Kohler Waters Spa at Lincoln Park

What Kohler Waters Spa at Lincoln Park does

Kohler Waters Spa at Lincoln Park is a 20,000-square-foot luxury day spa located at 2358 North Lincoln Avenue in Chicago, Illinois, operating as a single location under the privately-held Kohler Co. (founded 1873, Wisconsin). The facility operates 21 treatment rooms with two Kohler Custom Vichy Showers, a couples massage suite, a coed thermal suite (sauna, eucalyptus steam room, cool plunge pool), and the proprietary Hydromassage Experience Pool custom-designed by Kohler's hydro experts. The spa offers a full-service menu including massage therapies, hydrotherapy treatments, facials, body treatments, nail services, hair/makeup/waxing, and eyelash services, anchored by a signature hydrotherapy circuit marketed for stress reduction, muscle rehabilitation, and immune support.

The business model is service-based with retail and prepaid series revenue. Pricing is unit-based, ranging from $65 to $500 per service, with weekend/holiday surcharges of $30 and a 22% combined gratuity + service fee. Series packages (5x and 10x treatment bundles) create contracted recurring revenue with savings of $127.50 to $585. Distribution operates through the Destination Kohler online reservation platform, phone reservations, and group bookings via a dedicated Spa Group Coordinator. Retail is conducted both on-site at the spa boutique (Skin Authority, Phytomer, Vie, Moroccanoil, and Hollyhock signature products) and through the Kohler Collection e-commerce storefront, with gift cards redeemable across all four Kohler Waters Spa locations.

The spa targets affluent individual wellness seekers, men's wellness clientele, and groups/events (wedding parties, corporate wellness). Customer acquisition leverages the Kohler parent brand (established 1873), the Condé Nast Traveler 10 Best recognition, seasonal promotions, community discount days, and sound bath events. A deliberate device-free environment policy is positioned as a core differentiator. The spa is wholly owned by Kohler Co., a family-controlled conglomerate, and does not have external investors or disclosed financial statements.

Name

Kohler Waters Spa at Lincoln Park

Legal name

Kohler Co.

Website

https://kohlerwatersspalincolnpark.com

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

11–50 employees

Short description

Kohler Waters Spa at Lincoln Park is a 20,000-square-foot luxury day spa in Chicago serving affluent individual wellness seekers, men's wellness clientele, and group/wedding bookings with signature hydrotherapy, massage, facial, body, and nail services powered by proprietary Kohler hydromassage infrastructure.

Ownership category

akta.pro rank

Product category

Luxury Day Spa Services

NAICS

Other Personal Care Services (81219)

akta.pro industry

PRIMARYHSADAKAA

Day Spas (Facials, Body Treatments & Packages)

Home & Personal Services/Fitness, Wellness & Personal Training/Spa, Sauna & Recovery Services

SECONDARYHSALAFAF

Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs)

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

SECONDARYHSALAFAK

Couples Spa Treatment Services

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

Keywords

• Luxury spa services
• Hydrotherapy treatments
• Massage therapy
• Skincare facials
• Wellness day spa

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Spa Services: Revenue generated from individual spa treatments including massages, facials, hydrotherapy, body treatments, nail services, hair/makeup, and waxing. Services range from 25 to 80 minutes with varying price points. Weekend and holiday pricing adds $30 per service.
2. Series Packages: Pre-purchased treatment series (packages of 5 or 10 treatments) for massage, facial, and HydraFacial services with savings ranging from $127.50 to $585 depending on treatment type and package size.
3. Spa Boutique Retail: On-site boutique selling spa and beauty products including Skin Authority, Phytomer, Vie, Moroccanoil, and Kohler Waters Spa signature Hollyhock products and logo spa robes.
4. Gift Cards: Physical and electronic gift cards available in denominations from $25 to $2,500, redeemable at all Kohler Waters Spa locations including Kohler WI, Burr Ridge IL, Green Bay WI, and Lincoln Park IL.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Kohler Waters Spa at Lincoln Park operates as a luxury day spa delivering water-based and traditional spa services from a 20,000-square-foot facility with 21 treatment rooms. The core offering centers on massage therapies, hydrotherapy treatments (including signature Vichy shower experiences and a proprietary Hydrotherapy Circuit), facials, body treatments, nail services, and hair/makeup/waxing services, complemented by a coed Thermal Suite with a custom-designed Hydromassage Experience Pool. Revenue is generated per service, through pre-paid treatment series packages, on-site retail at the Spa Boutique, and gift card sales.

