Knollwood Life Plan Community

What Knollwood Life Plan Community does

Knollwood Life Plan Community is a nonprofit continuing care retirement community (CCRC) founded in 1962 and operated by the Army Distaff Foundation, a 501(c)(3) established in 1959 with founding support from President Dwight D. and Mrs. Mamie Eisenhower. It is located on a 16-acre campus at 6200 Oregon Avenue NW in Upper Chevy Chase, Washington DC, adjacent to Rock Creek Park and within minutes of Walter Reed, Sibley Hospital, and Georgetown University Hospital. The community was originally established to serve retired military officers and their families and has expanded into a full Life Plan Community serving older adults more broadly.

The community delivers a complete continuum of care across four product lines: Independent Living (The Hall) with 45 unique floor plans ranging from efficiencies to two-bedroom units; Assisted Living (The Terrace) offering 24/7 personal care in private studio and one-bedroom apartments; a five-star CMS-rated Health Services Center providing Medicare and Medicaid-certified skilled nursing, short-term rehabilitation, and long-term care with robotic exoskeleton physical therapy and aquatic therapy; and a Special Care Center for memory support. Supporting amenities include restaurant-style dining, The Bistro, a Wellness Center with heated indoor saltwater pool and Jacuzzi, transportation services, and more than 100 monthly activities and trips.

Knollwood operates on a subscription-based monthly fee model with quote-based pricing not publicly disclosed, supplemented by pay-as-you-go dining and a Financial Assistance Fund supported by donors that allows residents facing hardship to remain in their homes. Go-to-market is primarily direct sales via scheduled in-person campus tours, supported by digital channels including a website, the INSIDE>OUT webinar series, The Bugle newsletter, resident testimonials, and on-campus events. Leadership is headed by President and CEO J. Hunter Moore, with a full executive team including COO Grechen Moshier and CFO Gladstone James. Certification includes five-star CMS rating, Medicare/Medicaid certification, and Great Place to Work.

Name

Knollwood Life Plan Community

Legal name

Knollwood Life Plan Community

Website

https://knollwoodcommunity.org

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

Knollwood Life Plan Community is a nonprofit CCRC in Washington DC, founded in 1962 by the Army Distaff Foundation, offering independent living, assisted living, skilled nursing, and memory care on a 16-acre campus serving older adults, particularly military-affiliated families.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

akta.pro secondary industries

Memory Care Units within Assisted Living Communities (HLADACAB), Geriatric Rehabilitation Programs (HLADAJAL), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Senior living community
• Continuing care retirement
• Independent living services
• Assisted living care
• Memory care services

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Independent Living Residential Fees: Residents pay monthly service fees for maintenance-free apartment living, restaurant-style dining, amenities, and access to community facilities. Pricing is quote-based and not publicly disclosed.
2. Assisted Living Services: Additional care services including assistance with daily living activities, medication management, and personalized care coordination layered on top of base living fees.
3. Skilled Nursing & Rehabilitation Services: Short-term rehabilitation and long-term skilled nursing services at the Health Services Center, available to both Knollwood residents and the general public. Medicare and Medicaid certified with a five-star CMS rating.
4. Memory Care Services: Specialized memory support services through the Special Care Center for residents with Alzheimer's and other memory impairments, offering secure environment and therapeutic programs.
5. Dining Services: Restaurant-style dining with 'pay-as-you-go' flexibility. Residents can choose to dine in the Caraway Dining Room or The Bistro, with catering and meal delivery also available.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Knollwood Life Plan Community is a nonprofit continuing care retirement community (Life Plan Community) operating on a 16-acre campus in NW Washington DC. It provides a full continuum of senior living services across four care levels: Independent Living, Assisted Living, Skilled Nursing and Rehabilitation, and Memory Support. The community is operated by the Army Distaff Foundation and serves older adults, with roots in serving retired military officers and their families.

Product overview

Knollwood Life Plan Community is a nonprofit continuing care retirement community offering a full continuum of care across four distinct living options. The core product portfolio consists of Independent Living (The Hall), Assisted Living (The Terrace), Skilled Nursing & Rehabilitation (Health Services Center), and Memory Support (Special Care Center). These are supported by lifestyle amenities including The Bistro restaurant, restaurant-style dining services, a Wellness Center with heated saltwater pool, and transportation services. Residents can transition between care levels as needed within the community, providing long-term security and peace of mind.

