What Kontnu does

Kontnu (legal entity KONTNU APP, Société Anonyme registered in Belgium, headquarters Rue Royale 100, 1000 Bruxelles) operates a two-sided web marketplace that connects local SMBs — restaurants, pâtisseries, ateliers chocolat, entertainment venues — with verified short-form video content creators active on Instagram and TikTok. The product flow is a value exchange: businesses publish an offer (a meal, service, or product), creators apply to visit and film, the business accepts a creator (which triggers subscription billing), and the resulting video is published by the creator on social channels with the business retaining reuse rights across its own marketing surfaces. Pricing is published publicly in three subscription tiers differentiated only by billing cadence: €149/month without commitment, €99/month on a quarterly plan (34% savings), and €990/year for an annual plan (45% savings); publishing offers and receiving applications is free, and the subscription only activates on acceptance of a first collaboration.

The platform is built as a single unified Next.js application deployed on Vercel, with Firebase / Google Cloud Platform providing backend and data storage; payment and subscription lifecycle is handled by Chargebee, marketing attribution by AppsFlyer, and the site itself is served in French, Dutch and English reflecting active operations in Belgium and France. There is no separate mobile app, no public API or SDK, and no disclosed AI or machine-learning functionality — the matching layer appears manual from the user's perspective. Kontnu serves a long-tail of 199+ active businesses (predominantly Brussels-based SMBs as evidenced by named customers Delisweet Cakes, Choco Story Brussels, Bomb Squad, Protokol Restaurant, Noya Brussels and Amore Pasta Gioia) and a supply side of 2,600+ verified creators, monetizing purely through post-activation recurring subscription revenue.

The company is privately held, reports no disclosed funding rounds or institutional investors, has no management team information in the dataset, and operates with a headcount of six employees. Strategic posture is product-led growth: a free entry point (offer publication) deliberately removes CAC friction, with monetization deferred until the business has tangible proof (a first accepted creator visit); case-study evidence highlights outcomes such as 114 creator visits and 2.7M views for Delisweet Cakes and 56 creator visits and 966K views for Choco Story Brussels, which serve both as marketing collateral and as proxies for unit economics.

Name

Kontnu

Legal name

KONTNU APP

Website

https://kontnu.app

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kontnu operates a two-sided web marketplace connecting local SMBs (restaurants, pâtisseries, entertainment venues) in Belgium and France with verified short-form video creators on Instagram and TikTok, monetizing via post-activation monthly, quarterly, or annual subscriptions starting at €99/month.

Ownership category

akta.pro rank

Product category

Marketplace platform for local business influencer marketing

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Software Publishers (513210)

akta.pro primary industry

Live Commerce & Shoppable Creator Campaigns (BPAFAHAL)

akta.pro secondary industry

Live Shopping & Streaming Creator Activations (MPAAAHAM)

Keywords

• Creator marketplace platform
• Local business marketing
• Social media content creation
• Influencer collaboration platform
• User-generated content videos

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription revenue: Monthly, quarterly, and annual subscription plans for local businesses to access creator collaborations. Subscription begins only after accepting first collaboration request.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Kontnu operates a two-sided web marketplace that connects local businesses (restaurants, bakeries, chocolatiers, entertainment venues) with short-form video content creators. Businesses publish offers for free describing what they will provide (meals, services, products) in exchange for video content; creators apply and visit the business to film authentic videos for Instagram and TikTok. Subscription billing activates only when the business accepts its first creator collaboration, with unlimited visits included.

Product overview

Kontnu is a single unified platform (no separate modules or add-ons) that connects local commerce businesses with verified content creators. The platform facilitates a value-exchange model where businesses offer their products/services in exchange for authentic video content. Content creators film at the business location and publish videos to Instagram and TikTok, providing local visibility. The offering consists of one core platform with three subscription tiers (Monthly, Quarterly, Annual) that differ only in billing frequency and commitment length.

Differentiator

Problem solved

Functional benefit

Products and services

• Kontnu Platform A two-sided web marketplace where local businesses (restaurants, bakeries, chocolatiers, entertainment venues) publish offers (meals, services, products) and content creators apply to visit and film short-form video content for Instagram and TikTok. Businesses maintain control over creator selection and content type, and accumulate reusable content libraries. The platform is sold on a monthly, quarterly, or annual subscription basis (149 EUR/month, 99 EUR/month quarterly, 990 EUR/year) with unlimited creator collaborations.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Vercel Inc.infrastructureTechnology or IntegrationWeb hosting provider for kontnu.app website, built with Next.js framework

Scale indicators8 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Aspire (formerly AspireIQ): Aspire is an end-to-end creator marketing platform used by brands to discover, brief, pay, and measure creator collaborations, including gifting/UGC flows. Comparable to Kontnu on the brand-side workflow for sourcing creator content at scale.
• Influencity: Influencity is an influencer marketing platform offering creator discovery, campaign management, and analytics for brands and agencies. Comparable to Kontnu on the brand/agency-side toolset for managing creator collaborations, though operating at a different stage and vertical emphasis.
• Bambuser: Bambuser is a European live video shopping and creator-activation platform that helps brands and merchants run live shopping events with creators. It overlaps directly with Kontnu on the shoppable creator-campaign mechanic and the SMB-to-mid-market merchant focus.
• Upfluence: Upfluence combines influencer discovery, outreach, gifting, and affiliate/UGC workflows for brands. It overlaps with Kontnu on the marketplace/creator-matching layer and the local merchant activation use case.
• Grin: Grin is a creator marketing platform built around gifting, product seeding, and content collection from creators. It addresses the same content-ownership and SMB-to-mid-market pain point that Kontnu targets through its local value-exchange model.
• Shopify Collabs: Shopify Collabs is Shopify's creator/affiliate marketplace that connects merchants with creators for content collaborations and product seeding. It is the closest large-platform analog to Kontnu's two-sided SMB-to-creator matching model and content-ownership flow.

Broad incumbents

• LTK: LTK is an established, large-scale creator marketing and shopping platform that connects brands with creators for performance-driven content. It is broader and more commerce-focused than Kontnu but operates in the same creator-marketing-for-retail category.

Emerging players

• Whatnot: Whatnot is a live shopping marketplace where sellers and creators run live-stream auctions and product drops. It overlaps with Kontnu on the live/creator-driven local commerce thesis, though its model is centered on live streaming rather than on-site creator visits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kontnu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kontnu