KOIA
KOIA DISEÑO is a Quito-based boutique founded in 2012 by Verónica Castro and Patricia Román, delivering custom interior design, bespoke furniture manufacturing, finish design, and decoration services to residential and commercial clients in Ecuador via its KOIA Studio project brand and KOIA Home retail showroom.
- Company typePrivate
- Founded-
- HeadquartersQuito, Ecuador
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What KOIA does
KOIA DISEÑO is a Quito, Ecuador-based interior design, decoration, and custom furniture manufacturing firm founded in 2012 by designers/architects Verónica Castro and Patricia Román. The company operates a single-location boutique model in Quito, organized around two branded offerings: KOIA Studio, which delivers project-based interior design services (residential and commercial), and KOIA Home, a physical showroom at Carlos Montúfar E13-16 y Fernando Ayarza that retails wallpaper, furniture, accessories, fabrics, and lamps to walk-in consumers alongside design advisory.
The firm's core technology is bespoke carpentry and furniture fabrication combined with interior architecture, lighting design, suspended ceiling design, finish selection (including wallpaper and specialty paints), and on-site coordination. Services are structured into four pillars — Interior Design, Finish Design, Furniture Design, and Decoration — and all manufacturing, design, and installation are delivered in-house rather than outsourced, which the company positions as a differentiator versus pure design consultancies. The firm uses a standard portfolio website (koia.ec), Facebook, and Instagram as marketing channels, with the showroom serving as the primary mid-funnel conversion point.
KOIA's revenue mechanics are project-based and quote-driven, with no publicly disclosed pricing. Revenue streams consist of professional interior design services, one-off custom furniture commissions, and showroom-based product sales. The customer base spans residential homeowners (Miravalle, Casa Cor, Casa Arrayanes, Casa Nayon, etc.), commercial real estate (Edificio Rembrandt, Lobby Vivalto), corporate offices (BYS), healthcare (Neurovida, two consultorios), hospitality (La Macaria), and cultural/educational institutions (Alianza Francesa). The firm is private, founder-owned, has 5 employees, has no disclosed funding or parent company, and operates exclusively within Ecuador.
KOIA firmographics
Firmographics- Name
- KOIA
- Legal name
- KOIA DISEÑO
- Website
- https://koia.ec
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KOIA DISEÑO is a Quito-based boutique founded in 2012 by Verónica Castro and Patricia Román, delivering custom interior design, bespoke furniture manufacturing, finish design, and decoration services to residential and commercial clients in Ecuador via its KOIA Studio project brand and KOIA Home retail showroom.
- Ownership category
- akta.pro rank
KOIA industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141), Household and Institutional Furniture Manufacturing (33712), Office Furniture (including Fixtures) Manufacturing (33721), Industrial Design Services (541420)
- SIC
- Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
- akta.pro secondary industries
- Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE), Custom Cabinet Design & Build (HSAPAIAA)
Keywords
Where KOIA is headquartered
LocationHeadquarters
- HQ city
- Quito
- HQ country
- Ecuador
- HQ region
- Latin America
Offices2 records
Markets served
KOIA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Interior Design Services: Professional interior design services including space planning, lighting design, ceiling design, and finish selection for residential, commercial, and corporate projects.
- Custom Furniture Manufacturing: Design, fabrication, and installation of custom-built furniture for interior spaces.
- Product Sales (Showroom): Retail sales of furniture, wallpaper, accessories, fabrics, and lamps through the KOIA Home showroom.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
KOIA product offering
Product offeringCore offering
KOIA is an interior design, decoration, and furniture manufacturing firm offering full-service interior architecture, custom carpentry and furniture fabrication, finish design (wallpaper and special paint), and decoration styling for residential, commercial, and corporate spaces. The company operates a physical showroom (KOIA Home) in Quito where customers can browse and purchase wallpaper, furniture, accessories, fabrics, and lamps, alongside a project design service (KOIA Studio) for full interior design engagements.
Product overview
KOIA is an interior design, decoration, and furniture manufacturing company based in Quito, Ecuador, founded by Verónica Castro and Patricia Román. The company operates a service-plus-products model consisting of two main branded offerings: KOIA Home (a physical showroom at Carlos Montúzar E13-16 y Fernando Ayarza) and KOIA Studio (a project design service). KOIA Home retails wallpaper, furniture, accessories, fabrics, and lamps with design advisory. KOIA Studio delivers full interior design projects across residential and commercial categories, supported by four core service pillars — Interior Design (architecture, lighting, ceilings), Finish Design (selection, installation, wallpaper, special paint), Furniture Design (custom carpentry, manufacturing, installation), and Decoration (furniture, accessories, fabrics, lamps). The company serves residential clients (individual homes, apartments) and commercial clients (lobbies, offices, medical consultorios, restaurants, cultural institutions) in Quito.
