Knauf Maxwell Insurance Services

What Knauf Maxwell Insurance Services does

Knauf Maxwell Insurance Services is a privately held, full-service independent insurance agency headquartered at 2900 W Broadway, Los Angeles, California, operating under the parent Foundation Risk Partners, Corp. The firm traces its origins to 1935 and presently fields a team of roughly 10 professionals spanning commercial insurance, group benefits, personal lines, and specialty programs, with stated service coverage of the Los Angeles Area, Greater Southern California, and all 50 states. Ownership and leadership carry multi-generational continuity through the Knauf and Maxwell families, including Bill Knauf (Executive Vice President), Bob Knauf (Executive Vice President), Bruce L. Maxwell (Commercial Insurance Advisor), Justin Di Bene (Vice President, middle-market commercial), Tim Goodrich (nonprofit specialist), Juliann Balla (Personal Lines Manager), and Samuel Maxwell (Cyber Liability Specialist).

The agency places business with ten named carrier partners (Travelers, Nationwide, Hanover, Hartford, Liberty Mutual, Chubb, Amtrust, ICW Group, Mercury, Safeco) and offers a portfolio structured around four core lines: Business Insurance (commercial property, auto, workers' compensation, general liability, umbrella/excess), Group Benefits (health, dental, vision, 401k, telemedicine, ancillary benefits), Personal Insurance (homeowners, renters, auto, umbrella, flood, HNW family coverage), and Specialty Programs (nonprofits, HVAC contractors, art collectors). Specialty coverages include Cyber Liability, Professional Liability/E&O, Employment Practices Liability, Directors & Officers, Contractors Pollution Liability, Inland Marine/Installation Floater, Commercial Crime, and Completed Operations. The underlying technology is a standard independent brokerage platform with a Foundation RP client portal for account access and payments; no proprietary AI/ML, API, or developer-facing surface is present.

The business model is commission-based, with the firm earning carrier commissions on placed premiums across commercial, personal, and benefits lines, augmented by consultative risk management and loss-control advisory work. Distribution is sales-led and relationship-driven: experienced advisors deliver white-glove service to small and mid-market businesses, employer group benefits clients, and high-net-worth individuals, supported by content marketing (industry blog), email newsletters, and direct sales. Revenue, premium volume, and carrier split are not publicly disclosed. The firm is currently rebranding as Foundation Risk Partners, signaling consolidation under a larger regional broker parent.

Name

Knauf Maxwell Insurance Services

Legal name

Foundation Risk Partners, Corp.

Website

https://kmins.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1–10 employees

Short description

Knauf Maxwell Insurance Services is a 10-person independent insurance brokerage in Los Angeles, affiliated with Foundation Risk Partners, placing commercial, group benefits, personal, and specialty insurance with multiple national and regional carriers for SMBs, employers, and high-net-worth individuals across all 50 states.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

akta.pro secondary industries

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Personal Umbrella Insurance (FSAJANAA)

Keywords

• Commercial insurance brokerage
• Personal insurance coverage
• Group benefits advisory
• Specialty insurance programs
• Risk management services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Agency Commissions: Independent insurance agency earning commissions from multiple insurance carrier partners including Travelers, Nationwide, Hanover, Hartford, Liberty, Chubb, Amtrust, ICW, Mercury, and Safeco. Acts as a broker placing business insurance, group benefits, personal insurance, and specialty programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Knauf Maxwell Insurance Services is a full-service independent insurance agency that places business insurance, personal insurance, group benefits, and specialty insurance programs on behalf of clients by brokering coverage with multiple insurance carriers. The firm delivers consultative risk management advisory across commercial lines, group employee benefits, personal lines for high-net-worth families, and niche specialty programs such as nonprofit, HVAC contractor, and art collector coverage.