Product overview

Kohler Waters Spa at Lincoln Park is a 20,000-square-foot luxury spa offering a comprehensive portfolio of water-based and traditional spa services. The spa features signature treatments including the KOHLER WATERS FACIAL, ALL THINGS KOHLER MASSAGE, LAVENDER RAIN hydrotherapy treatment, and KOHLER WATERS WRAP body treatment. Core service categories span massage therapies, hydrotherapy treatments, facials, body treatments, nail treatments, hair/makeup/waxing, and eyelash services. The spa's distinctive amenity infrastructure includes a Thermal Suite with Hydromassage Experience Pool, coed sauna, steam room, cool plunge pool, and a seven-step Hydrotherapy Circuit. Retail offerings include spa products through the boutique and gift cards. The spa operates a digital-free environment policy and provides all-day access to amenities with service bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage Therapies Therapeutic massage treatments ranging from 25 to 80 minutes, providing tension release, stress reduction, circulation enhancement, and overall wellness. Includes signature options (All Things Kohler, Deep Sleep, Recovery, CBD, Uniquely Yours, Maternity, Two-Gether couples massage).
• Hydrotherapy Treatments Water-based treatments utilizing the therapeutic properties of water, including signature Vichy shower experiences (e.g., Lavender Rain, Rain Man) and custom hydrotherapy circuit-based treatments delivered via Kohler Custom Treatment Vichy Showers.
• Facials Skincare treatments ranging from 25 to 80 minutes, including cleansing, toning, exfoliation, extractions, and facial massage. Offers signature (Uniquely Yours, Complete Regeneration), HydraFacial, Nano-Channeling HydraFacial, and Nano-Channeling Epicutis Facial options using various skincare lines.
• Body Treatments Exfoliation and wrap treatments from 50 to 80 minutes that improve skin texture, reduce lines, and enable deeper absorption of moisturizers and antioxidants. Includes signature Kohler Waters Wrap, Abhyanga (Ayurvedic), CBD Body Wrap, Seaweed Wrap, and Vibrational Sound Treatment.
• Nail Treatments Luxury manicure and pedicure services including nail shaping, cuticle cleanup, massage, and polish. Includes Healthy Hands Manicure, Healthy Soles Pedicure, Neat Feet Pedicure, CBD Pedicure, Collagen Glow Pedicure, and the combined "When Life Hands You Lemons" manicure + pedicure package.
• Hair, Makeup and Waxing Services Hair styling and treatment services including keratin treatments, highlights, color, cuts, and styling, plus makeup application, brow lamination, lash lifts, and various waxing services.
• Eyelash Services Eyelash enhancement services including lash lifts and tints, plus brow lamination treatments.
• For Men Services Spa services designed specifically for men including CBD massage, Vichy shower experiences (Rain Man), gentlemen's skincare, and hand renewal treatments.
• Thermal Suite & Hydrotherapy Circuit Coed Thermal Suite featuring sauna, eucalyptus steam room, cool plunge pool, and the signature Hydromassage Experience Pool custom-designed by Kohler hydro experts, plus the proprietary multi-step Hydrotherapy Circuit ritual (rinse/exfoliate, whirlpool, cool plunge, steam, repeat). All-day access included with service bookings.
• Spa Boutique Retail On-site retail space at the Lincoln Park spa selling third-party skincare and beauty brands (Skin Authority, Phytomer, Vie, Moroccanoil, Lifetherapy) and Kohler Waters Spa signature products including Hollyhock-branded items and logo spa robes.
• Gift Cards Physical and electronic gift cards available in denominations from $25 to $2,500, sold through KohlerCollection.com and redeemable at all Kohler Waters Spa locations.
• Group and Wedding Spa Packages Coordinated spa day packages for groups of five or more guests (including wedding parties and corporate wellness events), scheduled and managed through the Spa Group Coordinator at (312) 245-9129.

