Influencity
Influencity is a Spanish SaaS platform that provides brands, agencies, and e-commerce companies with AI-powered influencer discovery, campaign management, and social media analytics tools. It tracks 200M+ creators globally across TikTok, Instagram, YouTube, and Twitch, serving 2,000+ users in 70+ countries.
- Company typePrivate
- Founded2014
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Influencity does
Influencity, S.L. is a Spanish SaaS company headquartered in Valencia (with a Madrid mailing address) that operates an all-in-one influencer marketing and social media management platform serving brands, agencies, and e-commerce companies across more than 70 countries. The platform consolidates influencer discovery, relationship management, campaign execution, and performance reporting into a single workflow, alongside a social media management suite (inbox, analytics, content planner, link-in-bio, paid ads) and a social listening module that monitors 100M+ sources.
The platform is built around a creator database of 200M+ global influencers across TikTok, Instagram, YouTube, and Twitch, supported by AI-powered discovery and filtering, generative AI for trend detection and social listening, and real-time campaign analytics. The product architecture separates six core modules (Influencer Discover, IRM, Campaign Manager, Campaign Reports, Social Hub, Monitoring) from a long tail of functional add-ons (search, analysis, outreach, seeding, payments, competitor analysis, market research). Distribution combines self-serve product-led growth (free trials) with enterprise field sales (custom pricing, demo CTAs) and a third-party affiliate/agency/reseller channel offering a 20% lifetime commission.
Influencity generates revenue primarily through recurring SaaS subscriptions sold on an annual, quote-based pricing model to enterprise and mid-market customers, supplemented by an affiliate referral program. It is a private company with no disclosed institutional ownership, having raised approximately $1.13M in disclosed funding (primarily from 2019) alongside earlier non-dilutive grants/accelerator support from BStartup, Mission, Plug and Play Spain, and Desafia. Named enterprise customers include Dentsu, WPP, Havas, IPG, Omnicom Media Group, Samsung, Pernod Ricard, Kellogg's, Air France, and Cheil Spain.
Influencity firmographics
Firmographics- Name
- Influencity
- Legal name
- Influencity, S.L.
- Website
- https://influencity.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Influencity is a Spanish SaaS platform that provides brands, agencies, and e-commerce companies with AI-powered influencer discovery, campaign management, and social media analytics tools. It tracks 200M+ creators globally across TikTok, Instagram, YouTube, and Twitch, serving 2,000+ users in 70+ countries.
- Ownership category
- akta.pro rank
Influencity industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE), Influencer Gifting, Seeding & Sampling Platforms (MPACAGAL), Influencer Measurement, Attribution & Analytics (BPAFAHAI), Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO)
Keywords
Where Influencity is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Influencity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Influencity operates primarily as a subscription-based SaaS platform with tiered pricing plans. Customers pay recurring subscription fees based on selected product tier and usage scope. Pricing is quote-based for enterprise plans and likely tiered by feature access and team size.
- Affiliate Program Commission: Influencity runs a marketing affiliate program offering a 20% lifetime commission on referred customer subscriptions. Affiliates earn recurring commissions for as long as referred customers remain active. Cookie window is 60 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise and team plans — pricing not publicly disclosed |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Influencity product offering
Product offeringCore offering
Influencity is an all-in-one AI-powered influencer marketing SaaS platform that enables brands, agencies, and e-commerce businesses to discover creators (200M+ global database), manage influencer relationships, run and measure end-to-end campaigns, and execute social listening across TikTok, Instagram, YouTube, and Twitch. The platform consolidates influencer discovery, IRM, campaign orchestration, multi-currency payments, social media management, and brand monitoring into a single subscription-based solution.
Product overview
Influencity is an all-in-one influencer marketing platform that combines three core solution areas: Influencer Marketing (discovery, relationship management, campaign management, and reporting), Social Media Management (inbox, analytics, planner, link-in-bio, and ads), and Social Listening (brand management, competitor analysis, campaign monitoring, and market research). The platform tracks 200M+ global creators across TikTok, Instagram, YouTube, and Twitch, and is designed for brands, agencies, and e-commerce businesses to manage end-to-end influencer campaigns from discovery through measurement. The platform architecture consists of core products (Discover, IRM, Campaign Manager, Reports, Social Hub, Monitoring) supported by multiple functional modules covering search, analysis, outreach, payments, and social media operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Influencer Discover AI-powered influencer discovery tool that tracks 200M+ global creators across TikTok, Instagram, YouTube, and Twitch, enabling brands and agencies to find and filter creators based on audience demographics, engagement rates, and campaign fit.