Differentiator

Problem solved

Functional benefit

Products and services

• The Hall (Independent Living) Independent living residences ranging from efficiencies to two-bedroom units with den and balconies, offering maintenance-free living in NW Washington's Upper Chevy Chase with weekly housekeeping, fully equipped kitchens, and security features.
• The Terrace (Assisted Living) Assisted living neighborhood with private studio and one-bedroom apartments providing 24/7 personal care including assistance with dining, medication management, dressing, grooming, and bathing, with access to outpatient therapies and on-site physicians.
• Health Services Center (Skilled Nursing & Rehabilitation) Five-star rated Medicare and Medicaid-certified skilled nursing facility offering 24/7 nursing care, short-term rehabilitation, and long-term skilled nursing services with physical, occupational, speech, aquatic, and massage therapies including robotic exoskeleton physical therapy. Available to both residents and the general public.
• Special Care Center (Memory Support) Dedicated memory support unit providing a safe, adaptive environment for residents with Alzheimer's, dementia, and other memory impairments, offering therapeutic recreation including music and art therapies, reminiscence groups, and aromatherapy sessions designed for those in moderate to moderately severe stages.

Quantifiable outcome

• Five-star rating from Centers for Medicare and Medicaid Services
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Army Distaff FoundationcoreStrategic or Co-development Partner · 1 January 1959The Army Distaff Foundation, a 501(c)(3) nonprofit established in 1959, founded and continues to support Knollwood Life Plan Community. The foundation provides the mission-driven nonprofit structure and financial assistance fund that sustains the community. Founded with support from President Dwight D. and Mrs. Mamie Eisenhower, the foundation maintains oversight through board representation.
• Walter Reed National Military Medical CenterminorOthersNearby hospital providing medical services access for Knollwood residents. Located in Bethesda, MD, minutes from the community.
• Sibley Hospital (Johns Hopkins affiliated)minorOthersNearby affiliated hospital providing medical services access. Located in the Friendship Heights area of Washington DC.
• Rock Creek ParkminorOthers1,754-acre national park adjacent to Knollwood providing scenic trails, outdoor recreation, and natural beauty for residents.

Scale indicators5 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Goodwin House: Nonprofit Life Plan Community operating multiple campuses in Northern Virginia (Alexandria, Bailey's Crossroads, Falls Church) with the same full continuum of care as Knollwood. Directly comparable in service mix, nonprofit structure, and DC-metro market.
• Forest Hills of DC: DC-based nonprofit Life Plan Community offering independent and assisted living. Comparable to Knollwood in location, nonprofit structure, and CCRC service model serving the Washington DC senior market.
• Vinson Hall Retirement Community: Military-affiliated CCRC in McLean, VA offering independent living, assisted living, and skilled nursing. Highly comparable to Knollwood because both target retired military officers/families and operate nonprofit Life Plan Community models in the Washington DC metro.
• The Fairfax at Belvoir Woods: Military-affiliated Life Plan Community in Fort Belvoir, VA offering independent living, assisted living, and skilled nursing. Directly comparable to Knollwood's retired-military target market and nonprofit CCRC model.
• Charles E. Smith Life Communities: Nonprofit Life Plan Community network in Rockville and DC with independent living, assisted living, memory care, and skilled nursing. Comparable to Knollwood in mission-driven CCRC operations and DC-metro market presence.
• The Residences at Thomas Circle: DC continuing care retirement community offering independent and assisted living. Comparable as a centrally located DC CCRC competing for the same affluent urban senior market as Knollwood.
• Ingleside at Rock Creek: Life Plan Community located in Washington, DC, offering independent living, assisted living, skilled nursing, and memory care. Directly comparable to Knollwood given its DC location, full continuum-of-care model, and similar nonprofit / mission-driven positioning.

Broad incumbents

• Sunrise Senior Living: Large national senior living operator with broad assisted living and memory care footprint including DC-metro communities. Comparable as a broader incumbent offering overlapping care services but as part of a multi-site national portfolio.
• Brookdale Senior Living: Largest U.S. senior living operator with independent living, assisted living, and memory care communities nationwide including DC-area locations. Comparable as a broad incumbent with overlapping services but a for-profit, multi-site model.
• Atria Senior Living: National senior living operator with independent living, assisted living, and memory care communities across the U.S., including DC-metro. Comparable as a broader incumbent offering similar services across a wider geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLz5z99TcbA2r2r039uzwZFPhXWmswAxgG
• LinkedInlinkedin.com/company/knollwood-life-plan-community

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knollwood Life Plan Community