Quantifiable outcome

• Hydrotherapy reduces muscle tension, alleviates pain, rehabilitates injured muscles, boosts immune system, and relieves stress

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• Lincoln Common Parking GarageminorOthersPartnership for parking validation. The Lincoln Common parking garage located at 2316 N. Lincoln Ave provides parking for spa guests with first 90 minutes validated by Kohler Waters Spa. After 90 minutes, regular garage rates apply.
• Skin AuthorityminorChannel Partner/ Reseller/ DistributorSkin Authority skincare products featured and sold in the Kohler Waters Spa boutique for retail
• PhytomerminorChannel Partner/ Reseller/ DistributorFrench marine-based skincare brand products including Rosée Visage, body wraps, and Cryotonic products featured in seasonal services and sold in boutique
• VieminorChannel Partner/ Reseller/ DistributorVie skincare products featured and sold in the Kohler Waters Spa boutique for retail
• MoroccanoilminorChannel Partner/ Reseller/ DistributorMoroccanoil hair and body products sold in the spa boutique, including products used in nail treatments like Urban Repair Pedicure
• LifetherapyminorChannel Partner/ Reseller/ DistributorLifetherapy aromatics used in seasonal summer services including Summer Soothing Massage and Summer Soothing Pedicure

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elysian Spa at the Waldorf Astoria Chicago: Luxury urban spa with massage, facial, and body treatment offerings aimed at affluent hotel guests and Chicago locals. Comparable in service breadth, price tier, and amenity-led positioning.
• AIRE Ancient Baths Chicago: Luxury bathhouse and spa concept with a Chicago location offering thermal hydrotherapy circuits similar to Kohler's Hydromassage Experience Pool. Targets the same affluent urban wellness seeker with premium pricing and a device-light atmosphere.
• Kohler Waters Spa at Green Bay: Sister Kohler Waters Spa location in Wisconsin sharing the same brand, technology platform, and cross-redeemable gift card program with Lincoln Park.
• The Spa at Four Seasons Hotel Chicago: Luxury hotel spa in downtown Chicago offering massage, facials, body treatments and hydrotherapy amenities. Competes directly for the same high-end Chicago guest and corporate booker.
• Kohler Waters Spa at Burr Ridge: Sister Kohler Waters Spa location in suburban Chicago offering the same hydrotherapy-led treatment portfolio and shared gift card program.
• The Peninsula Spa Chicago: Award-winning luxury hotel spa in Chicago with a full menu of massages, facials, and hydrotherapy treatments. Highly comparable in service mix, target customer, and price point.
• Spa at The Drake Hotel Chicago: Historic Chicago luxury hotel spa offering premium massage and skincare services to both hotel guests and local clientele. Competes for the same affluent, experience-driven Chicago market.
• Kohler Waters Spa at The American Club (Kohler, WI): Flagship sister location of the same Kohler Waters Spa brand at the company's heritage destination resort. Operates the same Hydromassage Experience Pool, hydrotherapy circuit, and treatment menu under one ecosystem.
• The Spa at Trump International Hotel & Tower Chicago: Luxury hotel spa offering massages, facials, and body treatments in Chicago's River North area. Direct competitor for premium wellness bookings and group/wedding packages.

Emerging players

• Cowshed at Soho House Chicago: Boutique spa concept with a Chicago presence targeting a design-conscious, wellness-oriented clientele. Overlaps with Kohler's premium positioning though access is gated through Soho House membership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Kohler
• Instagraminstagram.com/kohler
• Xtwitter.com/Kohler
• LinkedInlinkedin.com/company/kohler-waters-spa-at-lincoln-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kohler Waters Spa at Lincoln Park