Differentiator
Problem solved
Functional benefit
Brands
- Koia Studio: Commercial projects division offering interior design services for commercial spaces.
- Koia Home
Products and services
- KOIA Home Showroom
Companies that use KOIA
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles2 records
KOIA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
KOIA partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
KOIA competitors and assessment
Company assessmentDirect peers
- BoConcept: BoConcept is a global premium furniture retailer with stores that offer customized furniture and in-store interior design consultation. Its model of combining customizable furniture manufacturing with retail showroom design services is structurally analogous to KOIA's offering.
- RH (Restoration Hardware): RH is a premium home furnishings retailer that operates galleries/showrooms offering curated furniture, lighting, and textiles paired with in-house interior design services. Like KOIA, RH combines a physical showroom experience with design advisory and a focus on high-end residential and commercial projects, making it the closest publicly visible analog of KOIA's integrated model at scale.
- Roche Bobois: Roche Bobois is a French premium furniture retailer with branded showrooms worldwide that pair designer furniture collections with interior design services. Its showroom-driven, design-integrated model for high-end residential and contract clients directly parallels KOIA's KOIA Home + KOIA Studio structure.
Emerging players
- Havenly: Havenly is an online interior design platform connecting consumers with professional designers for room-by-room design packages. It targets the same residential interior design use case as KOIA but via a virtual, lower-touch model — illustrating an alternative scaling path for the same value proposition.
- Modsy: Modsy is an online interior design service that provides room designs and shopping recommendations. While digitally native rather than showroom-based, it competes for the same residential interior design budget and represents a different delivery model for the same core customer need KOIA addresses.
Broad incumbents
- Pottery Barn: Pottery Barn is a Williams-Sonoma home brand offering furniture and home decor through showrooms with affiliated design services. It overlaps with KOIA's residential and showroom-driven retail proposition, though at significantly larger scale and without KOIA's custom manufacturing capability.
- Crate & Barrel: Crate & Barrel is a large home furnishings retailer with showrooms that offer furniture, lighting, and decor along with interior design services (CB2 and Crate & Kids are related brands). It competes with KOIA for premium residential and commercial interior budgets at the higher end of the market.
- MillerKnoll (Herman Miller + Knoll): MillerKnoll is a large designer furniture manufacturer whose brands (Herman Miller, Knoll, Muuto, etc.) supply premium commercial and residential interiors globally. While B2B-leaning and design-led, its designer-brand positioning and contract-grade furniture manufacturing are conceptually adjacent to KOIA's custom furniture work for offices and consultorios.
- Vitra: Vitra is a Swiss designer furniture manufacturer known for premium residential, office, and contract furniture, often sold through design-led showrooms. Its combination of in-house designer collaborations and contract-grade manufacturing is comparable to KOIA's bespoke design + manufacturing offering for high-end spaces.
- West Elm: West Elm (part of Williams-Sonoma) is a large home furnishings retailer that offers furniture, decor, and free in-store and online interior design services. While much broader in scale and assortment, West Elm's combination of curated home goods with an interior design service line parallels KOIA's showroom-plus-design approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
KOIA social profiles
Digital presenceKOIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
KOIA leadership team
Management profileNumber of profiles
Profiles2 records
KOIA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KOIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KOIA
What does KOIA do?
KOIA is an interior design, decoration, and furniture manufacturing firm offering full-service interior architecture, custom carpentry and furniture fabrication, finish design (wallpaper and special paint), and decoration styling for residential, commercial, and corporate spaces. The company operates a physical showroom (KOIA Home) in Quito where customers can browse and purchase wallpaper, furniture, accessories, fabrics, and lamps, alongside a project design service (KOIA Studio) for full interior design engagements.
Is KOIA a public or private company?
KOIA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KOIA founded?
KOIA was founded in -1. It employs 1 to 10 people.
Where is KOIA based?
KOIA is headquartered in Quito, Ecuador, in the Latin America region.
How does KOIA make money?
Three revenue lines are on record. Interior Design Services are the primary driver. The others are custom Furniture Manufacturing and product Sales (Showroom).
Who are KOIA's main competitors?
Direct peers on record are BoConcept, RH (Restoration Hardware) and Roche Bobois. Emerging players are Havenly and Modsy. Broad incumbents are Pottery Barn, Crate & Barrel, MillerKnoll (Herman Miller + Knoll), Vitra and West Elm.
Does KOIA have an API?
No public API is recorded for KOIA.
What industry is KOIA in?
KOIA's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design, with a secondary code of IMAFANAE, Residential Interior Fit-Out (Multi-Family & High-End). Its NAICS code is 54141 and its SIC code is 2510.