Product overview

Knauf Maxwell Insurance Services operates as a full-service independent insurance agency offering a comprehensive portfolio of insurance and benefits products. The company is rebranding as Foundation Risk Partners. Their core offerings span four main categories: Business Insurance (commercial property, auto, workers' comp, general liability, umbrella/excess), Group Benefits (health, dental, vision, 401k, telemedicine), Personal Insurance (homeowners, renters, auto, umbrella, flood), and Specialty Programs (nonprofit, HVAC contractors, art collectors). Additional specialty coverages include Cyber Liability, Professional Liability/E&O, Employment Practices Liability, Directors & Officers, Commercial Crime, Completed Operations, and Inland Marine/Installation Floater insurance. The company also provides proactive Risk Management Services and gap analysis consultations.

Differentiator

Problem solved

Functional benefit

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• TravelerscoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner represented by Knauf Maxwell Insurance Services for commercial and personal insurance products.
• NationwidecoreChannel Partner/ Reseller/ DistributorNational insurance carrier partner providing personal and commercial insurance products through the agency.
• HanovercoreChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in commercial insurance products.
• HartfordcoreChannel Partner/ Reseller/ DistributorEstablished insurance carrier partner for business and commercial insurance coverage.
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorNational insurance carrier providing property and casualty insurance products through the agency.
• ChubbcoreChannel Partner/ Reseller/ DistributorPremium insurance carrier partner specializing in high-value personal and commercial insurance.
• AmtrustminorChannel Partner/ Reseller/ DistributorSpecialty insurance carrier partner for small business and niche insurance products.
• ICW GroupminorChannel Partner/ Reseller/ DistributorInsurance carrier partner for workers compensation and commercial insurance in California.
• Mercury InsuranceminorChannel Partner/ Reseller/ DistributorCalifornia-based insurance carrier partner for personal and commercial insurance products.
• SafecominorChannel Partner/ Reseller/ DistributorLiberty Mutual subsidiary carrier partner for personal insurance products.
• Foundation Risk PartnerscoreStrategic or Co-development PartnerParent company following rebranding. Knauf Maxwell Insurance Services is rebranding as Foundation Risk Partners, a larger regional broker network. In 1999, Knauf Insurance Agency joined Arroyo Insurance Services, which later became part of Foundation Risk Partners.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Heffernan Insurance Brokers: California-based independent insurance brokerage headquartered in Walnut Creek serving commercial, personal, and group benefits clients with multi-carrier access and specialty programs. Highly comparable in scope, geographic base, and product mix to Knauf Maxwell.
• Brown & Riding Insurance Services: Specialty-focused wholesale insurance brokerage and program manager serving niche commercial risks. Comparable in that it also builds vertical-specific specialty programs similar to Knauf Maxwell's HVAC and nonprofit offerings.
• Leavitt Group: Network of independent insurance agencies across the western U.S. offering commercial, personal, and benefits products with multi-carrier representation. Mirrors the local-agency-with-regional-network structure Knauf Maxwell gains via Foundation Risk Partners.
• Woodruff-Sawyer & Co. San Francisco-based independent insurance brokerage providing commercial, personal, and employee benefits coverage with deep carrier relationships. Closely comparable in regional base and consultative multi-line model.
• ABD Insurance & Financial Services: California-headquartered independent brokerage offering commercial, personal, and employee benefits solutions across multiple carrier partners. Comparable multi-line, multi-carrier agency model serving middle-market and HNW clients.

Broad incumbents

• HUB International: Large global insurance brokerage built through roll-ups of independent agencies, offering commercial, personal, and specialty coverages. Comparable multi-carrier, multi-line distribution model at much greater scale.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management services firm with deep middle-market commercial and group benefits practices. Overlaps with Knauf Maxwell on commercial P&C, benefits, and specialty placements.
• USI Insurance Services: Large U.S. insurance brokerage serving middle-market commercial, personal, and employee benefits clients through proprietary analytics and broad carrier access. Competes for the same middle-market accounts as Knauf Maxwell.
• NFP Corp: U.S. insurance brokerage and consulting firm combining organic growth with agency acquisitions, offering commercial, personal, and benefits products. Highly comparable multi-line agency model with national carrier access.
• Alliant Insurance Services: Large California-based specialty insurance brokerage with nationwide reach across commercial, personal, and group benefits lines. Operates as a broader incumbent with overlapping product capabilities and California presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/knauf-maxwell-insurance-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knauf Maxwell Insurance Services