sustainability infrastructure such as on-site solar generation and rainwater capture for production.

The business operates a multi-channel go-to-market: a direct-to-consumer webshop supplemented by shelf presence at major Dutch retailers including Albert Heijn and Makro, plus a catering channel. Pricing is unit-based in the €3.77-€5.49 per pot range, with 600+ webshop customers rating the brand 9.6/10. Operations are lean, with a headcount of approximately six employees and no external funding or parent company disclosed.

A 2023 effort to expand into Germany was unsuccessful and is being unwound via OP=OP inventory clearance, leaving the Netherlands as the effective core market. Forward activity centers on incremental product innovation (new flavors, the Baked Oats line) and ingredient partnerships (Gkazas for Greek olive oil, Symfonio/Bio for Fonio) to differentiate the recipe set rather than on geographic scaling. No AI/ML capability is present in the operating model.

Name

Kleinstesoepfabriek

Legal name

Kleinstesoepfabriek BV

Website

https://kleinstesoepfabriek.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kleinstesoepfabriek is a Dutch organic soup, bouillon, and slow-cooked meal manufacturer founded in 2005, serving Dutch consumers via its webshop, Albert Heijn, Makro, and catering channels from a single Leek production site.

Ownership category

akta.pro rank

Product category

Organic Soup & Bouillon Manufacturing

NAICS

Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Prepared soups, stews & chili manufacturing (AFAKAHAJ)

akta.pro secondary industries

Canned Soups, Broths & Stews Manufacturing (AFAKACAE), Organic Packaged Foods Manufacturing (Certified Organic, Clean-Label) (AFAKAJAA), Dried & Dehydrated Foods Manufacturing (AFAKACAK)

Keywords

• Organic soups
• Biological bouillons
• Artisan slow-cooked meals
• Dutch soup factory
• Ready-to-heat soups

Headquarters

HQ city

Leek

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce Sales: Online webshop selling individual soup/bouillon/meal pots and subscription-style proefpakketten (sample packages) to Dutch consumers with home delivery.
2. Retail Distribution: Products sold through Dutch retail chains including Albert Heijn, Makro, and other stores. Retail channel noted in customer reviews referencing in-store purchases.
3. Catering / Bulk Orders: Large-quantity catering orders for events, office catering, and celebrations. Referenced in customer reviews (e.g., Jan Gietema organizing events with 30+ pot orders).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kleinstesoepfabriek manufactures and sells 40+ certified biological (organic) soups, bouillons, and slow-cooked meals produced at its factory in Leek, Netherlands. Products include concentrated 400ml soup pots in international recipe varieties, organic bone broths (chicken, beef, vegetable, mushroom), liquid bouillon cubes, and slow-cooked ready meals, all made from organic ingredients with no artificial additives or E-numbers and a 2-year shelf life.