- Influencer Relationship Management (IRM) Centralized database for managing influencer relationships, storing contact details and custom fields, recording activity, analyzing audiences, and monitoring communications via automated email tracking.
- Campaign Manager End-to-end campaign orchestration tool that scales influencer campaigns by optimizing outreach, payments, product seeding, coupon discount tracking, and sales monitoring across multiple currencies.
- Campaign Reports Real-time reporting dashboard that compiles campaign performance data and generates shareable deliverables, enabling users to analyze ROI at every level of the campaign funnel.
- Social Hub Collaborative content management platform that organizes, views, and analyzes social media content across channels, with team workflows, approvals, and a unified content calendar.
- Monitoring AI-powered social listening tool that tracks content, mentions, hashtags, and trends across 100M+ sources using proprietary and generative AI, with real-time alerts for brand and competitor monitoring.
Quantifiable outcome
- Over 2,000 users rely on Influencity globally
- +3 more outcomes
Companies that use Influencity
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Influencity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
Influencity partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Influencity Affiliate PartnersminorThird-party marketers and influencers earn 20% lifetime commission for referring new customers to Influencity. Commission is recurring for as long as the referred customer remains active. Cookie window is 60 days. Affiliates must apply through firstpromoter.com and complete an agreement.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Influencity competitors and assessment
Company assessmentDirect peers
- GRIN: Creator management platform with strong e-commerce and seeding focus, plus affiliate and payments workflows. Overlaps heavily with Influencity's IRM, Seeding, and Payments modules.
- Upfluence: Influencer marketing platform combining creator search, outreach, gifting, and affiliate tools. Overlaps directly with Influencity's discovery, seeding, and campaign management modules.
- Aspire (formerly AspireIQ): Creator marketing platform for brands and agencies with discovery, outreach, and campaign management tools. Competes head-to-head with Influencity across the same mid-market and enterprise brand customers.
- Later (Mavrck): Social media and influencer marketing platform combining scheduling, analytics, and creator partnerships. Directly comparable given Influencity's bundled social media management and influencer marketing offering.
- CreatorIQ: Enterprise influencer marketing platform offering creator discovery, CRM, campaign management, and analytics. Closely comparable to Influencity across product scope, target enterprise buyer, and influencer-marketing SaaS category.
- Traackr: Enterprise influencer marketing platform focused on brand safety, discovery, and performance measurement. Directly comparable for global brand and agency customers prioritizing analytics rigor.
Emerging players
- Modash: Creator discovery and analytics platform with audience insights and fake-follower detection. Comparable to Influencity's discovery and analysis modules, with a more focused, lower-priced proposition.
- HypeAuditor: AI-driven influencer analytics and fraud-detection platform. Comparable to Influencity's audience analysis and monitoring capabilities, often used in conjunction with or alongside influencer platforms.
Broad incumbents
- Brandwatch: Enterprise social listening and consumer intelligence platform. Comparable to Influencity's Monitoring, Brand Management, and Competitor Analysis modules as part of a broader analytics suite.
- Klear (Meltwater): Influencer marketing platform owned by Meltwater offering discovery, CRM, and campaign analytics. Comparable core product, now backed by Meltwater's broader media intelligence suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Influencity social profiles
Digital presenceInfluencity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Influencity leadership team
Management profileNumber of profiles
Profiles2 records
Influencity funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Influencity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Influencity
What does Influencity do?
Influencity is an all-in-one AI-powered influencer marketing SaaS platform that enables brands, agencies, and e-commerce businesses to discover creators (200M+ global database), manage influencer relationships, run and measure end-to-end campaigns, and execute social listening across TikTok, Instagram, YouTube, and Twitch. The platform consolidates influencer discovery, IRM, campaign orchestration, multi-currency payments, social media management, and brand monitoring into a single subscription-based solution.
Is Influencity a public or private company?
Influencity is a private company. It is classified as venture growth investor backed and is currently operating.
When was Influencity founded?
Influencity was founded in 2014. It employs 51 to 100 people.
Where is Influencity based?
Influencity is headquartered in Madrid, Spain, in the Europe region.
How does Influencity make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are affiliate Program Commission.
Who are Influencity's main competitors?
Direct peers on record are GRIN, Upfluence, Aspire (formerly AspireIQ), Later (Mavrck), CreatorIQ and Traackr. Emerging players are Modash and HypeAuditor. Broad incumbents are Brandwatch and Klear (Meltwater).
Does Influencity have an API?
No public API is recorded for Influencity.
What industry is Influencity in?
Influencity's product category is Influencer Marketing Software. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of MPACAGAE, Campaign Management & Workflow Software (Briefing/Approvals). Its NAICS code is 541810 and its SIC code is 7310.