Product overview

Kleinstesoepfabriek is a Dutch organic soup manufacturer offering a diverse portfolio of 40+ biological soups, bouillons, and meals. The product line centers on organic soups including varieties like lentil soup, Moroccan Harira, French onion soup, tomato cream soup, and many international varieties (Thai, Mexican, Chinese, African, Greek). The company also produces organic bone broths (chicken, beef, vegetable, mushroom), liquid bouillon cubes, slow-cooked meals, and breakfast products like Baked Oats. All products are 100% organic with no artificial additives or E-numbers. The company positions itself as the #1 organic soup producer in the Netherlands, with notable sustainability efforts including 658 solar panels and the world's first rainwater tank used for soup production. Products are sold through their webshop with delivery within 2 business days and free shipping over €40 in the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Biologische Linzensoep (Organic Lentil Soup) Organic lentil soup with potato, cumin, and olive oil; the ultimate meal soup with ideal balance of sweet, sour, and cumin. Sold to Dutch consumers seeking convenient organic meal options.
• Biologische Marokkaanse Harira Traditional Moroccan soup with tomatoes, red lentils, and aromatic spices, traditionally eaten during Ramadan to break the fast.
• Biologische Pure Tomatensoep à la Johannes van Dam Pure tomato soup with long-sautéed onions, ripe tomatoes, and lovage flavor; made without added sugars.
• Biologische Minestronesoep Italian-inspired minestrone soup based on a Tuscan shepherd recipe with edible greens and herbs cooked in olive oil.
• Biologische Groninger Mosterdsoep Traditional Groningen-style mustard soup known for its spicy character and rich, creamy taste with aged cheese.
• Biologische Tomatencrèmesoep Creamy tomato soup inspired by a French recipe, prepared with ripe Italian Roma tomatoes and basil.
• Biologische Franse Uiensoep (French Onion Soup) French onion soup with onions slow-cooked for 24 hours to develop full, savory, and sweet flavor.
• Biologische Erwtensoep Vlees (Dutch Pea Soup with Pork) Traditional Dutch pea soup (snert) with pork, made with a mix of different peas as a good source of protein.
• Biologische Khao Soi Thai coconut curry soup from the Burmese-Laotian border region, featuring 'cut rice' noodles and coconut milk.
• Biologische Erwtensoep Vegan Vegan pea soup (snert) perfect for cold winter months, made with a mix of different peas.
• Biologische Goulashsoep Hungarian national goulash soup simmered for hours with organic ingredients and spicy herbs.
• Biologische Bospaddestoelensoep (Forest Mushroom Soup) Forest mushroom soup with celeriac, miso, and roasted almonds; concentrated soup yielding 3 servings.
• Biologische Zoete Aardappelsoep met lokale bonen en kombu zeewier Full vegan meal soup inspired by Indian curry, featuring local beans, coconut milk, and kombu seaweed.
• Biologische Pompoenmosterdsoep Pumpkin soup with spicy mustard, combining rich pumpkin flavor with mustard's kick.
• Biologische Zuid-Afrikaanse Pindasoep (South African Peanut Soup) South African peanut soup with potato and green beans, featuring exotic flavor combinations.
• Biologische Champignonsoep Creamy mushroom soup made with Dutch-produced Agaricus Bisporus mushrooms.
• Biologische Italiaanse Bonensoep La Ribollita della Nonna Italian Ribollita (twice-cooked) Tuscan bean soup meant to be reheated at home for fuller flavor.
• Biologische Kikkererwtensoep (Palestinian Chickpea Soup) Chickpea soup with tomato and potato, based on a Palestinian recipe passed down from mother to daughter.
• Biologische Curry-Kokossoep Traditional Indian soup from the Madras region, creamy with coconut milk and mildly spicy chickpea curry.
• Biologische Rode bietensoep Oekraïense Borscht Ukrainian borscht developed with Ukrainian employee Svitlana, featuring creamy beets and white beans.
• Biologische Groentesoep met munt en miso Hearty vegetable soup with mint and miso, containing 52% vegetables for nutritional value.
• Biologische Mediterrane Bonensoep Griekse Fasolada Greek Fasolada bean soup with Cretan olive oil (Gkazas), creamy white beans, and Mediterranean vegetables.
• Biologische Afrikaanse maaltijdsoep met Fonio en Miso African meal soup featuring fonio ancient grain and miso, a complete protein and full meal.
• Biologische Mexicaanse Bonensoep Mexican-inspired bean soup with three types of legumes and sweet corn, finalist for Bio Product of the Year 2020.
• Biologische Chinese tomatensoep Chinese tomato soup featuring beloved Asian balance of sweet and sour, smooth in texture.
• Biologische Thaise kokossoep, Tom Kha Knolselderij Thai Tom Kha coconut soup with celeriac, featuring balance of coconut creaminess and lemongrass tanginess.
• Biologische Kippenbouillon (Organic Chicken Bone Broth) Organic chicken bone broth, part of the bouillons product line.
• Biologische Runderbouillon (Organic Beef Bone Broth) Organic beef bone broth, part of the bouillons product line.
• Biologische Groentebouillon (Organic Vegetable Broth) Organic vegetable broth, part of the bouillons product line.
• Biologische Paddenstoelenbouillon (Organic Mushroom Broth) Organic mushroom broth, part of the bouillons product line.
• Biologisch Vloeibaar Bouillonblokje Kip Organic liquid chicken bouillon cube, convenient format for cooking.
• Biologisch Vloeibaar Bouillonblokje Groente Organic liquid vegetable bouillon cube, convenient format for cooking.
• Biologische Slowstoof met Rode Wijn Organic slow-cooked meal with red wine, one of the Slowstoof ready-meal offerings.
• Biologische Slowstoof met Gele Curry Organic slow-cooked meal with yellow curry, one of the Slowstoof ready-meal offerings.
• Biologische Slowstoof met Zoete Aardappel Organic slow-cooked meal with sweet potato, one of the Slowstoof ready-meal offerings.
• Proefpakket: 6 populairste soepen Sample package of 6 most popular organic soups sold at €24.95 (~€4.16/unit) to introduce customers to the range.
• Vegetarisch soeppakket Sample package containing 6 of the most popular vegetarian organic soups for trying the range.
• Soeppakketten (Soup Sample Packages) Soup sample packages allowing customers to try multiple varieties at discounted prices.
• Duitse Linzensoep (German Lentil Soup) German-style lentil soup from a special line produced for the German market; offered in OP=OP (while stocks last) section after the German line did not perform as expected.
• Duitse Bonensoep – Toscaanse Ribollita German bean soup (Tuscan Ribollita) from excess stock of the German market line, offered at discount in OP=OP section.

Quantifiable outcome

• 9.6 out of 10 customer rating from 600+ verified reviews
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Gkazas (Olive Oil Brand, Crete)minorStrategic or Co-development PartnerCollaboration with Gkazas, a Cretan olive oil brand, for the Biologische Mediterrane Bonensoep Griekse Fasolada product. The partnership combines Gkazas's full-flavored biological Cretan olive oil with Mediterranean vegetables and herbs in the recipe.
• Symfonio/Bio – Solange DomayeminorStrategic or Co-development PartnerPartnership with Symfonio/Bio and Solange Domaye for sourcing Fonio grain (an ancient African grain) for the Biologische Afrikaanse maaltijdsoep met Fonio en Miso product. The Fonio is sourced from African countries as a local food solution.
• WebwinkelKeurcoreOthersWebwinkelKeur is the independent review platform used by Kleinstesoepfabriek to collect and display verified customer reviews. The company displays a 9.6 rating from 600+ reviews on its website via WebwinkelKeur.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Soupologie: Soupologie is a UK-based organic, plant-based soup and bone-broth brand delivering chilled and ambient soups to UK consumers. Comparable to Kleinstesoepfabriek because it operates in the same premium organic-soup/broth niche with similar sustainability and clean-label value propositions, but operates in a different geography (UK vs NL).
• Henderson & Black (Rebel Kitchen): Rebel Kitchen produces organic, plant-based coconut mylks and ready-to-drink soups targeting health-conscious retail and foodservice customers. Comparable because it operates in the organic ambient ready-to-heat category with similar sustainability and clean-label positioning, though primarily a UK-driven brand.

Broad incumbents

• Unilever (Knorr): Knorr, a Unilever brand, is one of Europe's largest soup, bouillon, and ready-meal brands with deep placement in Dutch supermarkets including Albert Heijn. Comparable because it competes in the same shelf-space category (soups/bouillons) but at a mass-market price point rather than premium organic, making it a broad incumbent spanning the soup category.
• Campbell's Company: Campbell's is the world's most recognized soup brand with global presence, including offerings in the Netherlands through retailers like Albert Heijn. It is relevant as the global soup-category incumbent, competing in the same shelf-stable soup form factor though concentrated in a mass-market segment.
• Albert Heijn (Ahold Delhaize own brand): Albert Heijn, the largest Dutch supermarket chain under Ahold Delhaize, operates its own private-label soup and bouillon lines that sit on the same shelves as Kleinstesoepfabriek products. Directly comparable because the company is also a retail customer of Albert Heijn, while AH's own private-label soups compete head-to-head on price and shelf placement.
• Nestlé (Maggi): Maggi, owned by Nestlé, is a leading global brand in bouillons, stocks, soups, and ready meals with massive scale in Dutch retail. Comparable to Kleinstesoepfabriek because it directly competes in bouillon and soup aisles but operates at global scale with broader portfolio and conventional (non-organic) positioning.

Direct peers

• Souper: Souper is a Netherlands-based company that offers organic, plant-based soup subscriptions and ready-to-heat soups delivered directly to consumers. It is the closest direct competitor to Kleinstesoepfabriek in the organic-D2C-soup category within the Dutch market, targeting health-conscious consumers with similar convenience propositions.

Regional players

• Premier Foods (Liebig): Premier Foods owns Liebig and Oxo, established European soup and bouillon brands with strong presence in Germany, the Netherlands, and Belgium. Comparable because they compete in the same ambient soup/bouillon category Kleinstesoepfabriek targets, but with mass-market conventional positioning and historical brand equity rather than organic credentials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Kleinstesoepfabriek-61552725215015
• LinkedInlinkedin.com/company/kleinstesoepfabriek
• Instagraminstagram.com/kleinstesoepfabriek

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kleinstesoepfabriek